Association of Cable Communicators, CPR Facts

December 28, 2012 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:




  “Did You Know” Campaign Launched by Time Warner Cable

Time Warner Cable has launched a new communications campaign to increase customer awareness of the products, features and customer care initiatives that are included in their cable service. Each month, “Did You Know” topics will be featured in TV spots, customer newsletters, bill statements, Time Warner Cable’s YouTube channel, pages on Twitter and FaceBook and Time Warner Cable stores.

“Our goal is to build awareness of these great initiatives so customers will truly feel the value we bring them every day, and we’re doing it in a fun, unique and engaging way,” said Jeffery Hirsch, executive vice president, chief marketing officer, residential services of Time Warner Cable.

Seven spots will be available by the end of the year. They will focus on customer benefits including watching free live programming with the Time Warner Cable TV app, watching free movies from the On Demand library, access to more than 60,000 nationwide free WiFi Hotspots, catching up on recent episodes of popular programming with free Primetime On Demand and Entertainment On Demand, and customers may manage their accounts and pay their bills using the MY TWC application or going to www.twc.com.

For additional information on Time Warner Cable’s Did You Know initiative, contact Jeannette Castaneda at (212) 364-8534 or Jeannette.castaneda@twcable.com.
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  Get Involved with ACC by Volunteering on a Committee

Are you interested in connecting with your fellow cable communicators? ACC needs volunteers for our FORUM 2013, 2013 Beacon Award and ACC Board Committees. Get involved and help develop ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2013 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing sjones@cablecommunicators.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
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  Lightpath Awards $75,000 to New Jersey Schools

Nine New Jersey schools will have the opportunity to roll out ambitious new technology-driven learning programs as a result of $75,000 in grants announced this month by Lightpath®, a division of Cablevision Systems Corporation. The schools receiving Lightpath grants can fund a wide range of technology-based programs that will see tablet devices, webcams, video editing software and interactive whiteboards introduced into classrooms. Since starting its Transforming Education With Technology grant program in 2010, Lightpath has awarded $325,000 to local schools.

Grants were awarded from among 80 applicants; the winning schools will receive awards ranging from $5,000 to $10,000 funded by Lightpath to advance teaching and learning with technology. The $10,000 grant winning schools are Cedar Drive Middle School, Charles J. Riley School #9, Macopin Middle School, Panther Academy, University Heights Charter School and The Wardlaw-Hartridge School. The $5,000 grant winning schools are Midland Park High School, Milltown Primary School and Wemrock Brook School.

“We see the profound impact that technology has on organizations every day, but it’s especially rewarding to watch it transform the way children learn about the world around them,” said Dave Pistacchio, president, Lightpath. “Lightpath created its education grant to help foster interactive learning and we are proud to have the opportunity to invest in their future. We congratulate this year’s grant winners and wish them luck on the rollout of these exciting new programs.”

The winning schools were selected by an independent panel of three judges from local colleges. All applications were anonymously reviewed to keep outside influences from impacting the judging process. Submissions were awarded based on how the proposed programs would improve instruction, enhance the overall education experience, utilize new technologies to promote learning and establish new school initiatives. The 2012 program was open to any New Jersey public or private elementary and secondary school located within Cablevision’s service area.

Lightpath works extensively with schools throughout the New York metropolitan area to transform education in the classroom. Schools that have deployed services from the Lightpath Education Services Suite have cut costs, considerably increased bandwidth and enhanced teaching and learning. For more information contact Charlstie Veith at (516) 803-2357 or cveith@cablevision.com.
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  Time is Running Out, ACC Free Trial Membership Ends December 31

Only days remain to join ACC through the free “test drive” program! The “test drive” is a trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation. This offer is only available until December 31.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats, webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The free “test drive” program concludes December 31, 2012. For more information, use the ACC registration form online or contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.
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  Comcast Offers Bulk Registration Internet Essentials Program

Internet Essentials, Comcast’s affordable home Internet program for qualified low income students and their families that offers Internet service for $9.95 a month plus tax, an available computer for $149.95 and free training, now may be ordered in bulk by non-profits, religious organizations, community colleges, community-based organizations and school districts.

The bulk registration process allows organizations to sponsor and pay the monthly service charges for Internet Essentials to qualified customers. They also have the option of purchasing low-cost computers. The sponsoring organization will identify the applicants they wish to include in their bulk agreement. Households selected for sponsorship must meet all Internet Essentials customer criteria. Currently, agreements for the bulk registration program have been made with the University of the District of Columbia/UDC Community College in Washington, the Latin American Association in Atlanta and the Decatur City School District in Georgia.

The bulk registration program requires at least 50 qualified customers to enter into a bulk agreement and current Internet Essentials customers can be included in a bulk registration agreement. The minimum commitment for the sponsoring organization is eight months of service. After the sponsoring organization indicates the desire to stop service, customers will be notified and given the opportunity to continue and be billed for service. For more information please visit http://bulk.internetessentials.com/learn-more.

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  Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
Discovery Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
CableLabs
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Florida Cable Telecommunications Association
HBO
Mediacom
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Univision

Partner
Sard Verbinnen & Company

ACC Wishes Everyone a Happy New Year & Terrific 2013!

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PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371