Built on the principle that no one should ever be bullied for who they are, this new anti-digital discrimination coalition will band together to develop innovative ways to illuminate the “thin line” between free speech and hate speech. The new coalition and film are part of MTV’s multi-year A Thin Line campaign, which empowers America’s youth to draw their own line between digital use and digital abuse. To date, this campaign has touched tens of millions and mobilized nearly one million young Americans to take action and help end digital abuse.
MTV also rolled out a series of new cyberbullying and digital discrimination PSAs on-air and online last week. More than 50 percent of 14-24 year olds state they have been the target of some form of digital abuse, such as bullying, dating abuse or discrimination, and these spots encourage bystanders to support their friends, connect victims of digital abuse to resources, and drive home the serious impact digital words can have in real life. For more information on MTV’s A Thin Line campaign, visit www.athinline.org.
Join your communications colleagues in New York City for the 6th edition of ACC’s Cable Communications institute. The association’s signature professional development event, the Institute was created to provide an intense learning experience designed for rising communications executives who would like to expand their knowledge and move their careers to the next stage.
Developed in cooperation with the S.I. Newhouse School of Public Communications, Syracuse University, the program features Newhouse faculty members and a select number of other highly specialized individuals who will lead sessions during the two-and-a-half day program. Two of these communications executives are Frank Eliason, Senior Vice President, Citi Bank (formally with Comcast) who will talk about using social media as a customer service tool and Thaler Pekar, founder and principal, Thaler Pekar and Associates, on the topic Why Story Matters to You, Your Boss & Your Clients, an extremely effective form of communication.
“Each year working with Syracuse University, ACC strives to develop a program that offers an excellent learning opportunity tailored specifically to the skill sets needed by cable communicators and factors into the program the latest innovations and best practices in communications,” said Steve Jones, the association’s executive director.
The 2011 program will include sessions on Social Media Tools (a hands-on training), Communicating Your Personal Brand, Employee Engagement, Media Training for Executive Success and New Strategies in Corporate Social Responsibility. All sessions will be hosted at Syracuse University’s Lubin House, adjacent to Central Park West and 61st Street.
Space is limited to the first 25 qualified applicants. Tuition for the 2011 Institute is $2,100 per
Every organization will experience a crisis over time. The crisis may be driven by a faulty product, an unfounded rumor or a natural disaster. Regardless of the cause, you need to have your social media strategy ready and in place to meet the challenge of the crisis situation. Below is a short review of items you should consider when building your organization’s social and traditional media crisis communications strategies.
At the onset of the crisis, acknowledge the situation. Even if you don’t have answers to all of the media and customer questions, it assures them you are aware of the circumstances. This keeps social media onlookers and concerned publics informed that you are working on the issue.
Make sure you respond to the crisis using the social media platform where the issue is boiling over. If everyone is tweeting about it, use Twitter. If it’s circulating on Facebook, use the company Facebook page to respond. If it’s a video on YouTube, post a YouTube video in response.
If your company has made a mistake and wants to move on, say you are sorry so the healing process may begin. This will go a long way to winning back customers.
Posting a Frequently Asked Questions (FAQ) document can reassure customers who are watching the crisis and your responses to it. The document can answer basic questions and even have questions unanswered until you are able to get them answered. But make sure the document is frequently updated and easy to access.
Allow customers, media and others to have input on the crisis. You may consider adding a comments section to a FAQ document. This acts as a release valve, allowing interested parties to post their concerns directly to the organization. This release system can also be utilized on a Facebook page and YouTube as well.
If criticism turns ugly or individuals are extremely upset, then it may be best not to respond via social media. Try and contact these individuals directly. Publicly invite them to contact you via telephone or ask for their number so you may contact them. This strategy illustrates you are willing to reach out to critics, but not just to them but to everyone watching the crisis as it evolves.
A crisis often unfolds so fast that communications professionals feel they don’t have time to keep employees in the loop. You need to provide company employees with up-to-the-minute information that is at least as timely and accurate as what you are providing to the public. If you are posting responses on Facebook or YouTube, make sure employees have access to it also.
After the crisis is over, just like the military, you need to conduct a lessons learned session. Ask what worked, what didn’t and document all of the actions and strategies you used. Keep records of all emails, posts to Twitter, Facebook, blog postings both internally and externally. You may find all of these records extremely valuable when the next crisis hits.
This is part of a continuing series of short articles that will examine social media and the Internet's impact on communications. For additional information on social media, visit the FAQs about Social Media section of the ACC Web site.
Are you an award-winning cable communicator? Earn the recognition you deserve for your stellar cable communications work by entering the 2011 Beacon Awards. The Beacon Awards honor excellence in cable communications and public affairs by recognizing the best cable communications campaigns and tactics of the past year. Beacon Awards finalists and winners achieve peer, industry and local market recognition for their exemplary work while setting a standard for their colleagues to emulate.
The 2011 Beacon Award deadline is May 13. Submit your entry by the early bird deadline of April 29 and save $50 on the entry fee. The 2011 Beacon Award Call for Entries will be posted on www.cablecommunicators.org by late March.
Time Warner Cable recently launched Born to Shine, a multi-platform marketing campaign dedicated to showcasing the impact African Americans continue to make within the entertainment industry and the community. The campaign features a national contest to identify four aspiring television personalities to host a “Born to Shine” talk show series, which will be available on Time Warner Cable On Demand this fall.
Time Warner Cable has partnered with the Women in Entertainment Empowerment Network (WEEN) to find four aspiring television hosts for the talk show series. Founded in 2007, WEEN is a global nonprofit coalition of women and men, all ages and races, committed to supporting, promoting and defending the balanced, positive portrayal of women in entertainment and society. Each of the winners will host an individual episode featuring African Americans who are paving the way in areas of pop culture, television, film, sports, music and the community. The guests will share their lessons learned and success stories for viewers to glean from to pursue their own personal goals.
To enter the “Born to Shine” Contest, participants may upload a three-minute audition video on the “Born to Shine” Facebook page beginning March 7 through April 30. Online submissions will be voted on by Facebook fans and judged by industry insiders and Time Warner Cable executives. Participants can also enter the contest by auditioning at live casting call events in Charlotte, Dallas, and Los Angeles. More than 100 contestants showed up for the March 12 try outs held in New York City.
The panel of judges for the casting calls will include a combination of celebrities, industry executives and Time Warner Cable executives. The four winners will be determined from a select pool of online and live casting call auditions in May. For more information on the program, casting calls and official rules of the “Born to Shine” Contest, please visit www.facebook.com/twcableborntoshine.
Registration is now open for FORUM 2011. The two-day program, October 5-6 in New York City in the Hilton New York, is price at $750 including the closing Beacon Awards luncheon and reception. The FORUM Committee is currently working on developing three general sessions and four breakout sessions to keep you abreast of the latest in cable and communications trends and expertise. To register, please go to the FORUM 2011 page and click on the FORUM 2011 registration link.
Additionally you may also reserve your room for FORUM 2011 and Diversity Week. Single/Double rooms at the Hilton New York are priced at $344/night plus tax. You must make your reservation by Friday, September 9 to receive this rate. You can make a room reservation by calling 1-800 HILTONS, and reference Cable Diversity Week to receive the group rate.
Room reservations may also be made at the Hilton New York online by going to, http://www.hilton.com/en/hi/groups/personalized/N/NYCNHHH-NCDW-20110930/index.jhtml?WT.mc_id=POG. This registration page is specifically designed for all executives attending any of the events during Cable’s Diversity Week, including FORUM. For additional information or to join the FORUM 2011 planning committee, contact Steve Jones at firstname.lastname@example.org or 202-222-2373.
Support ACC by becoming a corporate member! For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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