Association of Cable Communicators, CPR Facts

September 16, 2011 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:

 


 
Help Lead ACC into the Future, Board Nominations Wanted
 
Leadership positions are available on the ACC Board of Directors and for standing committees. This is your opportunity to help guide the association to serve the needs of cable industry communicators.

ACC is seeking nominations of members in good standing to join the Board. If you are interested in being elected or appointed, or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or sjones@cablecommunicators.org and include a two to three sentence summary outlining why the individual would be a good Board candidate. For a listing of current Board members, please go to http://www.cablecommunicators.org/aboutus_board.php. Nominations must be received by Thursday, September 22, 2011.

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MTV, Time Warner Cable and USA Are ACC’s 2011 Golden Beacon Award Nominees

The Association of Cable Communicators (ACC) announced Tuesday the three nominees for the association’s highest honor, the Golden Beacon Award. Nominees are: A Thin Line, MTV; Connect a Million Minds, Time Warner Cable; and Characters Unite, USA Network.

"For more than 25 years, the cable industry has been committed to improving the quality of life in the communities it serves locally, nationally and globally" said Sandy Colony, 2011 Beacon Awards chair and senior advisor, employee communications, Insight Communications. "Over the past year three industry undertakings -MTV's A Thin Line, Time Warner Cable's Connect a Million Minds and USA Network’s Characters Unite - exemplify the best of these efforts. Addressing issues that are timely and significant, each one has a powerful message for youth; MTV warns of the dangers of digital abuse and how individuals can help fight against it; Time Warner Cable is working to ensure that the next generation of Americans have the science, technology, engineering and math skills needed to secure the nation's future; and USA takes on combating prejudice and discrimination."

ACC’s Golden Beacon Award recognizes a communications and public affairs initiative that has made an impact within the cable industry, while enhancing cable’s image nationwide. The 2010 Golden Beacon Award recognized C-SPAN for its Video Library.

ACC members who judged the Beacon Awards nominated MTV for its pro-social initiative A Thin Line, the network’s pioneering campaign that empowers America’s youth to identify, respond to, and stop the spread of digital abuse, which includes all forms of digital bullying, dating abuse and discrimination. MTV has built a coalition of the foremost authorities on these topics and is engaging its audience through thought-provoking PSAs, integration into MTV's top-rated shows, an original film, innovative online and mobile tools, curricula, and more. The campaign has reached tens of millions on-air and mobilized over 1,000,000 young people to take action and stop the spread of digital abuse. The campaign’s hub is its Web site, www.athinline.org, which houses a variety of resources, quizzes and applications purpose-built to raise awareness and address digital abuse’s viral spread. The site integrates seamlessly with the campaign’s social media presence and mobile devices.

Two years ago, Time Warner Cable re-focused its philanthropic efforts around science, technology, engineering and math (STEM) education. The result was Connect a Million Minds (CAMM), a five-year, $100 million cash and in-kind effort to engage Time Warner Cable customers, employees and nonprofit partners to address a critical community need – ensuring that today’s youth gain the STEM skills they need to become tomorrow’s problem solvers. CAMM includes national and local partnerships supporting relevant programs, an interactive Web site where customers connect youth and share experiences, and proprietary interactive STEM curricula which leverage the skills of Time Warner Cable to engage kids in STEM. To date, consumers have pledged to connect more than 400,000 youth to STEM opportunities.

Characters Unite is USA Network’s public service campaign dedicated to addressing the social injustices that pervade and divide our society. Inspired by USA’s iconic Characters Welcome brand, and in partnership with leading nonprofit organizations, it is a multiplatform initiative – on-air, online and in communities across the country – that uses engaging messages and activities to combat hate, prejudice, and discrimination. In the last year, USA launched Characters Unite Month, a period when the network shines a special spotlight on efforts to promote tolerance and acceptance. The campaign included an original-themed documentary, “Tom Brokaw Presents Bridging the Divide”; a new PSA series; extensive digital content; the Characters Unite Awards to recognize local community heroes; and a national tour in cities and high schools to use the power of storytelling to foster greater understanding and respect.

ACC will honor the Golden Beacon Award nominees and announce the winner during the Beacon Awards Luncheon and Ceremony on Thursday, October 6, 2011, at the Hilton New York. The ceremony is the concluding event of ACC's annual conference, FORUM 2011: Communicating Cable’s Future. FORUM is the cable industry’s only annual educational event dedicated to the issues facing communications and public affairs professionals.

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Save $100 on your FORUM 2011 Registration by September 23

Friday September 23 is the last day to register for FORUM, October 5-6, in New York City, at the pre-conference rate of $900. On September 24 the registration fee increases by $100 to $1000, the on-site rate. FORUM 2011 is the only industry event for cable executives who work in any aspect of communications.

During the conference communications, social media and industry experts will prime you to rise above the upcoming challenges of the future. Sessions will explore leading Internet communications tools, changing communications structures, the power of your public relations campaigns and the conflicts and complements that exist between marketers and communicators. Other sessions will look at the political and legislative outlook for the industry, how industry reporters cover and engage communicators, the integration of social media and traditional communications tools and how public relations agency executives view where they see the profession heading and what trends cable communicators should keep top of mind. This is all in addition to great opportunities to interact with your industry peers throughout the conference.

To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link. Your paid registration includes a ticket to the closing Beacon Awards luncheon and reception. To view the complete FORUM 2011 agenda, confirmed speakers and session outlines, go to http://www.cablecommunicators.org/forum_agenda.php. For more information on FORUM 2011, contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.

The FORUM room reservation deadline for the Hilton New York has passed. Currently rooms are available in the hotel starting at $479/night plus tax. You may make reservations by calling 1-800 HILTONS or go to http://www1.hilton.com/en_US/hi/hotel/NYCNHHH-Hilton-New-York-New-York/index.do.                                                                                          

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C-SPAN’s 2012 StudentCam Challenges Students to Compete in National Documentary Contest

C-SPAN is challenging students to bring the U.S. Constitution to life by competing in a video documentary competition. The public affairs network recently announced its call for entries in the 2012 StudentCam. Now in its eighth year, C-SPAN’s national competition invites all middle school students (grades 6-8) and high school students (grades 9-12) to produce a five to eight minute video documentary using C-SPAN programming. This year, students will have the opportunity to produce a documentary focusing on “The Constitution and You: Select any provision of the U.S. Constitution and create a video illustrating why it’s important to you.”

The C-SPAN Education Foundation supports the contest through $50,000 in cash prizes for 75 student awards. The Grand Prize winner with the best overall entry will be awarded $5,000, with multiple cash prize awards of $250, $500, $750, $1,500, and $3,000 to students in both middle and high school categories. Teachers are also eligible to compete for cash prizes.

“StudentCam gives young people the chance to share their opinions with C-SPAN’s national viewing audience,” says C-SPAN vice president of education Joanne Wheeler. “The Constitution is always timely, even more so in this political year, which is why we’re asking students to critically examine the document that forms the foundation of American government.”

Entries must represent varying points of view, and include C-SPAN video that supports the documentary’s topic. Students, working alone or in groups of up to three, can upload their entry form and videos directly online at www.studentcam.org. Documentaries must be the original work of students; however teachers may provide guidance and critiques.

The documentaries will be judged by a panel of C-SPAN representatives and educators, and evaluated on a number of criteria, including the thoughtful examination of the competition’s theme, quality of expression, adherence to the time limit, inclusion of varying points of view, and use of C-SPAN programming.

The deadline for entries is Friday, January 20, 2012. Winners will be announced in March 2012, with the top 27 winning videos to air on C-SPAN in April 2012. Complete competition details and the entry form are available at the competition’s website, www.studentcam.org. In addition to cash prizes, past winners have had their documentaries recognized by the White House.

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Reserve a Table at the 2011 Beacon Awards

Celebrate cable communications excellence at the 2011 Beacon Awards Luncheon and Ceremony on October 6 by reserving a table today.  The Beacon Awards Luncheon, the concluding event of FORUM 2011 October 5-6 in New York City, gives you the opportunity to see the best campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For luncheon guests only, tables are $3,500 and include ten tickets to the luncheon. For more information, contact Michelle Butler at 202-222-2372 or mbutler@cablecommunicators.org.

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BET Partners with United Negro College Fund

The United Negro College Fund (UNCF) and BET have announced that they will join forces to better support African-American students and historically black colleges and universities (HBCUs) and make this year’s edition of UNCF’s long-running UNCF An Evening of Stars® the most exciting and moving in the program’s 33-year history.

The fundraising program, UNCF An Evening of Stars, has long been a showcase both for legendary and fast-rising stars from the music industry — recent performers and prior honorees have included Aretha Franklin, Jennifer Hudson, John Legend and Stevie Wonder — and for education success stories that embody the spirit of UNCF’s iconic motto, “A mind is a terrible thing to waste.” Working together, UNCF and BET will combine the program’s star-studded tradition with BET’s proven record of attracting both the music industry’s hottest talent and large, passionate audiences eager to engage in the issues we all face. Additionally, the new program aims to further rally the entertainment industry around the importance of education and the doors it can open.

The new UNCF An Evening of Stars will be a musical variety show punctuated with short video segments spotlighting a few of the 60,000 students whose education UNCF supports every year, making the program a celebration of the best in entertainment and education. In addition, the new format will allow performers to perform the songs they are identified with and want to promote, thereby attracting the hottest talent and music. The show was taped before a live audience on August 14, 2011, and will air on BET Networks Sunday, September 25 at 10:00 p.m. ET.

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Congratulations, Susan Bitter Smith!

ACC member Susan Bitter Smith, executive director, AZ-NM Cable Communications Association, will be honored by American Society of Association Executives (ASAE) during its “Women Who Advance Excellence in Association Awards” on November 2 at the Capital Hilton in Washington, DC, during the organization’s 2011 In Honor of Women event. These awards recognize women who have set the standard of excellence in their professional lives through leadership, mentoring and career advancement, and Smith will receive the Community Award for her contributions, volunteer efforts and outreach to make a difference in the community.

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Thank You, Corporate Members!

Support ACC by becoming a corporate member in 2012! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
AMC Networks Inc.
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
HBO
Insight Communications
Mediacom
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association
Univision

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