Association of Cable Communicators, CPR Facts

December 2, 2011 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Get Further Connected to Your Fellow Cable Communicators via the New ACC Online Member Directory & Community

The new ACC Online Member Directory & Community was activated in late November and is available to all members as a new member benefit. The online community’s key features enable all members to create an enhanced individual profile to help build stronger bonds with other cable communicators and facilitate the exchange of best practices or other cable industry related information, and the search functions make it easier to get connected with fellow members. Now members may upload professional and personal information easily and search a variety of data points, add a picture, or link to social networks and blogs.

How Do You Access The New ACC Online Member Directory & Community?

You must be logged into the members-only area of to access the new ACC Online Member Directory & Community, and you can log in through the member log in box in the left-hand corner of any page of the ACC Web site. Typically, your username is your work email address, and the password is your last name all in lowercase letters. Please contact ACC at 202-222-2370 or email if you need login assistance.

How Can You Make Yourself Shine in the New ACC Online Member Directory & Community?

Your profile is fully customizable with social media accounts, additional biographical information, background, expertise and other attributes. You can also post updates and photos to your wall and join groups within the ACC directory & community.

The editing features of the new ACC Online Member Directory & Community include:

Profile Home brings you to your own profile and shows how it is displayed to everyone else who logs in to this new directory/community.

Manage Profile is what you click on to make edits to your record and to add more information.

Groups display what groups ACC may have already enrolled you in. Currently, there are two types of groups - ACC Mentor Program and Institute Alumni from 2011, 2010 and 2009. There is information and opportunities to exchange information within each group, and ACC plans to introduce more groups in 2012.

Networks is where you would add other social media networks to your profile. For example, ACC staff member Michelle Butler added links to her LinkedIn, Facebook, Twitter and wordpress (blog) accounts. There are many other choices as well.

Messages connects you to the internal messaging system in this new community (think messaging in LinkedIn and/or Facebook)

Connections allows you to "connect" (similar to friend in Facebook) with fellow members.

One of the core missions of ACC is to bring cable communicators together, and the new ACC Online Directory & Community will make it easier for you to network with your peers. We want this new feature to serve your needs, so please send any comments or questions to Michelle Butler at or 202-222-2372 or Steve Jones at or 202-222-2373.

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ESPN Hosts Fifth Annual Jimmy V Week for Cancer Research

The fifth annual Jimmy V Week for Cancer Research, a week-long initiative featuring special content across ESPN Platforms and programs to drive awareness of and donations to The V Foundation for Cancer Research, began Wednesday, Nov. 30 with a simulcast of Jim Valvano’s 1993 ESPYs Never Give Up speech across ESPN media and concludes Dec. 6. Throughout the week, ESPN will showcase special content and specific messages across ESPN U.S. platforms to raise awareness of the need to fund cancer research and to spotlight research successes.

As part of a Team ESPN initiative, employees companywide have volunteered for several months to develop content and new applications for Jimmy V Week. Last year, the Jimmy V Week initiative raised a record $1,238,799 in net proceeds for cancer research, nearing a total of $4 million ($3,868,799) in the first four years. The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator and has raised more than $100 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs with administrative and fundraising expenses paid by the Foundation’s endowment.

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U.S. Cable Industry Launches New Energy Efficiency Initiative

The U.S. cable industry announced on November 18 a new initiative dedicated to improving the energy efficiency of consumer set-top boxes and other devices and developing advanced cable-enabled services designed to promote innovative consumer energy conservation measures. A key element of the initiative is the “CableLabs® - Energy Lab,” a new facility within the cable industry’s R&D consortium that will concentrate exclusively on improving energy efficiency.

The energy initiative will promote the development, testing, and deployment of technologies that will enable cable subscribers to reduce and manage energy consumption in the home, including establishing new requirements for both cable video devices and network support systems. Among other things, these specifications will enable the manufacturing of devices that have sleep capabilities to reduce power consumption when subscribers are not actively watching television. After successful field testing of set-top boxes with next generation power management semiconductors, cable operators will begin promoting the deployment of these devices as part of their ongoing efforts to provide functional, reliable and energy efficient services.

The resulting increased energy efficiency for new model set-top boxes will improve on the strides in recent years by cable operators to utilize devices with dramatically lower energy consumption than previous generations of equipment. In addition, cable operators providing service to approximately 85 percent of U.S. cable customers have committed to ensure that by the end of 2013 at least 90 percent of all new set-top boxes they purchase and deploy will be ENERGY STAR 3.0 devices.

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Participate in ACC’s December 15 Online Chat: Career Planning and Development in Today’s Business World

Carol Vernon, executive coach and principal, Communications Matters, LLC, and other experts will offer advice and answer your questions about how you can make 2012 a successful year for your career during ACC’s next online chat from 3:00 – 4:00 p.m. EST on Thursday, December 15. All cable communicators are encouraged to participate in ACC’s Online Chat: Career Planning and Development in Today’s Business World and share how they have planned for career success.

ACC's next, online chat will be accessible to all on its Web site: If you have a question that you would like to ask Carol or the other experts but will not be able to participate in the live chat, please email Michelle Butler your question. A transcript of this chat will be posted in the members-only section of ACC’s Web site.

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Cox Launches Anti-Bullying PSA Campaign in Virginia

Cox Communications launched a multi-faceted anti-bullying public service campaign in response to the growing problem of youth bullying in Virginia. This program will reach parents and children while providing tools needed to successfully cope with bullying. This effort is in coordination with the premiere of Cox Channel 11's "Plugged-In: Breaking the Bully Culture" special on Sunday, November 20 with additional airings in December and January. The program features experts who specialize in the advocacy for bullying prevention and explores the impact of bullying behaviors on young people.

Personalities from several radio stations in the Hampton Roads market are partnering with Cox to share important information on bullying and also will appear in the television advertisements intended to raise awareness of the problem of bullying. Free informational resource cards and "Take Charge! Stop the Bullying" wristbands will be available at all Cox Solutions Stores for kids and parents during this campaign. These materials address the warning signs of youth bullying and offer advice for kids on how to better deal with bullying situations and behaviors.

Research from the National Center for Bullying Prevention, the Virginia Department of Health, and the Olweus Bullying Prevention Program, was used to develop the materials for this public service effort. For more information, contact Felicia Blow at 757-222-8432 or

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ABC Family Partnered with to Launch Bright Student, Big Ideas Campaign

ABC Family is joining forces with, an online charity that enables individuals to fund public school teachers’ classroom needs, on the Bright Student, Big Ideas! campaign. For the first time ever, public school students in grades 9-12 will be able to work with their teachers to submit a project for funding. ABC Family will double donors’ impact by providing 50 percent of the project funding for up to $100,000 in total funding.

Whether supplying 15 copies of To Kill a Mockingbird for an 8th grade class in the Bronx, microscopes for a 7th grade science experiment in Detroit, or a field trip for a Baltimore history class to visit the Supreme Court in session, visitors have donated more than $92 million and helped fund - largely through micro-donations of $5, $15 and $20 - more than 200,000 teacher projects that served 5 million students throughout the U.S., mostly in poverty stricken areas. Now, with "Bright Students, Big Ideas" campaign on, students can take on a more active role and suggest classroom projects to be funded.

Teachers will submit the students’ ideas on the Web site and request funding from $100 to $1,300. Projects eligible for the Bright Students, Big Ideas campaign will receive 50 percent funding from ABC Family automatically. Once the project is fully funded by other donors, will send the teacher and students the materials needed to bring the idea to life. After the conclusion of the classroom project, they will send photos and thank you notes to the donors.

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Congratulations, Frank Gallagher!

ACC member Frank Gallagher, executive director of Cable in the Classroom, was given the Family Online Safety Institute Award for Outstanding Achievement in early November in Washington, DC. He was recognized for his efforts to advance the goal of a safer Internet.

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Join The Lustgarten Foundation in the Fight against Pancreatic Cancer at the 2011 Holiday Rock & Roll Bash

On Tuesday, December 6, Cablevision Systems Corporation and The Lustgarten Foundation will host the 2011 Holiday Rock & Roll Bash, a benefit for pancreatic cancer research. Always a season favorite, this year's Bash will take place at the Hard Rock Cafe in the heart of New York City's Times Square and will feature music by The Straight Shot, led by Cablevision CEO and President and The Madison Square Garden Company Chairman Jim Dolan.

Since its inception 11 years ago, the Bash has raised more than $11 million for The Lustgarten Foundation's efforts to find a cure for pancreatic cancer, making it the Foundation's premier fundraising event. For more information on reservations, please contact the Bash office at (516) 803-2354 or go to

Cablevision helped establish The Lustgarten Foundation in 1998 and today, its support of the Foundation ensures that 100% of every donation to the Foundation, including every dollar raised at the Bash, goes directly to pancreatic cancer research. Together, Cablevision and The Lustgarten Foundation also raise awareness of pancreatic cancer through the curePC campaign. is the way to join The Lustgarten Foundation and Cablevision in this important fight. Fight pancreatic cancer. Visit

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Thank You, Corporate Members!

Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A+E Networks
AMC Networks Inc.
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
Crown Media Family Networks
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Insight Communications
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

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