Inside This Issue:
Make plans now to attend the next ACC Online Chat: Career Planning for the Savvy Cable Communicator on December 15 at 2:00 p.m. EST. Carol Vernon, executive coach and principal, Communications Matters, LLC; a career coach and other experts will offer advice and answer your questions about how you can make 2011 a successful year for your career. All cable communicators are encouraged to participate in this chat and share how they have planned for career success.
How ACC Members Can Participate:
If you have a question that you would like to ask the experts but will not be able to participate in the live chat, please email Michelle Butler your question. Following the event, ACC will post a transcript of the chat in the members-only section of its Web site.
A woman whose group has rescued more than 12,000 women and girls from sex slavery in Nepal was named the 2010 CNN Hero of the Year by Anderson Cooper at the conclusion of the fourth annual “CNN Heroes: An All-Star Tribute” aired on Thanksgiving night. Anuradha Koirala was chosen by the public in an online poll that ran for eight weeks on CNN.com. Each Top 10 CNN Hero received $25,000, and Koirala’s organization, Maiti Nepal, was given $100,000.
CNN also teamed with Facebook to enable people around the world to donate to this year’s Top 10 CNN Heroes and their causes. Until the end of the year, Facebook users can support the work of the 10 Heroes by clicking the “donate now” tab on the CNN Heroes, CNN or AC360 pages. After making a donation, they can watch an exclusive thank you video from Anderson Cooper as well as share information about the initiative and their donation with friends on Facebook.
CNN Heroes is a multiplatform campaign that shines a spotlight on individuals who go to extraordinary lengths to serve others. The 2010 Top 10 CNN Heroes were selected by a panel of humanitarians, including Muhammad Ali, Sir Richard Branson and Ricky Martin, from 10,000 submissions from more than 100 countries. Each of the 10 Heroes was honored with a documentary tribute and introduced by a celebrity presenter. More information about the Top 10 CNN Heroes and their causes can be found at www.CNNHeroes.com or www.facebook.com/CNNHeroes.
Are you interested in connecting with fellow cable communicators? ACC needs volunteers for our FORUM 2011, 2011 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2011 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
Cable industry companies, programmers, operators, hardware manufacturers and others are now engaging customers, viewers and yes, even fans via social networks. These tools are great for “listening in” on what is being said about brands, products and services. Twitter, Facebook and other social media outlets provide the opportunity for communicators to learn and understand how their organization (and its products and services) is viewed by others. They may then directly respond to a customer issue, dispel false information, join in and participate in the conversation or even start a conversation and have some control over the range of the discussion.
But how many companies have actually developed a formal social media policy? While for many organizations, social media presents a wealth of opportunities; it also may turn down toward darker areas including information security, confidential company data, privacy and intellectual property. A survey from earlier this year indicated that only 29% of companies have social media policies. This number is expected to dramatically rise in the next few years. If your company doesn’t have a social media policy or you are looking at revising your current policy, you should consider including a number of the following items in a social media policy.
Most organizations create an overall statement regarding employee use of social media that may include both time spent both on the job as well as during non-working hours. Below are items that many companies include in their social media policies.
Global Policy Examples:
Functioning in an electronic world are the same as the values, ethics and confidentiality policies employees are expected to live every day, whether on Twitter, talking with customers or chatting over the neighbor’s fence.
Employees engage in online social media activities at work for legitimate purposes and that these activities may be helpful. However, exercise sound judgment and common sense to prevent online social media sites from becoming a distraction at work.
One of the biggest benefits of social media is that it gives customers a method to interact with companies they buy from—ask questions directly and to share their feedback.
To ensure your safety, be careful about the type and amount of personal information you provide. Avoid talking about personal schedules or situations.
Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in the workplace. Show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.
The way that you answer an online question might be accurate in some parts of the world, but inaccurate (or even illegal) in others. Keep that "world view" in mind when participating in online conversations.
The Internet is permanent. Once information is published online, it is essentially part of a permanent record, even if you "remove/delete" it later or attempt to make it anonymous.
Communication Policy Examples:
Determine which employees are allowed to speak for the company in public forums.
If you come across positive or negative remarks about the company or its brands online that you believe are important, pass the information along to official spokespersons who are trained to address such comments. Avoid the temptation to react yourself.
By virtue of their position, managers and executives must consider whether personal thoughts they publish may be misunderstood as expressing company positions. A manager should assume that his or her team will read what is written.
When commenting on business, unless authorized to speak on behalf of the company, you must state that the views expressed are your own.
Employees should not circulate postings they know are written by other company employees without informing the recipient that the author of the posting is employed by the company.
General Social Media Policy Examples:
Always pause and think before posting. When a response is appropriate, reply in a timely manner.
To be taken seriously in Web 2.0, actively seek dialogue, participate in discussions and respond to questions.
Keep in mind that you won't always know all the answers; don't be afraid to seek help and advice from others.
Always do at least as much listening and responding as you do talking.
Social media networking is an important arena for organizational and individual development.
Constantly update blogs or other postings; readers need a reason to follow you on Twitter or a blog and expect new content regularly.
Try to add value by providing worthwhile information and perspective.
Admit and correct your own mistakes. Make changes visible in order to avoid misunderstandings and irritation.
Legal Policy Examples:
If talking about work related matters that are within your area of job responsibility, you must disclose your affiliation.
You may be liable if postings include confidential or copyrighted information (music, videos, text, etc.) belonging to third parties.
Internet postings should not include company logos or trademarks, and should respect copyright, privacy, fair use, financial disclosure, and other applicable laws.
You should never disclose any non-public company financial or operational information.
If you find yourself wondering if you can talk about something you learned at work — don’t.
Employees Not Following Company Policy Examples:
Employee may be terminated.
Communications may place the company in legal jeopardy with customers or investors.
Social Media use may cost the company the ability to get and keep customers.
This is part of a continuing series of short articles that will examine social media and the Internet's impact on communications. For additional information on social media, visit the FAQs about Social Media section of the ACC Web site.
This year VH1 is giving its Divas franchise a military makeover by partnering with the USO to bring the annual Divas concert to America’s troops and their families. Drawing from the tone of the original USO shows and using Marine Corps Air Station (MCAS) Miramar in San Diego as home base, VH1 Divas Salute the Troops will feature Katy Perry, Sugarland, Keri Hilson and Nicki Minaj at MCAS Miramar and will air on December 5. Taking the effort overseas to thank troops serving in remote locations, the pop funk band Paramore will visit Marines, soldiers, airmen, sailors, coastguardsmen and reservists station at an undisclosed military base in the Middle East.
The USO and Old Navy will launch a million minute challenge around VH1’s Divas Troops Salute. From December 3-9, Old Navy, the exclusive retail apparel sponsor of The USO Presents VH1 Divas Salute The Troops concert special, will invite its customers to purchase phone minutes that in turn will be donated to the USO’s Phone Operation. The retailer will match its customer contributions so service personnel can phone home during the holiday season.
Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
On Thursday, December 9, Cablevision Systems Corporation, Rainbow Media and Madison Square Garden will team up with The Lustgarten Foundation for the 10th anniversary of the Holiday Rock & Roll Bash.
Since its inception a decade ago, the Bash has raised nearly $10 million for The Lustgarten Foundation’s efforts to find a cure for pancreatic cancer, making it the Foundation’s premier fundraising event. And Cablevision’s support of The Lustgarten Foundation ensures that 100% of every donation to the Foundation, including every dollar raised at the Bash, goes directly to pancreatic cancer research.
The Bash is a season favorite with more than a thousand guests expected to gather at an exciting new location, Hard Rock Cafe in the heart of New York City's Times Square. For more information on corporate sponsorships, please contact the Bash office at (516) 803-2354 or go to www.lustgarten.org/Bash10. To learn about Cablevision and The Lustgarten Foundation’s efforts to raise public awareness about pancreatic cancer through the curePC campaign, visit www.curePC.org.
Join and support ACC by becoming a 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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