Association of Cable Communicators, CPR Facts

August 3, 2012 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Help Lead ACC into the Future, Board Nominations Wanted

Leadership positions are available on the ACC Board of Directors and for standing committees. This is your opportunity to help guide the association to serve the needs of cable industry communicators.

ACC is seeking nominations of members in good standing to join the Board. If you are interested in being elected or appointed, or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or and include a two to three sentence summary outlining why the individual would be a good Board candidate. For a listing of current Board members, please go to Nominations must be received by August 17, 2012.

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Nickelodeon and First Lady Obama Team Up in London to Encourage Kids to Move

Nickelodeon’s The Big Help pro-social campaign for kids teamed up with First Lady Michelle Obama’s Let's Move! initiative to host Let’s Move! London, an event for more than 1,000 American military children and American and British students on July 27, the opening day of the 2012 Olympics. Let’s Move! London, co-sponsored by Let’s Move!, Nickelodeon’s The Big Help, and the U.S. Department of State, included sports stations, musical performances and appearances by Olympic and Paralympic legends including members of the U.S. delegation along with David Beckham, Bart Conner, Nadia Comaneci, Teresa Edwards, Emily Hughes, Sarah Hughes, Shawn Johnson, Dikembe Mutombo, Dara Torres, members of the 2012 US Track and Field Team and Manchester United legends, among others.

During Let’s Move! London, kids had an opportunity to get into the Olympic spirit and get active at activity stations with the NBA and USA Basketball, U.S. Tennis Association, Manchester United, USA Field Hockey, USA Track and Field and Right to Play. The event also featured performances from The Wanted, Mark Ronson, Katy B., the University of Florida Gator Marching Band, the Power Rangers and special appearances from Nickelodeon’s Jeff Sutphen, DJ J Boogie, and SpongeBob SquarePants.

This event is part of the First Lady’s work to turn the inspiration of the Olympic and Paralympic Games into action by getting more kids healthy and active. In May, the First Lady joined U.S. Olympians, Paralympians and London hopefuls to announce a nationwide commitment to get more than 1.7 million American children active as part of her Let’s Move! initiative to solve the problem of childhood obesity in a generation.

In March, Mrs. Obama welcomed Mrs. Samantha Cameron, wife of British Prime Minister David Cameron, to the United States by hosting a mini-Olympic event for local school children and in April, Mrs. Obama spoke at the Opening Ceremony for the 2012 Warrior Games. Mrs. Obama also invited Americans to start or join Let’s Move! Olympic Fun Day Meetups on July 28th, the first day of competition in London. In cities and towns all across the country, friends, family and neighbors came together to participate in Olympic-inspired games and activities to not just cheer on Team USA, but to live up to the example they set.

Last year, Nickelodeon teamed up with Let’s Move! to celebrate its 8th annual Worldwide Day of Play, when the network once again suspended programming for three hours to encourage kids and families to get up and get active. The Big Help is Nickelodeon’s pro-social commitment to engage kids to take action and make a difference in their world. The initiative allows kids to connect to their passions by participating in Big Help Actions, which are service opportunities designed to engage kids in specific real world activities that affect the world around them. The campaign focuses on issues that are important to and affect kids, including health and wellness, the environment, education, and community service.

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Join the 2012-2013 ACC Mentor Program, Deadline to Sign Up is August 17

Would you like career advice from some of the top cable communicators in the business? Now in its second year and free to all members, the ACC Mentor Program will match ACC members with more senior counterparts to share professional and personal skills and experiences as well as foster new relationships, career growth and development. The inaugural 2011-2012 program had 34 members participating as either mentors or mentees.

The ACC Mentor Program is specifically targeted to help younger members learn from the experience of more seasoned members. Even if you have 10 to 15 years of experience, consider the professional development opportunities and advantages the ACC Mentor program can offer you and enable you to help less experienced members with their career advancement.

To participate in the 2012-2013 mentor program, login to the Members-Only area of the ACC Web site. Your email address is your Username and your assigned ACC Password (generally your last name sometimes preceded by the number “1”), using all lower case letters. If you can’t remember your password, click on the link below the password box and it will be emailed to you. Once in the Members-Only section, click on the link that says, ACC Mentor Program. This will take you to the Mentor Program home page. Next click on the link Online Application and complete the application.

Additionally, all participants are eligible to attend the Wednesday, September 12 evening Mentoring Reception & Networking Event during FORUM 2012 in the Hilton New York. Registration for FORUM is not required to attend this function if you are a Mentor or Mentee. If you are not currently a member but would like to participate in the Mentor program, use ACC’s trial membership and join free for your first six months. For additional information, please contact Steve Jones at or 202-222-2373.

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Time Warner Cable is Official Sponsor of the Enterprise Space Shuttle Pavilion

The Intrepid Sea, Air & Space Museum recently announced that Time Warner Cable has been named an official sponsor of Space Shuttle Enterprise’s 2012 arrival into New York City and of its Space Shuttle Pavilion home built on top of the museum’s flight deck. The Enterprise was hoisted onto the flight deck on June 6. The grand opening of the Space Shuttle Pavilion to the public was July 19, and Time Warner Cable CEO Glenn Britt participated in the event.

Additionally, Time Warner Cable became a sponsor of the Intrepid Museum, which in return has been named a signature partner in New York City for Time Warner Cable’s Connect a Million Minds (CAMM) program. CAMM is an initiative that inspires students to acquire skills in science, technology, engineering and math (STEM) to become the problem solvers of tomorrow and help America successfully compete in a global economy. Similarly, the Intrepid Sea, Air & Space Museum’s own education program reaches thousands of New York school children each year, including through its fully developed STEM program.

The sponsorship brings a significant number of benefits to both Time Warner Cable and the Intrepid Museum. Time Warner Cable is included on the Intrepid’s marketing and advertising materials that promote the Space Shuttle Enterprise exhibit, while Time Warner Cable promotes the shuttle on television advertising, direct mail and social media. Beginning in early July, Time Warner Cable customers had access to exclusive footage of the Enterprise’s journey to the Intrepid by tuning to Local On Demand (Channel 1110).

Customers also will be provided with free and discounted access to the Intrepid through customer appreciation events, which will be announced this fall and in 2013. The company plans to utilize the Intrepid as a venue to host premiers of upcoming cable television series for its customers. Finally, the Intrepid serves as a location for community volunteer activities of Time Warner Cable’s VetNet program, which is comprised of employees who are military veterans or active reservists.

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FORUM 2012 Agenda & Registration Now On-Line

Recently updated and posted on ACC Web site is the preliminary agenda for FORUM 2012. The Agenda is available via the link, Notable changes for 2012 include back-to-back 30 minute breakout sessions as well as an exhibition area. Sessions include: Managing your Executives, How to Tell Your Story and Control the Message, Creating a Golden Beacon Campaign and Entering the Beacon Awards, Three Key Steps for Strengthening Your Executive Presence, and Broadband: Speed Brainstorming the Communicator's Challenges.

FORUM 2012, ACC’s annual educational conference for cable communicators, will be held on September 12-13 in New York City as part of the week-long Cable Diversity Week. The ACC Web site includes the conference schedule, registration information, exhibit and sponsorship opportunities, and hotel room reservation details. This year ACC has introduced a new online registration process that can be accessed on the FORUM page or by going directly to

The program opens with a luncheon keynoted by Gary Sheffer, vice president, corporate communications and public affairs for General Electric. Visit the FORUM 2012 page for regular updates on the conference as well as speakers and sessions and other information. Other general sessions over the two-day conference include a panel of Chief Communications Officers, the popular Reporters and Bloggers panel, a 2012 Elections session, titled It’s a Mad, Mad Political World and a closing keynote by Maril MacDonald, CEO, Gagen MacDonald, on the Evolution of Engagement.

FORUM for the second straight year is hosted by the Hilton New York hotel (site of all Cable Diversity Week activities), 1335 Avenue of the Americas, New York, NY 10019. Room rates are $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations or use the link,, to register online. To obtain the group rate, use the code Diversity Week 2012. The hotel room rate cutoff date is August 18, 2012.

Running through August 31, the full conference registration fee is $900, and includes a ticket to the Beacon Awards luncheon program Thursday starting at 12:45 pm. Individual day registration rates for either Wednesday (9/12) or Thursday (9/13) are $550. Additionally, individual tickets for the Beacon Awards luncheon are available for $150 per person. For information on FORUM, contact Steve Jones at 202-222-2373 or

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Discovery Networks International Launched its First Social TV Application

Discovery Networks International (DNI) recently launched its first ever social TV application integrating social networks with its programming, piloted first in Latin America. The new app, which debuted on Discovery Home & Health during the popular show Say Yes to the Dress, allows viewers to interact with on-air content via their Facebook and Twitter accounts. Social TV will continue to roll out within DNI's portfolio of Facebook pages and Twitter accounts around the world, with additional launches planned in Brazil, United Kingdom and Germany and Italy.

The Facebook app, which integrates Twitter, is designed to offer an experience that complements television viewing by providing value-added information about the show. As viewers enjoy the show, a message appears on the screen inviting the audience to sign on to Facebook and Twitter. Each segment in turn features a banner with a question or an interesting fact or anecdote about specific scenes, allowing viewers who are not participating via social networks to understand the context and messages that follow. An average of two to four messages posted by social network users are published on the air during each episode.

During the broadcast of Say Yes to the Dress on Discovery Home & Health in Latin America, the audience had the opportunity to contact the channel via social media and consult with its fashion experts not only about the show's on-air content but also about other topics that interested them, such as the best dress for different body types and wedding planning tips. Discovery Home & Health also offered practical advice regarding these topics. Based on the success of the initial launch, the company hopes to replicate the experience in the near future across its channel portfolio internationally.

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Reserve a Table at the Beacon Awards Ceremony

Celebrate cable communications excellence at the 2012 Beacon Awards Luncheon and Ceremony by reserving a table today. Concluding FORUM 2012 on September 13 at the Hilton New York, the Beacon Awards Luncheon gives you the opportunity to see the best cable communications campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000 for a table of eight people. For luncheon guests only, tables are $3,500 and include eight tickets to the luncheon. For more information, contact Michelle Butler at 202-222-2372 or

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ACC Announced the 2012 Beacon Award Finalists

ACC announced last week the names of the finalists for the 2012 Beacon Awards honoring excellence in cable communications and public affairs. The winners of the 2012 Beacon Awards will be announced during the Beacon Awards Luncheon and Ceremony on Thursday, September 13, 2012, at the Hilton New York concluding ACC's annual conference FORUM 2012: Communicator.2012 The Critical Skills for Today.

“Cable communicators make vital contributions to the bottom line of their companies and industry by telling cable’s story, building constructive relationships with stakeholders, promoting products and services, and improving the quality of life for the customers and the communities they serve,” said Pete Abel, 2012 Beacon Awards chair and senior vice president, corporate communications, Suddenlink Communications. “The Beacon Awards recognize the best of this work.”

Forty-eight ACC members, cable communications and public affairs professionals chose the 2012 Beacon Award finalists during an extensive, two-phase judging process. The high-quality of and increase in the number of Beacon Award entries submitted this year demonstrates the cable industry's commitment to communications and public affairs representing initiatives implemented over the past year in areas such as community relations, events and observances, and social media communications.

The 2012 Beacon Awards Finalists listed by category are:

Cause Marketing

Cause an Uproar
National Geographic Channel - Washington, DC

Halogen TV & Cox Communications Shoes 4 Your City Campaign
The Inspiration Networks - Indian Land, SC

"Holiday Hopes & Happenings" Holiday Giving Campaign
Time Warner Cable - West Columbia, SC

Community Relations

BTN LiveBIG Scholarship for Outstanding Service
Big Ten Network - Chicago, IL

Comcast Hire A Veteran OnDemand
Comcast - Chemsford, MA

Connecting Visually Impaired Customers
Time Warner Cable - Cincinnati, OH

Internet Essentials - Comcast California Launch
Comcast California - Livermore, CA

Intervention Town Hall
A&E / A+E Networks - New York, NY

Suddenlink Mid South Makes Beautiful Music with Arkansas State University's Johnny Cash Music Festival
Suddenlink Communications - Jonesboro, AR

Time Warner Cable Super Connector Search - Midwest Region
Time Warner Cable - Akron, OH

Time Warner Cable's Connect a Million Minds
Time Warner Cable - New York, NY

Wouldn't It Be Cool If…New York City
Time Warner Cable NYC - New York, NY


Alamo Regional FIRST Robotics Competition
Time Warner Cable - San Antonio, TX

An Art Museum in the Palm of Your Hand
Cox Communications - Springdale, AR

Charter Goes to College
Charter Communications, Inc. - Newtown, CT

El Centro/Time Warner Cable CAMM Partnership
Time Warner Cable - San Diego, CA

Inventions and Innovations Concert
Time Warner Cable - Cheektowaga, NY

Vietnam in HD: Education Outreach Campaign
HISTORY / A+E Networks - New York, NY

Events and Observances

2011 Customer Appreciation Event
Time Warner Cable - Schenectady, NY

Internet Essentials - Comcast California Launch
Comcast California - Livermore, CA

WICT Tech It Out - Denver, CO
WICT Rocky Mountain Chapter

Signature Home Product Showcase
Time Warner Cable - Chatsworth, CA

Suddenlink Open Tony Gibson Memorial Bass Tournament
Suddenlink Communications - San Angelo, TX

Time Warner Cable's STEMfest
Time Warner Cable - Wisconsin Division - Milwaukee, WI

"Wouldn't It Be Cool If…" Finalist Pitch Event
Time Warner Cable - New York, NY

Government Relations

Battle of the Decade: Amending Cox's Baton Rouge Franchise
Cox Communications - Baton Rouge, LA

Connect a Million Minds at the Wisconsin Capital
Time Warner Cable - Wisconsin Division - Milwaukee, WI

Level Playing Field
Time Warner Cable - West Columbia, SC

Integrated Communications

Introducing Cox TV Connect
Cox Communications - Atlanta, GA

The Weather Channel Social
The Weather Channel - Atlanta, GA

Time Warner Cable Connects to the HP Byron Nelson Championship
Time Warner Cable - Coppell, TX

Time Warner Cable Spreads Brewers Magic
Time Warner Cable - Wisconsin Division - Milwaukee, WI

Time Warner Cable Town Hall 2012
Time Warner Cable - New York, NY

Wildfire Relief: Time to Rebuild
Time Warner Cable - Austin, TX

Internal Communications

Characters Unite Employee Activation
USA Networks - New York, NY

E2 Initiative
Time Warner Cable - Charlotte, NC

ESPN Town Hall 2012
ESPN, Inc. - Bristol, CT

Houston PRIDE Employee Recognition Campaign
Comcast Cable - Houston, TX

Time Warner Cable MVP Communications 2012
Time Warner Cable - New York, NY

Time Warner Cable Town Hall 2012
Time Warner Cable - New York, NY

Media Relations - Programming Publicity

Crown Media Family Networks Countdown to Christmas Campaign
Crown Media Family Networks - New York, NY

Dropped/MeatEater Press Kit
The Sportsman Channel - New Berlin, WI

George W. Bush: The 9/11 Interview
National Geographic Channel - Washington, DC

Portlandia Season 2
IFC - New York, NY

Syfy Digital Press Tour 2011
Syfy - NBCUniversal - New York, NY

Media Relations - Technology/Product

CIF Launch Campaign
Time Warner Cable - El Segundo, CA

Internet Essentials - Comcast California Launch
Comcast California - Livermore, CA

The Rock
Time Warner Cable - El Segundo, CA

Multicultural Public Relations

Internet Essentials - Comcast California Launch
Comcast California - Livermore, CA

Toma el Control
Cox Communications New England - West Warwick, RI


2011 ESPN Veterans Week Programming, America's Heroes: A Salute to Our Veterans
ESPN, Inc. - Bristol, CT

Cox4 and the Ragin' Cajuns TV Network
Cox Louisiana - Baton Rouge, LA

Day of Honor
Comcast - Elmhurst, IL

Disney Friends for Change Games
The Walt Disney Company - Burbank, CA

It Ain't Rocket Science
Time Warner Cable - New York, NY

MTV Networks - New York, NY

Public Service Announcement

Cause an Uproar Betty White Celebrity PSA
National Geographic Channel - Washington, DC

Characters Unite PSA Campaign
USA Networks - New York, NY

Disney Magic of Healthy Living
The Walt Disney Company - Burbank, CA

MTV's Power of 12
MTV Networks - New York, NY

"Never Too Late To Thank A Veteran" PSA Campaign
HISTORY / A+E Networks - New York, NY

ONDCP - Unwasted Weekend
MTV Networks - New York, NY

Sprout Kindness Counts
PBS KIDS Sprout - Philadelphia, PA

Time Warner Cable's Super Connector PSA
Time Warner Cable - New York, NY

Reputation/Brand Management

Time Warner Cable Launches Essentials in South Texas
Time Warner Cable Texas Region - San Antonio, TX

Social Media Communications

Crown Media Family Networks Countdown to Christmas Social Media Campaign
Crown Media Family Networks - New York, NY

George W. Bush: The 9/11 Interview
National Geographic Channel - Washington, DC

Web sites

The mtvU Against Our Will Campaign
MTV Networks - New York, NY

Volunteer New Orleans
Cox Communications - Metairie, LA

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Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications

Sard Verbinnen & Company

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