Association of Cable Communicators, CPR Facts

September 21, 2012 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

CMT Launches Empowering Education with the Help of Dustin Lynch

Country singer Dustin Lynch performed Wednesday, September 19 in Washington, D.C., during the official launch of CMT Empowering Education, a pro-social education program initiated by CMT and its parent company, Viacom. The multi-faceted campaign challenges CMT viewers to pursue post-secondary education with the creation of the Web site -- -- a one-stop resource providing information on schools, career paths, motivation and financial resources.

"There are more than 3.7 million job openings in the U.S., and many of those remain open because applicants don't have the necessary skills," said CMT senior director of public affairs Lucia Folk. "CMT saw an opportunity to create a campaign for our viewers that could narrow the skills gap and improve their quality of life by providing them with a simple, easy to use resource to help them map out their journey to an education and greater job opportunities."

The launch event at the National Cable & Telecommunications Association included a panel discussion about closing the skills gap through innovative partnerships and featured some of the foremost minds in post-secondary education and workforce development. They included Janet Bray, executive director for the Association for Career and Technical Education; René Bryce-Laporte, program manager for Skills for America’s Future/The Aspen Institute; and Gail Schwartz, senior vice president for Innovative Learning and Student Success at the American Association for Community Colleges. The panel was moderated by Andrew J. Rotherham, co-founder and partner at Bellwether Education and an education columnist for TIME.

Lynch, who promised his family he would earn a college degree before pursuing a career in music, shared his story with the group and performed his current Top 10 single, “Cowboys and Angels,” and other songs from his self-titled, first album that recently debut at No. 1 on Billboard's country albums chart. CMT Empowering Education is a comprehensive educational campaign that provides an online resource aiming to provide education and resources to remove commonly perceived obstacles for further learning such as financial issues. Individualized action plans can be created on the organization’s Web site. Other artists offering support for the initiative include Carrie Underwood, Luke Bryan, Dierks Bentley and Lionel Richie.

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What Should You Tell the Public About Cable? – ACC’s Latest Video

NCTA's President & CEO Michael Powell sat down with CableFAX's executive editor Mike Grebb for a wide-ranging interview during ACC's FORUM 2012 general session last Thursday. One question that Grebb asked Powell was what main message should cable communicators convey to the public. You can see a video of Powell’s answer at It is also posted on the FORUM 2012 page at:

Stay tuned for more videos from FORUM 2012, ACC's annual conference held Sept. 12-13 in the Hilton New York, posted on ACC's Web site. ACC is currently exploring its options in terms of location and dates for FORUM 2013 and will survey members about their opinions soon. Next week the association will send a survey to all FORUM 2012 attendees for their input on the annual conference in New York City.

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ESPN Announces Armed Forces Classic Men’s Basketball Games on Military Bases Overseas

ESPN announced the creation of the Armed Forces Classic, a series of Division I college men’s basketball games to be played on military bases overseas. Ramstein Air Base in Germany is the inaugural location, with the University of Connecticut and Michigan State University playing in a C-5 transport airplane hangar on the base.

The game will be televised Friday, Nov. 9, with coverage beginning at 5:30 p.m. ET on ESPN. The event is part of ESPN’s Veteran’s Week initiative honoring the men and women who are serving and who have served in the United States military, both at home and abroad.

While in Germany, Connecticut and Michigan State players and coaches will visit servicemen and women at Landstuhl Regional Medical Center. They will also conduct a basketball clinic for children at Ramstein Air Base.

In the first regular-season college game ever played in Europe, three-time NCAA champion Connecticut will feature three German players on its roster. Freshman Leon Tolksdorf (Berlin) joins fellow Germans Niels Giffey (Berlin) and Enosch Wolf (Goettingen).

Michigan State is coming off its 14th consecutive NCAA Championship appearance, including winning the 2000 national title. Head coach Tom Izzo participated in Operation Hardwood in 2005 and 2006, traveling to Kuwait to coach teams of American service members. Future teams and game sites will be announced at a later date. For more information on the Armed Forces Classic, visit the official Web site at or follow them on Facebook and Twitter.

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ACC Announces 2012 Golden Beacon and Beacon Award Winners

During a luncheon ceremony on September 13, the Association of Cable Communicators (ACC) announced the winners of the 2012 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs. ACC awarded the Golden Beacon, the association’s highest honor, to Time Warner Cable’s Connect a Million Minds. ACC also presented 41 Beacon Awards representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications. The Beacon Awards Ceremony was the concluding event of ACC’s annual conference FORUM 2012: Communicator.2012 The Critical Skills for Today held September 12-13 in New York City.

“Across this country cable communicators promote their company’s products, contribute to the bottom line and improve the quality of life in the communities their companies serve,” said Pete Abel, 2012 Beacon Awards chair and senior vice president, corporate communications, Suddenlink. “The Beacon Awards celebrate the very significant role cable communicators play in our industry’s success and recognize the best of those efforts.”

ACC presented the 2012 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable’s image nationwide, to Time Warner Cable’s Connect a Million Minds. In 2009, Time Warner Cable (TWC) decided to focus the majority of its philanthropic resources on a single cause, one that has been identified at the highest levels of leadership in the country as vital to our nation’s future, and one that the company could meaningfully affect. The result was Connect a Million Minds (CAMM), Time Warner Cable’s five-year, $100 million cash and in-kind commitment to connect young people in the wonders of STEM (science, technology, engineering and math). To bring CAMM to life, TWC has developed strong national partnerships with FIRST (For Inspiration and Recognition of Science and Technology), which TWC supports through on-air promotion and grants that help bring robotics programming to new communities, and the Coalition for Science After School (CSAS), the organization behind TWC’s “Connectory”, a free resource that makes it easy for parents and teachers to find informal STEM learning opportunities. In addition, TWC brings the impact of CAMM to its local communities by supporting robotics teams, science museums and other nonprofit organizations that get kids excited about STEM. To date, the public has pledged to connect more than 472,000 young minds to the wonders of STEM.

ACC members chose the 2012 Beacon Award winners during an extensive, two-phase judging process. The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as events and observances, integrated communications and Web sites.

The 2012 Beacon Awards Winners listed by category are:

Cause Marketing - Cable System 4
"Holiday Hopes & Happenings" Holiday Giving Campaign - Time Warner Cable - West Columbia, SC

Cause Marketing - Cable Network 1
Halogen TV & Cox Communications Shoes 4 Your City Campaign - The Inspiration Networks - Indian Land, SC

Cause Marketing - Cable Network 2
Cause an Uproar - National Geographic Channel - Washington, DC

Community Relations - Cable System 2
Suddenlink Mid South Makes Beautiful Music with Arkansas State University's Johnny Cash Music Festival - Suddenlink Communications - Jonesboro, AR

Community Relations - Cable System 3
Connecting Visually Impaired Customers - Time Warner Cable - Cincinnati, OH

Community Relations - Cable System 4
Internet Essentials - Comcast California Launch - Comcast California - Livermore, CA

Community Relations - MSO
Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Community Relations - Cable Network 1
BTN LiveBIG Scholarship for Outstanding Service - Big Ten Network - Chicago, IL

Community Relations - Cable Network 2
Intervention Town Hall - A&E / A+E Networks - New York, NY

Education - Cable System 1
El Centro/Time Warner Cable CAMM Partnership - Time Warner Cable - San Diego, CA

Education - Cable System 3
Alamo Regional FIRST Robotics Competition - Time Warner Cable - San Antonio, TX

Education - Cable System 4
Inventions and Innovations Concert - Time Warner Cable - Cheektowaga, NY

Education - Cable Network 2
Vietnam in HD: Education Outreach Campaign - HISTORY / A+E Networks - New York, NY

Events and Observances - Cable System 1
Suddenlink Open Tony Gibson Memorial Bass Tournament - Suddenlink Communications –
San Angelo, TX

Events and Observances - Cable System 3
2011 Customer Appreciation Event - Time Warner Cable - Schenectady, NY

Events and Observances - Cable System 4
Internet Essentials - Comcast California Launch - Comcast California - Livermore, CA

Events and Observances - MSO
"Wouldn't It Be Cool If…" Finalist Pitch Event - Time Warner Cable - New York, NY

Events and Observances - Other
WICT Tech It Out - Denver, CO - WICT Rocky Mountain Chapter

Government Relations - Cable System 4
Connect a Million Minds at the Wisconsin Capital - Time Warner Cable - Wisconsin Division

Integrated Communications - Cable System 3
Wildfire Relief: Time to Rebuild - Time Warner Cable - Austin, TX

Integrated Communications - Cable System 4
Time Warner Cable Connects to the HP Byron Nelson Championship - Time Warner Cable - Coppell, TX

Integrated Communications - MSO
Time Warner Cable Town Hall 2012 - Time Warner Cable - New York, NY

Integrated Communications - Cable Network 2
The Weather Channel Social - The Weather Channel - Atlanta, GA

Internal Communications - Cable System 3
E2 Initiative - Time Warner Cable - Charlotte, NC

Internal Communications - Cable System 4
Houston PRIDE Employee Recognition Campaign - Comcast Cable - Houston, TX

Internal Communications - MSO
Time Warner Cable Town Hall 2012 - Time Warner Cable - New York, NY

Internal Communications - Cable Network 2
ESPN Town Hall 2012 - ESPN, Inc. - Bristol, CT

Media Relations - Programming Publicity - Cable Network 1
Dropped/MeatEater Press Kit - The Sportsman Channel - New Berlin, WI

Media Relations - Programming Publicity - Cable Network 2
Syfy Digital Press Tour 2011 - Syfy - NBCUniversal - New York, NY

Media Relations - Technology/Product - Cable System 4
The Rock - Time Warner Cable - El Segundo, CA

Multicultural Public Relations - Cable System 3
Toma el Control - Cox Communications New England - West Warwick, RI

Multicultural Public Relations - Cable System 4
Internet Essentials - Comcast California Launch - Comcast California - Livermore, CA

Programming - Cable System 4
Day of Honor - Comcast - Elmhurst, IL

Programming - MSO
It Ain't Rocket Science - Time Warner Cable - New York, NY

Programming - Cable Network 2
2011 ESPN Veterans Week Programming, America's Heroes: A Salute to Our Veterans - ESPN, Inc. - Bristol, CT

Public Service Announcement - MSO
Time Warner Cable's Super Connector PSA - Time Warner Cable - New York, NY

Public Service Announcement - Cable Network 2
"Never Too Late To Thank A Veteran" PSA Campaign - HISTORY / A+E Networks - New York, NY

Reputation/Brand Management - Cable System 3
Time Warner Cable Launches Essentials in South Texas - Time Warner Cable Texas Region - San Antonio, TX

Social Media Communications - Cable Network 2
George W. Bush: The 9/11 Interview - National Geographic Channel - Washington, DC

Web sites - Cable System 4
Volunteer New Orleans - Cox Communications - Metairie, LA

Web sites - Cable Network 1
The mtvU Against Our Will Campaign - mtvU - New York, NY

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Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications

Sard Verbinnen & Company

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