Association of Cable Communicators, CPR Facts

April 29, 2011 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Comcast Celebrates 10 Years of Community Service and Marks $10 Million in Charitable Giving on 10th Comcast Cares Day

More than 62,000 Comcast employees, their families and friends will spend Saturday, April 30, 2011, participating in what is believed to be one of the country’s largest corporate days of community service – the 10th Comcast Cares Day. This 10th year of service will also mark over 2 million hours volunteered and a total of $10 million contributed to organizations on this day since it first began in 2001.

“Today, we celebrate our 10th Comcast Cares Day which is an incredible milestone,” said Brian L. Roberts, Chairman and CEO, Comcast Corporation, in a statement. “Since its inception in 2001, nearly 300,000 Comcast employees, their families and friends have contributed their time to their communities. Comcast Cares Day is about coming together to make a positive difference in our communities, and I couldn’t be more proud to serve alongside my fellow employees as we continue in that mission.”

At 600 project sites across the country, Comcast volunteers will contribute their time and energy by building community gardens, planting trees at parks and refurbishing local schools and community facilities. Among the many projects planned are:

Philadelphia (Fairhill Elementary School) – More than 400 volunteers will work side-by-side cleaning the school’s grounds, organizing the library, building an outdoor classroom garden, painting murals and delivering new gym equipment.

Boston (Cradles to Crayons) – Nearly 200 volunteers will be at the Cradles to Crayons Giving Factory in Brighton. Cradles to Crayons is a non-profit that provides children living in homeless and low income situations with the essentials they need to feel safe, warm, valued and ready to learn. Comcast volunteers will be joined by 50 area Girl Scouts to sort donations, fill individual child packs and stock and organize shelves.

Houston (BARC Animal Shelter) – Approximately 150 volunteers will be at the Bureau of Animal Regulation and Care (BARC), which is the only city shelter in Houston required by law to accept every animal that comes through its doors regardless of breed, temperament, health conditions and circumstance. Volunteers will spend the day cleaning kennels, making ID tags for animals, walking dogs, caring for cats, as well as landscaping, mulching and planting new trees at the site.

Washington, D.C. (Spingarn Senior High School) – Over 100 volunteers will be at Spingarn Senior High School in Washington, D.C., beautifying the school. Volunteers will do indoor and outdoor cleaning, mulching and planting on the school grounds. Participants will include Roberts, Washington, D.C., Mayor Vincent Gray and City Council Chairman Kwame Brown.

Denver (Denver Children's Advocacy Center; DCAC) – More than 50 volunteers will be at the DCAC, an organization that serves children who have been sexually abused, neglected, or traumatized by witnessing violence. Comcast Cares Day volunteers will build a fence, replace the stairs to one house, re-finish the children’s coloring table, and create a walking path where their emergency exit is located.

Seattle (El Centro de la Raza) – Over 50 volunteers will assist El Centro with updating their Community Center projects, including hallway painting, landscaping, tree removal, wiring and much more. El Centro de la Raza provides a unique blend of multicultural services and advocacy, including child and youth programs, bilingual childcare, afterschool mentoring and tutoring, and weekly Latino community workshops.

Atlanta (Center for Pan Asian Community Services)
– Comcast volunteers and friends will assist the CPACS staff in updating their service center, landscaping around the building and cleaning and decorating the space for its on-site curriculum, which includes ESL instruction, citizenship classes, and multiple after-school programs.

Many non-profit community organizations and local chapters of the National Urban League and the National Council of La Raza will also join Comcast volunteers and work together during Comcast Cares Day. Additionally, Comcast will be partnering with City Year, Big Brothers Big Sisters of America and Boys and Girls Clubs of America, among others.

Comcast supports the communities it serves by providing access to innovative technology, volunteering, giving financial support and partnering with organizations to make communities stronger. The company’s focus is on building tomorrow’s leaders, promoting community service and expanding digital literacy. Since 2001, Comcast has provided $2.2 billion in cash and in-kind support to national and local non-profit organizations in 39 states and Washington D.C.

ACC extends its best wishes to all 62,000 people involved in Comcast Cares Day tomorrow. For more information on Comcast’s community investment initiatives, visit

                                                                                             Back to Top

Earn the Recognition You Deserve in the 2011 Beacon Awards

Are you an award-winning cable communicator? The Beacon Awards are cable’s highest recognition of communications and public affairs excellence since 1989. They honor the best cable communications campaigns and tactics of the past year. Beacon Awards finalists and winners achieve peer, industry and local market recognition for their exemplary work while setting a standard for their colleagues to emulate.

Submitting a Beacon Award entry is as easy as one-two-three. All you need for your Beacon Award entry is the project summary, completed entry form and payment, all of which you may email to ACC.

You may choose to supplement your entry with up to three files of your strongest support materials and three minutes of video highlights, but this is not required. ACC encourages you to post your supporting materials and video highlights online and provide links to URLs for those materials in your three-page project summary. The URLs may be to your company’s Web site or to other online sites. There are a number of free Web services for posting photos and videos online. Two of the most popular are YouTube or Google Picasa.

Both Picasa and YouTube offer options that will allow you to limit the people who can view your posted material. However, if you are not comfortable with those protections – or if your company has a policy prohibiting you from posting material online – please consider the following options.

You may choose to scan and insert non-video support material on supplemental pages at the end of the file containing your written summary. Make sure the total file size does not exceed 5 MB (5,000 KB). Alternatively you can submit non-video support material on a CD and video support material on a DVD. Make sure that you send five copies of the CD/DVD per entry and that each CD/DVD are labeled with the contact name, company, company address, entry title and category. And, please, test your DVD or CD to make sure it will run on devices other than your computer. Judges may use a variety of electronic equipment to view your entry. More details on these options are included in the 2011 Beacon Award Call for Entries posted online.

The 2011 Beacon Award deadline is May 13. If you have any questions, visit or contact Michelle Butler at or 202-222-2372.

                                                                                            Back to Top

Join ACC in NYC, May 5 for a Free Networking Event!

Get to know your New York City-area peers during ACC’s complimentary Networking Reception sponsored by A&E Television Networks from 6:30-8:30 p.m. on May 5th! Join your fellow cable communicators during a fun, hors d’oeuvres and cocktails-filled evening of networking, great conversation, and the latest industry buzz. Be sure to bring plenty of business cards for your colleagues and to win door prizes. The networking reception will take place at A&E Television Networks, 111 Eighth Avenue, 11th Floor New York, NY 10011. Use the entrance close to 15th Street. If interested in attending, please RSVP to by May 2.

Individuals participating in the 2011 Cable Communications Institute will also attend and network with NYC area members at the event. For more information, visit the Institute Web site.

                                                                                             Back to Top

History Embarks on Four-Year Educational and Fundraising Initiative to Help Preserve U.S. Civil War Heritage

In concert with its four-year programming commitment to commemorate the 150th anniversary of the Civil War, History is launching a massive educational and fund-raising initiative to enhance Civil War education nationwide, and to protect and preserve battlefields and other key sites that were pivotal during this period in American history. The Give 150 program invites Americans to make contributions – be it as much as $150 or as little as $1.50 – to a cause that will keep them from losing touch with the past. By protecting and maintaining these locations and landmarks and insuring that they continue to have a physical presence, future generations will be able to have a tactile understanding of Civil War history.

History is partnering with the Civil War Trust and the National Park Foundation for Give 150, and will direct donations to those respective organizations, so that an important and course-changing chapter in the story of our country can be kept alive in the consciousness of future generations. The National Park Foundation is the official charity of America’s national parks, working directly with the National Park Service that maintains over 70 historic places integral to the story of the Civil War. The Civil War Trust is America’s largest nonprofit devoted to the preservation of our nation’s endangered battlefields. Public service announcements direct viewers to online giving and service opportunities as part of the GIVE 150 initiative. To learn more go to:

In conjunction with the Civil War programming and Give 150, History launched a national educational campaign tied to the Civil War to serve schools for years to come and recently announced the National Civil War Student Challenge, a trivia competition launched by History and Houghton Mifflin Harcourt. The Challenge began on April 7 and will award a total of $35,000 in college scholarships, including a $15,000 scholarship to the grand prize winner. During the Challenge, high school students who excel in Civil War history will have the opportunity to turn their knowledge into college scholarships.

History has also launched on April 12 a dedicated website, Civil War 150, bringing consumers – from history enthusiasts to those with a casual interest in the Civil War – an immersive, in-depth look at one of America’s most important, tragic and fascinating events. Hosted on, the site identifies the 150 people, places, events and technology that defined America’s greatest conflict, using cutting-edge design to create a multi-media online experience. worked with 16 prominent Civil War experts and historians to create an authoritative list for the Civil War 150, asking them to cast their votes for what they thought were the most important people, places, events and technology to highlight. Users can check out what the experts picked, vote for their own choices and share with friends via social media platforms such as Facebook and Twitter.

In addition, History has joined with the Library of Congress, with whom the network has a longstanding relationship, as a key corporate sponsor of their upcoming exhibit, “The Last Full Measure: Civil War Photographs from the Liljenquist Family Collection.” The exhibit will be free and open to the public from April 12 to August 13, 2011.

                                                                                             Back to Top

Register Now for ACC Institute May 4-6, Bickham & Eliason Keynote Opening Day

On Wednesday May 4th John Bickham, President of Cable & Communications for Cablevision, will open the 6th Communications Institute with a keynote question and answer discussion on key industry issues, advice for cable communicators and his outlook for the future. Immediately following the opening session, Frank Eliason, Senior Vice President of Social Media for Citi, and the originator of the “Comcast Cares” social media effort in his previous position at Comcast and a highly-regarded pioneer in the use of social media in customer care will address the participants at the Cable Communications Institute.

The Institute, the Association of Cable Communicators signature educational event, is produced in cooperation with Syracuse University’s S.I. Newhouse School of Public Communications. This distinctive program is designed for mid- to senior-level communicators and related industry executives who would like to expand their knowledge base and advance their overall communications capability and understanding. It will be held at Lubin House, Syracuse University’s New York City facility adjacent to Central Park on 61st Street.

Register today; space is limited to the first 25 qualified applicants. Tuition for the 2011 Institute is $2,100 per individual on or before April 29, 2011. On April 30 and after, the fee is $2,300. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee.

In addition to the opening sessions, other presentations include, Thaler Pekar, a leading authority on using "story telling" as a communication vehicle; Gary Grates, President/Global Managing Director, Edelman a leader in employee engagement; Matthew Wolfrom, Executive Vice President, Makovsky + Company, an authority in crisis communications integrating social media; and Anne Messenger, a career strategist on communicating your personal brand will conduct sessions during the program.

Additionally, Syracuse University faculty members will serve as instructors for topics and sessions throughout the two and a half day program. These session topics include Strategies in Corporate Social Responsibility, Media Training for Executive Success, Leveraging Social Media Technologies, and Selling and Mobilizing Communications.

“This is one of the most important things we do all year; give a small group of cable communicators the opportunity to come together in an academic setting and talk about our industry and the core function that unites us as professionals,” said Jim Maiella, ACC president and vice president of media relations for Cablevision. “The ACC Communications Institute is an important part of ACC’s core mission, which is giving cable communicators the practical tools, training and perspective to achieve at an even higher level. Last year’s installment was widely regarded as the best ever, and we think this year will be even better and more valuable.”

For additional information or to register, contact Steve Jones at 202-222-2373 or via email at Information on the program may also be found by visiting

                                                                                            Back to Top

Discovery Communications Answers White House Call to Support Military Families

Discovery Communications joined First Lady Michelle Obama and Dr. Jill Biden at a mid-April White House Event, where the first ladies launched a national initiative to support and honor America’s service members and their families. Heeding the challenge set forth by Mrs. Obama and Dr. Biden, Discovery Communications announced a national campaign to generate awareness and support for returning troops and America’s troops and their families. Discovery’s multi-network and multi-platform efforts will be produced by Discovery Education, TLC, Military Channel and Discovery’s social media division.

Launching this spring, Discovery’s campaign will continue throughout the year. To help address the unique challenges military children face, Discovery Education will provide curriculum services and professional development opportunities to teachers of children from military families. TLC will film an episode of What Not to Wear featuring a military spouse. The Military Channel will film an original PSA focused on expanding employment and career development opportunities for veterans and their spouses. It will also weave information about the importance of supporting military families into the host wraps of the channel’s “Officer and a Movie.” Finally, Military Channel and Discovery’s social media division will expand its Send a Salute supporting military families features.

                                                                                            Back to Top

Save $50 Now When Registering for FORUM 2011 by May 20

Registration is now open for FORUM 2011. The two-day program, October 5-6 in New York City in the Hilton New York, is price at $750 including the closing Beacon Awards luncheon and reception. The FORUM Committee is currently working on developing three general sessions and four breakout sessions to keep you abreast of the latest in cable and communications trends and expertise. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link.

Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.

Room reservations may also be made at the Hilton New York online by going to, This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information or to join the FORUM 2011 planning committee, contact Steve Jones at or 202-222-2373.

                                                                                            Back to Top

Thank You, Corporate Members!

Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
Insight Communications
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

                                                                                                 Back to Top

PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 703.782.0153