October 8, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Cable Industry Partners with Girl Scouts to Examine Impact of Media Images on Youth

Academy Award-winning actor Geena Davis and other leaders from the entertainment, policy, business and youth-serving communities joined forces to examine media literacy and healthy images Wednesday during an event at the U.S. Capitol. The Healthy Media for Youth Summit, a partnership of Girl Scouts of the USA, the National Association of Broadcasters (NAB), the National Cable & Telecommunications Association (NCTA), and The Creative Coalition, considered and identified ways to promote media messages that inspire, empower and engage youth. Ms. Davis was joined by other Hollywood luminaries and members of The Creative Coalition including Emmy-Award winner Alfre Woodard, Steven Weber, Teri Polo, and Rachael Leigh Cook.

Many girls struggle throughout their lives with how to reconcile the images of girls and women they see in the media with their own body image, self worth and potential. Earlier this year, the Girl Scout Research Institute released a nationwide survey, Beauty Redefined, which found that the media has significant influence over girls. Nearly 90 percent of those surveyed say the fashion industry and/or the media place a lot of pressure on them to be thin, even as they realized that the fashion industry’s models were “too skinny” (65 percent), “unrealistic” (63 percent) and “unhealthy” (46 percent). However, despite the criticism of this industry, 3 out of 4 girls say that fashion is “really important” to them.

Recognizing the importance of this topic, GSUSA, NAB, NCTA and The Creative Coalition hosted the Healthy Media for Youth Summit where keynote speaker and long-time advocate for women and girls, Geena Davis led a conversation about ways to promote healthy images and media literacy. Davis is the founder of the nonprofit The Geena Davis Institute on Gender in Media, and its programming arm, See Jane, which engages film and television creators to dramatically increase the percentages of female characters.

The summit brought together experts to lead discussions on the many aspects of healthy images and media literacy. Panelists included: Suzanne Malveaux, CNN White House correspondent; Ann Shoket, Editorâ��inâ��Chief Seventeen Magazine; Emme, Supermodel and leading advocate for positive body images; Erin Fuller, CEO of Alliance for Women in Media; Maria Brennan, CEO Women in Cable Telecommunications; Kim Myles, host of HGTV’s Myles of Styles; Jess Weiner, author, selfâ��esteem expert and the Global Ambassador for the Dove Selfâ��Esteem Fund; Lisa Dollinger, Chief Communications Officer, Clear Channel Communications, Inc.; Judy Schoenberg, Director of Research and Outreach, Girl Scouts of the USA; April McClainâ��Delaney, DC Director, Common Sense Media; and Teen Girl Scouts from the Girl Scout Council of the Nation’s Capital. Also addressing the conference were FCC Commissioner Meredith Attwell Baker; Kyle McSlarrow, President & CEO, NCTA; Gordon Smith, President & CEO, NAB; and Robin Bronk, CEO, The Creative Coalition.

Also at the summit, a new public service announcement (PSA) was unveiled urging youth to “watch what you watch” and have a greater understanding about the images in media. The PSA directs viewers to a new Web site www.girlscouts.org/watchwhatyouwatch which offers media literacy information and resources. If you wish to show the PSA, please contact Joy Sims at JSims@ncta.com or 202-222-2350.

As a follow up to the Healthy Media for Youth Summit, there are plans to establish a blue ribbon panel to further explore the issue of healthy media for youth and to offer specific recommendations to promote them. Plans are also underway to convene community conversations in several locations around the country to address the issue.

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FORUM 2010 Podcasts and Short Videos Now Online

Did you miss one of the FORUM 2010 sessions and wonder what was said? Would you like to hear why financial analyst Craig Moffett would rather be a cable operator than the head of a telco? Podcasts of several of the sessions from FORUM 2010: Competition Everywhere are now available in the ACC online education portal while short videos from two general sessions are posted online in the FORUM section of the ACC Web site.

These podcasts are exclusive to ACC members and free of charge as a benefit of membership. You may access them via the association’s online education portal in the members-only section of the ACC Web site by clicking on the link to FORUM 2010 & 2009 Sessions.

You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of any page of the ACC Web site. Your username is your work email address, and the password is your last name all in lowercase letters.

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Viacom, Time Warner Cable and Comcast Support the Get Schooled National Challenge and Tour

One-third of all students fail to graduate from high school, and most low-income students who start college never finish. Sponsored by Viacom, AT&T, and Univision, the Get Schooled National Challenge and Tour will tap into the creative talent, digital and media assets, and resources of the country’s top media and consumer brands to improve high school graduation rates, college readiness, and ultimately raise college completion rates.

The multi-city Get Schooled National Challenge and Tour will host Youth Summits and Get Schooled Bus events in cities across the U.S including New York, Philadelphia, Washington, DC, Memphis, Dallas, Chicago, Los Angeles, San Francisco, Seattle, and Denver. The Youth Summits will engage young people in a conversation about how they view education, lay out the educational challenges that faces our communities, and ask them to step up to the challenge. In each city, the Youth Summits will be followed by two days of Get Schooled Bus events hosted by local celebrity education ambassadors and will include a variety of activities to engage people in the Get Schooled Challenge. Some of the country’s top entertainers, athletes, and personalities with a commitment to education are participating in the Get Schooled National Challenge and Tour including Ludacris, Common, Big Boi, Pharrell, Jay Sean, Keri Hilson, Ciara, Dorrough, DJ Diamond Kuts, Joakim Noah, Marshall Faulk, Tom Papa, MTV News Correspondents Sway Calloway and SuChin Pak.

Get Schooled has also formed partnerships with school districts and nonprofits, such as the United Way, that are eager to engage America in the effort to turn the tide and significantly increase education levels. AT&T U-verse, Time Warner Cable, and Comcast are local media partners donating air time in the Get Schooled tour cities to run public service announcements that promote the Get Schooled Challenge.

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ACC Offers Trial Membership—Six Months Free!

Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.

With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest, for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program runs through December 31, 2010. For more information, check out the registration form online or contact Michelle Butler at mbutler@cablecommunicators.org or 202-222-2372.

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Clinton Global Initiative Recognizes Discovery for Its STEM Education Efforts

Discovery Communications was recognized last month at the Annual Meeting of the Clinton Global Initiative for its multimedia, multi-year science initiative, Be the Future, which supports President Obama’s science, technology, engineering and mathematics (STEM) education priorities. Discovery Communications President and CEO David Zaslav, along with other business and nonprofit leaders, were honored by President Bill Clinton before the meeting’s technology plenary, which addressed how technology can play a major role in meeting global challenges.

That same day Discovery announced that Science Channel will continue to show Head Rush, the network’s one-hour, commercial free block of programming targeted toward middle-school age students. Discovery Education will also add new Head Rush content, STEM Careers for Students, and STEM materials for K-5 students to its streaming service’s STEM Connect module to help science concepts come alive. Hosted by Kari Byron of Mythbusters, Science Channel’s Head Rush is the cornerstone of “Be the Future,” which also includes Discovery’s STEM Connect, a national STEM education program for teachers created by Discovery Education, and Discovery Education annual student science competitions.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 or 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Communications
Florida Cable Telecommunications Association
Hallmark Channel
Insight Communications
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
The Weather Channel
Texas Cable Association

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