Inside This Issue:
It’s back to school time, but many families will struggle to buy even a portion of their children’s necessary school supplies. That's why Charter Media, the advertising sales division of Charter Communications, Inc., and its host of community sponsors around the country are stepping in to support the annual Operation School Supplies drive, now through September. This grass-roots back-to-school initiative evolved from local programs created by Charter Media and became a national program seven years ago.
Operation School Supplies is taking place in most Charter service areas across the country now through September. Charter TV commercials will remind residents to donate during the supply drive, while community sponsors serve as drop-off locations and also promote donations of school supplies of all kinds. Hallmark Channel, the exclusive sponsor of the initiative, is supplying colorful location drop-off boxes and offering donors an opportunity for family entertainment packages in a sweepstakes at www.winwithcharter.com.
There is always need, but this year schools are expecting it to be significantly greater. Melanie Dunham, of the finance department of McDowell County Public Schools in North Carolina, emphasizes that drives such as Operation School Supplies are extremely important. Like the estimated 1.3 million children across the country who are homeless at some time each year, many of the children attending schools in McDowell and nearby counties are displaced from their homes. Because donated school supplies are so critical this year, Charter Media account executive Dee Rosamond has once again engaged MDI/Galaxy Food Centers as local sponsors in western North Carolina to help promote the drive and serve as drop-off locations.
In Cadillac, MI, Charter Media's Margo Jacobs involved the Cadillac Area YMCA in Operation School Supplies, which inspired the Cadillac Public Schools to sponsor a two-day "Stuff the Bus" campaign on the YMCA parking lot. In that community alone, nearly 2,000 school-age children were identified last year as not having a stable home life and/or family.
FORUM 2011 Co-chairs Catherine Frymark, senior vice president, communications, Discovery Communications and Reinaldo Llano, director, corporate community relations, Bright House Networks are pleased to announce that NCTA’s President and CEO Michael Powell will open Thursday’s morning general session with his Washington Update, sharing his views on what to expect from policy makers on Capitol Hill, at the FCC, in the White House and during the upcoming Presidential and Congressional elections. His presentation will be immediately followed by a panel of senior cable executives who will discuss how they view, value and leverage their communications and public affairs teams to keep them ahead of the competition, drive awareness and make a difference. To view the complete FORUM 2011 schedule, go to http://www.cablecommunicators.org/forum_agenda.php.
Don’t delay, when you register between now and August 19 for FORUM 2011, October 5-6 in New York City, the full attendee fee is only $800; however, on August 20 the fee increases to $900. ACC’s conference is the event during Diversity Week for industry executives who work in any phase of communications. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link. Again, the current registration fee is just $800 for the two-day conference, held in the Hilton New York and includes the closing Beacon Awards luncheon and reception.
Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.
Room reservations may also be made at the Hilton New York online by going to, http://www.hilton.com/en/hi/groups/personalized/N/NYCNHHH-NCDW-20110930/index.jhtml?WT.mc_id=POG. This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information, contact Steve Jones at email@example.com or 202-222-2373.
Fifty educators from across the country are attending the Siemens STEM Institute from Sunday, July 31 to Friday, August 5 at Discovery Headquarters in Silver Spring. Presented by Discovery Education and the Siemens Foundation, the STEM Institute is a one-week immersion program for educators promoting hands-on, real-world integration of science, technology, engineering, and math (STEM) in the classroom.
The 50 STEM Institute Fellows were chosen from thousands of STEM middle or high school teachers who applied to attend the all expenses-paid, week-long professional development experience. The selection process is based upon the responses on the application form, recommendation letter, and school and community demographics. The Siemens Foundation’s goal is to provide opportunities to educators from a broad spectrum of schools to include diversity in size, school type (private/public, rural/urban), and socioeconomic backgrounds of student populations and communities.
Fellows were exposed to leading scientists, thought-leaders, personalities and innovators whose work across STEM disciplines shape and define our world today. The week was filled with guest speakers at the forefront of STEM, field trips to leading institutions where Fellows observed real-world applications of STEM subject matter, and opportunities for networking and collaborating with peers from across the nation. In addition to broad-based STEM applications, each Fellow was assigned to a thematic working group that provided additional deep-dive exposure.
ACC has just published its latest Brief, the July 2011 issue titled, The Social Aspects of Communication – An Overview of Social Media Practices in Corporate Public Relations for Cable. Social media is no longer a fad but it’s still the new frontier with entertainment companies experimenting regarding how to attract and drive new business through this growing and expanding technology. This paper outlines why it’s important to be engaged in social media and offers a number of examples of how cable companies, operators and programmers, are using this powerful new technology to both strengthen their businesses and leverage it to reach out to customers, viewers, the media and other interested parties.
To access and print a free copy of the July 2011 ACCBrief, go to http://www.cablecommunicators.org/resources_briefs.php and "click" on the "July 2011 Issue" link to access the pdf. Cindy Ronzoni, founder and CEO of Social Spread Media and author of this brief, will present an ACC Webinar that expands on this paper and allows ACC members to ask follow-up questions. The specific date and time of this webinar will be announced when finalized.
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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