Nickelodeon encourages kids to be active, stay healthy, and positively impact their communities through numerous annual pro-social campaigns. This year, the network brought together the best elements of their award-winning campaigns to launch The Big Help “Millions on the Move.” The pro-social campaign integrates features from pre-existing events, such as The Big Green Help and Worldwide Day of Play to help kids make a difference in four categories: the environment, health and wellness, education, and community.
The “Millions on the Move” campaign divides the year into four phases that emphasize the environment, health and wellness, education, and community respectively and incorporates pre-existing campaigns into many of the phases. In spring 2010, the network showed kids what they can do to help the environment by running new PSAs and providing tips online similar to The Big Green Help in past years. The network launched the health and wellness phase on June 1. The second phase will also incorporate PSAs as well as the network’s annual Worldwide Day of Play on September 25. Nickelodeon’s Beyond the Backpack campaign will be integrated into the third phase that emphasizes education, in September. Beyond the Backpack encourages educational readiness in preschoolers and builds on popular program Dora the Explorer. For older kids, the campaign will also run PSAs. The final phase of the campaign will focus on impacting the community with PSAs that show kids how to get involved in their neighborhoods and will include the awards given out by the TeenNick network.
The Big Help Web site centralizes information on all four phases of the campaign in one place. Kids are invited to join the campaign’s online club and create an avatar that navigates a virtual world where they can learn about individual actions they can take to support the theme of each phase. In the virtual world, kids play educational games, interact with other players, and can log their real-life positive actions to build points for digital prizes.
Parents and teachers can also access resources on the Web site, including information on applying for grants for projects that support the four areas of emphasis. The network plans to give out $1 million in funding during the campaign. For more information, visit The Big Help’s Web site.
Social media has been the latest, greatest communications tool for a few years. It is changing how and where people communicate, but some of the challenges of the medium are more apparent now. How are cable communicators using social media today? How can you use social media to achieve company's business goals? Conversely, when would another communications tactic be a better choice? For the answers to these questions and more, join ACC for this month’s online chat, “The Latest Trends in Social Media for Cable Communicators,” July 13 at 2 p.m. EDT.
ACC is lining up several cable communicators to share how they are using social media successfully. They will give you ideas about how you can improve your efforts and when another tactic may be the better choice. All cable communicators are encouraged to join this ACC Online Chat and share tips on how they have succeeded online and how they decide when and when not to use social media.
ACC's next, online chat will be accessible to all on its Web site: http://www.cablecommunicators.org/acc_chat.php. If you have a question that you would like to ask the experts but will not be able to participate in the live chat today, please email Michelle Butler your question.
Comcast and Discovery Education are giving
Avoid the Brain Drain challenges kids to view educational videos through Comcast On Demand, then go online to www.learningondemand.com/comcast to answer questions about the videos. Students will also be asked how they plan to "avoid the brain drain" this summer, and one winning respondent will receive a 47'' HD television.
Studies show that students need to be actively engaged in learning throughout the summer vacation months to retain the knowledge gained during the prior school year. In addition, according to the National Summer Learning Association, parents consistently cite summer as the most difficult time to ensure that their children have productive things to do. Comcast and Discovery Education hope to keep students engaged in learning during the summer months through their educational On Demand services. For more information, visit http://comcast.discoveryeducation.com/.
FORUM 2010: Competition Everywhere has lined up the best and brightest experts in the industry to sharpen your competitive edge at this year’s two-day conference in
FORUM 2010’s speakers have been invited to share the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. Register now and take the first step toward attending the industry’s dynamic two-day conference in
This year’s speakers include:
Be a part of cable communication’s premiere professional development event and join your colleagues for professional educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.
All FORUM 2010 events and the Beacon Awards Ceremony take place in the Hilton New York. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010. You may also make your hotel room reservations online at the Hilton New York’s Diversity Week 2010 page.
All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW. All of the above events will be held within the Hilton New York. For more information or to register visit, http://www.cablecommunicators.org/forum.php.
E! is celebrating 20 years on cable by fulfilling the dreams of 20 kids through the Make-A-Wish Foundation this year. The net will show PSAs highlighting the foundation’s work and raise money online and through corporate donations to sponsor 20 wishes by December.
Make-A-Wish and E! have partnered previously to raise funds for the foundation. In 2008, the network offered holiday e-cards designed by prominent children’s book artists with all proceeds benefiting Make-A-Wish. The partnership was part of E!’s ongoing Play a Part pro-social initiative that promotes charitable efforts through on-air PSAs and informative articles. For more information or to make a donation visit Play A Part’s Web site.
The final round of Beacon Award judging will be held on Thursday, July 22 in
Thank you to the 42 volunteers who participated in the first round of judging for the 2010 Beacon Awards:
Christy Anderson, Cox
Dee-Dee Atta, Cisco Systems Inc.
Matt Biscuiti, The Lippin Group
Natalie Byrne, Lifetime Networks
Jim Cook, Armstrong
Maryce Cunningham, Suddenlink Communications
Matt Derrick, Time Warner Cable
Todd Eachus, Comcast
Chris Ellis, Comcast Spotlight
Teresa Ferrante, Time Warner Cable
Kimberly Gilmore, A&E Television Networks/History
Jennifer Highfield, Comcast
Kristina Hill, The Inspiration Networks
Elizabeth Hillman, Discovery Communications
Jason Holmes, Comcast
Sean Howard, Bresnan Communications
Deborah Koller-Feeney, News 12 Networks
Karen La Cava, Time Warner Cable, NYC Region
Bridget Love, Discovery Communications
Daniel McGlone, NAMIC
Debbie Morrison, Time Warner Cable
R.J. Muller, Cox Communications
Walter Neary, Comcast
Wanita Niehaus, Scripps Networks
David Pokorny, Fox Sports
Amy Quinn, Cox Communications
Rachel Rhodes, Comcast
Kristen Roberts, Comcast Western
Colleen Stack Lynch, ESPN
Jud Stewart, Armstrong
Kat Stewart, Cable in the Classroom
Melany Stroupe, Cable ONE
Patricia Thompson, Cox Communications
Vicki Triplett, Time Warner Cable,
Jennifer Vessio, NBC TV Networks & Digital Distribution
Melissa Vincelet, Comcast
Susan Warner, Time Warner Cable
Jeffrey Wilke, Scripps Networks
Leigh Ann Woisard, Cox Communications
Stacy Zaja, Time Warner Cable
Time Warner Cable Austin is teaming up with the local Humane Society to provide Paws on Demand, a VOD service that features videos of adoptable pets in the area. For the month of July, TWC Austin is donating $1 for every view of Paws on Demand, up to $3,000.
“This partnership with the Austin Humane Society provides a much-needed, additional avenue to get the message out about some great pets looking for good homes. We’re happy to be working with the shelter to help reduce Austin’s homeless pet population and find loving homes for these dogs and cats,” Stacy Schmitt, vice president of communications, Time Warner Cable Texas Region, said in a statement.
The one-minute clips can be found under the “Community” category on Time Warner Cable’s local on-demand channel. Along with videos of each pet interacting with shelter volunteers, the clips feature helpful information on the pet’s disposition, likes and dislikes, and compatibility with other pets. For more information, visit TWC Central Texas’ Web site.
Now is the best time to encourage your peers to join ACC. The association has instituted a “test drive” trial membership initiative that allows prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
With the “test drive” membership, prospective members can join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest, for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program runs through December 31, 2010. For more information, check out the membership form online or contact Prasana William at firstname.lastname@example.org or 800-210-3396.
Fox Sports North partnered with the Minnesota Timberwolves, Twins, Vikings, and Wild to present the Home Team Scholarship to the Boys and Girls Club State Youth of the Year finalists last month. Now in its third year, the $25,000 scholarship was created to unite the state’s sports community in recognizing accomplishments beyond the athletic field and make a positive impact on the lives of disadvantaged local teens.
The Boys and Girls Club Youth of the Year program recognizes student leaders who have overcome personal obstacles and made positive contributions to their family, community, and local club. Teens are chosen at the local, state, and regional level, with one exemplary participant named National Youth of the Year and Boys and Girls Club spokesperson. This year Carolina Correra of Pawtucket, RI, was named National Youth of the Year and will serve as spokesperson for a one-year term. Fox Sports North honored finalists at the state level of competition. For more information, visit the Boys and Girls Club Youth of the Year Web site or Fox Sports North’s blog.
Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.
Friends & Associates
Cisco Systems, Inc.
NBC Universal TV Networks Distribution
PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371