Association of Cable Communicators, CPR Facts


September 24, 2010 - About ACC / Membership / FORUM / Beacon Awards

 

 

Inside This Issue:




Cable Companies Partner with White House for STEM Education

Cable affiliated companies including Time Warner Cable, Discovery Communications, Comcast, BET, and Nielsen have partnered with other corporate sponsors to support Change the Equation, the latest facet of the White House STEM learning campaign, Educate to Innovate. CEOs from the companies, such as TWC’s Glenn Britt, who was instrumental in founding the group, will lead an effort to improve the nation’s education rates in science, technology, engineering, and math.

Change the Equation, a nonprofit organization, is a response by the business community to the President’s “call to action” at the National Academy of Sciences in spring 2009 for all Americans to join the cause of elevating STEM education as a national priority essential to meeting the economic challenges of this century. 

"Our success as a nation depends on strengthening America’s role as the world’s engine of discovery and innovation," said President Obama in a statement.  "I applaud Change the Equation for lending their resources, expertise, and their enthusiasm to the task of strengthening America’s leadership in the 21st century by improving education in science, technology, engineering and math."

The campaign aims to replicate successful privately-funded programs in 100 high-need schools and communities such as efforts to allow more students to engage in robotics competitions, improve professional development for math and science teachers, increase the number of students that take and pass Advanced Placement (AP) math and science courses, increase the number of teachers who enter the profession with a STEM undergraduate degree and provide new opportunities to traditionally underrepresented students and underserved communities.   Change the Equation will also create a state-by-state “scorecard” to highlight areas for state-level improvement, and help companies increase the impact of their own engagement in STEM education.

Change the Equation was founded by Time Warner Cable CEO Glenn Britt, astronaut Sally Ride, former Intel Chairman Craig Barrett, Xerox CEO Ursula Burns, and Eastman Kodak CEO Antonio Perez, with support from the Bill and Melinda Gates Foundation and Carnegie Corporation of New York.  With a membership of 100 CEOs and funding of $5 million for its first year of operations, the group hopes to impact education and nation-wide perspectives on STEM through public-private partnerships with nonprofits and foundations. Tentative projects include opportunities for student engagement in science museums across the nation, improved teacher professional development in Newark, NJ, harnessing the power of electronic games for STEM education, and dramatically expanding the number of skilled volunteers participating in National Lab Day. For more information visit Change the Equation’s Web site.


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Attend “Managing and Promoting Events for the Greatest Impact”--an ACC Online Chat, September 30!

 

Cable communicators are often in charge of organizing events, such as anniversaries, observances, openings, celebrations, dinners or conferences.  They then promote these events to increase attendance but also to garner media coverage of their company’s messages.  Events can also strengthen the company’s relationships with government officials, community leaders or other important audiences.  How can you improve your event management and promotion? How can you design an event to achieve the greatest impact for your company? Ask the experts during ACC’s next online chat, “Managing and Promoting Events for the Greatest Impact,” September 30, 1 pm to 2 pm EDT.

ACC has lined up several cable communicators to share how they manage and promote events effectively and give you tactics to enhance your own efforts.  All cable communicators are encouraged to participate in this ACC Online Chat and share tips on how to succeed in event management and promotion.

 

Experts Include:

Jennifer Aho, manager, community relations, Cox Communications

Laura Brubaker, director, public relations, Comcast � Western New England Region

Becky Ross, communications manager, FOX Sports North/FOX Sports Wisconsin

Tessie Topol, director of strategic philanthropy & community affairs, Time Warner Cable

 

How ACC Members Can Participate:

 

ACC's next, online chat will be accessible to all on its Web site: http://www.cablecommunicators.org/acc_chat.php


If you have a question that you would like to ask the experts but will not be able to participate in the live chat, please email Michelle Butler your question.  ACC will post a transcript of the chat in the members-only section of its Web site.

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History and Houghton Mifflin Harcourt Launch Partnership with Live Webcast

Educational publishing group Houghton Mifflin Harcourt (HMH) and History celebrated Constitution Day with We The People LIVE, an educational program at Washington, D.C.’s Newseum that was simultaneously webcast to tens of thousands of students nationwide. The event kicks off the companies’ new partnership to equip teachers as they create lessons on social studies and history using content from the network.

 

ACC Board of Directors member Dr. Libby O’Connell, AETN’s chief historian and senior vice president of corporate outreach, conducted the 45-minute live program that reached more than 4,000 schools across the nation via webcast. The program included narrative about the ongoing story of the Constitution, featuring readings from notable primary source documents integrated with illustrative video excerpts from History's America: The Story of Us series.

 

Presenters included Former Secretary of Education William Bennett, CNN Senior White House Correspondent Ed Henry, Rep. Donna Edwards (D-4th/ MD), and actors Michael Ealy and Dilshad Vadsaria. The program also included a presidential speech reading by Elizabeth Lo Presti, a senior at Herndon High School in Herndon, VA. Following the presentations, Henry led a question-and-answer session covering topics such as social media’s impact on journalism, the debate over additional constitutional amendments and the relevance of the Constitution to today’s students.

 

Earlier that week, HMH and AETN announced an exclusive, long-term partnership to impact the way students learn and educators present social studies and history subjects. Using content from History, the two companies plan to deliver both traditional and digital education materials and tools to create dynamic learning environments for students that weave compelling historical stories with innovative, experience-based assets and content. For more information visit, HMH’s Web site.

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Halogen Helps Invisible Children Raise Funds with Nationwide Tour

Cable network Halogen has partnered with Invisible Children, a nonprofit organization that works to rescue children abducted to be trained as child soldiers in Uganda, to raise funds for new schools in the nation during the organization’s 2010 Face-to-Face tour. From September-December 2010, Halogen will reach an estimated 500,000 young adults across the country as the exclusive media partner for the tour. More than 1,000 events are scheduled in 190+ markets, including Los Angeles, San Diego, Chicago, Charlotte, and Raleigh, among other cities.

“We’re excited to partner with Invisible Children and our local distribution partners to bring the 2010 â��Face-to-Face’ tour to young people across the country,” said Kyle Chowning, Halogen’s VP of Marketing & Communications, in a statement. “Invisible Children is a leader in using grassroots efforts to mobilize young people towards a singular cause. As a network, we’re proud to support an organization that embodies Halogen’s strong belief in making a difference across the world.”

Throughout the tour, students from Invisible Children’s “Legacy Scholarship Program” in Uganda will share how Invisible Children’s programs are rebuilding education for the region, which is recovering from more than 20 years of continuous war. The tour has raised as much as one million dollars in the past.

“Invisible Children’s goal is to empower this generation to join the fight to end Africa’s longest-running war,” said Dillenburg in a statement. “We are seeing progress in this fight. Halogen provides â��empowering entertainment’ that aligns with our mission. This network gives young people a different choice in TV — one that will not only help in our efforts to end this war, but also in planting the seeds of lasting peace through the lives of their viewers.”

In addition to the tour, Halogen will continue its partnership with Invisible Children by launching a new series, “Invisible Children â�� The Tour,” in 2011. The series will follow a team of Invisible Children’s “Roadies” â�� four Americans and two Ugandans â�� as they raise awareness about the longest-running war in Africa and empower young people to help rebuild the war-torn nation. For more information, visit http://www.halogentv.com/invisiblechildren.

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ACC Welcomes New Board Members

Three new members were added to ACC’s Board of Directors last week following a membership wide election and board appointment. Eric Becker, executive director, corporate communications for Starz Entertainment and Starz Digital Media; Gary Davis, vice president, global public affairs, at World Wrestling Entertainment, Inc.; and Matthew Frankel, senior vice president, corporate communications, with Current TV, have joined the 2010-2011 ACC Board.

The 2010-2011 officers are:

President: James Maiella, Jr., Vice President of Media Relations, Cable and Communications, Cablevision Systems Corporation

 

1st Vice President, Membership: Rosa M. Gatti, Senior Vice President, Communications Counsel and Corporate Outreach, ESPN Inc.

 

2nd Vice President, Programs: Anthony Surratt, Vice President, Corporate Communications, Time Warner Cable

 

Secretary: Sandra Colony, Senior Vice President, Communications, Insight Communications

 

Treasurer: Annie Howell, Consultant, Annie Howell Public Relations

 

At-Large: Misty Skedgell, Senior Vice President of Corporate Communications, Turner Broadcasting System, Inc.

 

Directors:

Pete Abel, Senior Vice President, Corporate Communications, Community & Government Relations, Suddenlink Communications

 

Eric Becker, Executive Director, Corporate Communications, Starz Entertainment

 

Janice Caluda, Executive Vice President, Florida Cable Telecommunications Association

 

Sara Cicero, Public Relations Manager, Cisco Systems, Inc.

 

Gary Davis, Vice President, Global Public Affairs, World Wrestling Entertainment, Inc.

 

Brian Dietz, Vice President, Communications, NCTA


Matthew Frankel, Senior Vice President, Corporate Communications, Current TV

 

Ted Hearn, Vice President of Communications, American Cable Association

 

William G. Jasso, Vice President, Communications, Time Warner Cable of Northeast Ohio

 

Ellen Kroner, Executive Vice President, Communications, Rainbow Media

 

Thomas J. Larsen, Group Vice President, Legal & Public Affairs, Mediacom Communications

 

Kimberly Maki, Vice President, Corporate Communications, Bright House Networks

 

Necole Merritt, Vice President, Public Affairs, Cox Communications, Inc.

 

Mary Jo Moehle, Vice President, Communications and Investor Relations, Charter Communications, Inc.

 

Libby O’Connell, Ph.D., Chief Historian, Senior Vice President, Corporate Outreach, A&E Television Networks

Departing from the board this year are Portia Badham, formerly president of BadWyn Communications, currently senior vice president, corporate communications, American Association of Advertising Agencies; Chelsye Burrows, vice president, programming publicity for Starz Entertainment; Nora Ellish, senior director, communications at NBC Universal TV Networks & Digital Distribution; Shawn Feddeman, vice president, public relations for Comcast’s North Central Division; Alex Swan, director of global media relations at ARRIS; and Jim Weiss, communications consultant. 
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Golf Channel and Time Warner Cable Link Local Kids to STEM Education at SAS Championship

Golf Channel and Time Warner Cable’s Connect a Million Minds (CAMM) initiative have partnered to show Raleigh area middle school students one practical application of STEM education during the SAS Championship in Cary, NC. The partners hosted a group of students for an interactive tour at the Champions Tour event, titled On the Greens and Behind the Scenes. Nearly 25 students from three, local after-school programs learned how both the game of golf and TV production demonstrate practical applications of STEM learning principles.

The tour at Prestonwood Country Club included hands-on learning about the science, technology and engineering applied in the equipment used to play the game of golf, with the help of a Champions Tour player. Students also took an inside tour of Golf Channel TV production trucks and saw the equipment and real-time decision-making involved with producing golf tournaments like the SAS Championship, that are played on 18 different “fields” at any given time. In addition, students received a printed activity guide that summarizes STEM learning through golf and a CAMM backpack.

TWC recently launched CAMM, a five-year, $100 million philanthropic initiative to support middle school students’ exposure to STEM. CAMM is aimed at engaging students outside the classroom, with hands-on activities that will inspire them to pursue learning opportunities and careers related to STEM.

“STEM education is about so much more than scientists wearing white lab coats. On the Greens and Behind the Scenes offers kids a chance to engage in these school subjects with a fun, compelling twist,” said Regina O’Brien, Golf Channel senior vice president of marketing, in a statement. For more information, visit
CAMM’s Web site.

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Complete the FORUM 2010 Survey and Win a Kodak Video Camera!

Did you catch FORUM 2010 or attend the Beacon Awards Luncheon and Ceremony in New York City this year? ACC wants to hear about your experience! Membership feedback is vital to developing effective and useful experiences for cable communicators. If you haven’t already, make sure to fill out the survey e-mailed earlier this week. You'll be eligible to win a Kodak Zi8 Pocket Video Camera, one of the many products of choice showcased during the "Hot Technologies Every Communicator Should Know and Use" general session with Peter Giles at FORUM 2010. Attend FORUM, but didn’t receive the survey? Contact Prasana William at 202-222-2370 or services@cablecommunicators.org with questions.




Congratulations 2010 Beacon Awards Winners!

ACC has announced the winners of the 2010 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs. During a luncheon ceremony in New York last week, all 46 awards were presented to campaigns representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, social media communications and public service announcements. The Golden Beacon, the association's highest honor, was presented to C-SPAN's Video Library. 

"Across the country, cable communicators promote their company's products, contribute to the bottom line and improve the communities we serve," said Jim Maiella, ACC president and vice president of media relations, cable and communications, Cablevision Systems Corporation. "The Beacon Awards celebrate the important role cable communicators play in our industry's success and recognize the best of these efforts."

 

ACC presented the 2010 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to C-SPAN's Video Library.  Launched on March 17, 2010, by C-SPAN Networks, the C-SPAN Video Library is a free, searchable, online collection of every C-SPAN program aired since 1987 and furthers historical, educational, research and archival goals. The archives include more than 160,000 hours of searchable digital C-SPAN video that is easily clipped and shared courtesy of a flash player.  A comprehensive search engine allows users to search by name, keyword, date, location and more.  The video library launch included an extensive media relations campaign, targeting new and traditional media alike. In the two weeks following the public launch, the media campaign resulted in 132 print, broadcast TV, radio, and online stories, robust social media buzz and increased traffic to the site. Much of the coverage credited the cable industry for providing C-SPAN and its Video Library as a public service.

 

ACC members chose the 2010 Beacon Award winners during an extensive, two-phase judging process.  The number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as internal communications, multicultural public relations and events and observances.

 

The 2010 Beacon Awards Winners listed by category are:

 

Community Relations - Cable System 1

Suddenlink eCycling - Suddenlink Communications - Jonesboro, AR

Community Relations - Cable System 3

Connect a Million Minds - New York City - Time Warner Cable - New York, NY

Community Relations - MSO

Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Community Relations - Cable Network 1

Hunt Fish Feed - Sportsman Channel - New Berlin, WI

Education - Cable System 2

Connecting Students with Veterans - Time Warner Cable - San Diego, CA

Education - Cable System 3

Connect a Million Minds Texas Launch - Time Warner Cable/Central Texas - Austin, TX

Education - MSO

Cracking the Codes in the Digital World - Time Warner Cable - New York, NY

Education - Cable Network 1

Ovation Arts Education Toolkit - Ovation - Santa Monica, CA

Education - Cable Network 2

America The Story of Us Educational Outreach - A&E Television Networks/History - New York, NY

Government Relations - Cable System 1

Legislative Briefing - Comcast - Exton, PA

Government Relations - Cable System 2

Suddenlink Community Connections Television - Suddenlink Communications - Jonesboro, AR

Government Relations - Cable System 3

HoopLA - The Legislative Basketball Game & Gala - Cox Louisiana - Baton Rouge, LA

Government Relations - Cable Network 2

Take a Veteran to School Day - A&E Television Networks/History - New York, NY

Government Relations - Other

Capital Dateline Goes Online - Florida Cable Telecommunications Association - Tallahassee, FL

Internal Communications - Cable System 2

Time Warner Cable UpDate - Time Warner Cable - San Diego, CA

Internal Communications - Cable System 3

Uniting through our Differences - Communicating and Committing to Diversity - Cox Communications - Springdale, AR

Internal Communications - MSO

Let's Connect: Introducing Time Warner Cable's Mission & Values - Time Warner Cable - New York, NY

Media Relations - Technology/Product - Cable System 2

Road Runner 4G Mobile - Time Warner Cable - San Antonio, TX

Media Relations - Technology/Product - MSO

Introduction of Optimum Select: Changing the Way TV Viewers Interact with Advertisers - Cablevision Systems Corp. - Bethpage, NY

Media Relations - Technology/Product - Cable Network 2

C-SPAN Video Library - C-SPAN Networks - Washington, DC

Media Relations - Programming Publicity - Cable System 1

Vote with Your Remote On Demand Film Festival - Time Warner Cable - El Paso, TX

Media Relations - Programming Publicity - Cable Network 2

Discovery Channel's LIFE Program Publicity Campaign - Discovery Communications - Silver Spring, MD

Competitive Communications - Cable System 1

Apples to Apples - Bresnan Communications - Purchase, NY

Competitive Communications - Cable System 2

Husker Football - DIRECTV Just Doesn't Get It! - Cox Communications - Omaha, NE

Reputation/Brand Management - Cable System 1

The Nebraska Connection - Time Warner Cable - National - Lincoln, NE

Reputation/Brand Management - Cable System 3

Trust Begins with Me Campaign - Cox Communications New England - West Warwick, RI

Reputation/Brand Management - Cable Network 2

Remarkable Women - A&E Television Networks/Lifetime Networks - Los Angeles, CA

Cause Marketing - Cable Network 2

Jimmy V Week - ESPN - New York, NY

Events and Observances - Cable System 1

Comcast Helps Vermont Students Get Cyber Safe - Comcast-Western New England Region - Berlin, CT

Events and Observances - Cable System 3

CAMM Week - New York City - Time Warner Cable - New York, NY

Events and Observances - MSO

Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY

Events and Observances - Cable Network 1

Hockey Day Minnesota - FOX Sports Network- North - Minneapolis, MN

Multicultural Public Relations - Cable System 3

The Hampton Roads Black List - Cox Communications - Chesapeake, VA

Integrated Communications - Cable System 1

Huskers on Demand - Time Warner Cable - National - Lincoln, NE

Integrated Communications - Cable System 2

Handbook On Demand - Time Warner Cable Kansas City - Kansas City, MO

Integrated Communications - Cable System 3

Techapalooza - Where Business and Technology Meet - Cox Communications - San Diego, CA

Integrated Communications - MSO

Let's Connect: Introducing Time Warner Cable's Mission & Values - Time Warner Cable - New York, NY

Social Media Communications - Cable System 3

The Ultimate Internet Tier - Cox Communications New England - West Warwick, RI

Social Media Communications - Cable Network 2

Discovery Channel's LIFE Social Media Campaign - Discovery Communications - Silver Spring, MD

Web sites - Cable System 3

Time Warner Cable Southern California Newsroom - Time Warner Cable - El Segundo, CA

Web sites - MSO

Channel You - Time Warner Cable - New York, NY

Programming - Cable System 3

Footsteps of Lincoln - Comcast - Elmhurst, IL

Programming - Cable Network 2

ESPN's "30 for 30" - ESPN - Bristol, CT

Public Service Announcement - Cable System 3

Hang Tough Video Contest - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Public Service Announcement - MSO

Time Warner Cable's Connect a Million Minds PSA Launch Series - Time Warner Cable - New York, NY

Public Service Announcement - Cable Network 2

A Thin Line - MTV Networks - New York, NY


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Thank You, Corporate Members!

 

Join and support ACC by becoming a 2010 or 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.  For membership details, go to http://www.cablecommunicators.org/cmember.php.

 

Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.

 

Friends & Associates

ARRIS

Bresnan Communications

Cable ONE

CableLabs

California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Communications

Florida Cable Telecommunications Association

Hallmark Channel

HBO
Insight Communications

Midcontinent Communications

Mediacom

NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

The Weather Channel

Texas Cable Association

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