Association of Cable Communicators, CPR Facts

October 22, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Comcast Sponsored City Year’s Opening Day

Comcast was the national sponsor of City Year’s Opening Day on October 1, when 1,750 City Year 2010-2011 corp members pledged to give one year of full-time service to help students and schools succeed during ceremonies across the country. Every 26 seconds a student drops out of high school in America. City Year AmeriCorps members are on the front lines of addressing this crisis and helping to turn around low performing schools.

Comcast partners with City Year in 12 of its markets including Philadelphia, Boston, New Hampshire, Miami, Little Rock, Seattle, San Jose, Los Angeles, Chicago, Detroit, Washington, D.C. and Denver, which is City Year’s newest team. During City Year’s Opening Day ceremonies, Comcast executives joined local dignitaries, such as Philadelphia Mayor Michael Nutter and Los Angeles Mayor Antonio Villaraigosa, in congratulating the volunteers.

At the Philadelphia Opening Day Ceremony, Charisse R. Lillie, vice president of community investment of Comcast Corporation and executive vice president of the Comcast Foundation, said, ”You are tomorrow’s leaders, the young people who are pledging a year of service as tutors, mentors and role models to help our students and schools succeed. City Year’s tagline is ‘give a year. change the world.’ You embody that commitment through your work in schools helping students to improve their attendance, behavior and course performance.”

Comcast has been a supporter of City Year since 2001 and a national partner since 2003. The Opening Day sponsorship was a new element of the recently signed, three-year partnership extension with City Year. Comcast has contributed more than $75 million in cash and in-kind support to City Year including training and career development opportunities for corps members as well as airing City Year’s public service announcements to aid in recruiting.

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ACC and Bulldog Reporter Team Up to Stretch Your Educational Dollars

ACC and Bulldog Reporter have joined in a cooperative agreement that will save ACC members $30 to $50 off the published rate of Bulldog Reporter's standard Webinars and audio conferences. Events that are regularly priced at $299 will be discounted to $249 for ACC members, and those priced at $199 will be discounted to $169. When you register for a Webinar or audio conference, use the discount code “ACC” to receive the discounted rate.

Members can save $50 off the upcoming October 29 Webinar (1pm EDT), “A Powerful New Way to Boost Your Social Media Visibility, Viral Distribution and Bottom-Line ROI: Paid Social Media Placements”---Friday, October 29.  Another member saving opportunity would be purchasing the audio files from the “Five Magical Steps to Writing More Powerful Press Releases in Half the Time” that took place on Thursday, September 30.  These files are available for $299, but ACC members only pay $249 using the code “ACC.”

For additional upcoming and future Bulldog Reporter Webinars, go to the schedule on its Web site. Watch your inbox for additional saving opportunities as an ACC member on Bulldog Reporter audio files and Webinars.

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National Geographic Channel Connects Students with Great Migrations Filmmaker

To support the November 7 premiere of Great Migrations, National Geographic Channel is launching the Great Migrations Education Initiative. It features standards-based lesson plans, video content and an October 27 event that will provide students around the country the opportunity to interact in a virtual, live assembly with Andy Casagrande, a NGC filmmaker who was instrumental to the making of Great Migrations, a seven-part HD event that takes viewers on the arduous journeys millions of animals undertake to ensure survival of their species. Casagrande will be live from the Shark Encounter in Sea World Orlando, and participating students will be encouraged to interact with each other as they expand their knowledge of wildlife, science and filmmaking.

The initiative’s online educational hub at provides standards-based classroom materials such as lesson plans, activities, projects and video clips. Affiliates that sign up at will also receive a toolbox designed to reinforce their commitment to education and includes customizable letters to increase participation among educators and community leaders, PSAs highlighting their commitment, and ad slicks. Additionally, the first 1,000 schools that sign up will receive a DVD box set of the documentary and a copy of November’s National Geographic Magazine, featuring Great Migrations as the cover story, for their library.

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ACC Offers Trial Membership—Six Months Free!

Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest, for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program has been expanded and now runs through December 31, 2011. For more information, check out the registration form online or contact Michelle Butler at or 202-222-2372.

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Nickelodeon Went Dark for Seventh Annual Worldwide Day of Play

For the seventh straight year, Nickelodeon’s TV Channels and Web sites went off the air and offline for three hours during its Worldwide Day of Play (WWDP) on September 25 to encourage children to get up and get active. This year for the first time, Nick stars also served as hosts during the hours the network was on the air to share health and wellness messages. They also covered the activities at the flagship WWDP event in New York, the Big Brothers Big Sisters of New York City Race for the Kids.

Kids in 10 countries and all 50 states participated in WWDP at more than 3,000 local events scheduled worldwide. In addition to the Boys & Girls Clubs of America, other local partners included the National Parent Teacher Association, the National Environmental Education Foundation and the National Wildlife Foundation.

WWDP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, Web sites, games and more. Through Nick’s health and wellness efforts over the past six years, more than 2 million kids have pledged to get healthy. The Big Help campaign aims to inspire a kid-led movement for positive change and focuses on four key issues: the environment, education, health and wellness and community service.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 or 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373. For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
Insight Communications
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
The Weather Channel
Texas Cable Association

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