Inside This Issue:
FORUM 2011: Communicating Cable's Future, the only cable industry event specifically geared for the needs of cable industry communicators, will open on Wednesday, October 5 at 12:30 pm in the Hilton New York. Registrations will be accepted at the ACC offices through Monday, October 3 in addition to onsite in the Hilton starting the afternoon of Tuesday, October 4. The full conference registration fee is $1000, or $550 for either Wednesday or Thursday single-day attendance.
FORUM opens Wednesday with social media journalist and content specialist Jeff Cutler as the featured luncheon speaker. His presentation will help communications pros understand the real power and perils behind the new tools that have taken over the Internet. Breakouts this day examine social media tools and techniques and the evolving structure and role of communications within industry companies. The closing general session Wednesday is moderated by ACC first vice president – membership Rosa Gatti, senior vice president, communications counsel and corporate outreach, ESPN, Inc. and features PR agency executives Steve Cody, managing partner, Peppercom; Pat Fitzgibbons, SVP, Fleishman-Hillard and Jim Gregory, CEO, CoreBrand who will share their views on where the PR industry and communications are headed in the years ahead.
Thursday starts with a full American breakfast prior to NCTA’s President & CEO, Michael Powell taking the stage. Cable’s top executive will share his views on what to expect from policy makers on Capitol Hill, at the FCC, in the administration and how the future political landscape may impact cable. A powerhouse panel of journalists will immediately follow consisting of Peter Lauria, Reuters; Amy Maclean, CableFAXDaily; Brian Stelter, The New York Times, George Szalai, The Hollywood Reporter and moderator Annie Howell, senior vice president, communications & media relations, Crown Media Family Networks and ACC treasurer. They will look at the challenges of the industry and what techniques communications pros can use to successfully work with the media. Thursday breakouts take a deep dive on measuring the power of PR efforts and if and how effectively marketing and communications are working together. The day wraps up with a luncheon program celebrating and recognizing the best of the best with the Beacon Awards honoring excellence in cable communications and public affairs.
To register, go to the FORUM 2011 page and click on the FORUM 2011 registration link. Your paid registration includes a ticket to the closing Beacon Awards luncheon and reception. Limited rooms are available at the Hilton New York. For reservations call 1-800-HILTONS. To view the complete FORUM 2011 agenda, confirmed speakers and session outlines, go to http://www.cablecommunicators.org/forum_agenda.php. For more information on FORUM 2011, contact Steve Jones at email@example.com or 202-222-2373.
To further increase the capability of New York City metropolitan area schools to implement transformational technologies in the classroom, Optimum Lightpath has established the Transforming Education with Technology grant program. It will award up to $100,000 across selected Long Island schools and up to $50,000 to Westchester County schools. The program is open to public and private elementary and secondary schools throughout Long Island and Westchester County. Applications must be submitted by October 10.
Grants will be awarded based on criteria that include how a school would use the awarded funds to leverage technology to improve instruction, promote the use of technology to improve the overall education experience, utilize new technology to promote distance learning, and create new school initiatives centered around new technologies. Long Island winners will be announced at Optimum Lightpath’s Long Island Education Technology Conference held November 16, 2011, at Cablevisions headquarters in Bethpage, Long Island. Nassau County Executive Edward P. Mangano will speak at the event and present award checks to 2011 grant winners. The conference will focus on top technology issues and the emerging opportunities that Long Island schools have to leverage new technologies for enhanced student learning experiences and will be attended by superintendents, school business administrators, IT managers and principals.
Westchester County winners will be announced at a ceremony on November 10, 2011, at the Westchester County Building, and Westchester County Executive Robert P. Astorino will present the award checks. For more information about the Transforming Education with Technology grant program, visit http://optimumlightpath.com/education/education_grant.shtml.
The Hallmark Channel is partnering with the American Humane Association to recognize the role Hero Dogs play in all our lives. Hosted by Carson Kressley, the inaugural American Humane Association Hero Dog Awards will be presented at the Beverly Hills Hilton on October 1 and will be televised on the Hallmark Channel November 11 at 8:00 pm ET/PT.
Following nationwide voting in which more than 400,000 ballots were cast by the American public, eight finalists were chosen. There is one winner in eight categories: law enforcement and arson dogs, service dogs, therapy dogs, military dogs, guide dogs, search and rescue dogs, hearing dogs and emerging hero dogs, defined as ordinary dogs that do extraordinary things. The eight finalists will be flown to Beverly Hills with their human handlers. They will walk the red carpet and be presented with a Hero Dog award by celebrity judges and presenters following video tributes. The celebrities joining Kressley in the ceremony include Betty White, Victoria Stilwell, Whoopi Goldberg, Hayden Panattierre, Joe Magnaniello, Michael Vartan, Pauley Perrette, Jason Lewis, Jamie-Lynn Sigler and Faith Ford. The evening will be capped off when one of the eight finalists will be announced as the winning American Hero Dog of the year.
Celebrate cable communications excellence at the 2011 Beacon Awards Luncheon and Ceremony by reserving a table today. Concluding FORUM 2011 on October 6 in New York City, the Beacon Awards Luncheon gives you the opportunity to see the best cable communications campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For luncheon guests only, tables are $3,500 and include ten tickets to the luncheon. For more information, contact Michelle Butler at 202-222-2372 or firstname.lastname@example.org.
First Lady Michelle Obama participated in Nickelodeon's annual Worldwide Day of Play (WWDOP) event, held for the first time ever this year in Washington, D.C., on the Ellipse Saturday, September 24. Nickelodeon estimates that upwards of 50,000 kids and families joined together for a full day of fun, entertainment and activities — with participation from more than 25 of Nick's live-action stars, SpongeBob SquarePants, Dora the Explorer and superstar athletes such as LeBron James, Dwyane Wade, Carmelo Anthony and Chris Paul.
Nickelodeon's WWDOP is the network's flagship celebration of active play, encouraging kids to get up, get out and go play. Mrs. Obama also "turned off" Nickelodeon, networks and Web sites, for three hours (12-3 p.m. ET/PT) Saturday during WWDOP to encourage kids to go outside and play. Before going off the air at noon, the network's live-action stars gave viewers special on-the-scene reports from the WWDOP event, highlighting the activities and sharing tips on maintaining healthy and active lifestyles.
The First Lady was on hand to participate in the day's activities and celebrate the success of the Million PALA Challenge, a joint initiative of Let's Move! and the President's Council on Fitness, Sports & Nutrition (PCFSN). Launched in September 2010, the Million PALA Challenge was created to motivate one million Americans to get active and earn the Presidential Active Lifestyle Award (PALA) in a year. Since the start of the challenge, more than 1.7 million Americans have gotten active and earned their PALA, far exceeding the initiative's goal.
Additionally, the United State Senate passed a resolution Friday officially designating Saturday, Sept. 24, as the Worldwide Day of Play. The resolution was introduced by Senator Kirsten Gillibrand (D-NY) and Senator Kelly Ayotte (R-NH). The U.S. House of Representatives also introduced Sept. 24 as the Worldwide Day of Play in a resolution sponsored by Congresswoman Marcia L. Fudge (D-OH) and co-sponsored by Congressman Pat Tiberi (R-OH) and Congressman Ron Kind (D-WI). These resolutions are an acknowledgement of Nickelodeon's efforts to underscore the importance of health and wellness to the nation's –and the world's – kids and families.
More than fifty partner organizations, "Let's Move" and the President's Council on Fitness, Sports and Nutrition joined with Nickelodeon to host an entire day of physical activities and games for kids and their families to encourage active and healthy lifestyles.
In addition to WWDOP anchored this year in Washington, D.C., there were more than 5,000 confirmed local WWDOP events that took place across the U.S. WWDOP began in 2004 as a part of Nickelodeon's The Big Help initiative, a kid-led movement for positive change that focuses on four key issues: the environment, education, health and wellness, and community service. Through The Big Help health and wellness component, kids are encouraged to be more active for healthier lifestyles.
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a 2012 corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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