Inside This Issue:
Former Vice President Al Gore will host Time Warner Cable’s live, interactive, online town hall entitled “Math, Science and the Future of Our Nation” on November 17. This event is part of Connect a Million Minds (CAMM), Time Warner Cable’s philanthropic commitment to connect youth to ideas, people and opportunities that will inspire them to pursue education and careers in science, technology, engineering and math (STEM). Vice President Gore is appearing courtesy of Current TV, where he serves as Chairman.
The town hall will connect young people from the US with students from around the world, and with internationally known science and technology leaders including inventor Dean Kamen and astronaut Sally Ride. The discussion will focus on attitudes among American youth toward math and science, and how to inspire and motivate them so they will be successful in a competitive global marketplace.
“In today’s increasingly global economy, American cannot afford to continue to fall behind the world in the very subjects that are going to drive economic growth and development in the coming decades,” said Gore in a release. “By creating a dialogue that includes not only experts on the subject matter, but the kids who are ultimately affected by this issue, Time Warner Cable’s Global Online Town Hall is likely to provide tremendous insights into the issue and provide a jumping off point for action.”
Members of the public can join the town hall at connectamillionminds.com, where they can submit live video questions and comments from anywhere in the world in real time. Simultaneous “viewing parties” are also being planned in 16 Time Warner Cable markets where collectively more than 1,000 students will gather with STEM luminaries to view and interact with the online town hall, and then engage in follow up discussions that focus on local solutions for generating better student outcomes in STEM subjects. For more information about CAMM or the global online town hall event, please visit http://www.connectamillionminds.com.
Cable communicators have managed many award-winning reputation/brand management campaigns, some that have become institutions in the industry and beyond. These campaigns often include tactics other than media relations and may feature partnerships with other departments such as marketing. What is the communicator’s role in reputation/brand management campaigns? How can communications increase the efficacy of the campaign and further the company’s business goals?
ACC has lined up several experts to share how they manage reputation/brand management campaigns effectively and give you tactics to enhance your own efforts. Confirmed experts to date include Natalie Byrne, coordinator, advocacy and public affairs, Lifetime Television; Kim Gilmore, historian, director, corporate outreach, History; and Stacy Zaja, director, community & media relations, Time Warner Cable - Wisconsin Division. All cable communicators are encouraged to participate in this ACC Online Chat and share their experiences and advice.
How ACC Members Can Participate:
ACC's next, online chat will be accessible to all on Thursday, November 18 at 2:00 p.m. ET through its Web site: www.CableCommunicators.org/acc_chat.php
If you have a question that you would like to ask the experts but will not be able to participate in the live chat, please email Michelle Butler your question. Following the event, ACC will post a transcript of the chat in the members-only section of its Web site.
The History multi-platform public affairs campaign honoring America’s Veterans is in the midst of its most successful year with more than 5,000 schools signed up for Take a Veteran to School Day events and over 500 businesses planning to honor their co-workers through Thank a Veteran at Work.
Providing a boost to this fourth, annual campaign are public service announcements (PSA) that will begin airing the week of November 1st on History and www.veterans.com featuring the First Lady of the United States Michelle Obama and the Second Lady Dr. Jill Biden as well as the actor Bradley Cooper (The Hangover, Wedding Crashers) and Detroit Tigers outfielder Johnny Damon. Mrs. Obama’s and Dr. Biden’s PSA can also be seen on www.serve.gov. New York City Mayor Michael Bloomberg has also taped a PSA encouraging New Yorkers to take time to thank veterans for their service, and it will air on History, Time Warner Cable, and Cablevision in the New York area.
In addition to the national PSA campaign, History has joined forces with the Department of Veterans Affairs (VA), the leading federal agency for the national observance of Veterans Day on November 11. The Department will add “Thank a Veteran at Work” to the featured aspects of this year’s national observance.
“2010 is truly a remarkable year for Take a Veteran to School Day and Thank a Veteran at Work with participation up 100% since last year,” said Dr. Libby O’Connell, chief historian and senior vice president of corporate outreach, History and ACC Board member in a release. “Having Mrs. Obama and Dr. Biden, Mayor Bloomberg, Bradley Cooper, Johnny Damon as well as support from the VA and NCTA, demonstrates how important this issue is to all Americans. We are so grateful to them for their participation.”
MSO participation is at an all time high for the campaign, with local systems signed on to take part in events across the country, including Bresnan, Brighthouse, Cablevision, Charter, Comcast, Cox, Mediacom, Suddenlink, and Time Warner Cable. State associations, such as the Texas, Maine, and West Virginia TCA’s are also supporting the campaign.
More than 5,000 schools from all 50 states are on-board for the fourth annual Take a Veteran to School Day. Sign-ups have doubled over 2009 when about 2,500 schools invited veterans into their classrooms. Many of the participating schools are on the receiving end of Take a Veteran to School Day bracelets, with more than 50,000 being shipped out by History.
A broad range of organizations, more than 500 businesses from American Airlines to The City of New York to Native American Tribal Councils, have signed up to take part in Thank a Veteran at Work activities. Started in 2008 as an extension to Take a Veteran to School Day, Thank a Veteran at Work is designed to increase awareness and recognition of the service and contributions of Veterans from all eras.
As part of the “Thank a Veteran at Work” initiative, History will provide “Thank You Veteran” stickers for companies and organizations to distribute to their employees on or around Veterans Day. History has also created guidelines and tips for employers who want to participate in this program and will offer posters which can be co-branded with company logos or seals. All of these resources can be located or requested online at www.veterans.com, History’s Web site and information portal for the Veterans Day initiatives.
Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
Secretary of State Hillary Rodham Clinton spoke at the world premiere screening of the National Geographic Channel documentary Inside the State Department on October 25 at the National Geographic headquarters in Washington, D.C. The special provides a behind-the-scenes perspective on the mission of the U.S. Department of State, its leader Secretary Clinton and a staff of 60,000+ professionals engaged in operations spanning the globe. Cameras followed Clinton and her staff on a 20,000 mile journey as she made stops around the globe, meeting with citizens and leaders face-to-face, including in New York City, Pakistan, Abu Dhabi, Jerusalem, Morocco, Egypt and Afghanistan. Inside the State Department will premiere Monday, November 8, 2010, at 9 p.m. ET/PT on the National Geographic Channel.
ACC member Sue Gunn of C&G, Inc. in Boulder, Colorado, has won the Kodak Zi8 video camera for replying to the FORUM 2010 attendee survey. All FORUM 2010 surveys respondents were eligible to win this camera, one of the many products of choice showcased during the "Hot Technologies Every Communicator Should Know and Use" general session with Peter Giles at FORUM 2010. Interested ACC members may also listen to an audio file of this session through the online education portal in the members-only area of the ACC Web site. The membership feedback collected from the survey will be very helpful as ACC continues to develop effective and useful experiences for cable communicators throughout the year and at FORUM 2011.
Join and support ACC by becoming a 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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