Association of Cable Communicators, CPR Facts

June 8, 2012 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Career Connections Profile: Melissa Blake

My job and what it entails: Director of Governmental Affairs, Cox Communications Louisiana. I’m responsible for local, state, and federal governmental issues – public policy, franchising, legislation, lobbying, and issues management.

Cable work history: Joined Cox Communications in 2002 as Manager of Governmental Affairs; named Director in 2008.

Work history B.C. (before cable): Attorney – criminal defense (very short period of time), then Legal Counsel for State of Louisiana Alcohol and Tobacco Control.

ACC history and involvement: My membership began in 2002 when I began working in the cable industry. My favorite involvement was serving as a Beacon judge.

Favorite ACC member benefit: Forum; networking with other communications professionals.

First job out of college: Law School; First job out of law school: Law Clerk for a District Court Judge.

First communications job (if different from above): Attorney; my first cable communications job was when I joined the Cox team.

What I’m working on today: It changes daily, but today I worked on the renegotiation of a cable franchise, implementation of a government access channel for one of our local municipalities, lobbied at the state Capitol, and attended a Congressional fundraiser.

Best thing about my job: The team that I work with every day – no question!

How my job has changed the most in the past year: Competition, Competition, Competition.

If I could change one thing about my job it would be: I would love to have an unlimited operating budget!

Biggest professional accomplishment: Hard to pinpoint, but anytime I can save my company money or generate revenue, I feel a sense of accomplishment – whether it’s through an FCC designation, tax legislation, or the negotiation of a franchise. In March, I concluded a nine-month renegotiation of the Baton Rouge cable franchise – which generated revenue and cost-savings for Cox of $1.6 million.

My worst professional mistake (at least the worst I will admit): Early in my career, I did not sufficiently prep a witness before a trial; I learned very quickly that you should “never ask a question of a witness you don’t already know the answer to.”

Best lesson I’ve learned in my career: To be courageous and open to new things, while always striving to be happy and enjoy the work that I do. Life’s too short. One of my favorite quotes: “One day your life will flash before your eyes – make sure it’s worth watching.”

Advice for newer communications pros: Show civility and courtesy in all situations. A few examples: don’t keep people waiting; don’t text during meetings; don’t clog inboxes with huge attachments; and no PowerPoints – ever!

Education: BA in Communications from LSU; JD from LSU Law Center

Family: Married 7 years to my wonderfully supportive husband, Scott Blake; we have a daughter, Ashley and a son, Benjamin.

Favorite cable channel(s): The History Channel and Investigation Discovery

Hometown: Belle Chasse, Louisiana – but I’ve called Baton Rouge home for 23 years

What I’m passionate about (besides my family, job and the cable industry): Adding to and crossing things off my “bucket list” - mainly travel.

Editor’s Note: Career Connections member profiles is a regular feature in CPR Facts. If you would like to participate or suggest someone for a profile, please contact Michelle Butler.

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The Walt Disney Company Sets Nutrition Based Standards for Food Advertising to Children

The Walt Disney Company introduced new standards for food advertising on programming targeting kids and families. This undertaking marks the latest step in Disney’s partnership with parents to inspire kids to lead healthier lifestyles and builds on its nutrition guidelines established in 2006. Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines.

Due to existing ad agreements, the guidelines will not go into effect until 2015. The nutrition requirements are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar. They were announced at an event in Washington, DC, on Tuesday with First Lady Michelle Obama in attendance.

“This new initiative is truly a game changer for the health of our children,” said Mrs. Obama. “This is a major American company - a global brand - that is literally changing the way it does business so that our kids can lead healthier lives. With this new initiative, Disney is doing what no major media company has ever done before in the U.S. - and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: ‘Is this good for our kids?’”

In addition to its new advertising standards, Disney today introduced the “Mickey Check” tool, an icon that calls out nutritious food and menu items sold in stores, online, and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the “Mickey Check” will appear on licensed foods products, on qualified recipes on and, and on menus and select products at Disney’s Parks and Resorts.

Disney’s iconic characters, creativity, and family entertainment platforms offer a unique position from which Disney can help make nutritious eating and physical activity fun and rewarding. Disney Magic of Healthy Living includes online resources for families, live events, as well as informative short-form programming. The on-air spots, which today reach almost 100 million households in the U.S. on Disney Channel, Disney XD and Disney Junior, inspire and encourage kids and families to live healthier lifestyles through better eating habits and fun activities.  Disney’s 2006 nutrition policy stipulated that promotions aimed at children 12 years old and under – most notably for films -- would meet specific guidelines. Since then, Disney kid-targeted film promotional campaigns feature only healthier food and beverage products.

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Save $200 by Registering Today for the 2012 Communications Institute

Today is the final day to register for the 2012 Cable Communications Institute at the $2,100 tuition rate. On June 9, the tuition rate for the 2.5 day program, June 20-22 in New York City, increases to $2,300.

The 7th Communications Institute will kick off the afternoon of June 20 featuring keynote discussions with:

Patrick Esser, President, Cox Communications, Inc. who will provide an overview of current key industry issues, advice for cable communicators and a perspective on the future in a candid discussion.


James R. Gregory, CEO, CoreBrand, who will present the Impact of Brand on Financial Performance. His company helps organizations improve brand performance, reputation and image by measuring, defining and leveraging their brands through research and by building solid marketing and communications strategies.

The ACC Communications Institute is produced in cooperation with Syracuse University’s S.I. Newhouse School of Public Communications. This distinctive program is designed for mid- to senior-level communicators and related industry executives who would like to expand their knowledge base and advance their overall communications capability and understanding. It will be held at Lubin House, Syracuse University’s New York City facility adjacent to Central Park on 61st Street.

Other sessions will feature Thaler Pekar, a leading authority on the importance of story in communications work; Edward Russell, Associate Professor, Syracuse University who will look at the fine points of branding and brand management; Dan Broden, who counsels Fortune 500 companies and celebrity spokespeople on media training and the art of persuasive communications; Anne Messenger, a career strategist who will lead a session on the importance of building and communicating your personal brand; Gary Grates with Edelman Change and Employee Engagement, who will instruct a session on employee engagement; and Jack Appleman, CBC will lead a new session on Writing Techniques Tuned for Social Media and 140 Characters.

The Communications Institute is ACC’s signature professional development event for cable communicators. Space is limited to the first 25 qualified applicants. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For additional information or to register, contact Steve Jones at 202-222-2373 or via email at Information on the program may also be found by visiting

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Cisco’s VNI Forecasts Project the Internet Will Be Four Times as Large in Four Years

Cisco recently projected that the Internet will transmit four times as much data in four years, and worldwide devices and connections will grow to almost 19 billion, nearly doubling from 2011 to 2016. These projections can be found in Cisco’s annual Visual Networking Index (VNI) Forecast (2011-2016), the company’s ongoing initiative to forecast and analyze Internet Protocol (IP) networking growth and trends worldwide. The VNI Forecast update covers 2011-2016, and quantitatively projects the significant amount of IP traffic expected to travel public and private networks, including Internet, managed IP, and mobile data traffic generated by consumers and business users. This year, Cisco has also developed a new complementary study, the Cisco VNI Service Adoption Forecast, which includes global and regional residential, consumer mobile, and business services growth rates.

By 2016, annual global IP traffic is forecast to be 1.3 zettabytes. A zettabyte is equal to a sextillion bytes, or a trillion gigabytes. The projected increase of global IP traffic between 2015 and 2016 alone is more than 330 exabytes, which is almost equal to the total amount of global IP traffic generated in 2011 (369 exabytes). This significant level of traffic growth and service penetration is driven by a number of factors, including: an increasing number of devices, more Internet users, faster broadband speeds, more video and Wi-Fi growth.

At a May 30 event at the National Press Club in Washington, DC, Cisco provided an overview of the Cisco VNI Forecast and explored what it revealed about the future of broadband. Key thought leaders participated in a panel discussion moderated by Robert Pepper, vice president, Cisco Global Technology Policy, and explored what the impact of Internet growth will be on businesses, policies and society. Panelists included Kathleen Abernathy, chief legal officer and executive vice president, Frontier Communications and former commissioner of the FCC; Kevin McElearney, senior vice president, network engineering, Comcast; Diego Molano Vega, minister of information technology and communications of the Republic of Colombia; and Daniel J. Weizner, deputy chief technology officer for internet policy, The White House.

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FORUM 2012 is Coming; Hilton New York Room Cutoff Date is August 18

FORUM 2012 is right around the corner, September 12-13 in New York City as part of the week-long Cable Diversity Week. The ACC Web site has been updated to include the conference schedule, registration information, exhibit and sponsorship opportunities, and hotel room reservation details. The program opens with a luncheon keynoted by Gary Sheffer, Chief Communications Officer for General Electric. Visit the program agenda link, FORUM 2012 Program, regularly for conference updates on session topics and speakers.

Currently and running through July 20, the full conference registration fee is $800, that includes a ticket to the Beacon Awards luncheon program Thursday starting at 12:30 pm. Individual day registration rates for either Wednesday (9/12) or Thursday (9/13) are $550. Additionally, individual tickets for the Beacon Awards luncheon are available for $150 per person.

FORUM 2012 will be held in the Hilton New York hotel, 1335 Avenue of the Americas, New York, NY 10019. Room rates are $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations or use the link,, to register online. To obtain the group rate, use the code Diversity Week 2012. The hotel room rate cutoff date is August 18, 2012. For information on FORUM, contact Steve Jones at 202-222-2373 or

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Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications

PR Newswire/Multivu
Sard Verbinnen & Company

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