Association of Cable Communicators, CPR Facts

August 20, 2010 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:

Nominations Wanted for ACC Board of Directors


Help guide the Association of Cable Communicators via a leadership position on the Board of Directors.  ACC is seeking nominations for members in good standing to join the Board.  If you are interested in being elected or appointed, or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or For a listing of current Board members, please go to Nominations must be received by Friday, August 20, 2010.

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Cablevision and Discovery Education Host Digital Media Information Session for Educators


Cablevision’s Power to Learn program and Discovery Education have partnered to host a “Day of Discovery” to help New York area educators learn the best ways to use digital media and STEM (Science, Technology, Engineering, and Math) principles in the classroom. The day-long event, which takes place August 24 at Cablevision’s Bethpage, NY, headquarters, includes professional development opportunities and workshops with nationally recognized K-12 experts as well as the chance to earn a certificate of participation.


The event will cover ways to engage students in STEM and how to use the latest technology to teach. Understanding the digital world in which most modern students live is also a theme of the day and will be covered by keynote speaker Steve Dembo, a former teacher and Discovery Education’s Online Community Manager. Space is limited to 150 participants. For more information, visit Discovery’s Educator Network’s Web site.

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Last Chance to Save on Accommodations at FORUM 2010!


FORUM 2010, the industry's dynamic two-day conference for cable communications professionals, is only one month away! ACC invites you to take advantage of the convenience and reduced rates offered by booking your hotel room at the Hilton New York, where conference events will be held, September 15-16. A limited amount of rooms are available at the discounted rate of $399 + tax to attendees who make hotel reservations by today, August 20.

With ease of access to all sessions and the 2010 Beacon Awards Luncheon, reservations at the Hilton allow FORUM attendees to stay at the hub of conference activity. To take advantage of the Hilton New York's reduced rate and network with your colleagues at FORUM’S epicenter , simply call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. You may also make your hotel room reservations online at the Hilton New York’s Web page. The reduced rate is only available until August 20.

This year, FORUM has lined up top industry experts and executives to give you insight on how to stay ahead in an increasingly competitive environment and concludes with the Beacon Awards on Thursday afternoon, September 16. This year’s sessions include:


  • The Big Picture - A View and Review of Cable: Craig E. Moffett, senior analyst for Sanford C. Bernstein & Co., explores how cable stacks up to its competitors in an interview with Liz Claman, Fox Business News anchor.
  • Operator/Programmer Strategic Partnerships - The New "L" Word: Hear from a panel of operator and programmer experts as they share their experiences partnering for local initiatives.
  • How PR, Communications and Corporate Social Responsibility Can Really Pay Back Big!: Learn how cable systems, programmers and others are measuring their PR and communications efforts, using them to develop new business opportunities and being good corporate neighbors! 
  • Hot New Technologies Every Communicator Needs To Know and Use: This special show-and-tell presentation gives you a peek at the latest tech gadgets and explains how they can help you work more efficiently, be more effective and advance your career.
  • Washington Update: Multichannel News’ Editor-in-Chief Mark Robichaux interviews Kyle McSlarrow, president & CEO, National Cable & Telecommunications Association, on the state of the industry.
  • Doing More with Less in PR: Best Practices & Case Studies When Budgets Get Squeezed: Presentations and Q&A sessions with communications professionals who have continued to create successful campaigns under reduced budgets.
  • Communicating with Our Most Important Stakeholders - Our Employees: Discover how to prepare and motivate your employees to communicate your companies' messages in today's ever-changing, competitive environment. 


Register now to participate in ACC’s premiere professional development event and join your colleagues for educational and networking opportunities to further your career. Registration starts at $900 and Beacon Awards Ceremony-only tickets are $150. For more information and to register, visit or dial 800-210-3396.

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Nickelodeon Auctions Celebrity-Designed Backpacks for Children’s Defense Fund


To celebrate 10 years of “Dora the Explorer,” Nickelodeon is auctioning off 12 custom backpacks to support the Children’s Defense Fund (CDF). The celebrity-designed backpacks will be available for auction online until September 2 as a part of the network’s ongoing pro-social campaign “Beyond the Backpack,” and are currently on display at Macy’s Herald Square in New York City. The auction is a part of the network’s ongoing pro-social campaign, “Beyond the Backpack,” and will run through September 2 online at


The backpacks were personally designed and signed for authenticity by celebrities including Jessica Alba, Drew Brees, Sheryl Crow, Faith Hill, LeBron James, Heidi Klum, John Leguizamo, Eva Longoria Parker, Salma Hayek Pinault, Shakira, Slash, and Matthew McConaughey with girlfriend Camilla Alves. The backpacks are stylistically diverse, with distinct Dora-inspired design elements.


The proceeds from each backpack's auction will benefit CDF, one of "Beyond the Backpack's" Advisory Committee members, which will be funding school readiness programs. There is also a limited quantity of each backpack available for auction globally, in countries including France, the United Kingdom, Mexico, Canada, Spain, The Netherlands, Greece, Australia, New Zealand and Israel.  International proceeds will fund various childhood education projects in each respective country.


The mission of "Beyond the Backpack" is to bring attention to the emotional, physical, experiential and actual competencies that preschoolers need for the first steps into school, including: social skills and emotional intelligence; early literacy and math skills; in-school involvement and resources like school supplies; and health and wellness basics.  The campaign includes dedicated PSAs; a Web site with customized resources and learning activities including a curriculum-focused checklist for parents to find out if their child is ready for kindergarten, links to partner organizations and downloadable content for parents; financial resources and grants; fundraising activities; and community events.

CDF is a nonprofit, child advocacy organization that champions policies and programs that lift children out of poverty; protect them from abuse and neglect; and ensure their access to health care and quality education. For more information, visit the “Beyond the Backpack” Web site.

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Register for FORUM 2010 to Win Tickets to “Promises, Promises”—One of Broadway’s Hottest Musicals!


Want to catch one of TV’s funniest actors and a Broadway legend while you’re in New York for FORUM 2010? ACC has got just the chance you need. When you register for FORUM 2010: Competition Everywhere, you are automatically entered into a drawing for two complimentary tickets to “Promises, Promises,” the smash-hit revival of one of Broadway’s classic musicals. Catch Sean Hayes (“Will and Grace”) and Kristin Chenoweth (“Glee,” “Wicked”) in the hilarious story of one man’s quest to climb the corporate ladder and the complications he meets along the way. Simply register for FORUM 2010 for your chance to win. FORUM registration information can be found online at


ACC offers a limited amount of group rate tickets for purchase to FORUM attendees as well. Retailing at more than $125, FORUM attendees pay only $99.50 for front mezzanine seats. To reserve your tickets, contact Prasana William at 202-222-2370 or

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Time Warner Cable Supports Wisconsin Flood Relief Efforts


Time Warner Cable (TWC) has produced a series of television ads to drive donations to the American Red Cross’ flood relief efforts in Wisconsin. In addition to the TV spots, the operator has contributed $10,000 to the organization to help residents in need following storms that ravaged the state in late July.


The ad features Regional CEO of the American Red Cross, Patty Flowers, describing the aid the organization has provided to those in need and how viewers can contribute via Web site, toll-free phone call, or text message. The ad has also been posted on YouTube. The American Red Cross has distributed 3,200 flood relief kits to date and housed 140 families displaced by the floods. For more information, visit the TWCSport’s YouTube page. 

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Career Opportunity: Senior PR Professional Wanted for Vice President Position with High Tech PR


High Tech PR is looking for a senior PR professional with five to ten years experience in cable and telecom PR to serve as vice president for their well-established and reputable public relations firm.


The position functions would primarily include Strategic planning, Key Message Development, Media Relations and Media Training, Industry Analyst Relations, Speaking Program, Leadership Positioning, and Marketing/Trade Show Support.


Benefits include flexible schedule, work from home, and percentage of overall business profits.  Send resume to

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Thank You, Corporate Members!


Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to


Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.


Friends & Associates


Bresnan Communications

Cable ONE


California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Communications

Florida Cable Telecommunications Association

Hallmark Channel

Insight Communications

Midcontinent Communications


NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

The Weather Channel

Texas Cable Association


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