Association of Cable Communicators, CPR Facts

December 17, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:



Career Planning for 2011

What is the one thing a cable communicator should do now to plan for career growth in 2011? This question was posed to Terri Thompson, senior vice president of executive search, Carlsen Resources, and Carol Vernon, certified executive coach & principal, Communications Matters, LLC during ACC’s December 15 online chat. Throughout the hour-long event Career Planning for the Savvy Cable Communicator, participants discussed varied topics such as resumes, strengths and blind spots, networking, and doing more with less. A transcript of the entire chat can be found online at: http://www.cablecommunicators.org/members/chat_transcripts.php.

Vernon argued that any planning for 2011 must start in the past while Thompson suggested that you should first think of where you want to be in the future. “Debrief 2010 thoroughly,” Vernon said. “Be clear about what worked, what didn’t, what surprised you, what disappointed you, and where you felt happiest.” All of these insights will be “the foundation for your 2011 planning success.”

Thompson recommended that you look to the future first and decide where you want to be in three years. Once you have a goal in mind, you can identify what experiences you need to get there and find opportunities you should take advantage of to prepare you for this future job. Carlsen Resources always ask people in recruiting calls where they want to be in three years because, as Thompson said, “if the answer is not consistent with the position we are recruiting for, you are not likely to have a match.”

Career Planning for 2011 also should include identifying ways you can grow in your current position. Feedback from your boss through the formal review process and from trusted peers can be very helpful. “The more open an attitude and not being defensive you are,” said Thompson, “the more honest feedback you are likely to get.” This information can help you identify your strengths, weaknesses, blind spots and opportunities as well as focus for your 2011 career plan.

While networking with peers is helpful for obtaining feedback, there are additional ways developing new relationships with others can help you grow. “Something else you can do to build a great year is work on getting connected with others in your business outside of your specific area,” suggested Thompson. “Figure out what areas of the business are key to success and get to know some of those people and what they do. There are ways to build ourselves right in our backyards.” Networking with others in person and online through your company, associations, alumni organizations, local chambers and nonprofits will provide new opportunities. “I would also say as a recruiter that the time to keep in touch with other industry colleagues is not just when you have been downsized,” added Thompson.

There can even be opportunities amidst the increasing calls to do more with less such as learning new skills, working with new people and finding other ways to grow. “The best ways I’ve seen my clients respond to the ‘how to do more with less’ reality is to continually review priorities and ensure they are meeting their organization’s top ones,” said Vernon. “This means communicating regularly with your supervisor to let her know what you are working on, what the options and consequences are in terms of other things that may not get done. Communication truly is key here!”

Thompson stressed that this must be done “in a positive, constructive way because you are all still in it together.” She added, “One other thought might be that some people always are the ‘go to’ people. This might be the time to pull a more junior colleague in to give them an opportunity to grow. You will need to check that out with your boss or colleagues but it could end up a win-win and you are making a tough situation better for all.”

Thompson and Vernon acknowledged that endless pressure to do more with less can lead to burnout, and it shouldn’t be ignored. Vernon suggested several things you can do if you are in this situation. “Consider the things that are within your control and do something about them. Then turn to the things that you can influence and decide what you will influence and then look at what is truly beyond your control and commit to letting it go.”

This can be challenging, so Vernon shared more advice for what you can do if you are feeling burned out. “Perhaps, it’s making more time for yourself and the things you love. You need to focus on what gives you strength and energy and not just in your personal life, but in your professional life as well. What part of your job do you love doing? How can you do more of that to gain more energy?” Thompson added, “Self-Care is often the first thing to go when squeezed, but we need to keep it a top priority for our health.”

An entire transcript of the latest ACC online chat can be found at the online education portal in the members-only area of www.CableCommunicators.org. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen. Your username is your work email address, and the password is your last name all in lowercase letters. If you are not currently a member, use ACC’s trial membership and join free for your first six months.

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Get Involved With ACC by Volunteering on a Committee

Are you interested in connecting with fellow cable communicators? ACC needs volunteers for our FORUM 2011, 2011 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2011 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing sjones@cablecommunicators.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.

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Cable in the Classroom Launches New Online Tools and Resources

Cable in the Classroom (CIC) is unveiling updated “digital citizenship” tools and resources as part of its newly revamped web presence, www.ciconline.org, representing the organization’s new and expanded mission to help educators and parents teach children to safely and responsibly use an ever-growing array of new media tools. The new resources leverage the educational content, capabilities and expertise of the cable industry, as well as a wide spectrum of other educational experts and organizations. All are being made available on CIC’s Web site, free of charge, for use by teachers, parents and others involved with children’s education.

“For more than twenty years, the cable industry has been providing educational media and technology to schools, along with the knowledge and skills to use them effectively,” said Frank Gallagher, executive director of CIC. “Extensive consultation with educators, child development experts, child advocates, researchers, and cable industry leaders helped identify the most pressing issues, appropriate tools, and useful resources for today’s teachers and parents. Featuring these valuable resources on our new Web site is a renewal of the cable industry’s longstanding commitment to education.”

CIC’s new online offerings center on three areas: digital citizenship, network programming and online content, and broadband applications. A new focus for CIC is its leadership role in helping develop the concept of “digital citizenship” – a positive and proactive approach to help children use digital tools safely and effectively. Digital citizenship brings Internet safety and security together with digital literacy, ethical behavior and civic engagement in a holistic package of curricular resources, lesson plans, activities, and research. These articles, videos and digital tools are made available to teachers and parents giving them the resources they need to instill digital citizenship in children.

CIC will continue to highlight the best educational programming and content and offers it to educators for use in the classroom and wherever learning happens. The new www.ciconline.org now does this in more timely and interactive ways, allowing teachers and others to quickly and easily find the television and online content that matches their needs.

Finally, cable’s broadband platform engages children in learning by marrying the fast flow of education-rich content with interactive features for a multi-sensory learning experience. At ciconline.org, CIC provides teachers with specific examples of learning powered by broadband, and illustrations of the ways cable is working to apply more widely the benefits of broadband to education.

In addition to these new resources, CIC continues its efforts to recognize the educational leaders who exemplify the innovative use of cable technology and services, showcase cable initiatives in education, engage in productive partnerships with education organizations, and work with and encourage companies within the cable industry to continue their efforts to contribute to learning. For additional information about CIC’s new mission and offerings, please review their online toolkit at: www.ciconline.org/toolkit.

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ACC Offers Trial Membership—Six Months Free

Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest, for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program has been expanded and now runs through December 31, 2011. For more information, check out the registration form online or contact Michelle Butler at mbutler@cablecommunicators.org or 202-222-2372.

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Record-Breaking $1.7 Million Raised At Holiday Rock & Roll Bash To Benefit The Lustgarten Foundation

Cablevision Systems Corporation, Rainbow Media, Cablevision’s programming subsidiary, and Madison Square Garden presented the tenth annual Holiday Rock & Roll Bash on Thursday, December 9, to benefit The Lustgarten Foundation. The event raised $1.7 million, the most money raised ever in a single night in New York City for scientific and clinical research related to the diagnosis, treatment and cure of pancreatic cancer. With Cablevision’s multi-year commitment to underwrite all of The Lustgarten Foundation’s administrative costs, every dollar of the $1.7 million raised goes directly to pancreatic cancer research.

More than 1,000 guests attended this year’s event, which was held at the legendary Hard Rock Cafe in the heart of Times Square. The evening’s entertainment included a rock-and-roll and blues performance by JD & The Straight Shot featuring Cablevision’s CEO James Dolan and a special appearance by pedal steel guitarist Robert Randolph from American funk and soul group Robert Randolph and the Family Band. The night also featured a special performance by the world-famous Radio City Rockettes and their good friend, Santa Claus.

Created in 2001, the Holiday Rock & Roll Bash has become The Lustgarten Foundation's premier annual event and its most important fundraiser. Since its inception, the Holiday Rock & Roll Bash has raised more than $11.3 million to benefit pancreatic cancer research. Visit curePC.org to learn more about The Lustgarten Foundation and Cablevision’s fight against pancreatic cancer.

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Editor’s Note: Your next CPR Facts will be published on January 7, 2011. Happy Holidays!



Thank You, Corporate Members!

Join and support ACC by becoming a 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
ARRIS
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Mediacom
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
The Weather Channel
Texas Cable Association

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