Inside This Issue:
Cable affiliated companies including Time Warner Cable, Discovery Communications, Comcast, BET, and Nielsen have partnered with other corporate sponsors to support Change the Equation, the latest facet of the White House STEM learning campaign, Educate to Innovate. CEOs from the companies, such as TWC’s Glenn Britt, who was instrumental in founding the group, will lead an effort to improve the nation’s education rates in science, technology, engineering, and math.
Change the Equation, a nonprofit organization, is a response by the business community to the President’s “call to action” at the National Academy of Sciences in spring 2009 for all Americans to join the cause of elevating STEM education as a national priority essential to meeting the economic challenges of this century.
"Our success as a nation depends on strengthening
The campaign aims to replicate successful privately-funded programs in 100 high-need schools and communities such as efforts to allow more students to engage in robotics competitions, improve professional development for math and science teachers, increase the number of students that take and pass Advanced Placement (AP) math and science courses, increase the number of teachers who enter the profession with a STEM undergraduate degree and provide new opportunities to traditionally underrepresented students and underserved communities. Change the Equation will also create a state-by-state “scorecard” to highlight areas for state-level improvement, and help companies increase the impact of their own engagement in STEM education.
Change the Equation was founded by Time Warner Cable CEO Glenn Britt, astronaut Sally Ride, former Intel Chairman Craig Barrett, Xerox CEO Ursula Burns, and Eastman Kodak CEO Antonio Perez, with support from the Bill and Melinda Gates Foundation and Carnegie Corporation of
Cable communicators are often in charge of organizing events, such as anniversaries, observances, openings, celebrations, dinners or conferences. They then promote these events to increase attendance but also to garner media coverage of their company’s messages. Events can also strengthen the company’s relationships with government officials, community leaders or other important audiences. How can you improve your event management and promotion? How can you design an event to achieve the greatest impact for your company? Ask the experts during ACC’s next online chat, “Managing and Promoting Events for the Greatest Impact,” September 30, 1 pm to 2 pm EDT.
ACC has lined up several cable communicators to share how they manage and promote events effectively and give you tactics to enhance your own efforts. All cable communicators are encouraged to participate in this ACC Online Chat and share tips on how to succeed in event management and promotion.
Jennifer Aho, manager, community relations, Cox Communications
Laura Brubaker, director, public relations, Comcast â�� Western New England Region
Becky Ross, communications manager, FOX Sports North/FOX Sports Wisconsin
Tessie Topol, director of strategic philanthropy & community affairs, Time Warner Cable
How ACC Members Can Participate:
ACC's next, online chat will be accessible to all on its Web site: http://www.cablecommunicators.org/acc_chat.php
Educational publishing group Houghton Mifflin Harcourt (HMH) and History celebrated Constitution Day with We The People LIVE, an educational program at
ACC Board of Directors member Dr. Libby O’Connell, AETN’s chief historian and senior vice president of corporate outreach, conducted the 45-minute live program that reached more than 4,000 schools across the nation via webcast. The program included narrative about the ongoing story of the Constitution, featuring readings from notable primary source documents integrated with illustrative video excerpts from History's America: The Story of Us series.
Presenters included Former Secretary of Education William Bennett, CNN Senior White House Correspondent Ed Henry, Rep. Donna Edwards (D-4th/ MD), and actors Michael Ealy and Dilshad Vadsaria. The program also included a presidential speech reading by Elizabeth Lo Presti, a senior at
Earlier that week, HMH and AETN announced an exclusive, long-term partnership to impact the way students learn and educators present social studies and history subjects. Using content from History, the two companies plan to deliver both traditional and digital education materials and tools to create dynamic learning environments for students that weave compelling historical stories with innovative, experience-based assets and content. For more information visit, HMH’s Web site.
Cable network Halogen has partnered with Invisible Children, a nonprofit organization that works to rescue children abducted to be trained as child soldiers in
“We’re excited to partner with Invisible Children and our local distribution partners to bring the 2010 â��Face-to-Face’ tour to young people across the country,” said Kyle Chowning, Halogen’s VP of Marketing & Communications, in a statement. “Invisible Children is a leader in using grassroots efforts to mobilize young people towards a singular cause. As a network, we’re proud to support an organization that embodies Halogen’s strong belief in making a difference across the world.”
Throughout the tour, students from Invisible Children’s “Legacy Scholarship Program” in
“Invisible Children’s goal is to empower this generation to join the fight to end
In addition to the tour, Halogen will continue its partnership with Invisible Children by launching a new series, “Invisible Children â�� The Tour,” in 2011. The series will follow a team of Invisible Children’s “Roadies” â�� four Americans and two Ugandans â�� as they raise awareness about the longest-running war in
Three new members were added to ACC’s Board of Directors last week following a membership wide election and board appointment. Eric Becker, executive director, corporate communications for Starz Entertainment and Starz Digital Media; Gary Davis, vice president, global public affairs, at World Wrestling Entertainment, Inc.; and Matthew Frankel, senior vice president, corporate communications, with Current TV, have joined the 2010-2011 ACC Board.
The 2010-2011 officers are:
President: James Maiella, Jr., Vice President of Media Relations, Cable and Communications, Cablevision Systems Corporation
1st Vice President, Membership: Rosa M. Gatti, Senior Vice President, Communications Counsel and Corporate Outreach, ESPN Inc.
2nd Vice President, Programs: Anthony Surratt, Vice President, Corporate Communications, Time Warner Cable
Secretary: Sandra Colony, Senior Vice President, Communications, Insight Communications
Treasurer: Annie Howell, Consultant, Annie Howell Public Relations
At-Large: Misty Skedgell, Senior Vice President of Corporate Communications, Turner Broadcasting System, Inc.
Pete Abel, Senior Vice President, Corporate Communications, Community & Government Relations, Suddenlink Communications
Eric Becker, Executive Director, Corporate Communications, Starz Entertainment
Janice Caluda, Executive Vice President,
Sara Cicero, Public Relations Manager, Cisco Systems, Inc.
Gary Davis, Vice President, Global Public Affairs, World Wrestling Entertainment, Inc.
Brian Dietz, Vice President, Communications, NCTA
Ted Hearn, Vice President of Communications, American Cable Association
William G. Jasso, Vice President, Communications, Time Warner Cable of
Ellen Kroner, Executive Vice President, Communications, Rainbow Media
Thomas J. Larsen, Group Vice President, Legal & Public Affairs, Mediacom Communications
Kimberly Maki, Vice President, Corporate Communications, Bright House Networks
Necole Merritt, Vice President, Public Affairs, Cox Communications, Inc.
Mary Jo Moehle, Vice President, Communications and Investor Relations, Charter Communications, Inc.
Libby O’Connell, Ph.D., Chief Historian, Senior Vice President, Corporate Outreach, A&E Television Networks
Departing from the board this year are Portia Badham, formerly president of BadWyn Communications, currently senior vice president, corporate communications, American Association of Advertising Agencies; Chelsye Burrows, vice president, programming publicity for Starz Entertainment; Nora Ellish, senior director, communications at NBC Universal TV Networks & Digital Distribution; Shawn Feddeman, vice president, public relations for Comcast’s North Central Division; Alex Swan, director of global media relations at ARRIS; and Jim Weiss, communications consultant.
Golf Channel and Time Warner Cable’s Connect a Million Minds (CAMM) initiative have partnered to show
Did you catch FORUM 2010 or attend the Beacon Awards Luncheon and Ceremony in
Congratulations 2010 Beacon Awards Winners!
ACC has announced the winners of the 2010 Golden Beacon and Beacon AwardsÂ®, honoring excellence in cable communications and public affairs. During a luncheon ceremony in New York last week, all 46 awards were presented to campaigns representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, social media communications and public service announcements. The Golden Beacon, the association's highest honor, was presented to C-SPAN's Video Library.
"Across the country, cable communicators promote their company's products, contribute to the bottom line and improve the communities we serve," said Jim Maiella, ACC president and vice president of media relations, cable and communications, Cablevision Systems Corporation. "The Beacon Awards celebrate the important role cable communicators play in our industry's success and recognize the best of these efforts."
ACC presented the 2010 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to C-SPAN's Video Library. Launched on March 17, 2010, by C-SPAN Networks, the C-SPAN Video Library is a free, searchable, online collection of every C-SPAN program aired since 1987 and furthers historical, educational, research and archival goals. The archives include more than 160,000 hours of searchable digital C-SPAN video that is easily clipped and shared courtesy of a flash player. A comprehensive search engine allows users to search by name, keyword, date, location and more. The video library launch included an extensive media relations campaign, targeting new and traditional media alike. In the two weeks following the public launch, the media campaign resulted in 132 print, broadcast TV, radio, and online stories, robust social media buzz and increased traffic to the site. Much of the coverage credited the cable industry for providing C-SPAN and its Video Library as a public service.
ACC members chose the 2010 Beacon Award winners during an extensive, two-phase judging process. The number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as internal communications, multicultural public relations and events and observances.
The 2010 Beacon Awards Winners listed by category are:
Community Relations - Cable System 1
Suddenlink eCycling - Suddenlink Communications -
Community Relations - Cable System 3
Connect a Million Minds -
Community Relations - MSO
Time Warner Cable's Connect a Million Minds - Time Warner Cable -
Community Relations - Cable Network 1
Hunt Fish Feed - Sportsman Channel -
Education - Cable System 2
Connecting Students with Veterans - Time Warner Cable -
Education - Cable System 3
Connect a Million Minds
Education - MSO
Cracking the Codes in the Digital World - Time Warner Cable -
Education - Cable Network 1
Ovation Arts Education Toolkit - Ovation -
Education - Cable Network 2
Government Relations - Cable System 1
Legislative Briefing - Comcast -
Government Relations - Cable System 2
Suddenlink Community Connections Television - Suddenlink Communications -
Government Relations - Cable System 3
HoopLA - The Legislative Basketball Game & Gala - Cox
Government Relations - Cable Network 2
Take a Veteran to School Day - A&E Television Networks/History -
Government Relations - Other
Capital Dateline Goes Online -
Internal Communications - Cable System 2
Time Warner Cable UpDate - Time Warner Cable -
Internal Communications - Cable System 3
Uniting through our Differences - Communicating and Committing to Diversity - Cox Communications -
Internal Communications - MSO
Let's Connect: Introducing Time Warner Cable's Mission & Values - Time Warner Cable -
Media Relations - Technology/Product - Cable System 2
Road Runner 4G
Media Relations - Technology/Product - MSO
Introduction of Optimum Select: Changing the Way TV Viewers Interact with Advertisers - Cablevision Systems Corp. -
Media Relations - Technology/Product - Cable Network 2
C-SPAN Video Library - C-SPAN Networks -
Media Relations - Programming Publicity - Cable System 1
Vote with Your Remote On Demand Film Festival - Time Warner Cable -
Media Relations - Programming Publicity - Cable Network 2
Discovery Channel's LIFE Program Publicity Campaign - Discovery Communications -
Competitive Communications - Cable System 1
Apples to Apples - Bresnan Communications - Purchase, NY
Competitive Communications - Cable System 2
Husker Football - DIRECTV Just Doesn't Get It! - Cox Communications -
Reputation/Brand Management - Cable System 1
Reputation/Brand Management - Cable System 3
Trust Begins with Me Campaign - Cox Communications New England -
Reputation/Brand Management - Cable Network 2
Remarkable Women - A&E Television Networks/Lifetime Networks -
Cause Marketing - Cable Network 2
Jimmy V Week - ESPN -
Events and Observances - Cable System 1
Events and Observances - Cable System 3
CAMM Week -
Events and Observances - MSO
Time Warner Cable's Connect a Million Minds - Time Warner Cable -
Events and Observances - Cable Network 1
Multicultural Public Relations - Cable System 3
Integrated Communications - Cable System 1
Huskers on Demand - Time Warner Cable - National -
Integrated Communications - Cable System 2
Handbook On Demand - Time Warner Cable
Integrated Communications - Cable System 3
Techapalooza - Where Business and Technology Meet - Cox Communications -
Integrated Communications - MSO
Let's Connect: Introducing Time Warner Cable's Mission & Values - Time Warner Cable -
Social Media Communications - Cable System 3
The Ultimate Internet Tier - Cox Communications New England -
Social Media Communications - Cable Network 2
Discovery Channel's LIFE Social Media Campaign - Discovery Communications -
Web sites - Cable System 3
Time Warner Cable Southern California Newsroom - Time Warner Cable -
Web sites - MSO
Channel You - Time Warner Cable -
Programming - Cable System 3
Footsteps of Lincoln - Comcast -
Programming - Cable Network 2
ESPN's "30 for 30" - ESPN -
Public Service Announcement - Cable System 3
Hang Tough Video Contest - Time Warner Cable - Wisconsin Division -
Public Service Announcement - MSO
Time Warner Cable's Connect a Million Minds PSA Launch Series - Time Warner Cable -
Public Service Announcement - Cable Network 2
A Thin Line - MTV Networks -
Join and support ACC by becoming a 2010 or 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.
Friends & Associates
Cisco Systems, Inc.
NBC Universal TV Networks Distribution
The Weather Channel
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