Association of Cable Communicators, CPR Facts

April 15, 2011 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


Register Now for ACC Institute May 4-6, Bickham & Eliason Keynote Opening Day

On Wednesday May 4th John Bickham, President of Cable & Communications for Cablevision, will open the 6th Communications Institute with a keynote question and answer discussion on key industry issues, advice for cable communicators and his outlook for the future. Immediately following the opening session, Frank Eliason, Senior Vice President of Social Media for Citi, and the originator of the “Comcast Cares” social media effort in his previous position at Comcast and a highly-regarded pioneer in the use of social media in customer care will address the participants at the Cable Communications Institute.

The Institute, the Association of Cable Communicators signature educational event, is produced in cooperation with Syracuse University’s S.I. Newhouse School of Public Communications. This distinctive program is designed for mid- to senior-level communicators and related industry executives who would like to expand their knowledge base and advance their overall communications capability and understanding. It will be held at Lubin House, Syracuse University’s New York City facility adjacent to Central Park on 61st Street.

Register today, space is limited to the first 25 qualified applicants. Tuition for the 2011 Institute is $2,100 per individual on or before April 25, 2011. On April 26 and after, the fee is $2,300. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee.

Complementing the opening sessions, the other presentations include: Thaler Pekar, a leading authority on using "story telling" as a communication vehicle; Gary Grates, President/Global Managing Director, Edelman a leader in employee engagement; Matthew Wolfrom, Executive Vice President, Makovsky + Company, an authority in crisis communications integrating social media; and Anne Messenger, a career strategist on communicating your personal brand will conduct sessions during the program. Additionally, Syracuse University faculty members will serve as instructors for topics and sessions throughout the two and a half day program. These session topics include Strategies in Corporate Social Responsibility, Media Training for Executive Success, Leveraging Social Media Technologies, and Selling and Mobilizing Communications.

“This is one of the most important things we do all year; give a small group of cable communicators the opportunity to come together in an academic setting and talk about our industry and the core function that unites us as professionals,” said Jim Maiella, ACC president and vice president of media relations for Cablevision. “The ACC Communications Institute is an important part of ACC’s core mission, which is giving cable communicators the practical tools, training and perspective to achieve at an even higher level. Last year’s installment was widely regarded as the best ever, and we think this year will be even better and more valuable.”

For additional information or to register, contact Steve Jones at 202-222-2373 or via email at Information on the program may also be found by visiting

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Ovation Partners with Americans for the Arts to Present National Arts Action Summit

Ovation partnered with nonprofit Americans for the Arts to help bring 550 state and local arts leaders to Washington, DC, on April 4 and 5 for the National Arts Action Summit, an event to advance the importance of developing and sustaining strong public arts policies and to advocate for increased public funding for the arts and arts education. Charles Segars, Ovation CEO, was named an Honorary Co-Chair of the 24th Annual Arts Advocacy Day.

The Summit kicked off with The Nancy Hanks Lecture on Arts and Public Policy presented by actor Kevin Spacey at the John F. Kennedy Center of the Performing Arts on April 4. The next morning, a pep rally was held during the Congressional Arts Breakfast featuring 3-minute rally speeches by high profile actors, artists, Senators and Members of Congress representing the Congressional Arts Caucus. Special guests included Alec Baldwin, House Minority Leader Nancy Pelosi, Senator Claire McCaskill, Chair of the Congressional Arts Caucus Representative Louise Slaughter, Representative Jim Moran, FCC Chairman Julius Genakowski, and FCC Commissioner Mignon Clyburn.

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Small Cable Systems Have a New Way to Shine in the 2011 Beacon Awards

The 2011 Beacon Award Committee created the new “Best of the Best Small System Communications Efforts” category to ensure small systems have a fair shot at winning a Beacon Award. Like-sized companies compete against like-sized companies according to its entrant classification. Small cable systems with 50,000 or fewer cable subscribers argued that they could not compete with cable systems that had up to 200,000 subscribers, which is the upper subscriber limit for cable system 1.

Small cable systems with 50,000 or fewer cable subscribers are invited to submit their best cable communications projects in this new category. These projects may be aimed at any of the target audiences described in the 2011 Beacon Award categories, and all small system entries in the “Best of the Best Small System Communications Efforts” will compete against each other. The Beacon Awards honor excellence in cable communications and public affairs by recognizing the best cable communications campaigns and tactics of the past year.

Another improvement for 2011 is that submitting a Beacon Award entry is as easy as one-two-three. All you need for your Beacon Award entry is the project summary, completed entry form and payment, all of which you may email to ACC.

You may choose to supplement your entry with up to three files of your strongest support materials and three minutes of video highlights, but this is not required. ACC encourages you to post your supporting materials and video highlights online and provide links to URLs for those materials in your three-page project summary. The URLs may be to your company’s Web site or to other online sites. There are a number of free Web services for posting photos and videos online. Two of the most popular are YouTube or Google Picasa.

Both Picasa and YouTube offer options that will allow you to limit the people who can view your posted material. However, if you are not comfortable with those protections – or if your company has a policy prohibiting you from posting material online – please consider the following options.

You may choose to scan and insert non-video support material on supplemental pages at the end of the file containing your written summary. Make sure the total file size does not exceed 5 MB (5,000 KB). Alternatively you can submit non-video support material on a CD and video support material on a DVD. Make sure that you send five copies of the CD/DVD per entry and that each CD/DVD are labeled with the contact name, company, company address, entry title and category. And, please, test your DVD or CD to make sure it will run on devices other than your computer. Judges may use a variety of electronic equipment to view your entry. More details on these options are included in the 2011 Beacon Award Call for Entries now posted online.

The 2011 Beacon Award deadline is May 13. Submit your entry by the early bird deadline of April 29 and save $50 off the entry fee. If you have any questions, visit or contact Michelle Butler at or 202-222-2372.

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Comcast Partners with USC Shoah Foundation Institute to Expand Audience for 10 Holocaust Documentaries

Comcast Corporation and the University of Southern California (USC) Shoah Foundation Institute recently announced the launch of the 2011 “Days of Remembrance” series, a new cross-platform offering that will bring ten award-winning films about the Holocaust to Comcast customers On Demand, through the Xfinity TV iPad app and to any Internet user nationwide at These films, exclusively on Comcast, are available free from April 11 through May 25 in conjunction with Holocaust Remembrance Day on May 1.

Established in 1994 by Steven Spielberg to collect and preserve the testimonies of survivors and other witnesses of the Holocaust, the USC Shoah Foundation Institute maintains one of the largest video digital libraries in the world: an archive of nearly 52,000 video testimonies from 56 countries and in 32 languages. It is dedicated to overcoming prejudice, intolerance and bigotry through the educational use of its visual history testimonies

The ten documentary films feature firsthand accounts from individual survivors and witnesses of their personal experiences during the Holocaust, and are all presented by the USC Shoah Foundation Institute. This is the first time these films will be offered as a complete package to a U.S. television audience.

Comcast customers can find these films in the On Demand library by selecting the “Top Picks” or “Free Movies” categories and then “Days of Remembrance.” The films will also be available through and the Xfinity TV iPad app. The site will feature additional content from the Institute, including short clips of survivor testimonies, background information on the organization and its work, and a link to, where visitors can watch full testimony. To build awareness of the partnership and the cross-platform offering, Comcast has developed a robust marketing campaign to support the content and drive viewership, including a two-month national Public Service Announcement campaign that will be carried on Comcast Cable systems nationwide.

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Join ACC in NYC, May 5 for a Free Networking Event!

Get to know your New York City-area peers during ACC’s complimentary Networking Reception sponsored by A&E Television Networks from 6:30-8 pm on May 5th! Join your fellow cable communicators during a fun, hors d’oeuvres and cocktails-filled evening of networking, great conversation, and the latest industry buzz. Be sure to bring plenty of business cards for your colleagues and to win door prizes. The networking reception will take place at A&E Television Networks, 111 Eighth Avenue, 11th Floor New York, NY 10011. Use the entrance close to 15th Street. If interested in attending, please RSVP to by May 2.

Individuals participating in the 2011 Cable Communications Institute will also attend and network with NYC area members at the event. For more information, visit the Institute Web site.

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Congratulations, Brian Lamb!

Purdue University’s School of Communication will be named in honor of alumnus and C-SPAN Founder Brian Lamb, an ACC Board of Advisors member. The new school, currently the department of communications, is housed in the College of Liberal Arts. The naming will go into effect July 1 and was approved April 8 by Purdue’s Board of Trustees. Lamb earned his bachelor’s degree in speech in 1963 and received an honorary doctorate from Purdue in 1986.

Lamb has long been involved with Purdue and the College of Liberal Arts. In 1987 Lamb designated Purdue as the original home of the C-SPAN Archives, which records, indexes and archives all C-SPAN programming for historical, education and research uses. Now located in the Purdue Research Park and operated and entirely funded by C-SPAN, the archives totals more than 160,000 hours. All programs are digital and can be viewed for free at

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Save $50 Now When Registering for FORUM 2011 by May 20

Registration is now open for FORUM 2011. The two-day program, October 5-6 in New York City in the Hilton New York, is priced at $750 including the closing Beacon Awards luncheon and reception. The FORUM Committee is currently working on developing three general sessions and four breakout sessions to keep you abreast of the latest in cable and communications trends and expertise. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link.

Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.

Room reservations may also be made at the Hilton New York online by going to, This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information or to join the FORUM 2011 planning committee, contact Steve Jones at or 202-222-2373.

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Thank You, Corporate Members!

Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
Insight Communications
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

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