Association of Cable Communicators, CPR Facts

October 5, 2012 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Discovery Communications Announced New Partnerships with United Nations, Clinton Global Initiative and Obama Administration Education Priorities

Discovery Communications recently announced a number of new partnerships and commitments in support of United Nations, Clinton Global Initiative (CGI) and Obama Administration education priorities through its Discovery Education division and the nonprofit Discovery Channel Global Education Partnership (DCGEP). The new commitments, announced the last week of September at separate events in New York City by Discovery Communications Founder and Chairman John Hendricks and Discovery Education CEO Bill Goodwyn, include:

  • A new $7.4 million commitment to extend DCGEP's efforts to use the power of media to transform education and improve lives in the developing world, in support of the UN's 'Education First' initiative and the Global Business Coalition for Education, of which Discovery is a founding member.
  •, a collaboration between artist and youth advocate's Foundation and Discovery Education to engage U.S. students in STEAM (science, technology, engineering, art and math) education as part of Discovery's commitment as a member of CGI.
  • STEM POWER!, a new Discovery Education program dedicated to empowering girls in the U.S. with tools for succeeding in STEM-related fields, and 'Discovery Girls,' a new DCGEP program in Africa dedicated to improving the education outcomes of marginalized girls, in support of the Equal Futures Partnership led by Secretary of State Hillary Clinton.

Additionally, Hendricks joined UN Secretary Ban Ki-Moon, former UK Prime Minister Gordon Brown and other leaders at UN General Assembly events on September 26 and 27 to address business' role in acting on global education priorities, and, on September 24, Goodwyn represented Discovery on a plenary panel at the CGI Annual Meeting to discuss Discovery's overall commitment to improving global education through its Discovery Education division, the initiative with and the i.m.angel Foundation, and DCGEP.

Discovery is committing an additional $7.4 million to the work of DCGEP, of which John Hendricks is chairman, to continue its successful innovations that have enabled the development of an award-winning library of educational programs specifically for communities in the developing world served by the project. The library, together with equipment and tailored teacher training, is provided to all DCGEP Learning Centers, which to date have engaged and impacted more than one million students. This effort is part of Discovery's commitment in support of the UN's 'Education First' initiative and its role as a founding member of the Global Business Coalition for Education, which brings together corporate leaders committed to delivering on the promise of quality education for all of the world's children. is a five-year youth engagement initiative, implemented by Discovery Education on behalf of's Foundation, designed to bring STEAM education to life for millions both inside and outside the classroom. Launching this fall, will provide a portfolio of immersive learning experiences for under-resourced elementary and middle school students, including after-school enrichment programs, immersive summer camps and educator tools and resources. is part of Discovery's commitment in support of CGI, on behalf of the Foundation.

Developed by Discovery Education, STEM POWER! is a program dedicated to tapping into girls' passions, interests, and capabilities, and empowering them with the tools that will enable them to succeed in STEM-related fields. The key components of the STEM POWER! initiative will target girls in U.S. middle schools and high schools, and include the development of STEM-related curricula that prepares girls for later success in college coursework, exposure to female role models to create a belief system that women can succeed in STEM, and exposure to exciting STEM-related careers in everything from game design to fashion design to connect girls' passions to STEM fields. As part of Discovery's commitment as a founding member of the Equal Futures Partnership, STEM POWER! is an opportunity for like-minded partners to join forces on a program dedicated to realizing women's human rights by expanding opportunity for women and girls to fully participate in public life and drive inclusive economic growth.

Also in support of the Equal Futures Partnership, Discovery Communications is committed to closing the girls' education gap in some of the world's most under-resourced communities through an innovative program in Africa designed to build on the success of DCGEP. By creating educational video content with, for and about girls, and through innovative teacher training and community outreach, the 'Discovery Girls' project will seek to increase enrollment and retention, and improve the education outcomes of marginalized girls.

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TCM to Examine Hollywood’s Portrayal of People with Disabilities

Turner Classic Movies (TCM) is dedicating the month of October to exploring the ways people with disabilities have been portrayed in film. On behalf of Inclusion in the Arts, disability rights advocate Lawrence Carter-Long joins TCM host Robert Osborne for The Projected Image: A History of Disability in Film. The month-long exploration began October 2 and airs on Tuesdays. And in a first for TCM, all films will be presented with both closed captioning and audio description (via secondary audio) for audience members with auditory and visual disabilities.

The Projected Image: A History of Disability in Film features more than 20 films ranging from the 1920s to the 1980s. Each night's collection will explore particular aspects, themes, or types of disability, such as blindness, deafness and psychiatric or intellectual disabilities. In addition, one evening of programming will focus on newly disabled veterans returning home from war. For a complete list and schedule of the films, many of which were Oscar winning or nominated movies, see:

Each year since 2006, TCM has dedicated one month toward examining how different cultural and ethnic groups have been portrayed in the movies. Several of the programming events have centered on Race and Hollywood, with explorations on how the movies have portrayed African-Americans in 2005, Asians in 2008, Latinos in 2009, Native Americans in 2010 and Arabs in 2011. TCM looked at Hollywood's depiction of gay and lesbian characters, issues and themes in 2007.

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ACC Offers Free Trial Membership until December 31

Now is the best time to encourage your peers to join ACC! The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation. This offer is only available until December 31.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats, webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program has been expanded and now runs through December 31, 2012. For more information, check out the registration form online or contact Michelle Butler at or 202-222-2372.

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AMC’s The Walking Dead and the American Red Cross Partner to Save Lives

AMC and the American Red Cross have joined forces to raise awareness about the constant need for blood. In the event of a natural disaster or even a zombie apocalypse, it's the existing blood supply that will help save lives. "The American Red Cross Zombie Blood Drive" campaign kicked off September 24 and runs through October 22.

It draws attention to this important cause through celebrity support from stars like Peter Jackson, The Black Keys, Joel Madden, Mena Suvari, Aisha Tyler, NASCAR's Kurt Busch and EXTRA's Maria Menounos, among others. Each celebrity will be "zombie-fied" through digital portraits created by "The Walking Dead's" own special effects make-up guru Greg Nicotero. As part of the campaign, the "zombie-fied" celebrity photos will run on-air in a custom Public 'Zombie' Announcement ("PZA") on AMC and online at the network's dedicated campaign micro-site, The PZA reminds viewers to use their brains and give blood through the Red Cross.

AMC is also organizing a special sweepstakes to thank those who support blood donation through the Red Cross. The grand prize is a visit to the set of "The Walking Dead" in Atlanta. Details are available at Visit or call 1-800-RED CROSS (1-800-733-2767) for more information or to schedule a blood donation appointment. All blood types are needed to ensure the Red Cross maintains an adequate blood supply. A blood donor card or driver's license or two other forms of identification are required at check-in. Donors must be in general good health, weigh at least 110 pounds and be at least 17 years old (16 in some states with completed parental consent form). Certain height and weight restrictions apply to donors 18 and younger.

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Congratulations, Pamela Dover, Pamela Ford and Gavino Ramos!

ACC members Pamela Dover, senior director, business development, Comcast; Pamela Ford, director, communications, NCTA; and Gavino Ramos, senior director, communications, Time Warner Cable were recently named as members of the Executive Leadership Development Program (EDLP) by the National Association for Multi-ethnicity in Communications (NAMIC). Graduating a total of 390 executives of color since the program’s inception, NAMIC’s ELDP targets mid to upper-mid-level executives of color. The program’s central goal is to develop business leaders of color who will be well prepared to assume the top roles within the communications industry. The 2012-2013 class marks the official launch of NAMIC’s new academic partnership with the University of Virginia Darden School of Business.

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CTAM Summit Peaks with Top Speakers in Orlando

Earlier this week CTAM announced it has secured Alice Norsworthy, executive vice president, marketing and sales, Universal Orlando Resort, as an opening day keynoter for the annual CTAM Summit in Orlando, October 14-16. Ms. Norsworthy, who has been recognized by Advertising Age as one of America’s “Top 50 Marketers,” augments the line-up of other “top” CTAM Summit and Insights speakers. They include: Nomi Bergman - named to CableFAX Magazine’s “Top 100” cable executives list, Deepak Chopra—heralded by Time magazine as one of the “Top 100 Heroes and Icons of the Century”, Charlie Collier - named as one of the “Top Ten Television Executives of the Year” by The Wrap, and on the CableFAX 100 list for five consecutive years, David Gregory – named one of “Washington's 50 Best and Most Influential Journalists” by Washingtonian Magazine.

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Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2013 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications

Sard Verbinnen & Company

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