Throughout the state of Texas, cable providers Cable One, Suddenlink, and Time Warner Cable hosted programs in honor of Veterans Day as part of History’s Take a Veteran to School Day. Events were held at schools across the state including Austin Middle School in Amarillo, Village Elementary School in Georgetown, Rapoport Academy in Waco, Belmont Middle School in Belton, Cole Middle/High School in San Antonio, Metz Elementary School in Austin and Ross Elementary School in Odessa.
Each Take a Veteran to School Day is individually crafted by the host school with support from the local cable provider and History. The programs honor local veterans as they share their personal experiences of military service with students. In return the students give them a heartfelt thank you for their service. As part of the campaign, History provides participating schools with curriculum-based educational materials and a Veterans Day video produced by the US Department of Education, all free-of-charge.
History’s Take a Veteran to School Day is a component of the network’s broader veterans outreach campaign that includes Thank a Veteran at Work, encouraging employers to recognize former military service men and women within their workforce. San Antonio Mayor Julian Castro recorded a public service announcement reminding all Americans to thank the nation’s veterans in support of the initiative. More than 500 companies have participated in the Thank a Veteran program.
“We are so pleased to be working with the Texas Cable Association and its cable operator members to honor veterans in the state,” said Dr. Libby O’Connell, chief historian and senior vice president, corporate outreach, History. “As part of this program, students will not only learn about Veterans Day, but they will also learn important life lessons about service and commitment. And in the process, the veterans will receive a well-deserved thank you from all of us.”
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The Holiday Rock & Roll Bash 12, a live music benefit event supporting The Lustgarten Foundation and its fight to find a cure for pancreatic cancer, takes place on December 6 in New York City’s Hard Rock Café in the heart of Times Square. The 12th annual Bash is scheduled to start at 6:30pm, followed by a buffet dinner and live music by JD & The Straight Shot, led by Cablevision’s CEO Jim Dolan at 7:30pm.
Since its inception in 2001, the Holiday Rock & Roll Bash has become The Lustgarten Foundation's premier fundraising event. Over the past decade, through the support of individuals, corporations and foundations, it has raised more than $13 million for the Foundation and its research efforts related to pancreatic cancer, America's fourth leading cause of cancer deaths. With support from Cablevision, every dollar raised at the Bash goes directly to pancreatic cancer research. For information on sponsorship opportunities and event tickets, please contact the Bash office at 516-803-2354 or go to http://www.lustgarten.org/page.aspx?pid=959.
In a salute to the nation’s veterans and troops, ESPN utilized its U.S. media platforms Nov. 7 – 11, with its fourth annual American’s Heroes: A Salute to our Veterans initiative presented by USAA. The five-day tribute was highlighted by the Sears Armed Forces Classic men’s college basketball game held at Ramstein Air Base in Germany between Michigan State and University of Connecticut. The game was telecast before a live audience of service men and women in the Base’s Hanger 5.
In the U.S. the initiative included a live broadcast of the Mike and Mike in the Morning show from the U.S. Coast Guard Academy in New London, Conn., SportsNation originating from the U.S. Air Force Academy in Colorado Springs, Colo., and College GameDay televised live on the flight deck of the USS San Diego in front of the warship’s San Diego based crew and guests.
During the initiative, more than 40 tributes from athletes and coaches to past and present members of the armed services ran throughout the five days. They included a feature on Daniel Rodriguez, a decorated Afghanistan war veteran who is a walk-on wide receiver for the Clemson University football team; a Chicago-area father and son who are visiting all 32 NFL stadiums and are bringing two veterans to each game from the Wounded Warriors project; Master Sergeant Iris Cruz-Story who used running as a method to stay fit and ease the pain of being separated from her Maryland family during two deployments in the Middle East; and an on-line exclusive featuring Captain Ivan Castro, a veteran who lost his sight in Iraq and is now an endurance athlete.
Integrated into these events, ESPN asked fans to donate to the USO Wishbook that works to lift the spirits of military heroes and their families. The network ran USO PSAs to promote the campaign across its platforms Nov. 4 –12. ESPN employees in Bristol and New York assembled 1,200 USO deployment kits and wrote messages of support to troops. And in collaboration with The Walt Disney Company’s Heroes Work Here program, ESPN volunteers teamed with the service organization, The Mission Continues, for a day of service at ABRI/Homes for the Brave, a transitional housing facility for homeless veterans in Bridgeport, Conn. For more information, contact Dan Quinn 860-766-2234 or email@example.com.
In Los Angeles on November 13, the Healthy Media Commission for Positive Images of Women and Girls released its year-long report and recommendations to encourage more healthy and realistic portrayals of women and girls across all media. The Commission, made up of more than 50 leaders from the media industry, creative community, academia and youth-serving nonprofits, is sponsored by The Creative Coalition, Geena Davis Institute on Gender in Media, Girl Scouts of the USA, National Association of Broadcasters (NAB) and National Cable & Telecommunications Association (NCTA).
Commission Co-chairs – Academy Award-winning actor Geena Davis and former Federal Communications Commissioner Deborah Taylor Tate – announced the report’s release during the Third Symposium on Gender in Media in conjunction with the Geena Davis Institute on Gender in Media. The objective of the report, according to the executive summary, “is to develop recommendations supporting a more positive and gender-neutral media environment for women, promoting the healthy development of a girl’s social, emotional and physical well-being.”
The report includes a section on Healthy Elements of Media, designed to encourage more healthy body images, active and diverse female characters, equal and healthy relationships, and roles for women and girls. It offers recommendations to a variety of key groups to learn more about healthy media, choose to promote healthy media images and educate peers and colleagues about the healthy media issue and its ramifications for the health of girls and women. The report and its recommendations are available online at www.girlscouts.org/healthymedia.
In Washington, DC on November 29 at the Motion Picture Association of America, the Healthy Media Commission’s report findings and recommendations will be presented, followed by a panel discussion focused on the importance of healthy images and will highlight media that fosters the healthy development of a girl’s social, emotional and physical well-being. Tate will moderate the event, with speakers including FCC Commissioner Mignon Clyburn; Linda Kinney, senior vice president of legal and regulatory affairs, Motion Picture Association of America; Ann Hornaday, film critic, The Washington Post; April McClain-Delaney, Washington director, Common Sense Media; and Maggie Burgos, Girl Scout and member of the Healthy Media Youth Advisory Council. For information on the Healthy Media Commission for Positive Images of Women and Girls, contact NCTA’s Joy Sims 202-222-2365 or firstname.lastname@example.org. Back to Top
Now is the best time to encourage your peers to join ACC! The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation. This offer is only available until December 31.
Power to Learn celebrates Hispanic heritage with its 5th annual essay contest. Students in middle and high school are encouraged to enter the contest writing on the topic, who is a Latino you admire and why? Additionally students must reside in Cablevision’s service areas in N.Y., N.J, Conn., Mont., Wyo., Colo. or Utah and be enrolled in the 6th through 12th grades in either a public or private school.
To enter, students must submit an essay in English typed and not longer than 500 words. Entries may be submitted online or mailed (two copies) directly to Cablevision’s Power to Learn on or before November 30, 2012. In addition to completing the entry form and submitting the essay, a teacher or guidance counselor from the school the student attends must complete the verification of authenticity on the official entry form. A grand prize of $2,500 will be awarded for the winning essay in both the high school and middle school categories. First, second and third place prizes will also be awarded in both school categories. For additional information please visit the Power to Learn website.
Congratulations to Discovery Communications for increasing their support of ACC and its educational mission by upgrading their corporate membership to the Golden Benefactor level. For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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