Inside This Issue:
Dozens of music and entertainment stars donated their time to raise money for individuals and communities impacted by Superstorm Sandy in Madison Square Garden on Thursday Dec. 12 benefiting the Robin Hood Foundation. The event was carried on more than 34 American cable networks and 200 worldwide as well as on radio and online streaming via 30 websites. The show had an audience estimated at 2 billion people. Additionally, the concert was simulcast live in select theaters with free admission in the storm-impacted areas, on a first-come basis. Participating theaters included: Clearview Cinemas, Bow Tie Cinemas, Frank Theatres, Marquee Cinemas, National Amusements and Rave Cinemas.
12-12-12 was produced by Clear Channel Media, Madison Square Garden Co. and The Weinstein Company with all proceeds raised via ticket sales, sponsorships, donations and memorabilia going to the Robin Hood Relief Fund. John Sykes, President of Clear Channel Entertainment Enterprises, told Reuters that $32 million was raised from both ticket sales and sponsorships and he anticipated tens of millions more through donations during and following the event.
Entertainers included Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, Bruce Springsteen & The E Street Band, Eddie Vedder, Roger Waters, Kanye West, The Who, Paul McCartney, The Rolling Stones; plus celebrities Steve Buscemi, Jessica Chastain, Chelsea Clinton, Sean Combs, Billy Crystal, Leo DiCaprio, Jimmy Fallon, Jake Gyllenhaal, Karlie Koss, Seth Meyers, Bobby Moynihan, Chris Rock, Adam Sandler, Susan Sarandon, Jon Stewart, Kristen Stewart, Quentin Tarantino, Brian Williams and Stephen Colbert.
The Robin Hood Foundation stressed that all earnings will get to those who need assistance. “We will make sure that that money goes out right away to the most affected (places) in New York City, New Jersey, Long Island, Connecticut,” David Saltzman, the organization's executive director, said backstage. “The money that we raised from this concert will be distributed in the days, weeks and months, not years.”
Cox Communications recently announced a nationwide campaign to support the Boys & Girls Clubs of America this holiday season. "Days of Giving" makes it simple for Cox customers to donate toys to local children. Customers can stop into any of 133 Cox stores across the country to donate a new, unwrapped toy. Toys will be donated to local Boys & Girls Clubs in individual Cox markets. Each customer who makes a donation will receive a plush holiday Digeez doll. The campaign runs through December 25.
As a longtime supporter of the Boys & Girls Clubs of America, Cox is employing marketing resources to build awareness and make the campaign a success. The initiative will include cross-channel TV advertising, social media advertising, email marketing and in-store marketing collateral. Signage and boxes will be displayed near a giving tree in local system stores. Additionally, several stores will be hosting events with kids from local Boys & Girl Clubs. "At Cox, giving back to the community is more than just a commitment. It's a way of life for our employees and our business," said Cox President Pat Esser, a member of the Boys & Girls Clubs of America Southeast Region Board of Governors. "This particular campaign makes it easy for our customers to be involved in helping Cox assist a worthy organization and kids at the Boys & Girls Clubs in our communities."
Cox and the Cox Foundation are also providing $300,000 for new technology centers or upgrading equipment at existing centers at 12 Boys & Girls Clubs across the country. The technology centers provide students with access to curriculum that advances their computer literacy skills and also bridges the gap for kids who don't have access to cell phones, computers or an Internet connection at home. Since 2008, Cox has contributed more than $8 million in cash and in-kind support to the Boys & Girls Clubs and its technology centers.
Time is Running Out, ACC Free Trial Membership Ends December 31
“The Holiday Rock & Roll Bash is an incredible event and its supporters are tremendously generous year after year. We are extremely grateful that as a result of this annual event, nearly $15 million has been raised for pancreatic cancer research during the past 12 years,” said Kerri Kaplan, executive director of The Lustgarten Foundation. “Pancreatic cancer is the most lethal of all cancers. As a result of Cablevision’s financial support, all of the money raised by the Bash goes directly to funding research so we can find a cure for this deadly disease.”
In October, The Lustgarten Foundation also sponsored the Long Island Pancreatic Cancer Research Walk. It attracted a record number of participants with more than 7,000 individuals. The walk raised more than $1 million for pancreatic cancer research.
Marc Lustgarten, the former vice chairman of Cablevision and chairman of Madison Square Garden, along with the help of Cablevision Chairman Charles Dolan and Chief Executive James Dolan, established The Lustgarten Foundation in 1998 before Lustgarten died from pancreatic cancer. Today, the Foundation is the nation’s largest private foundation dedicated to funding pancreatic cancer research, providing more than $65 million to research since its inception. For additional information on the foundation, visit curePC.org.
Are you interested in connecting with your fellow cable communicators? ACC needs volunteers for our FORUM 2013, 2013 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2013 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
Friends & Associates
PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371