Association of Cable Communicators, CPR Facts

September 10, 2010 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:




Last Chance to Register for FORUM 2010: Competition Everywhere!


FORUM 2010: Competition Everywhere is less than a week away! Don’t miss your chance to sharpen your professional skills and network with industry colleagues during the two-day conference, September 15 and 16 in New York City. Want to strengthen operator and programmer relations? Learn the best ways to measure and present the value of your campaigns? Connect well with your employees? FORUM 2010 has tailored this year’s sessions to your needs as a cable communicator in a rapidly changing field. Industry experts will provide you with the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. This year’s sessions include:


  • The Big Picture - A View and Review of Cable: Craig E. Moffett, senior analyst for Sanford C. Bernstein & Co., explores how cable stacks up to its competitors in an interview with Geri Willis, anchor of Fox Business Network’s The Willis Report.
  • Operator/Programmer Strategic Partnerships -- The New "L" Word: Hear from a panel of operator and programmer experts as they share their experiences partnering for local initiatives.
  • How PR, Communications and Corporate Social Responsibility Can Really Pay Back Big!: Learn how cable systems, programmers and others are measuring their PR and communications efforts, using them to develop new business opportunities and being good corporate neighbors! 
  • Hot New Technologies Every Communicator Needs To Know and Use: This special show-and-tell presentation gives you a peek at the latest tech and explains how they can help you work more efficiently, be more effective and advance your career.
  • Washington Update: Multichannel News’ Editor-in-Chief Mark Robichaux interviews Kyle McSlarrow, president & CEO, National Cable & Telecommunications Association, on the state of the industry.
  • Doing More with Less in PR: Best Practices & Case Studies When Budgets Get Squeezed: Presentations and Q&A sessions with communications professionals who have continued to create successful campaigns under reduced budgets.
  • Communicating with Our Most Important Stakeholders -- Our Employees: Discover how to prepare and motivate your employees to communicate your companies' messages in today's ever-changing, competitive environment. 
  • Communicators Roundtable: Senior communications executives examine the strategies they employ to position their companies for future development, increasing competition, new customer needs and more.


Register now to participate in ACC’s premiere professional development event and join your colleagues for educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Full conference registration starts at $900. If you can’t make both days, single day tickets are available for $550 and Beacon Awards Ceremony-only tickets are $150. For more information, contact Prasana William, Membership Services Coordinator, at 202-222-2370 or


All FORUM 2010 events and the Beacon Awards Ceremony take place in the Hilton New York. For more information or to register visit,

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Time Warner Cable Expands Connect A Million Minds with International Study


Time Warner Cable has taken its 2010 Golden Beacon-nominated educational campaign global with the launch of Connect A Million Minds (CAMM) Worldwide, a new effort to explore differences in attitudes toward math and science between young people in the U.S. and their peers around the world. The campaign is part of CAMM, the operator’s philanthropic commitment to connect youth to ideas, people and opportunities that will inspire them to pursue education and careers in science, technology, engineering and math (STEM).


The goal of CAMM Worldwide is to put a human face to the fact that the U.S. lags internationally in STEM education. It aims to understand the opinions held by young Americans concerning these subjects and how they contribute to lower rankings. This spring, TWC conducted interviews with groups of young people, ages 12-16, in the U.S. and three countries that rank significantly higher in math and science literacy - Finland, China and Australia. Each group also included a small number of parents and teachers. Interview subjects in all four countries were asked the same questions.


“What we heard in our interviews was that youth from outside the U.S. take it as a given that if they want to be successful in life, they have to do well in math and science,” said Ellen East, Executive Vice President and Chief Communications Officer said in a statement.  “We did not hear this from the U.S students. Outside the U.S., young people were more aware that they will compete in a global marketplace.  There was also much less of a social stigma attached to being smart and doing well in school in other countries. In fact, the smart kids are considered cool.”


To highlight this issue and spark a public dialogue, TWC edited the interviews into on-air PSAs and exclusive Web video content to continue the conversation online at


While there are numerous ongoing efforts to address STEM education at the school level, CAMM is designed to address broader cultural and attitudinal issues that contribute to the low rankings for American students. This coming fall TWC will hold a Global Online Town Hall Meeting, bringing together the young people featured in the PSAs (one from each of the four countries), STEM luminaries and members of the public. For more information, visit CAMM Worldwide’s Web site.

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Reserve a Table at the 2010 Beacon Awards


Celebrate cable communications excellence at the 2010 Beacon Awards Luncheon and Ceremony by reserving a table today. Concluding FORUM 2010 on September 16 in New York City, the Beacon Awards Luncheon gives you the opportunity to see the best campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For luncheon guests only, tables are $3,500 and include ten tickets to the luncheon. For more information, contact Michelle Butler at 202-222-2372 or

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Cartoon Network To Launch Anti-Bullying Campaign


Cartoon Network will launch Stop Bullying: Speak up, a multi-platform, nationwide campaign this October to coincide with National Bullying Prevention Awareness Month. The campaign aims to educate and empower young witnesses of bullying to take action to reduce and prevent such occurrences.


The on-air and online campaign will include an Anderson Cooper 360 Town Hall event

the first week in October, along with a month-long series of stories on the victims, perpetrators and root causes of bullying which will air across CNN and HLN. Cooper will mediate government and education leaders, parents groups and child behavioral experts from top universities and nonprofit institutions as they discuss the many issues and concerns surrounding bullying.

Starting next month, Cartoon Network will also air PSAs to introduce the campaign and direct interested parties to their Web site, where visitors can interact with content provided by partner organization the Anti-Defamation League (ADL). Key ADL projects that will link into Cartoon Network’s online curriculum include No Place for Hate, a free series of seminars for schools; A World of Difference, a formal school curriculum; and Cyber ALLY, which teaches kids to be an ally to victims of digital bullying. With direct inroads to schools, educators and local school boards, the ADL has a long history of pro-social projects that have helped to provide anti-bias training, giving students the opportunity to understand the damaging impact that bullying and bigotry have on individuals as well as the social fabric of schools.


The campaign is governed by the Cartoon Network Bullying Prevention Advisory Board, a coalition of researchers, educators, private organizations and government agencies that provide guidance, counsel and bullying prevention educational materials to supplement the program. For more information, contact James Anderson at

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Register for FORUM 2010 to Win Tickets to “Promises, Promises”—One of Broadway’s Hottest Musicals!


Want to catch one of TV’s funniest actors and a Broadway legend while you’re in New York for FORUM 2010? ACC has got just the chance you need. When you register for FORUM 2010: Competition Everywhere, you are automatically entered into a drawing for two complimentary tickets to “Promises, Promises,” the smash-hit revival of one of Broadway’s classic musicals. Catch Sean Hayes (“Will and Grace”) and Kristin Chenoweth (“Glee,” “Wicked”) in the hilarious story of one man’s quest to climb the corporate ladder and the complications he meets along the way. Simply register for FORUM 2010 for your chance to win. FORUM registration information can be found online at


ACC offers a limited amount of group rate tickets for purchase to FORUM attendees as well. Retailing at more than $125, FORUM attendees pay only $99.50 for front mezzanine seats. To reserve your tickets, contact Prasana William at 202-222-2370 or

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MTV Partners with Foursquare for GYT Initiative

MTV is partnering with Foursquare to offer check-ins as part of its 2009 Golden Beacon nominated campaign, GYT: Get Yourself Tested. Users can get badges by checking in to health clinics to get tested for sexually transmitted diseases. The campaign’s ongoing mission is to encourage young people to get tested and communicate with their partners about sexual health.

The badge is Foursquare’s first cause-related badge and the network hopes it will help the effort to make STD testing as common as going to the dentist or getting a check-up. Users who unlock the GYT badge will be eligible to win a trip to New York and backstage passes to a taping of “10 on Top” at MTV Studios. Those without smartphones can enter the sweepstakes online.

MTV, Planned Parenthood, and the Kaiser Family Foundation launched the GYT campaign in 2009 to generate conversation and remove the stigma about getting tested for STDs. The multi-platform campaign, which includes an interactive
Web site and celebrity-studded PSAs, won a 2009 Beacon Award in the New Media category. For more information, visit GYT’s Web site.

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Connect with your Peers at FORUM 2010 Networking Events!

FORUM 2010 is a great place to catch up with your professional peers and get the latest industry buzz. ACC invites you to take advantage of three networking events taking place during the conference, September 15-16, designed to help you connect with other cable communicators.


  • Mentorship Opportunities—Ongoing

    If you would like the opportunity to connect with a mentor in the industry or serve as a mentor to a newer cable communicator, please contact ACC at 202-222-2370 or
    Whether it's advice from a seasoned pro or the chance to garner a fresh take on the industry from a beginner, ACC will help you achieve your career mentoring goals.
  • FORUM 2010 Networking Reception—September 15, 6pm

    Conclude the first day of FORUM with a cocktail reception at the Hilton New York. This hour-long event is a great way to meet up with fellow attendees interested in exploring the city or catching "Promises, Promises" later that night with discount tickets available for $99.50 from ACC. To reserve tickets, contact Prasana William.
  • Reservations at Local Restaurants—September 15, 7:15pm

    Take in some of the Central Park area's finest restaurants with reservations made by ACC. We've reserved tables at
    Beacon, Brassiere 8 1/2, Red Eye Grill, and Shelly's Trattoria. Gather a group and enjoy an evening out. Contact Prasana William for more information.
  • FORUM 2010 Networking Breakfast—September 16, 8:15am

    Enjoy a full breakfast with your peers prior to Thursday's General Session with Kyle McSlarrow and the communicators roundtable.

Contact Prasana William, Membership Services Coordinator, at 202-222-2370 or with any questions concerning the events.

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Attend “Managing and Promoting Events for the Greatest Impact” – an ACC Online Chat, 9/30!


Cable communicators are often in charge of organizing events, such as anniversaries, observances, openings, celebrations, dinners or conferences.  They then promote these events to increase attendance but also to garner media coverage of their company’s messages.  These occasions can also strengthen the company’s relationships with government officials, community leaders or other important audiences.  How can you improve your event management and promotion? How can you design an event to achieve the greatest impact for your company? Ask the experts during ACC’s next online chat, “Managing and Promoting Events for the Greatest Impact,” September 30, 1 pm to 2 pm EDT.

ACC has lined up several cable communicators to share how they manage and promote events effectively and give you tactics to enhance your own efforts.  All cable communicators are encouraged to participate in this ACC Online Chat and share tips on how to succeed in event management and promotion.


Experts Include:

Jennifer Aho, manager, community relations, Cox Communications

Laura Brubaker, director, public relations, Comcast – Western New England Region

Becky Ross, communications manager, FOX Sports North/FOX Sports Wisconsin

Tessie Topol, director of strategic philanthropy & community affairs, Time Warner Cable


How ACC Members Can Participate:


ACC's next, online chat will be accessible to all on its Web site:

If you have a question that you would like to ask the experts but will not be able to participate in the live chat, please email Michelle Butler your question.  ACC will post a transcript of the chat in the members-only section of its Web site.


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Thank You, Corporate Members!


Join and support ACC by becoming a 2010 or 2011 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to


Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.


Friends & Associates


Bresnan Communications

Cable ONE


California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Communications

Florida Cable Telecommunications Association

Hallmark Channel

Insight Communications

Midcontinent Communications


NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

The Weather Channel

Texas Cable Association


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