Association of Cable Communicators, CPR Facts

August 17, 2012 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Lead ACC into the Future, Board Nominations Wanted

Leadership positions are available on the ACC Board of Directors and for standing committees. This is your opportunity to help guide the association to serve the needs of cable industry communicators.

ACC is seeking nominations of members in good standing to join the Board. If you are interested in being elected or appointed, or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or and include a two to three sentence summary outlining why the individual would be a good Board candidate. For a listing of current Board members, please go to The nominations deadline has been extended to close-of-business August 20, 2012.

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Fox Deportes Teams Up with Hispanic Scholarship Fund

FOX Deportes and the Hispanic Scholarship Fund (HSF) are teaming up to promote higher education access for Hispanic students through a nationwide educational campaign. The initiative will feature a public service announcement and on-air FOX Deportes talent support beginning in August and through 2013.

FOX Deportes will support HSF and its educational measure by launching a public service campaign across TV, radio and social media, building awareness for the resources available for college education and informing viewers how they can contribute to HSF. The Fund’s mission is to strengthen the country by advancing the level of college education among Hispanic Americans, and is committed to helping achieve the goal of having a college degree in every Latino household.

The Hispanic Scholarship Fund is the nation’s largest not-for-profit organization supporting Hispanic higher education. More than $360 million in scholarships have been awarded to Latinos over the past 37 years, supporting a broad range of education programs to guide students and their families starting with the initial stages of their college application process and into employment opportunities after graduation.

The campaign's first spot on FOX Deportes emphasizes education’s role in improving society. To learn more about the campaign viewers can log on to the dedicated page on the FOX Deportes Web site and will be redirected to where they can learn about HSF’s initiative and make a donation to help create a difference in a young Latino’s life.

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Join the 2012-2013 ACC Mentor Program, Deadline Extended to August 20

Would you like career advice from some of the top cable communicators in the business? Now in its second year and free to all members, the ACC Mentor Program will match ACC members with more senior counterparts to share professional and personal skills and experiences as well as foster new relationships, career growth and development. The inaugural 2011-2012 program had 34 members participating as either mentors or mentees.

The ACC Mentor Program is specifically targeted to help younger members learn from the experience of more seasoned members. Even if you have 10 to 15 years of experience, consider the professional development opportunities and advantages the ACC Mentor program can offer you and enable you to help less experienced members with their career advancement.

To participate in the 2012-2013 mentor program, login to the Members-Only area of the ACC Web site. Your email address is your Username and your assigned ACC Password (generally your last name sometimes preceded by the number “1”), using all lower case letters. If you can’t remember your password, click on the link below the password box and it will be emailed to you. Once in the Members-Only section, click on the link that says, ACC Mentor Program. This will take you to the Mentor Program home page. Next click on the link Online Application and complete the application.

Additionally, all participants are eligible to attend the Wednesday, September 12 evening Mentoring Reception & Networking Event during FORUM 2012 in the Hilton New York. Registration for FORUM is not required to attend this function if you are a Mentor or Mentee. If you are not currently a member but would like to participate in the Mentor program, use ACC’s trial membership and join free for your first six months. For additional information, please contact Steve Jones at or 202-222-2373.

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FCC Encourages Companies to Donate Used Computers to Help Low-Income Families

Nearly 60% of all low-income families do not own a computer while businesses dispose of or store nearly 23 million computers a year. Last week the FCC joined with Connect2Compete (C2C) and Redemtech to announce PC Pledge 100, a new nationwide computer donation and recycling drive that calls for corporations to donate at least 100 computers to help low-income families get online.

Companies interested in participating can go to Redemtech and C2C will partner to refurbish the donated computers, install them with Microsoft software and distribute them to needy families. In addition to helping low income families access technology, donating used computers can also help the environment. In 2011 FCC Chairman Genachowski helped launch C2C, a public-private initiative to help narrow the digital divide by making high-speed Internet access, computers, education and jobs content, and digital literacy training more accessible for millions of Americans without home connectivity.

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FORUM 2012 Agenda & Registration On-Line – Hotel Deadline Saturday August 18

Recently updated and posted on ACC Web site is the preliminary agenda for FORUM 2012. The Agenda is available via the link, Notable changes for 2012 include back-to-back 30 minute breakout sessions as well as an exhibition area. Sessions include: Managing your Executives, How to Tell Your Story and Control the Message, Creating a Golden Beacon Campaign and Entering the Beacon Awards, Three Key Steps for Strengthening Your Own Executive Presence, and Broadband: Speed Brainstorming the Communicator's Challenges.

FORUM 2012, ACC’s annual educational conference for cable communicators, will be held on September 12-13 in New York City as part of the week-long Cable Diversity Week. The ACC Web site includes the conference schedule, registration information, exhibit and sponsorship opportunities, and hotel room reservation details. This year ACC has introduced a new online registration process that can be accessed on the FORUM page or by going directly to

The program opens with a luncheon keynoted by Gary Sheffer, vice president, corporate communications and public affairs for General Electric. Visit the FORUM 2012 page for regular updates on the conference as well as speakers and sessions and other information. Other general sessions include over the two-day conference include a panel of Chief Communications Officers, the popular Reporters and Bloggers panel, a 2012 Elections session, titled It’s a Mad, Mad Political World and a closing keynote by Maril MacDonald, CEO, Gagen MacDonald, on the Evolution of Engagement.

FORUM for the second straight year is hosted by the Hilton New York hotel (site of all Cable Diversity Week activities), 1335 Avenue of the Americas, New York, NY 10019. Room rates are $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations or use the link,, to register online. To obtain the group rate, use the code Diversity Week 2012. The hotel room rate cutoff date is Saturday, August 18, 2012.

Running through August 31, the full conference registration fee is $900, and includes a ticket to the Beacon Awards luncheon program Thursday starting at 12:45 pm. Individual day registration rates for either Wednesday (9/12) or Thursday (9/13) are $550. Additionally, individual tickets for the Beacon Awards luncheon are available for $150 per person. For information on FORUM, contact Steve Jones at 202-222-2373 or

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The U.S. Department of State and espnW Launch Global Sports Mentoring Program

The U.S. Department of State and espnW are partnering to launch the Global Sports Mentoring Program, introduced on June 21 by Secretary of State Hillary Rodham Clinton and ESPN President John Skipper, to empower women and girls through sports. To create sustainable sports opportunities for underserved women and girls worldwide, espnW and the Department of State will pair women from around the world, ages 25-45 and identified as emerging leaders, with American executives in a sports-related field.

This fall, 17 women will travel to the United States and spend more than three weeks working at their host company. The emerging leaders hail from Australia, Brazil, China, Colombia, Egypt, India, Indonesia, Jamaica, Kenya, Macedonia, Nigeria, the Philippines, Russia, Rwanda, Tajikistan, Zambia, and Zimbabwe. ESPN and WICT are two of the 15 participating host companies. The program is part of the State Department's larger “Empowering Women and Girls Through Sports Initiative,” which aims to increase the number of women and girls who participate in sports worldwide.

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Reserve a Table at the Beacon Awards Ceremony

Celebrate cable communications excellence at the 2012 Beacon Awards Luncheon and Ceremony by reserving a table today. Concluding FORUM 2012 on September 13 at the Hilton New York, the Beacon Awards Luncheon gives you the opportunity to see the best cable communications campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000 for a table of eight people. For luncheon guests only, tables are $3,500 and include eight tickets to the luncheon. For more information, contact Michelle Butler at 202-222-2372 or

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100,000 Families Sign Up for Comcast’s Internet Essentials in First Year

Chicago Mayor Rahm Emanuel, Comcast Executive Vice President, David Cohen, and civic and community leaders announced Wednesday year two of Internet Essentials, an ambitious and comprehensive broadband adoption program designed to help close the digital divide among low-income Americans. In its first full year of availability, nearly 100,000 families, or 400,000 Americans, gained access to the Internet at home, and Comcast continues to enhance the program with new features and processes designed to accelerate enrollment in the program.

Internet Essentials addresses three primary barriers to broadband adoption that research has identified – a lack of understanding of how the Internet is relevant and useful, the cost of a home computer and the cost of the Internet service. Program participants receive residential Internet service for $9.95 a month plus taxes, a voucher to purchase a low-cost computer for $149.99 plus tax, and access to free digital literacy training in print, online and in-person. There are no price increases, activation fees or equipment rental fees. A household is eligible to participate if it includes at least one child who is eligible to receive a free or reduced school lunch under the NSLP, is located where Comcast offers Internet service, has not subscribed to Comcast Internet service within the last 90 days, and does not have an overdue Comcast bill or unreturned equipment.

Comcast will sign up eligible families in the program for at least three years, through the end of the 2013-2014 school year. Any household that qualifies during this three-year period will remain eligible for Internet Essentials if at least one child eligible for a free or reduced lunch remains living in the household. Since its launch of Internet Essentials a year ago, Comcast has made a number of program enhancements including expanded eligibility, doubled broadband speeds, upgraded, free Internet safety software, enriched digital literacy training, streamlined approval process and a bulk-order program for community based organizations to purchase Internet Essentials accounts so they can connect the eligible families they serve.

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Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications

Sard Verbinnen & Company

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