Association of Cable Communicators, CPR Facts

April 1, 2011 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:


2011 Beacon Awards Are Easier than Ever to Enter!

New for 2011, submitting a Beach Award entry is as easy as one-two-three. All you need for your Beacon Award entry is the project summary, completed entry form and payment, all of which you may email to ACC. No, this is not an April Fool’s Day joke. It really can be that easy.

You may choose to supplement your entry with up to three files of your strongest support materials and three minutes of video highlights, but this is not required. ACC encourages you to post your supporting materials and video highlights online and provide links to URLs for those materials in your three-page project summary. The URLs may be to your company’s Web site or to other online sites. There are a number of free Web services for posting photos and videos online. Two of the most popular are YouTube or Google Picasa.

Both Picasa and YouTube offer options that will allow you to limit the people who can view your posted material. However, if you are not comfortable with those protections – or if your company has a policy prohibiting you from posting material online – please consider the following options.

You may choose to scan and insert non-video support material on supplemental pages at the end of the file containing your written summary. Make sure the total file size does not exceed 5 MB (5,000 KB). Alternatively you can submit non-video support material on a CD and video support material on a DVD. Make sure that you send five copies of the CD/DVD per entry and that each CD/DVD are labeled with the contact name, company, company address, entry title and category. And, please, test your DVD or CD to make sure it will run on devices other than your computer. Judges may use a variety of electronic equipment to view your entry. More details on these options are included in the 2011 Beacon Award Call for Entries posted online soon.

Are you an award-winning cable communicator? Earn the recognition you deserve for your stellar cable communications work by entering the 2011 Beacon Awards. The Beacon Awards honor excellence in cable communications and public affairs by recognizing the best cable communications campaigns and tactics of the past year. Beacon Awards finalists and winners achieve peer, industry and local market recognition for their exemplary work while setting a standard for their colleagues to emulate.

The 2011 Beacon Award deadline is May 13. Submit your entry by the early bird deadline of April 29 and save $50 on the entry fee. The 2011 Beacon Award Call for Entries will be posted on early next week. If you have any questions, contact Michelle Butler at or 202-222-2372.

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Nickelodeon Partners with Common Sense Media on Digital Citizenship and Anti-bullying Campaign

Nickelodeon has partnered with Common Sense Media, the national organization dedicated to improving the lives of kids and families by helping them thrive in a world of media and technology, on a digital citizenship and anti-bullying campaign designed to provide kids with tools to help them practice responsible digital behavior. As part of Nickelodeon’s The Big Help, a long-term effort to connect kids to issues and information important in their lives, the multiplatform, interactive initiative will include a Web site that will highlight Common Sense Media’s digital citizenship and anti-bullying advice, Common Sense’s “Rules of the Road,” to help kids practice safe and responsible online and mobile behavior.

The campaign is developing PSAs featuring the stars from Nickelodeon’s hit live-action series, including iCarly’s Miranda Cosgrove and Nathan Kress, who will share tips developed from Common Sense Media’s digital citizenship curriculum for avoiding and reporting cyberbullying. True Jackson VP’s Ashley Argota and Gage Golightly from The Troop will appear in PSAs that will be featured on Nickelodeon channels and Web sites, including Nickelodeon, TeenNick and The first spot with Argota and Golightly began airing on March 28.

Nickelodeon will be presenting the digital citizenship and anti-bullying campaign as part of The Big Help pro-social initiative, empowering kids to take positive action on issues that impact their world by giving them the tools to do it. In the PSAs, Nickelodeon’s live-action stars will speak directly to kids about the importance of showing mutual respect for people when communicating on all digital platforms. They also will talk about online safety and urge kids to use “common sense” through tips on protecting their privacy and identity online.

At, The Big Help experience will also feature Common Sense Media’s “Rules of the Road” videos and lessons, including an anti-bullying quiz and other interactive content. Kids who participate in the campaign will receive digital rewards for their avatars. Nickelodeon’s will also be a part of this initiative with a special “Rules of the Road” section and a discussion board. The interactive Web site launched with the PSAs on March 28, 2011.

Common Sense Media and Nickelodeon are collaborating on all aspects of the long-term anti-bullying and digital citizenship campaign, including an additional microsite that will be developed by Common Sense later this year. To view the PSAs and connect with the new anti-bullying and digital citizenship campaign from Common Sense Media and Nickelodeon, visit and click on the Digital Citizenship hub tab. For more information about Common Sense Media’s parent and classroom education programs, visit

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Hold May 4-6 for ACC’s Cable Communications Institute

Join your communications colleagues in New York City for the 6th edition of ACC’s Cable Communications institute. The association’s signature professional development event, the Institute was created to provide an intense learning experience designed for rising communications executives who would like to expand their knowledge and move their careers to the next stage.

Produced in cooperation with the S.I. Newhouse School of Public Communications, Syracuse University, the program features Newhouse faculty members and a select number of other highly specialized individuals who will lead sessions during the two-and-a-half day program. Two of these communications executives are Frank Eliason, Senior Vice President, Citi Bank (formally with Comcast) who will talk about using social media as a customer service tool and Thaler Pekar, founder and principal, Thaler Pekar and Associates, on the topic Why Story Matters to You, Your Boss & Your Clients, an extremely effective form of communication.

“Each year working with Syracuse University, ACC strives to develop a program that offers an excellent learning opportunity tailored specifically to the skill sets needed by cable communicators and factors into the program the latest innovations and best practices in communications,” said Steve Jones, the association’s executive director.

The 2011 program will include sessions on Social Media Tools (hands-on training), Communicating Your Personal Brand, Employee Engagement, Media Training for Executive Success and New Strategies in Corporate Social Responsibility. All sessions will be hosted at Syracuse University’s Lubin House, adjacent to Central Park West and 61st Street.

Space is limited to the first 25 qualified applicants. Tuition for the 2011 Institute is $2,100 per individual on or before April 25, 2011. On April 26 and after, the fee is $2,300. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For additional information or to register, contact Steve Jones at 202-222-2373 or via email at Information on the program may also be found by visiting

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Middle School Teams Compete for $10,000 in Time Warner Cable’s “Midwest CAMMpetition”

Ten Time Warner Cable sponsored FIRST LEGO® League teams across the Midwest are competing to win up to $10,000 in scholarships in Time Warner Cable’s “Midwest CAMMpetition,” where TV viewers will choose the winner. Each team submitted a two-to-five minute video of their FIRST LEGO® League (FLL) Project Challenge competition showcasing their approach to the 2010 FLL project challenge, Body Forward.

In the 2010 Body Forward Challenge, FLL teams explored the cutting-edge world of Biomedical Engineering to discover innovative ways to repair injuries, overcome genetic predispositions, and maximize the body’s potential with the intended purpose of leading happier and healthier lives. Each FLL Challenge included two parts, the Robot Game, when the teams built and programmed a robot, and a Project. In the actual Project, teams explored a real-life problem that today’s scientists and engineers are trying to solve and develop a solution.

The 10 middle school teams competing in the “Midwest CAMMpetition” are from Missouri, Nebraska, Ohio, Pennsylvania, and Wisconsin. From now through May 1, Time Warner Cable digital cable customers can cast their Viewer’s Choice vote for “CAMMpetition.” The videos will air on Local On Demand channel 411 from March 1 through May 1, 2011. To watch the teams and pick a favorite, tune to Local On Demand Channel 411 and select the Viewer’s Choice category. Every time a team’s video is viewed, it counts as a vote for that team. Viewers can vote as many times as they like. The team with the most views wins the “Midwest CAMMpetition” and each member of the winning team (up to 10 students) will win a $1,000 scholarship savings bond.

The “Midwest CAMMpetition” is in support of Time Warner Cable’s Connect a Million Minds (CAMM) campaign. Connect a Million Minds was launched in November 2009 to inspire students to pursue learning opportunities and careers in science, technology, engineering and math (STEM). Time Warner Cable has committed $100 million in resources over five years to advance the CAMM initiative.

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Nine Tips to Lift Your Press Release Search Engine Optimization Rankings

The Web and social media have significantly changed how the press and other audiences react to and find information. This fact has a direct impact on how press releases should be written to grab the attention of search engines (SEO) and drive traffic to your Web site. Below are a number of techniques that are easy to implement to “lift” your press releases to the top.

  1. Before creating any releases, type keywords into various search engines like Google AdWords, Google Suggest, and Yahoo Search Assist to discover what is be searched and how frequently. Look at the keywords that rank high and compile a keyword directory for your releases. However, you may want to exclude some keywords that are used by your competitors. Additionally, keywords should be regularly reviewed and refreshed.
  2. Remember to use the best words. The best keywords are the ones your customers and target audience use – not the internal industry jargon and buzzwords used in the office. You may want to utilize a different term when “operator” is used in a release. Instead you may want to use “cable system” to more clearly identify for readers the type of company being referred to.
  3. Content, it always has been and will always stay the king. Even in the world of SEO. Write the narrative smoothly and clearly and be credible. Use three to five of your key words in the copy of a one to two page release.
  4. Headlines and subheads need to be short and to the point. Within the first 75 characters of the headline, be sure to use one or two of your top keywords. Many search engines have a 100 character limit for headlines, and remember, they read left to right, just like humans do. They also are read top to bottom, so keep those key words in the first two paragraphs.
  5. Keep sharing in mind; the more in bound links there are from readers the further up the rankings it will go. Also, try and write in 140 character bites that can be tweeted or retweeted easily.
  6. Get the news out; that’s your goal while increasing Web traffic. Include links or hyperlinked keywords to product information, corporate videos, podcasts, white papers or sales information.
  7. Don’t feel like more is better. Using more than five keywords in copy can confuse both readers and search engines. Also, two to three hyperlinks in a one or two page release ensures each link provides the impact you want. Additionally, SEO Web sites can “tag” releases with “meta data” that will help point search engines to your content.
  8. Make your links relevant. The home page only needs one link within the release. Use other links to specific products or items your readers will find relevant. In addition to your home page, you’ll also drive traffic to other pages on your Web site.
  9. Consider adding video, pictures, graphics, podcasts and other links within your release. Generally these features greatly enhance the click through rate. Some research studies report an increase of nearly 80 percent when multimedia features are added. Plus, your videos and photos will be indexed on search engines giving them even greater exposure.

If you are able to utilize the above tips, you should see a significant rise in the rankings for your company and the items being promoted.

This is part of a continuing series of short articles that will examine social media and the Internet's impact on communications. For additional information on social media, visit the FAQs about Social Media section of the ACC Web site.

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Save $50 Now When Registering for FORUM 2011 by May 20

Registration is now open for FORUM 2011. The two-day program, October 5-6 in New York City in the Hilton New York, is price at $750 including the closing Beacon Awards luncheon and reception. The FORUM Committee is currently working on developing three general sessions and four breakout sessions to keep you abreast of the latest in cable and communications trends and expertise. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link.

Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.

Room reservations may also be made at the Hilton New York online by going to, This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information or to join the FORUM 2011 planning committee, contact Steve Jones at or 202-222-2373.

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Thank You, Corporate Members!

Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
Insight Communications
Midcontinent Communications
Minnesota Cable Communications Association
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

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