Association of Cable Communicators, CPR Facts

July 9, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Big Help Integrates Top Nickelodeon Pro-Social Campaigns

When Are the Best Times to Use Social Media? When Are Not? Join ACC’s Next Chat to Find Out!

Comcast and Discovery Education Make Summer Learning a Game

FORUM 2010 Speakers Announced!

E! Honors Twentieth Anniversary with Make-A-Wish Foundation

First Round of Beacon Award Judging Completed

Time Warner Cable Teams Up with Austin Humane Society

ACC Offers Trial Membership—Six Months Free!

Fox Sports North Presents Scholarship to Boys and Girls Club Youth

Thank You, Corporate Members!



Big Help Integrates Top Nickelodeon Pro-Social Campaigns


Nickelodeon encourages kids to be active, stay healthy, and positively impact their communities through numerous annual pro-social campaigns. This year, the network brought together the best elements of their award-winning campaigns to launch The Big Help “Millions on the Move.” The pro-social campaign integrates features from pre-existing events, such as The Big Green Help and Worldwide Day of Play to help kids make a difference in four categories: the environment, health and wellness, education, and community.


The “Millions on the Move” campaign divides the year into four phases that emphasize the environment, health and wellness, education, and community respectively and incorporates pre-existing campaigns into many of the phases. In spring 2010, the network showed kids what they can do to help the environment by running new PSAs and providing tips online similar to The Big Green Help in past years. The network launched the health and wellness phase on June 1. The second phase will also incorporate PSAs as well as the network’s annual Worldwide Day of Play on September 25. Nickelodeon’s Beyond the Backpack campaign will be integrated into the third phase that emphasizes education, in September. Beyond the Backpack encourages educational readiness in preschoolers and builds on popular program Dora the Explorer. For older kids, the campaign will also run PSAs. The final phase of the campaign will focus on impacting the community with PSAs that show kids how to get involved in their neighborhoods and will include the awards given out by the TeenNick network.


The Big Help Web site centralizes information on all four phases of the campaign in one place. Kids are invited to join the campaign’s online club and create an avatar that navigates a virtual world where they can learn about individual actions they can take to support the theme of each phase. In the virtual world, kids play educational games, interact with other players, and can log their real-life positive actions to build points for digital prizes.


Parents and teachers can also access resources on the Web site, including information on applying for grants for projects that support the four areas of emphasis. The network plans to give out $1 million in funding during the campaign. For more information, visit The Big Help’s Web site.

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When Are the Best Times to Use Social Media? When Are Not? Join ACC’s Next Chat to Find Out!


Social media has been the latest, greatest communications tool for a few years.  It is changing how and where people communicate, but some of the challenges of the medium are more apparent now.  How are cable communicators using social media today?  How can you use social media to achieve company's business goals?  Conversely, when would another communications tactic be a better choice? For the answers to these questions and more, join ACC for this month’s online chat, “The Latest Trends in Social Media for Cable Communicators,” July 13 at 2 p.m. EDT.


ACC is lining up several cable communicators to share how they are using social media successfully. They will give you ideas about how you can improve your efforts and when another tactic may be the better choice.  All cable communicators are encouraged to join this ACC Online Chat and share tips on how they have succeeded online and how they decide when and when not to use social media.



  • Steven Barringer - director of employee communications, Cox Communications
  • Justin Davy - manager, social media marketing, Scripps Networks
  • Tara DeGeorges - online content manager, Time Warner Cable
  • Amy Quinn - director, public relations, Cox Communications
  • Melissa Sorola - communications director, Time Warner Cable Texas Region
  • Gary Underwood - vice president of communications, Time Warner Cable

ACC's next, online chat will be accessible to all on its Web site: If you have a question that you would like to ask the experts but will not be able to participate in the live chat today, please email Michelle Butler your question. 

ACC will post a transcript of the chat in the members-only section of its Web site.

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Comcast and Discovery Education Make Summer Learning a Game

Comcast and Discovery Education are giving Indiana kids an opportunity to combat the summertime loss of knowledge from the previous school year with Avoid the Brain Drain, a new educational on-demand scavenger hunt contest. The promotion is part of Discovery Education On Demand By Comcast, a nation-wide service delivering instant at-home access to digital educational media, homework help tools and more.

Avoid the Brain Drain challenges kids to view educational videos through Comcast On Demand, then go online to to answer questions about the videos. Students will also be asked how they plan to "avoid the brain drain" this summer, and one winning respondent will receive a 47'' HD television.

Studies show that students need to be actively engaged in learning throughout the summer vacation months to retain the knowledge gained during the prior school year. In addition, according to the National Summer Learning Association, parents consistently cite summer as the most difficult time to ensure that their children have productive things to do. Comcast and Discovery Education hope to keep students engaged in learning during the summer months through their educational On Demand services. For more information, visit

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Kyle McSlarrow and Craig Moffett to Speak at FORUM 2010! 

FORUM 2010: Competition Everywhere has lined up the best and brightest experts in the industry to sharpen your competitive edge at this year’s two-day conference in New York City, September 15 and 16. Speakers such as Kyle McSlarrow, president and CEO of NCTA, and Craig Moffett, Senior Analyst, U.S. Telecommunications and U.S. Cable & Satellite Broadcasting, Sanford C. Bernstein & Co. LLC, will provide insight into the state of the rapidly evolving world of cable as well as a look at how the industry stacks up against competitors.


FORUM 2010’s speakers have been invited to share the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. Register now and take the first step toward attending the industry’s dynamic two-day conference in New York City, September 15 and 16. Information and a registration form are available on ACC’s Web site.


This year’s speakers include:

  • Sal Cataldi - president & creative director, Cataldi Public Relations
  • Rob Densen - founder & CEO, Tiller, LLC
  • Catherine Frymark - senior vice president, U.S. Networks Communications, Discovery Communications
  • Peter Giles - president, Giles Communications, LLC
  • Chad Gutstein - executive vice president, Ovation
  • Tom Larsen - vice president, legal & public affairs, Mediacom Communications
  • Lisa Lovallo - vice president and system manager, Cox Communications
  • Kyle McSlarrow - president & CEO, National Cable & Telecommunications Association
  • Craig E. Moffett - senior analyst, U.S. Telecommunications and U.S. Cable & Satellite Broadcasting, Sanford C. Bernstein & Co.
  • Stephen Pagano - executive vice president, Time Warner Cable
  • Susan Warner - senior director, public affairs, Time Warner Cable 
  • Tina Waters - senior vice president, human performance, national customer operations, Comcast

Be a part of cable communication’s premiere professional development event and join your colleagues for professional educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.


All FORUM 2010 events and the Beacon Awards Ceremony take place in the Hilton New York. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010. You may also make your hotel room reservations online at the Hilton New York’s Diversity Week 2010 page.


All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW. All of the above events will be held within the Hilton New York. For more information or to register visit,

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E! Honors Twentieth Anniversary with Make-A-Wish Foundation


E! is celebrating 20 years on cable by fulfilling the dreams of 20 kids through the Make-A-Wish Foundation this year. The net will show PSAs highlighting the foundation’s work and raise money online and through corporate donations to sponsor 20 wishes by December.

Make-A-Wish and E! have partnered previously to raise funds for the foundation. In 2008, the network offered holiday e-cards designed by prominent children’s book artists with all proceeds benefiting Make-A-Wish. The partnership was part of E!’s ongoing Play a Part pro-social initiative that promotes charitable efforts through on-air PSAs and informative articles. For more information or to make a donation visit Play A Part’s Web site.

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First Round of Beacon Judging Completed

Last month, ACC members all over the nation participated in the first round of judging for the 2010 Beacon Awards. The initial round of judging was held remotely with entries distributed to judges around the country.

The final round of Beacon Award judging will be held on Thursday, July 22 in Washington, DC. Senior cable communications professionals will review the entries that advanced from the first round to the final round. ACC will announce the finalists in August and the winners during the 2010 Beacon Awards Luncheon on September 16 to conclude FORUM 2010 in New York City.

Thank you to the 42 volunteers who participated in the first round of judging for the 2010 Beacon Awards:


Christy Anderson, Cox Louisiana         

Dee-Dee Atta, Cisco Systems Inc.

Matt Biscuiti, The Lippin Group

Natalie Byrne, Lifetime Networks

Janice Caluda, Florida Cable Telecommunications Association

Jim Cook, Armstrong

Maryce Cunningham, Suddenlink Communications

Matt Derrick, Time Warner Cable Kansas City

Todd Eachus, Comcast

Chris Ellis, Comcast Spotlight

Teresa Ferrante, Time Warner Cable

Kimberly Gilmore, A&E Television Networks/History

Jennifer Highfield, Comcast

Kristina Hill, The Inspiration Networks

Elizabeth Hillman, Discovery Communications

Jason Holmes, Comcast California

Sean Howard, Bresnan Communications

Maryann Kafer, Ohio Cable Telecommunications Association

Deborah Koller-Feeney, News 12 Networks

Karen La Cava, Time Warner Cable, NYC Region

Bridget Love, Discovery Communications

Daniel McGlone, NAMIC

Debbie Morrison, Time Warner Cable

R.J. Muller, Cox Communications

Walter Neary, Comcast

Wanita Niehaus, Scripps Networks

David Pokorny, Fox Sports Midwest

Amy Quinn, Cox Communications

Rachel Rhodes, Comcast

Kristen Roberts, Comcast Western New England Division

Colleen Stack Lynch, ESPN

Jud Stewart, Armstrong

Kat Stewart, Cable in the Classroom

Melany Stroupe, Cable ONE

Patricia Thompson, Cox Communications

Vicki Triplett, Time Warner Cable,

Jennifer Vessio, NBC TV Networks & Digital Distribution

Melissa Vincelet, Comcast

Susan Warner, Time Warner Cable

Jeffrey Wilke, Scripps Networks

Leigh Ann Woisard, Cox Communications

Stacy Zaja, Time Warner Cable Wisconsin Division

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Time Warner Cable Teams Up with Austin Humane Society


Time Warner Cable Austin is teaming up with the local Humane Society to provide Paws on Demand, a VOD service that features videos of adoptable pets in the area. For the month of July, TWC Austin is donating $1 for every view of Paws on Demand, up to $3,000.


“This partnership with the Austin Humane Society provides a much-needed, additional avenue to get the message out about some great pets looking for good homes. We’re happy to be working with the shelter to help reduce Austin’s homeless pet population and find loving homes for these dogs and cats,” Stacy Schmitt, vice president of communications, Time Warner Cable Texas Region, said in a statement.


The one-minute clips can be found under the “Community” category on Time Warner Cable’s local on-demand channel. Along with videos of each pet interacting with shelter volunteers, the clips feature helpful information on the pet’s disposition, likes and dislikes, and compatibility with other pets. For more information, visit TWC Central Texas’ Web site.

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ACC Offers Trial Membership—Six Months Free!


Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.


With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest, for six months.  To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year.  The “test drive” program runs through December 31, 2010. For more information, check out the membership form online or contact Prasana William at or 800-210-3396.

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Fox Sports North Presents Scholarship to Boys and Girls Club Youth


Fox Sports North partnered with the Minnesota Timberwolves, Twins, Vikings, and Wild to present the Home Team Scholarship to the Boys and Girls Club State Youth of the Year finalists last month. Now in its third year, the $25,000 scholarship was created to unite the state’s sports community in recognizing accomplishments beyond the athletic field and make a positive impact on the lives of disadvantaged local teens.


The Boys and Girls Club Youth of the Year program recognizes student leaders who have overcome personal obstacles and made positive contributions to their family, community, and local club. Teens are chosen at the local, state, and regional level, with one exemplary participant named National Youth of the Year and Boys and Girls Club spokesperson. This year Carolina Correra of Pawtucket, RI, was named National Youth of the Year and will serve as spokesperson for a one-year term. Fox Sports North honored finalists at the state level of competition. For more information, visit the Boys and Girls Club Youth of the Year Web site or Fox Sports North’s blog.

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Thank You, Corporate Members!


Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to


Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.


Friends & Associates


Bresnan Communications

Cable ONE


California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Communications

Florida Cable Telecommunications Association

Hallmark Channel

Insight Communications

Midcontinent Communications


NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

Texas Cable Association

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