Inside This Issue:
Get a front-row seat to the latest innovations in cable communications as a 2012 Beacon Awards judge. While judging the Beacon Awards, you will learn what your cable communications peers across the country are accomplishing and walk away from the experience with a number of new ideas and connections. It’s now easier than ever to judge—ACC sends entries to your location for evaluation at your convenience.
For the first round, ACC will mail or email entries to ACC member volunteers to review during a two-week period in June. To serve as a Beacon Awards judge or if you have any questions, please contact Michelle Butler at firstname.lastname@example.org or 202-222-2372.
The Comcast Foundation has created a new partnership with Easter Seals that will expand assistive technology services at Easter Seals affiliates from Boston to Houston. The $250,000 Comcast Assistive Technology Grant Fund at Easter Seals will build on successful programs for people with disabilities and special needs by providing assessment, training and support designed to address their long-term technology needs.
The Comcast Foundation’s interest in strengthening communities, fostering diversity and opportunity, and creating a lasting impact aligns with the mission of Easter Seals to offer help and hope to people with disabilities and to the families who love them. The partnership created a competitive grant process that was open to select Easter Seals affiliates, seven of which were chosen to receive support from the Comcast fund.
The seven winning Easter Seals affiliates selected to receive the funds and their plans for the grants are as follows:
Easter Seals is the leading nonprofit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more information visit www.easterseals.com.
ACC’s signature educational event, the 7th Communications Institute will kick off June 20 in New York City and feature keynote discussions with:
Patrick Esser, President, Cox Communications, Inc. who will provide an overview of current key industry issues, advice for cable communicators and a perspective on the future in a candid discussion.
James R. Gregory, CEO, CoreBrand, who will present the Impact of Brand on Financial Performance. His company helps organizations improve brand performance, reputation and image by measuring, defining and leveraging their brands through research and by building solid marketing and communications strategies.
“The 2012 Cable Communications Institute goes to the core mission of ACC, to give cable executives the perspective, training and practical tools to achieve greatness within their companies. This unique, small, academic setting presents cable communicators the opportunity to interact and exchange ideas on the essential functions that unites them as professionals,” remarked Steve Jones, ACC executive director.
The ACC Communications Institute is produced in cooperation with Syracuse University’s S.I. Newhouse School of Public Communications. This distinctive program is designed for mid- to senior-level communicators and related industry executives who would like to expand their knowledge base and advance their overall communications capability and understanding. It will be held at Lubin House, Syracuse University’s New York City facility adjacent to Central Park on 61st Street.
Other sessions will feature Thaler Pekar, a leading authority on the importance of story in communications work; Edward Russell, Associate Professor, Syracuse University who will look at the fine points of branding and brand management; Dan Broden, who counsels Fortune 500 companies and celebrity spokespeople on media training and the art of persuasive communications; Anne Messenger, a career strategist who will lead a session on the importance of building and communicating your personal brand; Gary Grates with Edelman Change and Employee Engagement, who will instruct a session on employee engagement; and Jack Appleman, CBC, leading a new session on Writing Techniques Tuned for Social Media and 140 Characters.
C-SPAN recently announced a two-year feature series on the First Ladies, examining their private lives and the public roles they played in the White House. Produced in cooperation with The White House Historical Association, “First Ladies: Influence and Image” will feature each week the women who served in the role of First Lady over 44 administrations. This project is the first of its kind -- a comprehensive biography series of the First Ladies produced for television.
C-SPAN and The White House Historical Association also will collaborate on a video-rich Web site to accompany the series. The interactive site will feature historic letters, documents and photographs, classroom resources, biographies, timelines, and additional resources. Season One, from Martha Washington through Ida McKinley, debuts Presidents Day 2013 (Feb. 18) and continues on C-SPAN every Monday in prime time until June 2013 (15 programs). Season Two, from Edith Roosevelt to the present, debuts September 2013 and continues on C-SPAN every Monday in prime time until Feb. 2014 (20 programs).
Four historians will advise the series. They include: Richard Norton Smith, Presidential historian at George Mason University and former head of five presidential libraries; Edith Mayo, curator emeritus in political history at the Smithsonian's National Museum of American History; Rosalyn Terborg-Penn, historian and author focusing on 19th and 20th century African American history and American women’s history; and William Seale, historian and editor of White House History, the award-winning journal of the White House Historical Association. Peabody Award winning C-SPAN feature producer Mark Farkas will executive produce the series. The White House Historical Association is a charitable nonprofit institution whose purpose is to enhance the understanding, appreciation and enjoyment of the White House.
Now is the best time to encourage your peers to join ACC. The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
Travel Channel will join with the National Park Foundation (NPF), the official charity of America’s national parks, in a summer-long campaign to promote America’s 397 national parks. The primary goal of this alliance is to motivate support of our national parks by inspiring Travel Channel viewers to visit these adventure-packed and history-rich destinations as well encourage volunteerism and monetary donations to NPF.
Travel Channel will support the NPF partnership via a myriad of on- and off-air initiatives positioned under the Network’s “Destination Summer” campaign. Beginning Memorial Day and continuing through September, the Network will feature 30 hours of programming that puts the spotlight on America’s national parks. In addition, on Saturday, June 9, Travel Channel will celebrate “Get Outdoors Day” with an on-air and online marketing campaign showcasing the national parks through exclusive videos, slideshows and feature articles. The Network will also post exclusive, national park-related content on its Facebook, Foursquare, Pinterest and other social media platforms. NPF will cross-promote these efforts on its Web site and social media platforms. A 2012 study by MMGY Global and the U.S. Travel Association found that television programming about U.S. destinations encourages domestic travel.
For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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