Association of Cable Communicators, CPR Facts

January 7, 2011 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:

 



Learn about the Hottest Products at the CES Show during ACC’s Jan. 26 Webinar

Wondering what some of the hottest products showcased at the 2011 Consumer Electronics Show (CES) in Las Vegas were and their possible impact on the cable industry? Did you plan on attending the show but just couldn’t make it out to Vegas?

ACC’s Steve Jones spent two packed days at the show and will provide an up close look at many of the most innovative products on display during his webinar 2011 Consumer Electronics Show: Hot Products and Innovation on Wednesday, January 26 from 2:00 – 3:00 p.m. EST. If you’ve never been to CES, his presentation provides a real world sense of what it’s like to attend this huge event with more than 100,000 attendees. Plus, he’ll review the top gadgets exhibited at CES 2011!

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site by clicking on the link to live webinars and self-paced programs.

You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen. Your username is your work email address, and the password is your last name all in lowercase letters. If you are not currently a member, use ACC’s trial membership and join free for your first six months.

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C-SPAN Invites Students to Share Their Views on DC in the StudentCam Contest

C-SPAN wants to know which national issues are on the minds of students and invites them to share their views through the 2011 StudentCam video documentary competition by January 20. The national competition, sponsored by America’s cable television industry through C-SPAN and now in its seventh year, invites all middle school students (grades 6-8) and high school students (grades 9-12) to produce a five- to eight-minute video documentary using C-SPAN programming.

Students for this year’s competition will have the opportunity to produce a documentary on “Washington, DC – Through My Lens,” discussing an “issue, event, or topic that helped you better understand the role of the federal government in your life or community.” A total of $50,000 will be awarded in cash prizes, which includes 75 student awards and 11 teacher awards. The Grand Prize winner with the best overall entry will be awarded $5,000, with multiple cash prize awards of $250, $500, $750, $1,500, and $3,000 to students in both middle and high school categories.

“C-SPAN’s StudentCam gives young people the chance to show that they have an interest in what is happening in Washington, DC, and in turn, we share their opinions with our national viewing audience. This year’s theme encourages students to consider the role of the federal government and the impact it has on their lives. We hope to receive a record number of entries from students representing every state,” says Joanne Wheeler, C-SPAN Vice President of Education.

In addition to prizes, past winners have had their documentaries recognized by the White House. Last year’s first prize middle school winner, Matthew Shimura, was a special guest at the White House for his documentary focusing on childhood obesity.  Competition guidelines state that entries must represent varying points of view, and include C-SPAN video that supports the documentary’s topic. Students, working alone or in groups up to three, can upload their entry form and videos directly online at www.studentcam.org. Documentaries must be the original work of students; however, teachers may provide guidance and critiques.

The documentaries will be judged by a panel of C-SPAN representatives and educators, and evaluated on a number of criteria, including the thoughtful examination of the competition’s theme, quality of expression, adherence to the time limit, inclusion of varying points of view, and use of C-SPAN programming. The deadline for entries is Thursday, January 20, 2011. Winners will be announced in March 2011, with winning videos to air on C-SPAN in April. Complete competition details and entry forms are available at the competition’s Web site, www.studentcam.org. StudentCam is sponsored by C-SPAN Classroom, www.c-spanclassroom.org, a free membership service dedicated to supporting educators’ use of C-SPAN programming in their classes or for research.

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Engage Employees to Generate Interest in New Social Media Campaigns

Creating a Fan Page and developing a large group of followers can be one of the hardest tasks when developing a campaign to leverage the power of social media. Utilizing current customers are no question a great starting point, but are you overlooking a natural support base? All companies have easy access to an important group of individuals who can use their own social media platforms to help promote campaigns – employees.

With competition ever present, employees and their networks have the ability to help kick off or jump start social media campaigns. These individuals have a vested interest in the success of the company and hopefully your campaign as well. In a campaign that uses employees, you may want to consider including tweets or other status updates as well as links to press releases, product information or the campaign Web site.

You may also want to consider integrating Facebook with its 500 million plus users. Company employees are extremely likely to be on Facebook as well. Although there are considerations between work life and home life, you may ask employees to “like” your campaign to help it build momentum. By using this technique, you may even create individuals who will actively engage in the campaign.

Finally, to help connect employees who come in contact with and exchange business cards with clients, business partners and others, consider adding twitter accounts, company blog links or Facebook pages to their business cards. And, of course, all of the tools above should also be added to company email signatures. Employees can be a terrific asset and help your social media campaigns be successful, so remember to incorporate company employees into the plan when you develop your next social media campaign.

This is part of a continuing series of short articles that will examine social media and the Internet's impact on communications. For additional information on social media, visit the FAQs about Social Media section of the ACC Web site.

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ACC and Ragan Communications Partner to Stretch Your Educational Dollars

ACC is pleased to announce the association has joined in a cooperative agreement that will save ACC members $100 off upcoming Ragan Communications conferences. Ragan’s 4th Annual Social Media for PR and Corporate Communications, March 28-29, in New York City held at the headquarters of Con Edison will be the first opportunity for ACC members to save under this agreement. Professionals from the PR front lines will share success stories, proven tips and strategies to help your company get great coverage in mainstream and digital media. Find out what works today and advance your career as you hear from and network with some of the best and brightest media relations and public affairs practitioners. As an ACC member, you will benefit from a special, reduced registration rate of just $645. This is $100 off the standard registration price. For additional information and to receive this special ACC member discount, you must use this link to register: http://www.ragan.com/Y1M0NY-ACCOM.

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Suddenlink Supports Efforts to Battle Hunger in Louisiana and North Carolina

More than 35 million Americans are struggling to put food on the table. Suddenlink Communications has partnered with nonprofits in Louisiana and North Carolina to help ease food insecurity and improve the quality of life in the communities the company serves.

Building on an initiative that began in Central Louisiana in 2007, Suddenlink’s food drive efforts in 2010 throughout its Louisiana service areas collected more than 26 tons of food to assist five regional food banks, and through them, more than 275 member agencies. The cable company raised awareness of the need for food supplies with television publicity and collected non-perishable food items. It also donated prizes to provide incentives for area residents to participate in the food drive.

During the 2010 holiday season, Suddenlink’s North Carolina Region served as the food drive media sponsor for five Salvation Army Corps in eastern North Carolina. The Salvation Army collected canned and non-perishable goods at participating Suddenlink locations through Christmas Eve, and the nonprofit distributed the food to needy individuals and families in a 13-county area. Suddenlink began promoting the food drive on its cable channel in eastern North Carolina on December 1.

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Get Involved With ACC by Volunteering on a Committee

Are you interested in connecting with fellow cable communicators? ACC needs volunteers for our FORUM 2011, 2011 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2011 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing sjones@cablecommunicators.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.

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Congratulations, Tracy Baumgartner!

ACC member Tracy Baumgartner, vice president of public relations, Comcast West Division, was recently named the WICT Chapter President of the Year by Women in Cable Telecommunications (WICT). The WICT chapter awards measure important aspects of the Model Chapter Business Plan, both on an individual basis and collectively.

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ACC Offers Trial Membership—Six Months Free

Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats, webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program has been expanded and now runs through December 31, 2011. For more information, check out the registration form online or contact Michelle Butler at mbutler@cablecommunicators.org or 202-222-2372.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
ARRIS
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Mediacom
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
The Weather Channel
Texas Cable Association

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PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371