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My job and what it entails: Senior Vice President, Corporate Communications, Scripps Networks Interactive. Set the communications strategy and processes for integrated mar-comm programs that help drive and support Scripps Networks Interactive’s business. Direct day-to-day responsibilities include reputation management, executive communication, media relations, social responsibility, and government relations, with supervision of employee communications, speakers’ bureau, event marketing and marketing & creative services.
Editor’s Note: Career Connections member profiles is a new, regular feature in CPR Facts. If you would like to participate or suggest someone for a profile, please contact Michelle Butler.
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Cable has come a long way. While still offering consumers the finest video service in the nation, it has become more than TV. It’s how we connect; opening the window on a world of possibilities that are integral, valuable and a fun part of our daily lives. This is the focus of a new multimedia campaign launched by the National Cable & Telecommunications Association (NCTA).
The campaign’s theme – “Cable. It’s More than TV. It’s How We Connect.” – is a simple reminder of cable’s indelible presence in the daily lives of millions of Americans, whether it’s watching video on TV or another device, enjoying the convenience and speed of broadband or connecting to family and friends through digital voice service.
“Cable services provide millions of consumers with instant access to unlimited possibilities. When you watch TV while checking your Twitter feed and talking to a friend on the phone, cable is enabling all of that to happen,” NCTA President & CEO Michael Powell said. “But in today’s overstimulated media environment sometimes we need to take a step back and remember how this amazing environment is thriving.”
The campaign is largely focused on the Washington, D.C. market but will also run nationally on some platforms. Elements of the campaign include: cable and broadcast TV advertising, print and web banner advertising in a variety of prominent publications, outdoor advertising in DC Metro’s Union Station, an interactive display board at Reagan National Airport, development of a web splash page or microsite, and an interactive app that allows for user engagement to explore cable’s offerings.
The interactive elements of the campaign will help demonstrate the many ways in which cable connects consumers to the many information, entertainment and communications sources they utilize and enjoy. Some of the creative elements can be viewed at www.CableConnectsUs.com. The campaign is currently scheduled to run until late summer.
ACC’s signature educational event, the 7th Communications Institute will kick off June 20 in New York City and feature keynote discussions with:
Patrick Esser, President, Cox Communications, Inc. who will provide an overview of current key industry issues, advice for cable communicators and a perspective on the future in a candid discussion;
James R. Gregory, CEO, CoreBrand, who will present the Impact of Brand on Financial Performance. His company helps organizations improve brand performance, reputation and image by measuring, defining and leveraging their brands through research and by building solid marketing and communications strategies.
“The 2012 Cable Communications Institute goes to the core mission of ACC, to give cable executives the perspective, training and practical tools to achieve greatness within their companies. This unique, small, academic setting presents cable communicators the opportunity to interact and exchange ideas on the essential functions that unites them as professionals,” remarked Steve Jones, ACC executive director.
The ACC Communications Institute is produced in cooperation with Syracuse University’s S.I. Newhouse School of Public Communications. This distinctive program is designed for mid- to senior-level communicators and related industry executives who would like to expand their knowledge base and advance their overall communications capability and understanding. It will be held at Lubin House, Syracuse University’s New York City facility adjacent to Central Park on 61st Street.
Other sessions will feature Thaler Pekar, a leading authority on the importance of story in communications work; Edward Russell, Associate Professor, Syracuse University who will look at the fine points of branding and brand management; Dan Broden, who counsels Fortune 500 companies and celebrity spokespeople on media training and the art of persuasive communications; and Anne Messenger, a career strategist who will lead a session on the importance of building and communicating your personal brand.
The Communications Institute is ACC’s signature professional development event for cable communicators. In addition to the speakers noted above, Syracuse University faculty members will lead additional sessions throughout the two and a half day program. They will cover topics including Employee Engagement and Writing Techniques Tuned for Social Media and 140 Characters.
Space is limited to the first 25 qualified applicants. Tuition for the 2012 Institute is $2,100 per individual on or before June 8, 2012. On June 9 and after, the fee is $2,300. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For additional information or to register, contact Steve Jones at 202-222-2373 or via email at email@example.com. Information on the program may also be found by visiting http://www.cablecommunicators.org/resources_inst.php.
To raise greater awareness of the important issues of childhood hunger in Cincinnati and to promote long-term healthy eating habits, Food Network and Senator Sherrod Brown (D-OH) dedicated a Good Food Garden at the US Bank Boys and Girls Club in the Avondale community on April 3. The Good Food Garden is a hands-on experience that educates children and their families about the importance of fruits, vegetables and other nutritious foods, key ingredients in the challenge of healthy eating and ending childhood hunger. Food Network’s Aarti Sequeira, host of Aarti Party and winner of Food Network Star, joined the senator to help more than 30 students and volunteers plant the garden.
Food Network has partnered with Share Our Strength to establish more than 35 Good Food Gardens across the country. Each garden is developed from the ground up, fashioning educational gardens that offer children and community volunteers a firsthand experience planting, nurturing, harvesting and preparing meals from the produce generated. By working with Boys & Girls Clubs across the country, this Good Food Garden can provide benefits to youth, their families and the local communities year round. Each Good Food Garden typically produces enough food to feed approximately 500 people three times a year. In addition to its support of the Good Food Gardens, Food Network has partnered with Share Our Strength to be an important voice for the No Kid Hungry campaign with a mission to end childhood hunger in the U.S. by 2015.
Now is the best time to encourage your peers to join ACC. The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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