Would you like career advice from some of the top cable communicators in the business? Even if you have 10 to 15 years of experience, consider the professional development opportunities and advantages the ACC Mentor program can offer you.
Free to all members, the Mentor Program, through a pairing process, will match ACC members with more senior counterparts to share professional and personal skills and experiences, fostering new relationships, career growth and development. The inaugural program, which will run for one year, is now open for applications in the Members-Only area of the ACC Web site. To login to the Members-Only area, your email address is your Username and your Password is your last name, using all lower case letters.
The ACC Mentor Program launches with a number of high profile senior cable executives who have volunteered to be paired as mentors in the program. Some of the individuals who are participating include:
ACC members should apply to be a mentee or mentor via the ACC Web site in the Members-Only area. June 1, 2011, is the deadline for individuals to join the program for its first full year. If you are not currently a member, use ACC’s trial membership and join free for your first six months. For additional information, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
Discovery Education, in partnership with the Siemens Foundation, the National Science Teachers Association (NSTA), and the College Board, announced earlier this month the grand prize winners of the third annual Siemens We Can Change the World Challenge.
Adding a high school division this year, the national Challenge aims to empower young people to create solutions to today’s environmental problems. It is a premier national sustainability challenge that empowers students in grades K-12 to develop and share environmental solutions that can help change the world and works to educate, empower and engage elementary, middle and high school students and teachers to become “Agents of Change” in improving their schools, communities and world.
Nearly 18,000 elementary, middle school and high school students competed in the 2011 Challenge. This year’s projects addressed a wide variety of topics, ranging from recycling old trophies to stopping radon gas from entering homes to harvesting usable energy using a microturbine.
Under the mentorship of their teacher, the elementary teams identified an environmental issue in their classroom or school, while middle school students worked in teams of 2-4 students, also under the guidance of a mentor, to identify an environmental issue in their community. High school students were specifically challenged with identifying an energy-related issue that has local, national and global implications, and creating a sustainable solution that can be replicated around the globe. All levels researched their issue using scientific investigation and created a replicable green solution using web-based curriculum tools powered by Discovery Education.
The high school grand prize-winning team will receive an equal share of a $50,000 scholarship and a chance to present their project at the United Nations. Each member of the middle school grand prize-winning team will receive a $10,000 Savings Bond, a Discovery Adventures trip to Costa Rica and a pocket video camera to capture their trip. Elementary school winners earn a $5,000 grant, a Discovery Education assembly, in addition to a Siemens We Can Change the World prize pack. For more information on the Siemens We Can Change the World Challenge, go to www.wecanchange.com.
Get a front-row seat to the latest innovations in cable communications as a 2011 Beacon Awards judge. While judging the Beacon Awards, you will learn what your cable communications peers across the country are accomplishing and walk away from the experience with hundreds of new ideas and connections. It’s now easier than ever to judge—ACC sends entries to your location for evaluation at your convenience.
For the first round, ACC will mail or email entries to ACC member volunteers to review during a two-week period in July. To serve as a Beacon Awards judge or if you have any questions, please contact Michelle Butler at email@example.com or 202-222-2372.
At City Year's annual National Leadership Summit earlier this month, Comcast announced a three-year commitment of $20.3 million in cash and in-kind support for the national nonprofit organization. This partnership renewal brings Comcast's total cash and in-kind support to more than $75 million since the relationship began in 2003. As a National Leadership Sponsor, the highest corporate sponsorship level available, Comcast will invest in teams of young leaders serving in schools, in leadership development programs and in efforts to raise awareness of City Year's campaign to keep students In School & On Track.
City Year, a member of AmeriCorps, unites young people of all backgrounds for a year of full-time service, giving them the skills and opportunities to change the world. As tutors, mentors and role models, these diverse young leaders help children stay in school and on track, and transform schools and communities across the United States, as well as through international affiliates.
As City Year's National Leadership Development and Training Partner, Comcast supports various leadership programs across the country that prepare City Year corps members to help students graduate and succeed. Comcast is also the Presenting Sponsor of City Year’s Summer Academy, an annual training academy attended by more than 800 City Year corps, staff and educators as they prepare to launch their service year. Additionally, Comcast will host Career Development Days, workshops aimed at readying City Year's young leaders for college and careers, in each of the 12 Comcast-City Year shared markets (Little Rock, AK, Los Angeles, San José, Miami, Chicago, Boston, Detroit, Denver, Philadelphia, Seattle, Washington, DC and New Hampshire).
As a Platinum Team Sponsor, Comcast will expand their support of City Year teams to nine cities across the country, including a new team in New Hampshire and a founding team sponsorship in Denver. Each team of corps members, young leaders ages 17-24, help turn around high-need schools by working directly with students to improve attendance, behavior and course performance through In School & On Track, City Year's national campaign to address the nation's dropout crisis. Launched in 2009 with U.S. Secretary of Education Arne Duncan, school superintendents and philanthropists, In School & On Track is City Year's results-based service model designed to reach 50% of all off-track students in City Year's 20 U.S. locations.
In addition to serving as National Leadership Development and Training Partner and a Platinum Team Sponsor, Comcast will continue to air City Year's PSAs nationally with an annual value of $2 million. Since 2002, Comcast has aired City Year's PSAs across the US, totaling $30 million of air time and reaching millions of young leaders ready to answer the call, "give a year. change the world."
The funding will also support key events and initiatives across the nation. Comcast is the Presenting Sponsor of City Year's National Leadership Summit, an event that brings together more than 300 education, business, philanthropic and government leaders to address the dropout crisis and tactics to reverse those trends. The company is also the National Sponsor of City Year's Opening Day ceremony, which launches corps member service in schools.
ACC is sponsoring the panel “When the Unexpected Occurs: Managing Communications during a Crisis” on Wednesday, June 15 from 3:30 – 4:30 p.m. during the Cable Show 2011: Everything Possible held at McCormick Place in Chicago. Communicating with key audiences and stakeholders when the unexpected occurs requires a deftly managed mix of advance planning and thoughtful response, coupled with an intelligent and timely use of communications channels in a highly-charged environment. Hear from top-level communications experts about strategies and tactics for managing communications in a crisis such as unique considerations for cable operators and programmers, tips and techniques for communicating in crisis, including establishing a crisis plan, and the importance of integrating social media into the crisis communications mix. Speakers will include former ACC president Ellen East, EVP, Chief Communications Officer, Time Warner Cable; Chris LaPlaca, SVP, Corporate Communications, ESPN; David Leavy, EVP, Global Communications and Corporate Affairs, Discovery; and Barry Schnitt, Director, Corporate Communications and Public Policy, Facebook. The panel will be moderated by Alexis Glick, CEO, Gen YOUth Foundation and senior fellow, Kauffman Foundation.
Cable in the Classroom (CIC) also is sponsoring a panel that may be of interest to ACC members earlier on Wednesday, June 15 at the 2011 Cable Show. From 2:00 – 3:00 p.m., CIC will present the panel “Lessons Learned: The Next Chapter for Cable in the Classroom.” After more than 20 years, Cable in the Classroom has re-positioned itself to promote cable’s award-winning educational content, enhance the role of broadband technology in education, and encourage digital citizenship. This panel discussion examines the connections between cable’s education initiatives and public policy, and how both solid research and guidance from third parties can be valuable in impacting policy challenges, reframing issues and moving them in positive directions. Panelists will include: Debra Balamos, vice president marketing, Ovation; Kim Gilmore, historian, director, corporate outreach, History/A&E Networks; Marsali S. Hancock, president, iKeepSafe; Ryan Koczot, educator – Broad Creek Middle School (Newport, NC); Larry Magid, co-director, ConnectSafely; Lee Rainie, director, Pew Internet & American Life; and Tessie Topol, senior director, strategic philanthropy & community affairs, Time Warner Cable. For additional information, please contact Helen Dimsdale, senior director, Cable in the Classroom at firstname.lastname@example.org.
Time Warner Cable recently announced that it had awarded four new research stipends as part of its Research Program on Digital Communications. Launched in 2010, the Research Program is designed to tap into the best minds in the academic and public policy communities and stimulate research into the challenges facing the telecommunications industry. The Research Program awards stipends to generate reports that will provide new information, insights, and practical advice to policymakers and policy stakeholders. Each stipend is for $20,000. This is the first round of awards in 2011. Twelve awards to eighteen leading researchers have been made to date by the Research Program.
The four studies selected were:
The Time Warner Cable Research Program on Digital Communications awards stipends to foster research dedicated to increasing understanding of the benefits and challenges facing the future of digital technologies in the home, office, classroom and community. Individual researchers affiliated with universities and not-for-profits are eligible to apply for the stipends. More information about the program can be found at www.twcresearchprogram.com and by following http://twitter.com/TWC_RP.
Be with the cool crowd this fall by joining your fellow cable communicators at FORUM 2011. The current registration fee is $800 for the two-day conference, October 5-6 in New York City at the Hilton New York and includes the closing Beacon Awards luncheon and reception. On August 20 the registration fee increases to $900. The FORUM Committee is currently working on developing three general sessions and four breakout sessions to keep you abreast of the latest in cable and communications trends and expertise.
Planned FORUM 2011 general sessions include a CEO roundtable, a reporters’ panel and a luncheon session featuring a high-level look at social media and its current impact and future implications for the industry. Currently breakout sessions topics will look at integration of communications and marketing, two sessions with deep dives into social media and measurement and a panel looking at how companies are restructuring their communications efforts. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link.
Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.
Room reservations may also be made at the Hilton New York online by going to, http://www.hilton.com/en/hi/groups/personalized/N/NYCNHHH-NCDW-20110930/index.jhtml?WT.mc_id=POG. This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information or to join the FORUM 2011 planning committee, contact Steve Jones at email@example.com or 202-222-2373.
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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