Association of Cable Communicators, CPR Facts


May 28, 2010 - About ACC / Membership / FORUM / Beacon Awards

 

Inside This Issue:



Comcast Hosts Career Day for Young Adults in Washington, D.C.

 

Comcast provided career preparation services to approximately 100 young adults during their annual HR Development Day event May 14 in Washington, D.C. City Year volunteer service corps members interacted with local Comcast leaders from various departments across the company to learn how to navigate the current competitive job market during the day-long conference.

 

Representatives from human resources, sales, technical operations and other areas of the company conducted seminars and training sessions that focused on career building skills. Sessions included interactive workshops to hone interviewing and resume writing skills as well as panel discussions and Q&A with Comcast employees.

 

Comcast is a national partner of City Year, a service organization that provides young adults with the opportunity for a year of full-time volunteer work, including mentoring in public schools, running after-school programs, and organizing community service projects. Comcast hosts HR Development Day in locations across the nation as an element of their partnership with City Year. For more information, contact Alisha Martin at alisha_martin@cable.comcast.com.


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Join ACC in NYC, June 15 for a Free Networking Event!

 

Who is ACC in NYC? Get to know your New York City-area peers during ACC’s Networking Reception, 6:30-8 pm, June 15, co-sponsored by A&E Television Networks! Join your fellow cable communicators for hors d’oeuvres and cocktails during a free evening of networking, great conversation, and the latest industry buzz. Be sure to bring plenty of business cards for your colleagues and to win door prizes. The networking reception takes place at A&E Television Networks, 111 Eighth Avenue, 11th Floor New York, NY 10011. Use the entrance close to 15th Street. Please RSVP to Prasana William at services@cablecommunicators.org by June 9.

 

Individuals participating in the 2010 Cable Communications Institute will also attend and network with NYC area members at the event. For more information, visit the Institute Web site.


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USA
Network to Expand Characters Unite Anti-Discrimination Campaign

USA Network plans to expand Characters Unite, their sophomore anti-discrimination community affairs campaign, to incorporate original programming, digital content, and local events to promote diversity across the nation. The network, with industry and community partners, will highlight efforts to fight social injustice and bridge cultural divides across the nation starting November 2010.

The network is partnering with New York City's nonprofit storytelling organization, The Moth, to use the art of storytelling to bring awareness to social justice issues. They will produce Mainstage shows in five select markets across the country. Each show will feature local and celebrity storytellers sharing a true tale of overcoming prejudice or discrimination. In conjunction with the Mainstage events, USA and The Moth will train high school students in each of the five select markets to tell their own stories of reconciliation during after-school workshops, culminating in an all-school assembly. USA also plans to create custom school kits for teachers in high schools across the country that will include storytelling activities based on The Moth workshop series. USA is also emphasizing locally-based leadership with the Characters Unite Award program to honor local heroes working to promote unity, diversity and civil rights in their community.

On air, USA plans to feature an original PSA campaign including a call to action for viewers to come together to take a stand against bigotry and intolerance in addition to profiles of grassroots leaders making a difference. The network is also focusing on the development of original programming, with special episodes of USA original series and/or movies that support the goals of Characters Unite. USA will tap their 20 NGO partners and producers/writers from USA's original series to discuss relevant topics, themes and messages to be infused into storylines of upcoming new episodes during a meeting in Washington, D.C.

The campaign’s Web site will feature an interactive Characters Unite game and tools to allow people to find volunteer opportunities in their own communities. Online features will also include real time news and information on diversity-related issues, leaders and events as well as extended exclusive videos, mobile apps and expanded social networking.

Characters Unite draws on the legacy of USA's original "Erase the Hate" campaign of the 1990s. In 2009, the initiative included an award-winning PSA campaign; the launch of charactersunite.com and the online Pledge for Unity; the first annual Characters Unite Award; and the first-ever Characters Unite Town Hall, moderated by NBC News Special Correspondent Tom Brokaw in Washington, DC.

The Characters Unite non-governmental partners such as the American Association of People with Disabilities, the National Parent Teacher Association, the National Council of La Raza, GLAAD, National Council of Women's Organizations, American Federation of Teachers, Anti-Defamation League, American-Arab Anti-Discrimination Committee, Asian American Justice Center, Children's Defense Fund, National Association for the Advancement of Colored People and more. For more information, visit www.charactersunite.com.
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Ellen East and Cindy McConkey to Address Carriage at 2010 Cable Communications Institute

Ellen East, executive vice president, chief communications officer at Time Warner Cable, and Cindy McConkey, senior vice president, corporate communications at Scripps Networks will participate in a panel discussion at the 2010 Cable Communications Institute, June 13-16, in New York City. East and McConkey will address the communications challenges of programmer-distributor carriage and related communication activities.  

East and McConkey join prominent industry executives Richard Edelman, president and CEO of Edelman New York, and Michael Willner, CEO of Insight Communications on the Institute program. The exclusive 2.5 day conference is designed for cable communications executives looking to advance their skills to the next level. By reviewing communications and public affairs issues and techniques, participants will enhance practical skills while sharpening expertise on the overall impact of communications on an organization.

Academic modules include the following communications areas:

  • “The Role of Communications in Building and Safeguarding Reputation” with Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick, New York, NY
  • “Branding Your Organization” with Carla Lloyd, PhD, professor of Advertising, Newhouse School of Public Communications, Syracuse University
  • “Hello, It’s Me! Employee Engagement in an Age of Distraction” with Gary Grates, global managing partner, Edelman Change and Employee Engagement, Edelman, New York
  • “Putting the Public Back into Public Relations” with Deidre Breckenridge, president and director, PFS Marketwyse, Totowa, NJ
  • “Humor as a Competitive Business Advantage” with Steve Cody, managing partner and co-founder, Peppercom, New York
  • “Negotiation Skills” with Neil Katz, PhD, professor emeritus,  Maxwell School of Citizenship and Public Affairs, Syracuse University
  • “Why 'Story' Matters to You, Your Boss, Your Company” with Thaler Pekar founder and principal, Thaler Pekar and Associates, Hoboken, NJ

The 2010 Cable Communications Institute takes place June 13-16, in New York City at Syracuse University’s Lubin House facility adjacent to Central Park on 61st Street. Space is limited to the first 25 qualified applicants. Tuition for the Institute is $2,300 and covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For comprehensive information on the Institute visit the ACC Web site. To apply, complete the application form, found online and fax to 202-222-2371, ATTN: Steve Jones.

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Hallmark Channel Partners with Animal Shelter to Promote Pet Adoption

 

Hallmark Channel has partnered with Best Friends Animal Society to bring awareness to the issue of homeless pets in conjunction with the premiere of the network’s original movie “You Lucky Dog.” While publicizing the movie, Hallmark Channel plans to also promote the organization’s “No More Homeless Pets” adoption pledge campaign.

 

“Hallmark Channel prides itself on being the premiere destination for family-friendly programming, and also understands that 'family' also includes pets--our cats, dogs and other animals,” Nancy Carr, senior vice president of corporate communications for Hallmark Channel, said. “We recently decided that we wanted to partner with a national animal welfare organization to launch a public affairs project whose overarching purpose would be to drive awareness to animal issues, with a specific goal of keeping existing 'families' together.”

 

Best Friends recently launched this adoption pledge, and both partners hope the visibility provided by working in tandem with the movie will lead people to think more seriously about pet adoption. The partners cooperatively marketed at the recent Los Angeles Spring Super Pet Adoption festival and plan first Tri-State Super Adoption event June 12-13 in Livingston, N.J.

 

“This partnership sends a message to our many audiences that we are good corporate citizens, and that we care about families in our communities--something that is difficult to measure but has great value,” Carr said. “The social cause and mission of this partnership is in keeping with our own brand values, and it is an excellent 'brand fit' for both organizations. The partnership also provides opportunities for us to involve local affiliates, further build our online virtual communities, and garner publicity and media attention for both organizations.”

 

Additionally, the network has aired PSAs in support of the campaign, advertising, and program tie-ins including celebrities associated with the partners and involved in the movie. “The partnership also allows each organization to bring different assets to the table to fuel the partnership--Best Friends brought their existing passion for animals and supportive programs, and Hallmark brought forth increased visibility and promotion, tying it all in with the movie premiere and the 'family inclusive' approach,” Carr said. For more information, visit www.pledge.bestfriends.org.

 

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Judge the 2010 Beacon Awards!

 

Get a front-row seat to the latest innovations in cable communications as a 2010 Beacon Awards judge. While judging the Beacon Awards, you will learn what your cable communications peers across the country are accomplishing and walk away from the experience with hundreds of new ideas and connections. It’s now easier than ever to judge—ACC ships entries to your location for evaluation at your convenience.

 

For the first round, ACC will mail entries to ACC member volunteers to review during a two-week period in June. To serve as a Beacon Awards judge, please fill out the judging form and fax it to Michelle Butler at 202-222-2371.

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Get Competition-Ready at FORUM 2010!

 

Explore the competitive edge of the rapidly changing cable communications world at FORUM 2010: Competition Everywhere. Any winning strategy starts with understanding the competition. FORUM 2010’s program has been tailored by industry experts to provide you with the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. Access the registration form online and take the first step toward attending the industry’s dynamic two-day conference in New York City, September 15 and 16.

 

This year’s program sessions include:

  • The Big Picture- A View and Review of Cable
  • Programmer-Operator Collaboration: Making the Local Difference
  • How PR, Communications, and Corporate Social Responsibility Can Really Pay Back Big!
  • Hot New Technologies Every Communicator Needs to Know and Use
  • Washington Update with NCTA president and CEO Kyle McSlarrow
  • CEO Roundtable
  • Doing More with Less in PR: Best Practices & Case Studies When Budgets Get Squeezed

 

Be a part of cable communication’s premiere professional development event and join your colleagues for professional educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.

 

All FORUM 2010 events and the Beacon Awards Ceremony take place in the Hilton New York. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010. You may also make your hotel room reservations online on the Hilton New York’s Diversity Week 2010 reservations Web page.

 

All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW and all of the above events will be held within the Hilton New York. For more information or to register visit, http://www.cablecommunicators.org/forum.php.


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Great American Country Telethon Raises Funds for Nashville Flood Relief

 

Great American Country (GAC) raised more than $1.8 million during their May 16 telethon, “Music City Keep On Playin’—A Benefit for Flood Relief,” to support Nashville victims of the Columbia River flood earlier this month. The telethon, produced in partnership with the Nashville Convention & Visitors Bureau and Gaylord Entertainment, had sold-out the city’s Ryman Auditorium and was broadcast on GAC.

 

A line up of top recording artists such as Lady Antebellum, Rodney Atkins, Dierks Bently, Sheryl Crow, Martina McBride, Brad Paisley, and Cece Winans performed during the event, hosted by “Desperate Housewives” star and Nashville native James Denton and actress Kimberly Williams-Paisley (“According to Jim”), wife of Brad Paisley. Other cable network stars, such as Travel Channel’s Samantha Brown, Food Network’s Pat and Gina Neely, and HGTV’s Vern Yip were on hand as well. Celebrities and volunteers manned phone banks and accepted contributions throughout the night. Scripps Networks and Comcast donated funds to the effort. All proceeds were given to the Community Foundation of Middle Tennessee. For more information, visit GAC’s blog.

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Join ACC for “Using PR and Community Relations to Improve the Bottom Line â�� an ACC Webinar”

Are your PR and community relations efforts a one-way street with money going out but little or no money coming in? Learn how your department can help improve your company’s bottom line during ACC’s webinar “Using PR and Community Relations to Improve the Bottom Line,” June 24, 1 pm EDT.

Lisa Lovallo, vice president and system manager for Cox Communications, will discuss how public and community relations can greatly improve the bottom line for a cable operator. Lovallo, a relative newcomer to the cable world but a long time sales executive for Proctor and Gamble, brought some of that revenue generating expertise to her role in helping guide a vibrant system for Cox in the southwest.

In her first year at the helm, Lovallo revamped the public relations and community relations team under her “Community Development Plan” for Cox Southern Arizona. This plan and its strategic implementation helped Cox’s business customer unit and media sales unit generate more than $600,000 in new income. Additionally, Lovallo’s program was so well received by Cox, she increased her overall budget for 2010 by $250,000 in the down economy to help generate even more community-based revenue for the future.

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site by clicking on the link to live webinars and self-paced programs.

You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen. Your username is your work email address, and the password is your last name all in lowercase letters. If you are not currently a member, use ACC’s trial membership and join free for your first six months.

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Thank You, Corporate Members!

 

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.  For membership details, go to http://www.cablecommunicators.org/cmember.php.

 

Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.

 

Friends & Associates

ARRIS

Bresnan Communications

Cable ONE

CableLabs

California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Florida Cable Telecommunications Association

Hallmark Channel

HBO
Insight Communications

Midcontinent Communications

Mediacom

NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

Texas Cable Association

 

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