Association of Cable Communicators, CPR Facts

June 24, 2011 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Discovery Employees Volunteer To Make an Impact across the World

On June 17, Discovery Communications hosted its second annual Discover Your Impact Day, a company-wide volunteer effort led by Discovery's workforce. Employees in more than 20 countries and 35 offices rolled up their sleeves and worked in teams to give back to their local communities. Together, employees honored founder and chairman, John Hendricks' original vision to make a difference by giving back to the source of Discovery's greatest stories and most stunning images, our world.

At more than 140 project sites across five continents, Discovery volunteers contributed their time and energy by building community gardens, working with animals, serving veterans and refurbishing local schools and community facilities. Highlights from some of the projects undertaken around the world included:

• Silver Spring: Nearly 1,100 employees worked at 40 different sites in and around Discovery's global headquarters in Silver Spring, Md. One group of employees spent the day at the Armed Services Retirement Home, organizing and throwing an outdoor picnic for the residents. Paul Brown of Discovery Channel's Auction Kings joined another group of employees at Martha's Table revitalizing the building's exterior. Other employees spent time painting and landscaping at three local YMCAs in Silver Spring, Ayrlawn and Bethesda. TLC's DC Cupcakes sisters, Katherine Kallinis and Sophie Kallinis LaMontagne, worked alongside 100 volunteers at historic Glen Echo Park to assist with landscaping and summer restoration projects.

• Los Angeles: Three teams of employees spent the day volunteering at local nonprofit organizations, including a group joined by Ariel Tweto of Discovery Channel's Flying Wild Alaska, who painted and beautified the campus of Fair Avenue Elementary School.

• London: Fifteen groups of employees dispatched to different sites in and around London to support local community groups. One team spent the day cleaning and painting the facilities at Clean Break, a fringe theater company that offers education, support and advocacy for at risk women.

• Romania: Employees in the Romania office traveled to the Carpathian Mountains to work at the Libearty Bear Sanctuary constructing a new enclosure for rescued bears.

• Denmark: In partnership with the Red Cross, employees based in Copenhagen spent the day fishing with 40 children from a local orphanage. Fishing experts from "Fisk & Fri" magazine joined the event to give pointers and fish with the children and employees.

• China: Employees have partnered with the Love Zere Welfare Foundation to accompany a group of orphans affected by the 2010 earthquake in Quighai Province for a day of sightseeing and fun in the Forbidden City.

• Mexico: In partnership with TEAMS, a local community-based organization, employees built bicycles to be delivered to children from local rural areas, providing transportation to attend school.

Images can be found at:

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Participate in ACC’s June 30 Online Chat about Integrated Communications

Company leaders increasingly ask cable communicators to work with other departments to achieve business goals. Often, the departments are able to achieve results that would be much more difficult or even impossible to accomplish without the use of integrated communications. During ACC’s June 30 Online Chat “Integrated Communications: How PR, Marketing and Other Departments Can All Work Together Effectively” from 2:00 – 3:00 p.m. EDT, participating cable communicators will explore how to craft powerful integrated communications campaigns. What challenges and advantages are inherent in these partnerships? How can the savvy cable communicator ensure that his integrated communications campaigns will succeed?

ACC has lined up experts to share their ideas, experiences and advice in this area. All cable communicators are encouraged to join this ACC Online Chat and offer tips on how they have used integrated communications to help them succeed in their cable communications efforts.


Amanda DeCastro – communications manager, Time Warner Cable

Cynthia Godby – communications manager, Time Warner Cable

Leigh Ann Woisard – vice president, public affairs, Cox Communications Virginia

How ACC Members Can Participate:

ACC's next, online chat will be accessible to all through its Web site:

If you have a question that you would like to ask the experts but will not be able to participate in the live chat, please email Michelle Butler at your question. Following the event, ACC will post a transcript of the chat in the members-only section of its Web site.

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First Lady Michelle Obama to Appear on iCarly for Military Families Campaign

First Lady Michelle Obama will appear on Nickelodeon’s children’s TV show iCarly, a favorite program of her daughters, to promote her initiative to support military families. Obama chose this show because the lead character, Carly Shay played by Miranda Cosgrove, is the daughter of an Air Force Colonel who is serving overseas.

In the episode taped on Monday, June 13 and scheduled to appear in early 2012, Carly’s father is not able to make it home for his birthday as planned. Michelle Obama will talk to Carly about how she is serving her country by being in a military family. The first lady, and Vice President Joe Biden’s wife Jill, recently launched an imitative called Joining Forces to encourage all Americans to help soldiers and their families. Dr. Jill Biden also spoke about the program during the morning general session of The Cable Show 2011 on Thursday, June 16.

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Judge the 2011 Beacon Awards!

Get a front-row seat to the latest innovations in cable communications as a 2011 Beacon Awards judge. While judging the Beacon Awards, you will learn what your cable communications peers across the country are accomplishing and walk away from the experience with hundreds of new ideas and connections. It’s now easier than ever to judge—ACC sends entries to your location for evaluation at your convenience.

For the first round, ACC will mail or email entries to ACC member volunteers to review during a two-week period in July. To serve as a Beacon Awards judge or if you have any questions, please contact Michelle Butler at or 202-222-2372.

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GMC Launched a National Bus City Tour to Uplift People

GMC started a multi-city national bus tour to back its pro-social initiative Uplift Someone last week in Chicago during The Cable Show. The pro-social initiative aims to inspire people to commit positive acts toward others. The network formerly known as Gospel Music Channel will bring the Uplift Someone bus to popular events. There will be a stage for live performances and recognition ceremonies while handouts will include an Uplift Someone bracelet to remind and inspire people to act. On-air interstitial ads in support will feature such celebrities as Kevin Sorbo, Mary Mary, Kirk Franklin, Ruben Studdard, Leigh Anne Tuohy and Lecrae.

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FORUM 2011 Sessions Keep You Connected

The FORUM 2011 Committee has completed the development of seven general and breakout sessions. Invitations have gone out to industry CEOs for a key general session Thursday morning where they will update communicators regarding their views of the industry, its strengths and challenges, and how the unique skills of communications executives can help their companies to exceed expectations in the coming years. A reporters general session will wrap up Wednesday’s program with their informed viewpoints of what they see for the industry and how reporters and communications executives can work together to meet their respective needs. The conference opens Wednesday with a luncheon session looking at the global implications of social media, how it has changed communications and what’s the outlook for the future.

Breakout panel topics on both Wednesday and Thursday will include a look at the integration of communications and marketing; a deep dive, hands-on session on the greatest and latest social media platforms; a instructive review of research and measurement tools to prove the power of public relations with special emphasis on social media; and a panel looking at the changing structures companies are using regarding their communications efforts. During the month of June check the ACC Web site often for conference programming information and updates.

To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link. The current registration fee is $800 for the two-day conference, October 5-6 in New York City at the Hilton New York and includes the closing Beacon Awards luncheon and reception. On August 20 the registration fee increases to $900.

Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.

Room reservations may also be made at the Hilton New York online by going to, This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information or to join the FORUM 2011 planning committee, contact Steve Jones at or 202-222-2373.

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ESPN’s Rosa Gatti Wins Mary Garber Pioneer Award

The Association for Women in Sports Media (AWSM) today will present Rosa Gatti, senior vice president, communications counsel and corporate outreach, ESPN, Inc. and ACC 1st vice president - membership, with the 2011 Mary Garber Pioneer Award. This award recognizes individuals who have paved the way and serve as role models for women in sports media. It is awarded for distinguished service in the field and reflecting and advancing the values and mission of AWSM. Gatti is the first public relations executive to receive the Pioneer Award since its inception in 1999. She began her career at Villanova in the sports information office a year after graduating from the school. By 1974 she had risen to become the first female sports information director (SID) at the school and at a division I university. She also served as the SID at Brown University from 1976 to 1980 before moving to the then single network ESPN.

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Thank You, Corporate Members!

Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
Insight Communications
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

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