Inside This Issue:
The cable industry is stepping up to help communities impacted by the ongoing Deepwater Horizon oil spill. Humans and wildlife alike will benefit from the industry’s cross-platform efforts which include telethons, targeted programming and dedicated Web sites.
CNN raised more than $1.81 million during its June 21 Larry King Live telethon, “Disaster in the Gulf: How You Can Help.” The two-hour event, hosted by King and Ryan Seacrest, featured CNN correspondents interviewing gulf residents and appearances by celebrities such as Deepak Chopra, Harry Connick, Jr., Ted Danson, Kathy Griffin, Chelsea Handler, Jenny McCarthy, Aaron Neville, Edward James Olmos, and Robert Redford. Viewers who called to make donations during the telethon were greeted by celebrity phone bank volunteers and given the option to support the
Fuse also leveraged celebrity influence and visibility to draw attention to actions the public can take to support relief efforts. The network aired hour-long concert special “Gulf AID: Concert for the Coast,” May 22, to drive awareness of active fundraising efforts and ways in which viewers can help. The concert special, filmed during the May 16 “Gulf AID” benefit in Louisiana, featured a compilation of performances by Lenny Kravitz, Ani DiFranco, Mos Def, and other artists connected to the impacted areas. Fuse has encouraged the public to contribute via text message (“Gulfaid” and the amount to 27138) and online at www.gulfaid.org.
The World Fishing Network (WFN) is also working to raise awareness of the impact the spill has had on locals who depend on the fishing industry for a living—a major part of their audience. The network has dedicated programming on June 30 to coverage of the effect the disaster has had on recreational and commercial fishing in
Operators are also doing their part to aid gulf communities. Cox Communications has created “Save Our Shore (SOS): Gulf Coast Relief,” an online initiative dedicated to driving volunteerism, funding, and long-term service to the spill damaged coast. The SOS:
Richard Edelman On Public Relations: A Cable Communications Institute Highlight
Richard Edelman, leading PR expert and CEO of Edelman, one of the world’s largest PR firms, addressed the Cable Communications Institute last week, and now you too can benefit from his graduate-level session. Highlights from Edelman’s presentation on improving the reach of your communications efforts in today’s industry are now available online at www.cablecommunicators.org.
“PR has moved…ahead of advertising, ahead of digital as to strategic content. We have moved to more of a consultative kind of position, because you’re being asked not to implement only, but to advise and implement,” he said. “It’s because we have this plethora of media opportunities, we’ve got much higher expectations in business, and a very adversarial government…so I think it calls for new skills.”
To hear highlights of Edelman’s session, visit www.cablecommunicators.org. Check back for more video clips of Cable Communications Institute speakers such as Michael Willner, vice chairman and CEO of Insight Communications. The Cable Communications Institute is ACC’s intensive graduate-level learning event, produced in partnership with the Syracuse University Newhouse School of Public Communications. For more information, visit the Institute Web page.
Comcast California Region has partnered with the U.S. Small Business Administration (SBA) to provide local small and mid-sized businesses with tools and resources through the Comcast Connecting Businesses initiative. To better connect small business owners with the information necessary to succeed in a challenging economy, the organizations have produced educational videos on entreprenural topics available through Comcast’s On Demand services. The partnership has not only benefited local small enterprises, but Comcast’s presence as a provider of business services in the community as well.
To create content that is easily accessible to busy business owners, Comcast provides a series of videos, updated monthly, in the “Get Local” section of their On Demand service. The videos feature workshops and seminars held by SBA at their
Pairing with SBA has provided Comcast with both a promotional and business partner. The partners cross promote the initiative online through their Web sites and also reach their shared target audience through ads in business publications and direct mailings to businesses. This has resulted in exposure to potential audience members for the initiative as well as possible clients for Comcast’s business services.
“Externally through PR, Comcast Connecting Businesses has received extensive visibility, not only for the program itself, but for the company as well,” Hernandez explained. “The success has resulted in new partnerships with the California Governor’s Office of Economic Development and with the
Comcast’s public relations team has also partnered internally to increase the initiative’s exposure and provide valuable connections for other departments within the company. “The Comcast Public Relations team connected the dots between our business units. The program supports our Business Services department by connecting them to potential clients and gives our Marketing department additional promotion for our On Demand platform,” Hernandez said. “This entire group has worked closely together to leverage and coordinate resources to execute on everything from bill inserts and direct mailing pieces to demonstrating the On Demand platform at expos and events.” For more information about Comcast Connecting Businesses or the partnership, visit Comcast California Region’s media room.
No matter how far away those school days seem, the arrival of summer still retains that feeling of freedom and long-anticipated relaxation. You deserve a breather. Now ACC has an easy way to sharpen your game without breaking a sweat. The Online Education Portal, located in the members-only section of the ACC Web site, provides archived webinars, online chats, and podcasts of past FORUM sessions to peruse at your leisure and personal pace. With topics ranging from social media to internal communications to measuring ROI, the portal gives you access to expert resources from the comfort of your home, office, or poolside lounge chair. In fact, we’ve even scoured the archives ourselves to bring you a list of five resources that best match today’s hottest topics. A little summer reading is just a click away:
1. Social Media—Proving the Value of Your Efforts
2. Communications on a Budget—How to Weather a Challenging Economy
3. Working with Marketing—The Special Relationship
4. Understanding Financial Lingo—Speak Money Like a Native
5. Communications and the Bottom Line—Using Your Superskills to Give Your Company a Competitive Edge
Register now to explore the competitive edge of the rapidly changing cable communications world at FORUM 2010: Competition Everywhere. Any winning strategy starts with understanding the competition. FORUM 2010’s program has been tailored by industry experts to provide you with the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. Access the registration form online and take the first step toward attending the industry’s dynamic two-day conference in
This year’s program sessions include:
Be a part of cable communication’s premiere professional development event and join your colleagues for professional educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.
All FORUM 2010 events and the Beacon Awards Ceremony take place in the Hilton New York. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010. You may also make your hotel room reservations online at the Hilton New York’s Diversity Week 2010 page.
All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW and all of the above events will be held within the Hilton New York. For more information or to register visit, http://www.cablecommunicators.org/forum.php.
Cox Communications and the National Center for Missing and Exploited Children (NCMEC) held the 5th National Teen Summit On Internet Safety on June 15 in Washington, D.C. Teens from across the country gathered at the National Cable and Telecommunications Association to discuss online safety issues including cyberbullying, sexting and the potential long-term impact of social media posts on digital reputation.
John Walsh, host of “
In conjunction with the
The National Teen Summit on Internet Safety is an extension of Cox Communications' Take Charge! initiative, which helps parents, guardians and kids make smarter media decisions. Through the program, Cox provides resources to help parents and guardians manage what their children see, and don't see, on TV and the Internet, including instructions on setting parental controls, a guide to the lingo teens use online, and tips for more constructive conversations between parents and kids. For more information, visit http://www.cox.com/takecharge/.
What’s the most important rule of using social media? It’s simple: don’t be stupid, according to Mike Turk, partner at Craft | Media/Digital. You know what improper social behavior looks like in the real world, but how does it translate to social media? You’d be surprised. In ACC’s latest video in the ongoing series “FAQs About Social Media,” Turk breaks down behaviors to avoid and how common sense plays a major part in creating an online image. This video, as well as others on topics such as blogging, measuring ROI, and managing negative comments, is available online at http://www.cablecommunicators.org/resources_socmediafaq.php.
CableCares, the cable industry’s community service initiative held during The Cable Show 2010, raised more than $225,000 in cash, equipment, and in-kind donations for
This year’s CableCares programs provided A Place Called Home, a South LA youth center, with more than 800 hours of hands-on volunteer support, in-kind donations and financial assistance. CableCares will sponsor 18 children for one year to attend the center’s “Bridge to the Future.” The participating children will be the first in their family to attend college. In-kind donations included a one-day workshop, “Giving Kids A Voice for Positive Social Change,” from Difference Makers International (DMI) acknowledgment program; 20 Mac laptop computers from Intel Corporation with Microsoft providing MacOffice software on the machines; 100 soccer balls from GolTV; new basketball rims and wall pads, soccer nets and 100 yoga mats from ESPN; art supplies from VCI Solutions; furniture from SiTV; and two Flip Video cameras from Cisco.
CableCares was also able to donate furniture and household items used in the My World Cable Show exhibit at the
CableCares is designed to enable the cable industry to provide a valuable community service each year to the host community for The Cable Show. Since the time of its inception in 2008, the initiative has raised almost $1.3 million in equipment, in-kind donations, and financial contributions. For more information, visit the CableCares page of the Cable Show Web site.
Discovery Communications commemorated the company’s 25th anniversary last week with a day of service in locations around the globe. With more than 140 projects planned worldwide, Discovery employees participated in “Discover Your Impact Day,” an event slated to become an annual occurrence. In
Oxygen Media is encouraging America to get healthy and support the American Heart Association through the "Dance Off a Million” campaign during the network’s five-city tour in support of the second season of "Dance Your A** Off." As the interactive “Dance You’re A** Off Tour” passes through St. Paul, New Orleans, New York City, Washington, D.C., and Orlando, the network makes $3,000 donations to local AHA chapters as well as encourages people across the nation to dance off calories and get fit.
The tour provides fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, tips for healthy living, giveaways as well as a before and after fitness station, where consumers can see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer offers 5-minute fitness consultations, and consumers have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Fan favorite contestant Shayla, from the series first season, emcees the events in all five cities and "Dance You’re A** Off" host Mel B (Spice Girls) made an appearance at the New York stop in Times Square on June 14th. For more information, visit www.oxygen.com.
Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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