Inside This Issue:
Facebook and Time Warner Inc. recently announced that they are bringing together and expanding their individual efforts against bullying to launch a wide-ranging, major cross-platform partnership initiative called Stop Bullying: Speak Up. The multi-media campaign, named after the original anti-bullying initiative by Time Warner's Cartoon Network, will integrate broadcast, print, online and social media to ignite a conversation to educate parents, teachers and youth about the actions that will help protect young people from the impact of bullying.
This announcement comes after the recent White House Convention on Bullying Prevention, attended by policymakers and representatives from the media industry, nonprofit and education communities. The new partnership is the latest in a line of initiatives from both Facebook and Time Warner Inc. to prevent bullying. Earlier this year, Facebook unveiled its newly designed Family Safety Center and a 'Social Report Tool,' which enables people to report bullying or harassment to parents, teachers or trusted friends. CNN, Cartoon Network and Time Inc. combined their on-going efforts and resources last year for a national multi-platform campaign, which included the CNN program, “Bullying: No Escape; an AC 360 Special Report with PEOPLE and Cartoon Network,” hosted by Anderson Cooper.
As part of this new initiative, Facebook and Time Warner Inc. will leverage the reach, depth and social connections of each of their properties to shine a spotlight on bullying during back to school season. Cartoon Network will work with Facebook to enable a deep integration of the network’s bystander-focused bullying prevention platform with Facebook’s Family Safety Center. CNN’s Anderson Cooper will host a second town hall, in partnership with Time Warner and Facebook, dedicated to discussing the current bullying issues confronting kids today as well as discussions with certified experts to teach adults on coping with this epidemic. The special hour is scheduled to air on CNN in October 2011 as part of Bullying Prevention Month, with additional pieces and reports leading up to it. That same month Time Inc. will also feature online and in People, Sports Illustrated and Time magazines editorial content that highlights the problem and innovative programs and measures being taken to combat it. Finally, Facebook plans to launch an interactive Stop Bullying: Speak Up Social Pledge App that will enable educators, parents and kids to make a personal commitment, and recruit others to join them, to help stop bullying.
The complete FORUM 2011 schedule is now posted on the ACC Web site. All sessions, registration times and meeting room locations are included for your convenience. Confirmed speakers are listed for all sessions during the program; however, a number of sessions still have speaker confirmations in progress. Please check back often for updates on just added speakers.
When you register between now and August 19 for FORUM 2011, October 5-6 in New York City, the full attendee fee is only $800; however, on August 20 the fee increases to $900. ACC’s conference is the event during Diversity Week for industry executives who work in any phase of communications. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link. Again, the current registration fee is just $800 for the two-day conference, held in the Hilton New York and includes the closing Beacon Awards luncheon and reception.
The FORUM 2011 Committee has completed the development of seven general and breakout sessions. Breakout panel topics on both Wednesday and Thursday will include a look at the integration of communications and marketing; a deep dive, hands-on session on the greatest and latest social media platforms; a instructive review of research and measurement tools to prove the power of public relations with special emphasis on social media; and a panel looking at the changing structures companies are using regarding their communications efforts.
Invitations have gone out to industry CEOs for a key general session Thursday morning where they will update communicators regarding their views of the industry, its strengths and challenges, and how the unique skills of communications executives can help their companies to exceed expectations in the coming years. A reporters general session will wrap up Wednesday’s program with their informed viewpoints of what they see for the industry and how reporters and communications executives can work together to meet their respective needs. The conference opens Wednesday with a luncheon session looking at the global implications of social media, how it has changed communications and what’s the outlook for the future.
Room reservations may also be made at the Hilton New York online by going to, http://www.hilton.com/en/hi/groups/personalized/N/NYCNHHH-NCDW-20110930/index.jhtml?WT.mc_id=POG. This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information, contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
Through August 4, visitors to connectamillionminds.com can participate in the Time Warner Cable It Ain’t Rocket Science daily giveaway. It Ain’t Rocket Science is part of Connect a Million Minds, Time Warner Cable’s five-year philanthropic initiative to inspire youth to pursue learning opportunities in science, technology, engineering and math (STEM).
Intended for family viewers, It Ain’t Rocket Science explores a variety of STEM-related topics through interviews and segments that are meant to engage the minds of youth. Time Warner Cable digital customers can watch the show On Demand; the full show is also available to view on connectamillionminds.com and NY1.com.
To enter the contest, participants must correctly answer a trivia question related to It Ain’t Rocket Science and complete an online entry form at www.connectamillionminds.com. A daily prize package will be rewarded to one lucky user each day. Each prize package includes a Connect a Million Minds t-shirt, a one-year subscription to Scientific American magazine, a hardcover, autographed copy of Neal Bascomb’s The New Cool and other fun prizes. The Giveaway will run through August 4, and official rules can be found at www.connectamillionminds.com. For updates on the Time Warner Cable It Ain’t Rocket Science Giveaway, follow CAMM on Facebook and Twitter using the hashtag #itaintrocketscience.
This month across the country, many ACC members participated in the first round of judging for the 2011 Beacon Awards, cable’s highest recognition of communications and public affairs excellence since 1989. The initial round of judging was held remotely with entries distributed to volunteers via email and mail.
The final round of Beacon Award judging will be held on Thursday, August 18 in Washington, DC. Senior cable communications professionals will review the entries that advanced from the first round to the final round. ACC will announce the finalists in late August and the winners during the 2011 Beacon Awards Luncheon on October 6 at the conclusion of FORUM 2011 in New York City.
Thank you to the 48 ACC members who volunteered to serve as first round judges for the 2011 Beacon Awards:
Pete Abel, Suddenlink Communications
If you read one book a day, how many years would it take to read every book cataloged in the Library of Congress, the world’s preeminent reservoir of knowledge? This is one of the little-known facts that viewers learned from watching C-SPAN’s 90-minute feature documentary, "The Library of Congress." This original production debuted on the public affairs cable TV network on Monday, July 18.
The documentary about the Library is C-SPAN’s latest original feature on America’s iconic government institutions and buildings. It follows the network’s previous specials on the Capitol, the White House and the Supreme Court. This in-depth examination of the Library takes an intimate look at the oldest U.S. federal cultural institution, providing a behind-the-scenes glimpse into the history of the world’s largest library and its vast collection of books, photographs, maps and manuscripts.
On display for audiences to witness are some of the Library’s most coveted and rarely seen treasures such as a map drawn by George Washington that spans decades, an unusual copy of Adolph Hitler’s "Mein Kampf," enlightening correspondence between two historic figures, a tragedy marked in the pages of a president’s diary, photos that created a movement and personal artifacts of Abraham Lincoln. The documentary also examined how the Library is using science and technology to protect the nearly 150 million items in its collections, including how technology unearthed a revealing change to the Declaration of Independence and the way that conservators painstakingly "wash" rare documents. The Library of Congress is the only library in the world with its own preservation-science laboratory.
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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