Inside This Issue:
History is partnering with the Vietnam Veterans Memorial Fund (VVMF) in a nationwide Call for Photos effort supporting the Education Center at The Wall, a place on the U.S. National Mall which will ensure that military heroes' stories and sacrifice will never be forgotten. The partnership ties to the upcoming six-hour special, Vietnam in HD, premiering on the network Tuesday-Thursday, November 8, 9 and 10 at 9pm ET/PT.
History and VVMF kicked off this combined campaign with a ceremony in New York City at Military Island in Times Square, on Tuesday, October 11. During the ceremony, New Yorkers were asked to participate in this national initiative to gather photographs and stories of the 58,272 men and women listed on the Vietnam Veterans Memorial. Special guests for the event included Mayor Michael Bloomberg, Police Commissioner Raymond Kelly, Fire Commissioner Salvatore Cassano and Medal of Honor recipient Paul Bucha.
Ceremonies also took place in Philadelphia on Thursday, October 13 featuring Mayor Michael Nutter and Pennsylvania Chief Justice Ronald Castille and in Atlanta on October 25 featuring Senator Johnny Isakson and General Barry McCaffrey. An additional ceremony is scheduled for November 3 in Chicago, and the national ceremony is slated for Veterans Day at the Vietnam Memorial in Washington, D.C.
In New York, Philadelphia and Atlanta, the effort includes a presentation of VVMF’s traveling half-scale replica of the Vietnam Memorial in Washington, D.C., called The Wall That Heals. Friends and families have been invited to bring photos of their loved ones whose names are memorialized on The Wall, so they may be scanned onsite and eventually featured in a permanent exhibit at the Education Center at The Wall. To date more than 35,000 photos are still needed to complete this exhibit.
In each market, History is also working with partners and local constituents to locate Vietnam veterans and their family members who have not yet visited the Memorial in D.C. to invite them to a special ceremony which takes place at the Memorial this upcoming Veterans Day. Furthermore, History is issuing a call to action through its own programming, Web site, print publications and through the help of more than 500 Barnes and Noble stores across America which will showcase an in-store video explaining the campaign in an additional effort to help VVMF to identify, scan and install photos in Washington.
USA Network has partnered with Comcast and Charter to extend its Beacon Award-winning Characters Unite National Storytelling Tour with the renowned nonprofit storytelling organization The Moth. The tour includes a series of Mainstage shows and educational workshops in communities and high schools across the country, as part of USA’s Characters Unite public service campaign to combat prejudice and discrimination. Storytellers in the Mainstage shows and the high school programs tell a true story, live on stage, without notes, about facing some form of bigotry or discrimination and how the experience changed their outlook and empowered them to make a positive change. The goal is to use the power of storytelling to bring diverse people together, encourage more productive dialogue and foster greater understanding and acceptance.
Now is the best time to encourage your peers to join ACC. The association has a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
Discovery Communications recently unveiled new online content on its www.DiscoverYourSkills.com Web site as part of its ‘Discover Your Skills' job skills initiative, a multimedia public affairs campaign designed to provide unemployed and underemployed Americans with access to critical resources for obtaining marketable job skills and expertise. The new content includes a PSA highlighting career opportunities in the general aviation industry and featuring Ariel Tweto of Discovery Channel's Flying Wild Alaska, whose family operates a small airline that delivers critical supplies to remote parts of Alaska.
Tweto and Clark Bunting, President and General Manager of Discovery Channel, announced the new content at a reception for the bipartisan Congressional General Aviation Caucus to recognize the important role the general aviation industry plays in supporting the nation's economy, creating jobs and providing crucial access to the country's remote areas. Congressional General Aviation Caucus Co-Chair, Sen. Mark Begich (D-Alaska), was a special guest at the event.
As part of "Discover Your Skills," Tweto, along with other Discovery networks' personalities, are participating in on- and off-air programs and events to raise awareness of career opportunities and highlight the importance of training workers to fill critical jobs in aviation, manufacturing, health care, energy, technology, construction and other industries. Viewers are directed to www.DiscoverYourSkills.com, an online resource providing links and information to help educate, prepare and advance entry to the workforce.
Talent featured in the PSAs include Mike Rowe from Dirty Jobs with Mike Rowe, Bear Grylls from Man vs. Wild, Keith Colburn from Deadliest Catch and Paul Teutul Sr. from American Chopper on Discovery Channel; Buddy Valastro from Cake Boss, Katherine Kallinis and Sophie Kallinis LaMontagne from DC Cupcakes and Lori Allen from Say Yes to the Dress: Atlanta on TLC, and Jeannette Torres from Discovery Familia. The PSAs can be viewed online at www.DiscoverYourSkills.com and selected PSAs began airing across Discovery's U.S. networks in August.
Additionally, as part of the initiative, Discovery Education will introduce a community college service for the 2012-2013 academic year designed to provide curriculum-based content to support post-secondary institutions and prepare students with the skills necessary to compete in today's job market. Discover Your Skills is part of Discovery's Impact programs, which leverage the power of Discovery's brands, businesses and employees to give back and make a direct impact on the communities in which we live and work.
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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