Association of Cable Communicators, CPR Facts

September 2, 2011 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:



 
Discovery Communications Expands Commitment to American Job Growth and Job Skills Development

Discovery Communications recently announced the expansion of its ‘Discover Your Skills' public affairs job skills program, including a partnership with Montgomery College focused on better preparing students with the necessary skills to take advantage of available job opportunities, and the airing of eight public service announcements (PSAs) across its US networks and digital platforms highlighting career opportunities in the skilled trades, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries. In addition, the Discovery Education division will introduce a community college service for the 2012-2013 academic year.

Leveraging Discovery Education's position as the leading provider of digital content to US K-12 schools, the new service will provide curriculum-based content to support post-secondary institutions and prepare students with the skills necessary to compete in today's job market. The partnership with Montgomery College will include internships, guest lecturers, resume development and other programs designed to prepare students with marketable job skills.

The new initiatives and three of the PSAs were unveiled August 23 at Montgomery College in Silver Spring, Md., by Discovery President and CEO David Zaslav, Gov. Martin O'Malley (MD), Montgomery College president DeRionne P. Pollard, Ph.D., US Secretary of Education Arne Duncan, Maryland Labor Secretary Alexander M. Sanchez, Montgomery County Executive Ike Leggett and Penny Pritzker, Advisory Board Chair, Skills for America's Future, The Aspen Institute.

‘Discover Your Skills' is a multimedia public affairs campaign designed to provide unemployed and underemployed Americans with access to critical resources for obtaining marketable job skills and expertise, and to raise awareness of career opportunities. It includes www.DiscoverYourSkills.com, an online resource providing links and information to help educate, prepare and advance entry to the workforce.

As part of ‘Discover Your Skills,' Discovery is partnering with Skills for America's Future, a non-partisan partnership of businesses and community colleges, announced by President Obama, with a mission to address the dual problems of unemployment and the difficulty many employers face in finding workers with the right skills. Zaslav is an advisory board member. Skills for America's Future, US Department of Education and US Department of Labor collaborated with Discovery on the development of DiscoverYourSkills.com.

Content for Discovery Education's community college service is being developed in collaboration with the Higher Education Research & Development Institute (HERDI) and its advisory board of community college presidents to ensure that it is current, accurate and relevant for both instructors and students. Discovery Education also will work with like-minded companies to develop additional resources that will be available at no additional cost.

The eight ‘Discover Your Skills' PSAs feature Discovery on-air talent including Mike Rowe of Discovery Channel's DIRTY JOBS WITH MIKE ROWE, Buddy Valastro of TLC's CAKE BOSS and Jeannette Torres from Discovery Familia. The PSAs can be viewed online at www.DiscoverYourSkills.com and http://impact.discovery.com. They began airing across Discovery's US networks on August 29. ‘Discover Your Skills' is part of Discovery Impact, which leverages the power of Discovery's brands, businesses and employees to give back and make a direct impact on the communities it serves.

                                                                                           Back to Top


 
FORUM 2011 Hotel Reservation Deadline September 9

The room reservation deadline is one week away for FORUM 2011 and all Diversity Week events, October 2-6, in New York City. Single/Double rooms at the Hilton New York, the site of Diversity Week, are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate. Room reservations may also be made at the Hilton New York online by going to, http://www.hilton.com/en/hi/groups/personalized/N/NYCNHHH-NCDW-20110930/index.jhtml?WT.mc_id=POG. This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM.

Additionally, Friday September 16th is the final day to register for FORUM at the pre-conference rate of $900. On September 17th the registration fee increases by $100 to $1000, the on-site rate. FORUM 2011, October 5-6, in New York City is the industry event for cable executives who work in all aspects of communications. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link. Plus, your paid registration includes a ticket to the closing Beacon Awards luncheon and reception. To view the complete FORUM 2011 agenda, confirmed speakers and session outlines, go to http://www.cablecommunicators.org/forum_agenda.php. For more information on FORUM 2011, contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.

                                                                                            Back to Top


  
Fight with Style Skin Cancer Prevention Initiative Hits the Road

The Style Network recently launched the next phase of its Fight with Style campaign to promote skin cancer prevention with the network’s signature Beauty Bus tour, which took to the road once again at the end of August. In an effort to stand up against a disease that affects one in five Americans, the goal of the 10-city national tour is to encourage early detection and life-saving preventative measures. Partnering with Melanoma Research Alliance, Style’s Beauty Bus tour will be sponsored in each market by a local affiliate.


Beginning August 27 in Chicago, the 34-foot bus will travel the country for two months, providing helpful and life-changing information about skin cancers, which are among the most common and preventable forms of cancer. The deadliest of these is melanoma with an incidence rate that is drastically rising, especially in young women. The Style Beauty Bus tour will work to educate people about ways to reduce their risk while helping to generate resources from research toward a cure. In addition, free mini-makeovers will be available to the public along with an opportunity to have their photo taken by a Reveal Imager, which is designed to show sun damage, brown spots and red areas. Trained estheticians then will review the Reveal Imager report and provide suggestions for skin care. Onboard the fully-customized Beauty Bus, visitors may receive complimentary services from the special makeup and nail stations, including makeup application and mini-manicures. The other nine cities on the tour are Detroit (Sept. 2-4), Cleveland (Sept. 10-11), Washington, D.C. (Sept. 17-18), Atlanta (Sept. 24-25), Tampa (Oct. 1-2), Dallas (Oct. 8-9), Denver (Oct. 15-16) and Los Angeles (Oct. 29-30).


Style’s year-round “Fight with Style” campaign kicked off in May, during Skin Cancer Awareness Month, with the release of its award-winning “Naked” public service announcement, featuring Tatyana Ali, Tempestt Bledsoe, Brandy, Cacee Cobb, Danielle Fishel, Ashlan Gorse, Meghan McCain and Jenn Proske, who discussed how going outside sans sunscreen is like going out naked in public. The network also issued the startling results of a nationwide poll of 1,000 women, revealing their shocking limited knowledge of skin cancer. The in-depth study examined women’s reactions to the glaring statistics, their lifestyle choices and their understanding of the disease. For more information about the “Fight with Style” skin cancer prevention campaign or to follow the Beauty Bus tour, please visit: http://www.mystyle.com/mystyle/fightwithstyle/skincancerprevention/index.jsp

                                                                                            Back to Top


  
Comcast Florida East Coast Partners with The Weather Channel to Offer Be Ready, Weather or Not

Comcast’s Florida East Coast (FEC) Region recently partnered with The Weather Channel to offer Be Ready, Weather or Not, a comprehensive customized promotional campaign designed to help subscribers prepare for and remain safe during severe weather. The launch included an event at a local Best Buy attended by Comcast and The Weather Channel personnel to teach South Floridians about the tools included in the Be Ready, Weather or Not online kit.

Be Ready, Weather or Not provides customers with valuable information to keep them safe and prepared before, during and after any severe weather. Through on-air, online and in-store elements, Comcast and The Weather Channel will prepare viewers for any weather event – be it extreme heat, snow, thunderstorms, tornadoes, hurricanes and more – with the following tools: tips on how to create an emergency preparedness and action plan to help keep families safe according to FEMA recommendations; information on how to talk to and help children regarding severe weather; tips for before, during and after a severe weather event; specialized tips to keep children and pets safe during weather emergencies provided in partnership with the American Humane Association; and tips on what to do if an emergency evacuation is ordered. For more information and to sign up for The Weather Channel severe weather alerts, please visit www.bereadyweather.com.

                                                                                           Back to Top


   
ACC Announces the 2011 Beacon Award Finalists

The Association of Cable Communicators (ACC) announced today the names of the finalists for the 2011 Beacon Awards honoring excellence in cable communications and public affairs. The winners of the 2011 Beacon Awards will be announced during the Beacon Awards Luncheon and Ceremony on Thursday, October 6, 2011, at the Hilton New York concluding ACC's annual conference FORUM 2011: Communicating Cable’s Future.

“Across the country cable communicators are working every day to tell cable’s story. They promote their companies’ products and contribute to the bottom line while also improving the quality of life for their companies’ customers and the communities they serve,” said Sandy Colony, 2011 Beacon Awards chair and senior advisor, employee communications, Insight Communications. “The Beacon Awards recognize the best of this work, and the 2011 finalists display ingenuity, creativity and innovation in the face of increased competition and demand for resources.”

Fifty-nine ACC members, cable communications and public affairs professionals, chose the 2011 Beacon Award finalists during an extensive, two-phase judging process. The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as community relations, events & observances and social media communications.

The 2011 Beacon Awards Finalists listed by category are:

Best of the Best Small System Communications Efforts

Suddenlink Connecting to Those in Need, Alexandria, La. System
Suddenlink Communications - St. Louis, MO

Suddenlink eCycling
Suddenlink Communications - Jonesboro, AR


Cause Marketing

The Royal Pains Summer Shirt Exchange
USA Networks - New York, NY

Time Warner Cable Mobile Internet 4G Launch Events
Time Warner Cable - Columbus, OH

Community Relations

Characters Unite National Storytelling Tour
USA Networks - New York, NY

Collect 2 Connect
Time Warner Cable - Austin, TX

Connecting Boston, the Comcast Digital Connectors Project
Comcast - Taunton, MA

Cox Charities
Cox Communications Virginia - Chesapeake, VA

Discovery Impact: Employee Volunteerism
Discovery Communications, Inc. - Silver Spring, MD

Save Our Shore (SOS): Gulf Coast Relief
Cox Communications - Metairie, LA

Suddenlink Connecting to Those in Need, Alexandria, La. System
Suddenlink Communications - St. Louis, MO

Suddenlink eCycling
Suddenlink Communications - Jonesboro, AR

Time Warner Cable - News 14 Carolina Community Recovery Drive
Time Warner Cable - Morrisville, NC

Time Warner Cable's Connect a Million Minds
Time Warner Cable - New York, NY

Education

Bridging the Gap in the Digital Divide
Cox Louisiana - Baton Rouge, LA

Civil War 150 Commemoration
A&E Television Networks/The History Channel - New York, NY

C-SPAN's StudentCam
C-SPAN Networks - Washington, DC

National Geographic Channel's Great Migrations Education Initiative
Fox Networks - Beverly Hills, CA

STEM Explorers Campaign
Time Warner Cable - Kettering, OH

The Get Schooled Challenge & Tour
MTV Networks - New York, NY

Time Warner Cable's Connect a Million Minds
Time Warner Cable - New York, NY

Time Warner Cable's Global Online Town Hall Forum
Time Warner Cable - Wisconsin Division - Milwaukee, WI

Events and Observances

Big Ten Icons
Big Ten Network - Chicago, IL

CAMM Week 2011 - New York City
Time Warner Cable --NYC Region - New York, NY

Characters Unite Month
USA Networks - New York, NY

Comcast Leaders & Achievers Scholarship Event
Comcast - Sandy, UT

Cox's Got Talent
Cox Communications - West Warwick, RI

DVD's For Troops
Charter Communications, Inc. - Newtown, CT

Give 150 Civil War Campaign
A&E Television Networks/The History Channel - New York, NY

Math, Science and the Future of Our Nation: A Global Online Town Hall
Time Warner Cable - New York, NY

Operation GOTH! Math, Science and the Future of Our Nation
Time Warner Cable - Austin, TX

This One's For You: St. Louis Cardinals Telecast to Afghanistan
Fox Sports Midwest - St. Louis, MO

Time Warner Cable "Fiber Rings Launch"
Time Warner Cable - Chatsworth, CA

True Blood Greensboro - A Fangtastic Event
Time Warner Cable - Greensboro, NC

Government Relations

America The Story of Us
A&E Television Networks/The History Channel - New York, NY

Bridging the Gulf: Perception Meets Reality
Florida Cable Telecommunications Association - Tallahassee, FL

Making Connection to California Legislature
Time Warner Cable - El Segundo, CA

Internal Communications

Conan The Cable Installer
Time Warner Cable - El Segundo, CA

Employee Communication in a Digital World
Time Warner Cable - Cincinnati, OH

Integrated Communications

GYT: Get Yourself Tested
MTV Networks - New York, NY

Time Warner Cable Colors Wisconsin Green & Gold
Time Warner Cable - Wisconsin Division - Milwaukee, WI

Multicultural Public Relations

Mi Cultura Campaign
Time Warner Cable - New York, NY

Media Relations - Programming Publicity

Coolest Creations Viewer's Choice Contest
Time Warner Cable - Columbus, OH

ESPN 2010 FIFA World Cup Publicity
ESPN, Inc. - Bristol, CT

Great Migrations
National Geographic Channel - Washington, DC

PAWS On Demand - A Pet Project
Time Warner Cable - Irving, TX

UIL Girls/Boys Basketball State Championships on the Texas Channel
Time Warner Cable Texas Region - San Antonio, TX

Media Relations - Technology/Product

ESPN 3D Media Campaign
ESPN, Inc. - Bristol, CT

Live Free
Cox Louisiana - Baton Rouge, LA

Programming

A Characters Unite Special: Tom Brokaw Presents Bridging the Divide
USA Networks - New York, NY

Big Ten Icons
Big Ten Network - Chicago, IL

ESPN Films "30 for 30" Series
ESPN, Inc. - New York, NY

GYT: Get Yourself Tested
MTV Networks - New York, NY

Public Service Announcement

A Thin Line
MTV Networks - New York, NY

Characters Unite PSAs
USA Networks - New York, NY

Disney Magic of Healthy Living
The Walt Disney Company - Burbank, CA

Thank A Veteran PSA Campaign
A&E Television Networks/The History Channel - New York, NY

Reputation/Brand Management

Time Warner Cable MVP Campaign
Time Warner Cable - Akron, OH

Social Media Communications

Great Migrations
National Geographic Channel - Washington, DC

Mi Cultura Campaign
Time Warner Cable - New York, NY

MTV's A Thin Line
MTV Networks - New York, NY

Time Warner Cable - Step Thru the Screen Exhibit at NHL Fan Fair
Time Warner Cable - Morrisville, NC

Web sites

In the Community
Time Warner Cable - Cincinnati, OH

Time Warner Cable Brand Refresh
Time Warner Cable - New York, NY

Time Warner Cable's CAMM Worldwide Microsite
Time Warner Cable - New York, NY

                                                                                          Back to Top


  
Thank You, Corporate Members!

Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
AMC Networks Inc.
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
HBO
Insight Communications
Mediacom
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association
Univision

                                                                                          Back to Top

PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371