Inside This Issue:
Are you an award-winning cable communicator? Earn the recognition you deserve for your stellar cable communications work by entering the 2012 Beacon Awards. This year the deadline for entries is Friday, May 4, and it is just one week away.
The Beacon Awards honor excellence in cable communications and public affairs by recognizing the best cable communications campaigns and tactics of the past year. Beacon Awards finalists and winners achieve peer, industry and local market recognition for their exemplary work while setting a standard for their colleagues to emulate.
It is easier than ever to enter the 2012 Beacon Awards! ACC has simplified the entry process, the categories and the entry form. Your Beacon Award entry must include a one-and-a-half to two-page project summary (shorter than in 2011), completed entry form and payment, all of which you may email to ACC. You may choose to supplement your entry with up to three files of your strongest support materials and three minutes of video highlights. The 2012 Beacon Awards Call for Entries details further how to submit an entry.
Again, the deadline to enter the 2012 Beacon Awards is May 4, 2012. Entries must represent work executed and results achieved between May 13, 2011, and May 4, 2012. If you have questions, visit the Beacon Awards frequently asked questions section on the ACC Web site or contact Michelle Butler.
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The annual Bright House Networks Day at a Pittsburgh Pirates Spring Training game benefited the Boys & Girls Clubs of Manatee County. More than 6,000 fans attended, nearly double the number in 2011, and a portion of each ticket purchased was donated to the clubs. The event raised nearly $15,000 for kids in afterschool programming.
During each inning, prize baskets were given out. They featured an assortment of items and tickets from Bright House’s local community partners including The South Florida Museum, The Asolo Repertory Theatre, MOTE Marine Laboratory & Aquarium, The Manatee Players and tickets to the Ribfest donated by 13th Avenue Dream Center. The grand prize drawing was for a leather sofa donated by Furniture Warehouse. Fans were also given the opportunity to obtain players’ autographs.
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Mark your calendar to attend ACC’s 7th Cable Communications Institute, June 20-22, 2012, in New York City. Produced in cooperation with the Syracuse University S.I. Newhouse School of Public Communications, the Institute will be held at Syracuse’s Lubin House in New York City adjacent to Central Park on 61st Street.
"I walked away with insight and solutions to the issues facing our industry today as well as strategies to build successful public affairs programs at Scripps Networks for the future."
“I had a GREAT experience. It was very informative…"
"I loved this last institute! It was wonderful!"
“The speakers were informative and had something new and cutting-edge to share...”
This graduate-level program is designed for executives who would like to expand their knowledge base and advance their capabilities. Cable industry communicators from programming networks, cable systems, industry suppliers and related organizations are invited to register to enhance their expertise on the overall role and impact of communications and public affairs within an organization.
2012 Topics/Sessions include:
The Communications Institute is ACC’s signature professional development event for cable communicators. “Becoming more effective communicators is a never ending process. At the Institute, we explore state-of-the-art communications in today’s world,” said ACC President, Rosa Gatti, senior vice president, communications counsel and corporate outreach, ESPN, Inc. Participants will enhance practical skills that are completely transferable to their daily work during this 2.5 day program.
Space is limited to the first 25 qualified applicants. Tuition for the 2012 Institute is $2,100 per individual on or before June 8, 2012. On June 9 and after, the fee is $2,300. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For additional information or to register, contact Steve Jones at 202-222-2373 or via email at firstname.lastname@example.org. Information on the program may also be found by visiting http://www.cablecommunicators.org/resources_inst.php.
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Hallmark Channel recently launched "Hallmark Channel's Pet Project", a cross-company campaign designed to celebrate the joy and enrichment pets bring to our lives, while shining a spotlight on this country's epidemic of pet homelessness and encouraging the public to adopt. It will include public service announcements, programming elements, social media engagement, and a comprehensive "Hallmark Channel's Pet Project" microsite, featuring videos, photos, pet care tips, pet-finder resources, and much more.
In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities, North America's largest funder of companion animal-welfare efforts, and American Humane Association, which has advocated for the safety and wellness of animals since 1877. In forging these key relationships, Hallmark Channel will raise the visibility of and give a voice to the messages and important work of its partner organizations, while leveraging their vast experience, resources, and knowledge for "Hallmark Channel's Pet Project".
Throughout the year, Hallmark Channel will engage its audience and keep the campaign's messaging and mission top-of-mind on its social media platforms and the "Hallmark Channel's Pet Project" microsite, as well as through pet-themed programming consisting of pet segments on the channel's original daytime lifestyle shows "Home & Family" and "Marie!"; original movies like "Puppy Love"; and specials including, among others, this Fall's second annual "American Humane Association Hero Dog Awards", produced in partnership with American Humane Association. "Hero Dog Awards" honors eight remarkable dogs - selected by the public through an online contest - who have made extraordinary and even life-saving contributions to the lives of their owners. Specially produced public service announcements encouraging people to find their next pet through adoption is placed throughout the special, reinforcing all "Hallmark Channel's Pet Project" programming and messaging.
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Now is the best time to encourage your peers to join ACC. The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
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Comcast partnered once again with The Aspen Institute to present their second conference on The State of Race in America at The Newseum on April 9 in Washington, DC. The symposium explored new attitudes, opportunities and challenges for and about people of color in 21st century America. It featured five, substantive panel sessions: political factors, the Latino vote, the new American identity, education and news media. Juan Williams of Fox News and Jose Diaz-Balart of Telemundo moderated the discussion.
For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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