Country singer Dustin Lynch performed Wednesday, September 19 in Washington, D.C., during the official launch of CMT Empowering Education, a pro-social education program initiated by CMT and its parent company, Viacom. The multi-faceted campaign challenges CMT viewers to pursue post-secondary education with the creation of the Web site -- cmtempoweringeducation.com -- a one-stop resource providing information on schools, career paths, motivation and financial resources.
"There are more than 3.7 million job openings in the U.S., and many of those remain open because applicants don't have the necessary skills," said CMT senior director of public affairs Lucia Folk. "CMT saw an opportunity to create a campaign for our viewers that could narrow the skills gap and improve their quality of life by providing them with a simple, easy to use resource to help them map out their journey to an education and greater job opportunities."
The launch event at the National Cable & Telecommunications Association included a panel discussion about closing the skills gap through innovative partnerships and featured some of the foremost minds in post-secondary education and workforce development. They included Janet Bray, executive director for the Association for Career and Technical Education; René Bryce-Laporte, program manager for Skills for America’s Future/The Aspen Institute; and Gail Schwartz, senior vice president for Innovative Learning and Student Success at the American Association for Community Colleges. The panel was moderated by Andrew J. Rotherham, co-founder and partner at Bellwether Education and an education columnist for TIME.
Lynch, who promised his family he would earn a college degree before pursuing a career in music, shared his story with the group and performed his current Top 10 single, “Cowboys and Angels,” and other songs from his self-titled, first album that recently debut at No. 1 on Billboard's country albums chart. CMT Empowering Education is a comprehensive educational campaign that provides an online resource aiming to provide education and resources to remove commonly perceived obstacles for further learning such as financial issues. Individualized action plans can be created on the organization’s Web site. Other artists offering support for the initiative include Carrie Underwood, Luke Bryan, Dierks Bentley and Lionel Richie.
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NCTA's President & CEO Michael Powell sat down with CableFAX's executive editor Mike Grebb for a wide-ranging interview during ACC's FORUM 2012 general session last Thursday. One question that Grebb asked Powell was what main message should cable communicators convey to the public. You can see a video of Powell’s answer at www.cablecommunicators.org. It is also posted on the FORUM 2012 page at: https://www.cablecommunicators.org/forum.php.
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ESPN announced the creation of the Armed Forces Classic, a series of Division I college men’s basketball games to be played on military bases overseas. Ramstein Air Base in Germany is the inaugural location, with the University of Connecticut and Michigan State University playing in a C-5 transport airplane hangar on the base.
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During a luncheon ceremony on September 13, the Association of Cable Communicators (ACC) announced the winners of the 2012 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs. ACC awarded the Golden Beacon, the association’s highest honor, to Time Warner Cable’s Connect a Million Minds. ACC also presented 41 Beacon Awards representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications. The Beacon Awards Ceremony was the concluding event of ACC’s annual conference FORUM 2012: Communicator.2012 The Critical Skills for Today held September 12-13 in New York City.
“Across this country cable communicators promote their company’s products, contribute to the bottom line and improve the quality of life in the communities their companies serve,” said Pete Abel, 2012 Beacon Awards chair and senior vice president, corporate communications, Suddenlink. “The Beacon Awards celebrate the very significant role cable communicators play in our industry’s success and recognize the best of those efforts.”
ACC presented the 2012 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable’s image nationwide, to Time Warner Cable’s Connect a Million Minds. In 2009, Time Warner Cable (TWC) decided to focus the majority of its philanthropic resources on a single cause, one that has been identified at the highest levels of leadership in the country as vital to our nation’s future, and one that the company could meaningfully affect. The result was Connect a Million Minds (CAMM), Time Warner Cable’s five-year, $100 million cash and in-kind commitment to connect young people in the wonders of STEM (science, technology, engineering and math). To bring CAMM to life, TWC has developed strong national partnerships with FIRST (For Inspiration and Recognition of Science and Technology), which TWC supports through on-air promotion and grants that help bring robotics programming to new communities, and the Coalition for Science After School (CSAS), the organization behind TWC’s “Connectory”, a free resource that makes it easy for parents and teachers to find informal STEM learning opportunities. In addition, TWC brings the impact of CAMM to its local communities by supporting robotics teams, science museums and other nonprofit organizations that get kids excited about STEM. To date, the public has pledged to connect more than 472,000 young minds to the wonders of STEM.
ACC members chose the 2012 Beacon Award winners during an extensive, two-phase judging process. The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as events and observances, integrated communications and Web sites.
The 2012 Beacon Awards Winners listed by category are:
Cause Marketing - Cable System 4
Cause Marketing - Cable Network 1
Cause Marketing - Cable Network 2
Community Relations - Cable System 2
Community Relations - Cable System 3
Community Relations - Cable System 4
Community Relations - MSO
Community Relations - Cable Network 1
Community Relations - Cable Network 2
Education - Cable System 1
Education - Cable System 3
Education - Cable System 4
Education - Cable Network 2
Events and Observances - Cable System 1
Events and Observances - Cable System 3
Events and Observances - Cable System 4
Events and Observances - MSO
Events and Observances - Other
Government Relations - Cable System 4
Integrated Communications - Cable System 3
Integrated Communications - Cable System 4
Integrated Communications - MSO
Integrated Communications - Cable Network 2
Internal Communications - Cable System 3
Internal Communications - Cable System 4
Internal Communications - MSO
Internal Communications - Cable Network 2
Media Relations - Programming Publicity - Cable Network 1
Media Relations - Programming Publicity - Cable Network 2
Media Relations - Technology/Product - Cable System 4
Multicultural Public Relations - Cable System 3
Multicultural Public Relations - Cable System 4
Programming - Cable System 4
Programming - MSO
Programming - Cable Network 2
Public Service Announcement - MSO
Public Service Announcement - Cable Network 2
Reputation/Brand Management - Cable System 3
Social Media Communications - Cable Network 2
Web sites - Cable System 4
Web sites - Cable Network 1
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For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
Friends & Associates
PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371