Inside This Issue:
Time Warner Cable (TWC) has launched Time Warner Cable’s Super Connector Search as part of its Connect a Million Minds (CAMM) initiative. This new, user-generated contest spotlights Time Warner Cable customers who are connecting young people in their communities to the wonders of science, technology, engineering and math (STEM). By entering the contest, customers are eligible to win a starring role in a Connect a Million Minds commercial and up to $25,000 in grants for the STEM nonprofit organization of their choice. Through the Super Connector Search, Time Warner Cable will contribute $125,000 to afterschool STEM organizations across the country.
Now through October 16th, customers are invited to enter TWC’s Super Connector Search by visiting www.connectamillionminds.com. On the CAMM Web site, customers can share how they’ve connected young people in their lives to STEM by writing a brief essay and uploading a related photo. As part of the entry process, customers will name a STEM nonprofit organization that they would like to support if chosen as a winner.
One local winner from each TWC market will star in their very own Connect a Million Minds public service announcement, which will be produced by Time Warner Cable and will run on air in their local market. Additionally, the local winners will receive a $5,000 grant for their selected nonprofit organization.
From November 28th through December 11th, the public service announcements created by each of the local contest winners will be featured on www.connectamillionminds.com for public voting. The entry with the most votes will be named the “People’s Choice” and the STEM nonprofit organization selected by the People’s Choice titleholder will receive an additional $10,000 cash grant.
In addition to the People’s Choice winner, a panel of judges will select a national winner from the pool of the local contest winners. The national winner will be flown to Los Angeles or New York City, where they’ll participate in a television shoot for a Connect a Million Minds public service announcement that will run throughout Time Warner Cable’s national footprint. In addition to this on-air opportunity, the national winner of TWC’s Super Connector Search will receive a free year of Time Warner Cable service and an additional $10,000 grant for their preferred STEM nonprofit organization.
For more details about the contest and to enter TWC’s Super Connector Search, visit www.connectamillionminds.com. Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow.
The Board of Directors of the Association of Cable Communicators (ACC) elected Rosa M. Gatti, Senior Vice President, Communications Counsel and Corporate Outreach, ESPN, Inc. as President and a member of the Executive Committee during the organization’s recent annual meeting in New York City. Her one-year term started at the conclusion of FORUM 2011 and runs until the final day of FORUM 2012, September 12-13 in New York City.
The Board also elected five other individuals as officers and members of the Executive Committee. They are Anthony Surratt, Vice President, Corporate Communications, Time Warner Cable, as 1st Vice President–Membership; Annie Howell, Senior Vice President, Communications & Media Relations, Crown Media Family Networks as 2nd Vice President – Programs; Catherine Frymark, Senior Vice President, Communications, Discovery Communications as Secretary; Thomas J. Larsen, Group Vice President, Legal & Public Affairs, Mediacom Communications as Secretary; and Misty Skedgell, Senior Vice President of Corporate Communications, Turner Broadcasting System, Inc. continuing in her role as an At-Large member. James Maiella, Jr., Vice President of Media Relations, Cable and Communications, Cablevision Systems Corporation remains on the Executive Committee in the role of immediate past president.
The ACC Board affirmed the appointment or re-appointment of eight members, each serving a two-year term, to the Board of Directors.
Appointed to the ACC Board were:
Pete Abel, Senior Vice President, Corporate Communications, Suddenlink Communications
Eric Becker, Executive Director, Corporate Communications, Starz Entertainment
The Board extends its thanks to four highly skilled communicators who departed the Board of Directors. They are:
Sandra Colony, Senior Advisor, Employee Communications, Insight Communications
FCC Chairman Julius Genachowski helped unveil the Connect to Compete venture, a national effort to address the barriers to broadband adoption, digital literacy and the employment skills gap, on Wednesday at the Pew Charitable Trusts in Washington, D.C. As part of Connect to Compete, several private-sector companies, including Discovery Education, will join nonprofit groups to offer basic and advanced digital literacy training and certification. Specifically, Discovery Education will contribute its educational content, including video clips and digital lessons, to help bolster student achievement. With topics ranging from basic math to presidential elections, proven Discovery resources for student success will be accessible free of charge to America’s neediest students and their parents.
One-third of all Americans, 100 million people, haven’t adopted broadband at home. Broadband adoption is vital to America’s competiveness and to jobs, E-Government, education and energy. According to the Pew Research Center, the top three obstacles to broadband adoption are digital literacy and trust, relevance and cost. In May 2011 Chairman Genachowski challenged the broadband ecosystem to help close the adoption gap. In response to this challenge, private sector and nonprofit organizations met the challenge and announced significant commitments to tackle digital literacy, one of the core barriers to adoption, through Connect to Compete.
The nonprofit will promote broadband adoption and digital literacy for all Americans by establishing a new portal to host job listings and educational content, develop a database with digital literacy classes, and help train digital literacy instructors across the country. The new organization will be housed at One Economy and will be a collaborative effort with other nonprofits and industry partners. Along with Discovery Education, the Connect to Compete partners and advisory board members include Best Buy’s Geek Squad, Microsoft, Arise Virtual Solutions, CareerBuilder.com, Monster.com, MetrixLearning, BrainFuse, Sesame Workshop and several grass-roots organizations such as the Boys and Girls Club, Goodwill and 4H.
Chairman Genachowski also announced on Wednesday an FCC proposal to launch a Digital Literacy Corps. This would enable thousands of additional libraries to host in-person, basic digital literacy training programs and would expand digital literacy training to the FCC’s School Spots program that allows schools to keep their computer labs open after hours for students and their families.
As part of its observance of Breast Cancer Awareness Month and its 17 year fight to stop breast cancer for life, Lifetime premiered on October 10 Five, an anthology of five short films exploring the impact of breast cancer on people’s lives. “Five” highlights the shared experience each short film’s title character endures from the moment of diagnosis, through an interconnected story arc that uses humor and drama to focus on the effect breast cancer and its different stages of diagnosis have on relationships and the way women perceive themselves while searching for strength, comfort, medical breakthroughs and, ultimately, a cure.
The short films were directed by Jennifer Aniston, Alicia Keys, Demi Moore, Independent Spirit Award winner Patty Jenkins (“Monster”) and Penelope Spheeris (“Wayne’s World”). All five directors appeared in a Public Service Announcement (PSA) that premiered after the movie and urged viewers to join in the fight to stop breast cancer. The PSA also featured an exclusive T-shirt designed by Aniston, with an illustration relating to the movie on the front and Warriors in Pink symbols on the back, and it is available at www.fordcares.com. As with all Warriors in Pink wear and gear sold on www.fordcares.com, 100 percent of the proceeds from the shirt’s purchase go to Susan G. Komen for the Cure Foundation.
The Mid-America Cable Telecommunications Association will host a golf tournament on November 8 to raise money for the Cable One Joplin Tornado Relief fund. All funds raised in the tournament will benefit Samaritan’s Purse and the Joplin school district. Over the next two years, Samaritan’s Purse is committed to building homes in Joplin for families left homeless due to the devastating, May 22, 2011, EF 5 tornado. The highly ranked and recognized Joplin School District serves over 7,700 students throughout the area. The Joplin school district takes technology seriously and prides itself on its 2.5 to 1 student-to-computer ratio. Money from the relief fund will assist in continuing Joplin’s school’s efforts to provide students with the most cutting-edge technology. For more information about the tournament, visit www.MidAmericaCable.tv.
During a luncheon ceremony on October 6, the Association of Cable Communicators (ACC) announced the winners of the 2011 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs. ACC awarded the Golden Beacon, the association’s highest honor, to MTV’s A Thin Line. ACC also presented 36 Beacon Awards representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications. The Beacon Awards Ceremony was the concluding event of ACC’s annual conference FORUM 2011: Communicating Cable’s Future held October 5-6 in New York City.
“Across this country cable communicators promote their company’s products, contribute to the bottom line and improve the quality of life in the communities their companies serve,” said Sandy Colony, 2011 Beacon Awards chair and senior advisor, employee communications, Insight Communications. “The Beacon Awards celebrate the very significant role cable communicators play in our industry’s success and recognize the best of those efforts.”
ACC presented the 2011 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable’s image nationwide, to MTV’s A Thin Line. This pro-social initiative is the network’s pioneering campaign that empowers America’s youth to identify, respond to, and stop the spread of digital abuse, which includes all forms of digital bullying, dating abuse and discrimination. MTV has built a coalition of the foremost authorities on these topics and is engaging its audience through thought-provoking PSAs, integration into MTV's top-rated shows, an original film, innovative online and mobile tools, curricula, and more. The campaign has reached tens of millions on-air and mobilized over 1,000,000 young people to take action and stop the spread of digital abuse. The campaign’s hub is its Web site, www.athinline.org, which houses a variety of resources, quizzes and applications purpose-built to raise awareness and address digital abuse’s viral spread. The site integrates seamlessly with the campaign’s social media presence and mobile devices.
ACC members chose the 2011 Beacon Award winners during an extensive, two-phase judging process. The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as events and observances, integrated communications and Web sites.
The 2011 Beacon Awards Winners listed by category are:
Best of the Best Small System Communications Efforts - Cable System 1
Cause Marketing - Cable System 3
Cause Marketing - Cable Network 2
Community Relations - Cable System 1
Community Relations - Cable System 3
Community Relations - MSO
Community Relations - Cable Network 2
Education - Cable System 3
Education - MSO
Education - Cable Network 2
Events and Observances - Cable System 1
Events and Observances - Cable System 2
Events and Observances - Cable System 3
Events and Observances - MSO
Events and Observances - Cable Network 1
Events and Observances - Cable Network 2
Government Relations - Cable System 3
Government Relations - Cable Network 2
Government Relations - Other
Integrated Communications - Cable System 3
Integrated Communications - Cable Network 2
Internal Communications - Cable System 3
Media Relations - Programming Publicity - Cable System 3
Media Relations - Programming Publicity - Cable Network 2
Media Relations - Technology/Product - Cable System 3
Media Relations - Technology/Product - Cable Network 2
Multicultural Public Relations - MSO
Programming - Cable Network 1
Programming - Cable Network 2
Public Service Announcement - Cable Network 2
Reputation/Brand Management - Cable System 3
Social Media Communications - Cable System 3
Social Media Communications - MSO
Social Media Communications - Cable Network 2
Web sites - Cable System 3
Web sites - MSO
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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