Association of Cable Communicators, CPR Facts

April 5, 2013 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Comcast Presents FIRST’s Media & Technology Innovation Award

Over the past several years Comcast has teamed with the non-profit organization, For Inspiration and Recognition of Science and Technology (FIRST). The group was founded in 1989 to inspire young people's interest and participation in science and technology by Dean Kamen; an inventor, entrepreneur and a tireless advocate for science and technology who invented the Segway®.

One of FIRST’s high profile projects is the FIRST Robotics Competition (FRC). Some call it a varsity sport for the mind and it combines the excitement of sport with the rigors of science and technology. Under strict rules, limited resources, and time restraints, teams of 25 students or more are challenged to raise funds, design a team "brand," improve teamwork skills, and build and program a robot to perform prescribed tasks against a field of competitors. According to FIRST, it’s as close to real world engineering as a student can get. Through the competition, students may also qualify for over $16 million in college scholarships. This year through the Comcast Foundation, Comcast is sponsoring and mentoring 52 teams competing from across the country.

This year also marks the Comcast’s inaugural presentation of the Media & Technology Innovation Award. Students are encouraged to develop a team marketing strategy complete with rationale for digital channels/devices to disseminate content and build brand awareness of FIRST and its mission. The Media & Technology Innovation Award will be judged on strategy, overall experience, visual design, navigation, content, functionality and engagement. The winner will be chosen by Comcast and presented with the award during the FRC Championships on April 24-27 in the Edward Jones Dome in St. Louis. For more information on the FRC, visit or contact Tracy Baumgartner with the Comcast Foundation at
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 FORUM Master Course: Amplify Your Brand with Passion & Purpose

On Wednesday afternoon (May 8), immediately prior to the start of FORUM 2013, ACC is offering the Master Course: Amplify Your Brand with Passion & Purpose: Achieve Your Personal and Career Goals by Creating a Strong, Authentic Personal Brand. Join a dynamic group of cable communicators with diverse experiences and a commitment to moving forward in search of their full potential. The course instructor is Kimberly Maki, corporate vice president, corporate communication and online, Bright House Networks, who has presented this same course for a number of organizations including Lifetime and the Florida Hospital Foundation.

Registration for the Master Course is $149 (not included with FORUM registration) and you do not have to register for FORUM to attend this session. This fun event provides a unique, enlightening approach to professional and personal development as it combines executive presence, career coaching and personal branding. For additional information contact Steve Jones at or 202-222-2373.
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  Discovery Connects 40 Girls with Prom Dresses and Mentors

Discovery Communications on March 26 hosted the second annual Say Yes to The Prom event at the company's global headquarters in Silver Spring, Md. Forty girls from Magruder High School in Rockville, Md. and KidsPeace, a private charity dedicated to serving the behavioral and mental health needs of children, families and communities visited Discovery for a day of mentoring, prom dress shopping and makeovers. This year the initiative expanded to include Women in Cable Telecommunications (WICT), who called on members to donate dresses and accessories. In total, more than 700 dresses were donated by Discovery employees and WICT members from across the country to ensure deserving girls will have a prom night to remember.

Monte Durham, fashion director and featured on the program, Say Yes to the Dress: Atlanta, hosted the event and provided his personal touch to every ensemble available for the girls to choose. Each young woman was paired with a Discovery employee who served as a coach, personal shopper and style assistant throughout the day. The participants were pampered with head-to-toe makeovers and their choice of stylish prom looks and accessories. The day concluded with a red carpet reveal hosted by Monte where the girls got to show off their personalized prom day looks.

“Say Yes to the Prom is a collaborative effort that harnesses the generosity and collective power of Discovery's employees, on-air talent, the cable industry and local vendors to make a difference in the lives of young women," said Adria Alpert Romm, senior executive vice president, human resources and global diversity, Discovery Communications. "Discovery's greatest asset is our employees who are passionate about giving back to the communities where they work and live."

All remaining dresses and accessories will be made available for other select area high school girls on a separate shopping day hosted at Discovery. Dresses not selected will be donated to, a national campaign designed to encourage the donation of special events dresses and accessories for girls in need and ships items to other partner organizations in the U.S. For additional information contact Tammy Shea at or 240-662-6509.

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  Save $100, Register for FORUM by April 30

FORUM 2013 has moved to Washington, D.C., and will be held May 8-10, in the Hyatt Regency Washington on Capitol Hill. Session outlines and registration information is available on the ACC Web site at Register by April 30 to save $100 off the on-site fee of $1000. Your full conference registration includes admission to the Beacon Awards dinner that wraps up FORUM activities on Thursday.

The theme, The Value Proposition: Know It, Sell It, is metaphor for communications professionals. ACC members are the chief communicators of value. ‘Telling and selling’ that inimitable value proposition is key not only for our industry but for own professional relevancy.

Attend FORUM 2013 as we take on what it means to communicate value in an industry where meeting customer expectations is a never ending task; technology trends are fast and furious and distinguishing business partners from competitors is…well, it is complicated. And that’s just the industry view; what about you? To be a true influencer and communicator of value you have to sculpt an authentic personal brand. Think executive presence, skill relevancy and networking. Join us at FORUM 2013 as we kick off the conference with an opening reception on May 8 in the Hyatt Regency Washington.

FORUM 2013 immediately follows NCTA's Key Contact Conference, May 6-8, also hosted by the Hyatt Regency Washington on Capitol Hill. During FORUM, cable industry professionals will strengthen their communications and public affairs skills, share best practices, and gain an enhanced understanding of how communications and public affairs impact their organizations. For additional information on FORUM 2013 or the Beacon Awards, please go to or contact Steve Jones at or 202-222-2373.
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  FOX Sports 2013 Charity Partners
FOX Sports Supports, FOX Sports Media Group’s (FSMG) charitable initiative, announced that it is partnering with Johns Hopkins Medicine, STOMP Out Bullying and Feeding America in 2013 in a newly structured program intended to maximize exposure and awareness for each organization. Employees were asked to choose their top charities from three categories representing human services, health and education; the organizations above were the overall winners for this year.

FSMG will focus its resources toward the three charities in campaigns that span all of the company's sports properties, premier events and assets that began with the Daytona 500 and will wrap up with the 2014 Super Bowl in New Jersey.

Feeding America, the charity representing human services, is the nation's leading domestic hunger relief charity. Its mission is to feed America's hungry through a nationwide network of member food banks and to engage Americans in the fight to end hunger. Johns Hopkins Medicine, selected from the health category, conducts extensive research into the causes of autoimmune diseases including multiple sclerosis, lupus, arthritis and myositis, and develops new treatments to provide short and long-term relief. STOMP out Bullying, from the education group, is the nation’s most revered antibullying and cyber-bullying organization for kids and teens. Its goal is to teach effective solutions on how to respond to all forms of bullying, including hatred, racism and homophobia, as well as to educate kids and teens in school and online, providing help for those in need and at risk of suicide.

PSAs will air across all FSMG channels and properties and feature a blend of FOX Sports personalities including Terry Bradshaw, Michael Strahan, Darrell Waltrip, Howie Long, Erin Andrews, Tim McCarver and Troy Aikman among others. All three charities will benefit from exposure to millions of viewers of NASCAR, MLB, UFC, NFL, college football, as well as the NHL, NBA and college basketball on the FOX Sports regional networks.

In the last five years, FSMG has successfully raised awareness for worthy charities helping to generate over $4 million in donations. In addition, the PSAs have received tens of millions of dollars’ worth of air time across all News Corporation channels helping to support a number of worthy charities. For additional information, contact Sol Doten at or 310-369-0009.

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  Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications

Sard Verbinnen & Company
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PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371