Association of Cable Communicators, CPR Facts

June 25, 2010 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:


Industry Supports Gulf
Relief Efforts


The cable industry is stepping up to help communities impacted by the ongoing Deepwater Horizon oil spill. Humans and wildlife alike will benefit from the industry’s cross-platform efforts which include telethons, targeted programming and dedicated Web sites.


CNN raised more than $1.81 million during its June 21 Larry King Live telethon, “Disaster in the Gulf: How You Can Help.” The two-hour event, hosted by King and Ryan Seacrest, featured CNN correspondents interviewing gulf residents and appearances by celebrities such as Deepak Chopra, Harry Connick, Jr., Ted Danson, Kathy Griffin, Chelsea Handler, Jenny McCarthy, Aaron Neville, Edward James Olmos, and Robert Redford. Viewers who called to make donations during the telethon were greeted by celebrity phone bank volunteers and given the option to support the United Way, National Wildlife Federation, or The Nature Conservancy.


Fuse also leveraged celebrity influence and visibility to draw attention to actions the public can take to support relief efforts. The network aired hour-long concert special “Gulf AID: Concert for the Coast,” May 22, to drive awareness of active fundraising efforts and ways in which viewers can help. The concert special, filmed during the May 16 “Gulf AID” benefit in Louisiana, featured a compilation of performances by Lenny Kravitz, Ani DiFranco, Mos Def, and other artists connected to the impacted areas. Fuse has encouraged the public to contribute via text message (“Gulfaid” and the amount to 27138) and online at


The World Fishing Network (WFN) is also working to raise awareness of the impact the spill has had on locals who depend on the fishing industry for a living—a major part of their audience. The network has dedicated programming on June 30 to coverage of the effect the disaster has had on recreational and commercial fishing in Louisiana, Mississippi, Alabama, and Florida. Regularly available on Comcast, WFN will be carried by Charter Communications, DISH Networks, and AT&T U-verse in various service areas that day. Viewers will be directed to the WFN Gulf Oil Spill Fisherman’s Fund’s Web site ( for information and the opportunity to make a donation. The fund supports FishAmerica Foundation's Gulf Fund in support of Gulf Coast restoration efforts, and the Venice Charter Boat and Guide Association. WFN also provides up to date information on its dedicated Web site and plans to continue coverage of the gulf following the special event.


Operators are also doing their part to aid gulf communities. Cox Communications has created “Save Our Shore (SOS): Gulf Coast Relief,” an online initiative dedicated to driving volunteerism, funding, and long-term service to the spill damaged coast. The SOS: Gulf Coast Relief fund, managed through The Greater New Orleans Foundation, was started to provide immediate relief to affected areas as well as long-term support to efforts confronting the lingering impact on ecosystems and the economy. Donations are accepted online, via text, or by mail. Links to volunteer sites are provided on the Web site, as Cox hopes to connect interested parties with the organizations that can most use their help. In the future, the operator hopes to create special projects and events to support the gulf area, such as beach clean-ups, conservation initiatives, food drives to assist families affected by the spill, educational programs, providing lunch and dinner for those assisting in the clean-up, and habitat revitalization for wildlife. SOS already has a growing Facebook group and Twitter feed (#sosgulfcoast), and Capital One has signed on as a business partner. For more information, visit

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Richard Edelman On Public Relations: A Cable Communications Institute Highlight


Richard Edelman, leading PR expert and CEO of Edelman, one of the world’s largest PR firms, addressed the Cable Communications Institute last week, and now you too can benefit from his graduate-level session. Highlights from Edelman’s presentation on improving the reach of your communications efforts in today’s industry are now available online at


 “PR has moved…ahead of advertising, ahead of digital as to strategic content. We have moved to more of a consultative kind of position, because you’re being asked not to implement only, but to advise and implement,” he said. “It’s because we have this plethora of media opportunities, we’ve got much higher expectations in business, and a very adversarial government…so I think it calls for new skills.”


To hear highlights of Edelman’s session, visit Check back for more video clips of Cable Communications Institute speakers such as Michael Willner, vice chairman and CEO of Insight Communications. The Cable Communications Institute is ACC’s intensive graduate-level learning event, produced in partnership with the Syracuse University Newhouse School of Public Communications. For more information, visit the Institute Web page.

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Comcast Provides Resources for Small Businesses and Gains Clients


Comcast California Region has partnered with the U.S. Small Business Administration (SBA) to provide local small and mid-sized businesses with tools and resources through the Comcast Connecting Businesses initiative.  To better connect small business owners with the information necessary to succeed in a challenging economy, the organizations have produced educational videos on entreprenural topics available through Comcast’s On Demand services. The partnership has not only benefited local small enterprises, but Comcast’s presence as a provider of business services in the community as well.


“In California, we recognized businesses were not accessing the valuable tools and resources available to them through government agencies, non-profits and other organizations,” Lorena Hernandez, California regional director of communications, said.   “While these organizations offer a wealth of information, entrepreneurs are either not aware of the resources available to them or they don’t have the time to leave their business to attend workshops and acquire the training they might need. Comcast Connecting Businesses makes these tools and resources available 24/7 to entrepreneurs in the comfort of their own home, on their own schedule.” 


To create content that is easily accessible to busy business owners, Comcast provides a series of videos, updated monthly, in the “Get Local” section of their On Demand service. The videos feature workshops and seminars held by SBA at their San Francisco area offices and filmed by the operator. Comcast also filmed informational sessions and additional video at the 2010 Governor’s Conference on Small Business & Entrepreneurship. Other video content includes interviews with local business owners and the SBA district director, as well as education pieces that highlight the forms required to start a new small business.


Pairing with SBA has provided Comcast with both a promotional and business partner. The partners cross promote the initiative online through their Web sites and also reach their shared target audience through ads in business publications and direct mailings to businesses. This has resulted in exposure to potential audience members for the initiative as well as possible clients for Comcast’s business services.


 “Externally through PR, Comcast Connecting Businesses has received extensive visibility, not only for the program itself, but for the company as well,” Hernandez explained. “The success has resulted in new partnerships with the California Governor’s Office of Economic Development and with the California Small Business Development Centers (22 centers throughout the state).  Both partnerships were recently announced at the 2010 Governor’s Conference on Small Businesses & Entrepreneurship before an audience of 1,000 small business owners.”


Comcast’s public relations team has also partnered internally to increase the initiative’s exposure and provide valuable connections for other departments within the company. “The Comcast Public Relations team connected the dots between our business units.  The program supports our Business Services department by connecting them to potential clients and gives our Marketing department additional promotion for our On Demand platform,” Hernandez said. “This entire group has worked closely together to leverage and coordinate resources to execute on everything from bill inserts and direct mailing pieces to demonstrating the On Demand platform at expos and events.” For more information about Comcast Connecting Businesses or the partnership, visit Comcast California Region’s media room.

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Summer Reading? Check Out ACC’s Online Education Portal!


No matter how far away those school days seem, the arrival of summer still retains that feeling of freedom and long-anticipated relaxation. You deserve a breather. Now ACC has an easy way to sharpen your game without breaking a sweat. The Online Education Portal, located in the members-only section of the ACC Web site, provides archived webinars, online chats, and podcasts of past FORUM sessions to peruse at your leisure and personal pace. With topics ranging from social media to internal communications to measuring ROI, the portal gives you access to expert resources from the comfort of your home, office, or poolside lounge chair. In fact, we’ve even scoured the archives ourselves to bring you a list of five resources that best match today’s hottest topics. A little summer reading is just a click away:


1. Social Media—Proving the Value of Your Efforts

Measuring What Matters in Social Media

Queen of Measurement Katie Delahaye Paine guides this self-paced webinar on how to measure the impact of your social media efforts. It’s great for learning how to effectively gather and interpret data about your social media campaigns.

2. Communications on a Budget—How to Weather a Challenging Economy

Capitalizing On Your Resources: Doing More With Less!

This online chat transcript taps three experts to answer pressing questions from your peers on maintaining creativity and innovation while staying within a truncated budget.

3. Working with Marketing—The Special Relationship

Wedded Bliss or Blisters? Integrating Communications and Marketing for Success: Joint FORUM 2009/The Summit Session

Communications and marketing executives see the value of integrating their efforts to gain efficiencies, build brands, promote products and be strong corporate citizens. But a marriage that requires managing internal and external partnerships, agreeing to mutual goals and budgets, and executing across multiple media isn't always blissful. This podcast from FORUM 2009 gives you a few pointers on making it work and keeping the spark alive.

4. Understanding Financial Lingo—Speak Money Like a Native

How to Talk Money (and what not to say) For Non-Financial Communicators

In this webinar, Dr. Ronald Rizzuto, professor of finance at Daniels College of Business—University of Denver, breaks down the essentials of understanding your company’s financial documents as well as how to translate your communications efforts into money speak. You’re already taking that immersion language course for your big trip; you might as well pick up another language while you’re at it.

5. Communications and the Bottom Line—Using Your Superskills to Give Your Company a Competitive Edge

Competitive Communications

Communications can be a valuable tool in increasing your company’s competitive advantage. You’ve already invested so much time building a stellar reputation in the community; you may be the key to a successful campaign.

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Get Competition-Ready at FORUM 2010!


Register now to explore the competitive edge of the rapidly changing cable communications world at FORUM 2010: Competition Everywhere. Any winning strategy starts with understanding the competition. FORUM 2010’s program has been tailored by industry experts to provide you with the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. Access the registration form online and take the first step toward attending the industry’s dynamic two-day conference in New York City, September 15 and 16.


This year’s program sessions include:

  • The Big Picture- A View and Review of Cable with Craig Moffett, Senior Analyst, U.S. Telecommunications and U.S. Cable & Satellite Broadcasting, Sanford C. Bernstein & Co. LLC
  • Programmer-Operator Collaboration: Making the Local Difference
  • How PR, Communications, and Corporate Social Responsibility Can Really Pay Back Big!
  • Hot New Technologies Every Communicator Needs to Know and Use
  • Washington Update with NCTA president and CEO Kyle McSlarrow
  • CEO Roundtable
  • Doing More with Less in PR: Best Practices & Case Studies When Budgets Get Squeezed

Be a part of cable communication’s premiere professional development event and join your colleagues for professional educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.


All FORUM 2010 events and the Beacon Awards Ceremony take place in the Hilton New York. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010. You may also make your hotel room reservations online at the Hilton New York’s Diversity Week 2010 page.


All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW and all of the above events will be held within the Hilton New York. For more information or to register visit,

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Cox Holds 5th National Teen Summit on Internet Safety


Cox Communications and the National Center for Missing and Exploited Children (NCMEC) held the 5th National Teen Summit On Internet Safety on June 15 in Washington, D.C. Teens from across the country gathered at the National Cable and Telecommunications Association to discuss online safety issues including cyberbullying, sexting and the potential long-term impact of social media posts on digital reputation.


John Walsh, host of “America’s Most Wanted” and children’s advocate, returned this year to lead discussions with teens on risky online behavior. The event also featured a panel of experts that included well-known social media expert James Andrews, co-founder of social media communications firm, Everywhere. Andrews is an internationally-respected digital thought leader and a frequent contributor on CNN. The panel answered questions tweeted using the hash tag #cox4teensafety.

In conjunction with the Summit, Cox and NCMEC also sponsor an annual survey of teens to gauge the online behavior of young people. Following the same theme as the event, this year's survey paid particular interest to teens' understanding of the potential long-term consequences of social media communications for their digital reputations. Preliminary results from the survey showed that more than 80 percent of teens surveyed believe what they post online could impact their personal reputation, but still continue to engage in risky behavior online such as faking their age and becoming social network friends with strangers.

The National Teen Summit on Internet Safety is an extension of Cox Communications' Take Charge! initiative, which helps parents, guardians and kids make smarter media decisions. Through the program, Cox provides resources to help parents and guardians manage what their children see, and don't see, on TV and the Internet, including instructions on setting parental controls, a guide to the lingo teens use online, and tips for more constructive conversations between parents and kids. For more information, visit

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Latest FAQs About Social Media Video: Don’t Be Stupid


What’s the most important rule of using social media? It’s simple: don’t be stupid, according to Mike Turk, partner at Craft | Media/Digital. You know what improper social behavior looks like in the real world, but how does it translate to social media? You’d be surprised. In ACC’s latest video in the ongoing series “FAQs About Social Media,” Turk breaks down behaviors to avoid and how common sense plays a major part in creating an online image. This video, as well as others on topics such as blogging, measuring ROI, and managing negative comments, is available online at

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CableCares Leaves Lasting Impact on LA


CableCares, the cable industry’s community service initiative held during The Cable Show 2010, raised more than $225,000 in cash, equipment, and in-kind donations for Los Angeles youth and local charities.  In addition, more than 245 volunteers from cable industry companies, organizations, and associations contributed their time to volunteer for CableCares activities.

This year’s CableCares programs provided A Place Called Home, a South LA youth center, with more than 800 hours of hands-on volunteer support, in-kind donations and financial assistance. CableCares will sponsor 18 children for one year to attend the center’s “Bridge to the Future.”  The participating children will be the first in their family to attend college. In-kind donations included a one-day workshop, “Giving Kids A Voice for Positive Social Change,” from Difference Makers International (DMI) acknowledgment program; 20 Mac laptop computers from Intel Corporation with Microsoft providing MacOffice software on the machines; 100 soccer balls from GolTV; new basketball rims and wall pads, soccer nets and 100 yoga mats from ESPN; art supplies from VCI Solutions; furniture from SiTV; and two Flip Video cameras from Cisco.


The Battle of the Bands talent competition served as the primary funding mechanism for CableCares. The event raised money through sponsorships, donations, and ticket sales as industry bands competed for bragging rights and the first-place trophy.  Celebrity judges and emcee were provided courtesy of TVOne, The Band From TV, and Fuse. Attendees also gave directly to the cause throughout the concert.  Money raised will be used to help fund the ongoing work at A Place Called Home. An audience of more than 1,000 cast text message votes for their favorite band, while a panel of celebrity judges offered their ratings and opinions. For the third year in a row, Cox Communications’ Xpanded Bandwidth grabbed the winning title by a close margin while long time favorites, The TV Rejects, made up of employees from C-SPAN, Retirement Living TV, CableFAX and Broadband Gear Report, took home the second place prize. 


CableCares was also able to donate furniture and household items used in the My World Cable Show exhibit at the Los Angeles Convention Center to the local LA community.  In addition, a Promethean Board was donated to Gompers Middle School – one of LA Mayor Villaraigosa’s “partnership” schools in South LA. The Sportsman Channel also donated 280 pounds of meat to the homeless, and volunteers served 1,000 meals to men, women and children as part of its Hunt.Fish.Feed. initiative.


CableCares is designed to enable the cable industry to provide a valuable community service each year to the host community for The Cable Show.  Since the time of its inception in 2008, the initiative has raised almost $1.3 million in equipment, in-kind donations, and financial contributions. For more information, visit the CableCares page of the Cable Show Web site.

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Discovery Communications Celebrates 25 Years With Day of Service


Discovery Communications commemorated the company’s 25th anniversary last week with a day of service in locations around the globe. With more than 140 projects planned worldwide, Discovery employees participated in “Discover Your Impact Day,” an event slated to become an annual occurrence. In Montgomery County and Washington, D.C. alone, approximately 1,200 employees participated in projects that benefited 30 local nonprofit groups. Discovery Communications Founder and Chairman John Hendricks and CEO David Zaslav visited one site and celebrated with employees.
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Oxygen Media Tour to Benefit American Heart Association


Oxygen Media is encouraging America to get healthy and support the American Heart Association through the "Dance Off a Million” campaign during the network’s five-city tour in support of the second season of "Dance Your A** Off." As the interactive “Dance You’re A** Off Tour” passes through St. Paul, New Orleans, New York City, Washington, D.C., and Orlando, the network makes $3,000 donations to local AHA chapters as well as encourages people across the nation to dance off calories and get fit.


The tour provides fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, tips for healthy living, giveaways as well as a before and after fitness station, where consumers can see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer offers 5-minute fitness consultations, and consumers have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Fan favorite contestant Shayla, from the series first season, emcees the events in all five cities and "Dance You’re A** Off" host Mel B (Spice Girls) made an appearance at the New York stop in Times Square on June 14th. For more information, visit

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Thank You, Corporate Members!


Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to


Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.


Friends & Associates


Bresnan Communications

Cable ONE


California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Communications

Florida Cable Telecommunications Association

Hallmark Channel

Insight Communications

Midcontinent Communications


NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

Texas Cable Association


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