Association of Cable Communicators, CPR Facts

March 2, 2012 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Cable Supports FOSI’s Unique Approach to Digital Citizenship

The Family Online Safety Institute (FOSI), an international nonprofit organization dedicated to online safety, recently announced an initiative to create an interactive online program called A Platform for Good, empowering parents, teachers, teens and kids to connect and share knowledge and experiences around online safety while learning to become responsible digital citizens. A Platform for Good has gained support and endorsement by leaders throughout five different industries, including cable, social media, search, telecommunications, and mobile and will launch in September 2012. The initiative will present a brand new, positive approach to digital citizenship built on ideas, research, and resources that aims to inspire children to make the right choices online as opposed to focusing on the dangers of technology.

By leveraging existing social media platforms that young people and their parents already use, A Platform for Good will have widespread appeal for a number of age groups. It will foster participation and collaboration with youth by enabling kids and teens to access incentive-based, interactive activities that teach them about online safety issues in a fun, engaging way. Parents will receive conversation starters and tips via text and social networking sites to encourage families to discuss current events, turning recent news into learning experiences. Teachers will find new instructional opportunities, including interesting videos and web-based activities to inspire their students.

The support and participation of industry sponsors will allow A Platform for Good to reach kids, parents and teachers in a new way, while addressing the need for a comprehensive approach to digital citizenship. To sign up for updates, please visit

The Family Online Safety Institute (FOSI) works to make the online world safer for kids and their families by identifying and promoting best practices, tools and methods that also respect free speech. FOSI's members include: AOL, AT&T, BAE Systems Detica, BT Retail, Comcast, Disney, Entertainment Software Association, Facebook, France Telecom, Google, GSM Association, Microsoft, Motion Picture Association of America, NCTA, Nominum, Optenet, RuleSpace, Sprint, Symantec, Time Warner Cable, Telecom Italia, Telefónica, TELMEX, USTelecom, The Wireless Foundation, Verizon and Yahoo!. For more information, visit

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Teens, Kindness and Cruelty on Social Networks: How Teens Navigate the Online World – An ACC and CIC Webinar

How do teens participate in the online world? Do they see it as a place to hang out with friends, get their latest homework and find out more about their favorite programs? Or is it an unsafe place full of sexting, bullies and predators? What is the cable industry’s role in keeping the Internet safe for kids? These are questions that many cable communicators are facing today.

Cable in the Classroom (CIC) continues to take a leadership role in defining, developing, and bringing to scale “digital citizenship.” Last year CIC helped fund and shape a research project by the Pew Research Center’s Internet & American Life Project. This multi-modal study sought to understand how teens navigate the world of social media, what behaviors they encounter, how they act, how they learn behavior, and to whom they turn for help along the way.

The resulting report, “Teens, Kindness and Cruelty on Social Network Sites” was released in November 2011 as a part of the annual conference of the Family Online Safety Institute (FOSI), another partner in the study’s creation and design. Join research lead, Amanda Lenhart, Senior Research Specialist, Pew Research Center’s Internet & American Life Project, on Wednesday, March 21 at 2:00 p.m. ET during ACC’s webinar as she highlights the report’s findings and explores the data’s implications. CIC will also release recommendations to keep in mind as you evaluate and refresh your current online safety resources, or as you seek to develop new ones.

Please join Cable in the Classroom and the Association of Cable Communicators for a special discussion on how American teens navigate the new world of “digital citizenship” during their March 21 webinar. The Executive Summary, full report and CIC’s recommendations will be made available to webinar participants at the conclusion of the session.


Amanda Lenhart
Senior Research Specialist
Pew Research Center’s Internet & American Life Project

How ACC Members Can Participate:

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of the ACC Web site by clicking on the link to live webinars and self-paced programs.

You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen. Your username is your work email address, and the password is typically your last name all in lowercase letters. If you are not currently a member, use ACC’s trial membership and join free for your first six months.

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Food Network to Shine a Spotlight on Childhood Hunger

One in five American children live in the shadow of hunger. In a new Food Network produced documentary, Hunger Hits Home, audiences will get a first-hand look at the crisis of childhood hunger in America through the eyes of the people on the frontlines of the battle—parents and children, anti-hunger activists, educators and politicians committed to eradicating the problem. Hunger Hits Home examines the causes, complications and misconceptions about childhood hunger in the United States and offers a glimpse at some of the innovative solutions being put into practice today and premieres April 14 at 8:00 pm ET on Food Network.

Narrated by Oscar-winning actor and longtime anti-hunger activist Jeff Bridges, Hunger Hits Home is an urgent call to action against this burgeoning crisis. It is part of an ongoing partnership between Food Network and Share Our Strength, whose No Kid Hungry initiative aims to eradicate child hunger in America by 2015 by surrounding children with nutritious food where they live, learn and play. Food Network and Share Our Strength will host screenings in Chicago, Cincinnati, Dallas, Los Angeles, New York and Washington, D.C. in the coming weeks, offering both an advance look at and discussion on how to take action locally.

Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in America by connecting kids to the healthy food they need, every day. The No Kid Hungry Campaign ensures children in need are enrolled in essential nutrition programs, helps families get the most from their food resources and invests in effective community organizations fighting hunger. For more information on the No Kid Hungry strategy to ensure kids have access to healthy food where they live, learn and play, visit

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ACC Offers Trial Membership—Six Months Free

Now is the best time to encourage your peers to join ACC. The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats, webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program has been expanded and now runs through December 31, 2012. For more information, check out the ACC registration form online or contact Michelle Butler at or 202-222-2372.

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Bright House Networks Celebrated Black History at Bakersfield Museum of Art

The third annual Bright House Networks Black History Month Celebration took place February 22 at the Bakersfield Museum of Art in California. The event featured a screening of The Black List, Vol I followed by a panel discussion moderated by April Ryan, a 23-year journalism veteran. Guest panelists included Danielle Wade of Bright House Networks, Eric Claytor of TV One and Ralph Bailey of KZNR Talk Radio.

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Thank You, Corporate Members!

For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment

Sard Verbinnen & Company

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