Inside This Issue:
One of FIRST’s high profile projects is the FIRST Robotics Competition (FRC). Some call it a varsity sport for the mind and it combines the excitement of sport with the rigors of science and technology. Under strict rules, limited resources, and time restraints, teams of 25 students or more are challenged to raise funds, design a team "brand," improve teamwork skills, and build and program a robot to perform prescribed tasks against a field of competitors. According to FIRST, it’s as close to real world engineering as a student can get. Through the competition, students may also qualify for over $16 million in college scholarships. This year through the Comcast Foundation, Comcast is sponsoring and mentoring 52 teams competing from across the country.
This year also marks the Comcast’s inaugural presentation of the Media & Technology Innovation Award. Students are encouraged to develop a team marketing strategy complete with rationale for digital channels/devices to disseminate content and build brand awareness of FIRST and its mission. The Media & Technology Innovation Award will be judged on strategy, overall experience, visual design, navigation, content, functionality and engagement. The winner will be chosen by Comcast and presented with the award during the FRC Championships on April 24-27 in the Edward Jones Dome in St. Louis. For more information on the FRC, visit www.usfirst.org or contact Tracy Baumgartner with the Comcast Foundation at firstname.lastname@example.org.
Registration for the Master Course is $149 (not included with FORUM registration) and you do not have to register for FORUM to attend this session. This fun event provides a unique, enlightening approach to professional and personal development as it combines executive presence, career coaching and personal branding. For additional information contact Steve Jones at email@example.com or 202-222-2373.
Monte Durham, fashion director and featured on the program, Say Yes to the Dress: Atlanta, hosted the event and provided his personal touch to every ensemble available for the girls to choose. Each young woman was paired with a Discovery employee who served as a coach, personal shopper and style assistant throughout the day. The participants were pampered with head-to-toe makeovers and their choice of stylish prom looks and accessories. The day concluded with a red carpet reveal hosted by Monte where the girls got to show off their personalized prom day looks.
“Say Yes to the Prom is a collaborative effort that harnesses the generosity and collective power of Discovery's employees, on-air talent, the cable industry and local vendors to make a difference in the lives of young women," said Adria Alpert Romm, senior executive vice president, human resources and global diversity, Discovery Communications. "Discovery's greatest asset is our employees who are passionate about giving back to the communities where they work and live."
All remaining dresses and accessories will be made available for other select area high school girls on a separate shopping day hosted at Discovery. Dresses not selected will be donated to DonateMyDress.org, a national campaign designed to encourage the donation of special events dresses and accessories for girls in need and ships items to other partner organizations in the U.S. For additional information contact Tammy Shea at firstname.lastname@example.org or 240-662-6509.
The theme, The Value Proposition: Know It, Sell It, is metaphor for communications professionals. ACC members are the chief communicators of value. ‘Telling and selling’ that inimitable value proposition is key not only for our industry but for own professional relevancy.
Attend FORUM 2013 as we take on what it means to communicate value in an industry where meeting customer expectations is a never ending task; technology trends are fast and furious and distinguishing business partners from competitors is…well, it is complicated. And that’s just the industry view; what about you? To be a true influencer and communicator of value you have to sculpt an authentic personal brand. Think executive presence, skill relevancy and networking. Join us at FORUM 2013 as we kick off the conference with an opening reception on May 8 in the Hyatt Regency Washington.
FORUM 2013 immediately follows NCTA's Key Contact Conference, May 6-8, also hosted by the Hyatt Regency Washington on Capitol Hill. During FORUM, cable industry professionals will strengthen their communications and public affairs skills, share best practices, and gain an enhanced understanding of how communications and public affairs impact their organizations. For additional information on FORUM 2013 or the Beacon Awards, please go to www.cablecommunicators.org or contact Steve Jones at email@example.com or 202-222-2373.
Feeding America, the charity representing human services, is the nation's leading domestic hunger relief charity. Its mission is to feed America's hungry through a nationwide network of member food banks and to engage Americans in the fight to end hunger. Johns Hopkins Medicine, selected from the health category, conducts extensive research into the causes of autoimmune diseases including multiple sclerosis, lupus, arthritis and myositis, and develops new treatments to provide short and long-term relief. STOMP out Bullying, from the education group, is the nation’s most revered antibullying and cyber-bullying organization for kids and teens. Its goal is to teach effective solutions on how to respond to all forms of bullying, including hatred, racism and homophobia, as well as to educate kids and teens in school and online, providing help for those in need and at risk of suicide.
PSAs will air across all FSMG channels and properties and feature a blend of FOX Sports personalities including Terry Bradshaw, Michael Strahan, Darrell Waltrip, Howie Long, Erin Andrews, Tim McCarver and Troy Aikman among others. All three charities will benefit from exposure to millions of viewers of NASCAR, MLB, UFC, NFL, college football, as well as the NHL, NBA and college basketball on the FOX Sports regional networks.
In the last five years, FSMG has successfully raised awareness for worthy charities helping to generate over $4 million in donations. In addition, the PSAs have received tens of millions of dollars’ worth of air time across all News Corporation channels helping to support a number of worthy charities. For additional information, contact Sol Doten at firstname.lastname@example.org or 310-369-0009.
For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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