Association of Cable Communicators, CPR Facts

May 14, 2010 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:


Inspiration Networks Partners with Convoy of Hope for Nashville Flood Relief Efforts


The Inspiration Networks and humanitarian organization Convoy of Hope partnered to bring relief to flood ravaged areas of Tennessee following the May 1st torrential downpour that hit the region. Food, drinking water, and supplies have been delivered to the impacted area.


Convoy of Hope has established four mobile sites in the community surrounding Nashville to provide door-to-door support to victims of the flood. Immediately following the downpour, assessment teams from Convoy of Hope were dispatched to Tennessee to determine how the organization could most effectively help victims. The organization has provided aid to the communities of Goodlettsville, Madison, and Bellevue.


“Together with our humanitarian partner, Convoy of Hope, The Inspiration Networks seeks to provide help and hope to people in need in the United States and around the world, whether the crisis is an earthquake..., hurricane, tornado, or flood,” Kristina Hill, Media Relations Manager for The Inspiration Networks, said. “It was only natural to respond to the crisis faced by the people of Nashville during the recent difficulties they’ve experienced. In the weeks and months ahead, we will continue to work with Convoy and our volunteers and partners on the ground to provide much-needed food and supplies to Nashville residents.”


Inspiration Networks and Convoy of Hope have partnered for the past six years to bring relief to areas impacted by natural disasters including the 2009 ice storms in Arkansas and Missouri and Hurricane Katrina. Convoy of Hope is a humanitarian organization that reaches out to communities impacted by disasters. For more information, visit

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The Professional Benefits of Attending 2010 Cable Communications Institute


For over five years, ACC members have advanced their professional expertise by attending the ACC Cable Communications Institute. This year, you too can experience the benefits of the exclusive 2.5 day educational conference, in New York City, June 13-16, held in conjunction with Syracuse University.

“I decided to attend last year’s Institute to better understand the role of public relations and to understand and investigate the uses of PR in our marketing strategies,” Jud Stewart, vice president, marketing at Armstrong, said. “It was a great learning experience. Having been in cable marketing for over 30 years, it was wonderful attending an event that truly was about learning, not hearing about someone else’s successful campaign or event. I also enjoyed having open discussions with primarily non marketing people, which offers a different view of the world.”


Amy Quinn, director of public relations for Cox New England, attended the 2009 Communications Institute to enhance her skills and pick up new techniques for reaching out to her company’s key stakeholders. Quinn came away with that knowledge and the added benefit of valuable peer connections that have positively impacted her career. “In addition to enhancing my skills, I also made great contacts and connections with professionals from other companies. I’ve subsequently worked with a few of them to share resources and ideas that have helped improve our programs, initiatives and results,” she said. “It's a great opportunity to enhance your skills, meet great contacts in the industry and learn new things that can be easily adapted in your day-to-day operations.”


Institute participants will examine and learn multiple communications techniques that are easily transferable to communications and public affairs professionals’ daily work. “I felt the program was well planned and executed,” Stewart said. “The presenters were informative, approachable and well versed. The format was casual and allowed for a great open discussion and flow.”


This graduate-level program is designed for mid to senior level communications executives who would like to expand their knowledge base and advance their capabilities to the next level. Phyllis Peters, communications director for Mediacom, attended the 2009 Institute for a perspective on communications that focused on cable industry issues. “A key reason would be the depth,” she explained, referencing why she’d advise a colleague to attend. “We’re all sent hundreds of promo pieces for one-day workshops with industry experts, whether on a webinar platform or in person.  But most appear to be a half-inch deep and a mile wide in the educational content.  The Institute was the opposite, with a ratio heavy on substantive depth while exploring various topical areas involved in communications and trust-building.  The dynamic changes in our industry and society require communications professionals to put a laser-like focus on the kind of practices that strengthen relationships internally and externally.” 


With the program nearly complete, speakers for the Institute include keynote sessions with Richard Edelman, president and CEO of Edelman New York, and Michael Willner, CEO of Insight Communications. Academic modules feature the following communications areas:


  • “Branding Your Organization” with Carla Lloyd, PhD, professor of Advertising, Newhouse School of Public Communications, Syracuse University
  • “Hello, It’s Me! Employee Engagement in an Age of Distraction” with Gary Grates, global managing partner, Edelman Change and Employee Engagement, Edelman, New York
  • “Putting the Public Back into Public Relations” with Deidre Breckenridge, president and director, PFS Marketwyse, Totowa, NJ
  • “Humor as a Competitive Business Advantage” with Steve Cody, managing partner and co-founder, Peppercom, New York
  • “Negotiation Skills” with Neil Katz, PhD, professor emeritus, Maxwell School of Citizenship and Public Affairs, Syracuse University
  • “Why 'Story’ Matters to You, Your Boss, Your Company” with Thaler Pekar founder and principal, Thaler Pekar and Associates, Hoboken, NJ

The 2010 Cable Communications Institute takes place June 13-16, in New York City at Syracuse University’s Lubin House facility adjacent to Central Park on 61st Street. Space is limited to the first 25 qualified applicants. Tuition for the Institute is $2,100 per individual on or before May 21, 2010. May 22 and after the fee is $2,300.  Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. For comprehensive information on the Institute visit ACC's Web site. To apply, complete the application form, found online and fax to 202-222-2371, ATTN: Steve Jones.


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Time Warner Cable Adds Interactive App to Educational Initiative

Time Warner Cable (TWC)’s Connect a Million Minds (CAMM) educational initiative will add an app for the television to the range of services and resources for science, technology, engineering and mathematics education (STEM) already available to students and their educators. The app, the first interactive TV application dedicated to a corporate social responsibility program, will allow viewers to use their remote control to learn more about CAMM and to help parents connect their kids with great after-school programs that focus on STEM.

Using their television remote, users can opt to receive a link to Time Warner Cable’s Connect a Million Minds initiative ( on their cell phone via text message. Once on the CAMM site, users can find after school STEM activities in their area. Viewers can also follow the campaign on Twitter. Demonstrations of the app took place during of The Cable Show in the My World exhibit.


 “Leveraging cable technology to support our philanthropic efforts has always been a key component to our program to Connect a Million Minds. We hope that by making it even easier to participate, and demonstrating the connecting power of our television product, the program will reach an even greater number of consumers,” Time Warner Cable’s Senior Director of Corporate Philanthropy Tessie Topol said in a statement.  


CAMM is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in STEM. TWC provides grants, resources, and education opportunities throughout the nation and online with CAMM. For more information, visit

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Join ACC for “Competitive Communications--An ACC Online Chat”

Many cable communicators must craft campaigns that enhance their company’s position relative to competitors and showcase the role of effective communications practices in bolstering their company’s competitive strength, sales and bottom line. What challenges are they likely to encounter? What tricks of the trade would help? Discover how to be a savvy cable communicator with the competitive know-how to ensure that your campaign will succeed during ACC’s online chat “Competitive Communications,” May 26, 2:00 to 3:00 p.m. EDT.

ACC has lined up experts to share their ideas, experiences and advice on competitive communication campaigns. Shawn Beqaj, vice president, public affairs, Bresnan Communications, and Bill Jasso, vice president, public affairs, Time Warner Cable, Northeast Ohio, will explain how they designed successful competitive initiatives and how you can too.


All cable communicators are encouraged to join this ACC online chat and offer tips on how they have succeeded in this area and share what challenges they overcame. The online chat will be accessible to all on ACC’s Web site: If you have a question that you would like to ask Bill or Shawn but will not be able to participate in the live chat, please email Michelle Butler your question. ACC will post a transcript of the chat in the members-only section of its Web site.


Build on your increased expertise following the “Competitive Communications” online chat by attending ACC’s next webinar “Using PR and Community Relations to Improve the Bottom Line,” June 24, 1:00 p.m. EDT.  Learn how your department can impact the business development of your company as Lisa Lovallo, vice president and system manager for Cox Communications, discusses how public and community relations can greatly improve the bottom line for a cable operator. For more information, visit ACC’s Web site.

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Travel Channel and Global Explorers Send D.C. Kids to Costa Rica


Travel Channel and Global Explorers will partner to send 20 Washington, D.C., area students to Costa Rica in June through the partnership’s Global Explorers Compass program. The students will take part in educational service-oriented opportunities as they trek across the country for 10 days.


The Global Explorers Compass program selected 20 students from D.C.’s Kipp DC:AIM Academy to take part in the Costa Rica program. The partners recently held a fundraising event in D.C. to provide scholarships for students to attend the program.

Prior to departure, students will participate in the Travel Channel Academy—a retreat at the network’s headquarters where they will learn video production and editing skills to record their trip. Students are encouraged to share their recorded experiences with their communities upon return. While in Costa Rica, they will explore the environment and ecology, learn about the local economy and participate in nature preservation service projects.


For more information, visit Global Explorers Compass’ Web site

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Get Competition-Ready at FORUM 2010!


Explore the competitive edge of the rapidly changing cable communications world at FORUM 2010: Competition Everywhere. Any winning strategy starts with understanding the competition—FORUM 2010’s program has been tailored by industry experts to provide you with the information you need to understand cable’s place in the national and local economy as well as how to best communicate in an increasingly competitive and technologically evolving world. Access the registration form online and take the first step toward attending this dynamic two-day conference in New York City, September 15 and 16.


This year’s program sessions include:

  • The Big Picture- A View and Review of Cable
  • Programmer-Operator Collaboration: Making the Local Difference
  • How PR, Communications, and Corporate Social Responsibility Can Really Pay Back Big!
  • Hot New Technologies Every Communicator Needs to Know and Use
  • Washington Update with NCTA president and CEO Kyle McSlarrow
  • CEO Roundtable
  • Doing More with Less in PR: Best Practices & Case Studies When Budgets Get Squeezed
  • Communications Role in Retransmission Consent

Be a part of cable communication’s premiere professional development event and join your colleagues for professional educational and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.


All FORUM 2010 events and the Beacon Awards Ceremony take place in the New York Hilton. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010. You may also make your hotel room reservations by going to the New York Hilton’s Diversity Week 2010 reservations Web page.


All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW and all of the above events will be held within the New York Hilton. For more information or to register visit,

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Cartoon Network Launches Pro-Health Tour

Cartoon Network has partnered with the National Association for Sport and Physical Education’s (NASPE) LET’S MOVE In School platform to launch the Move It Movement Tour, a new summer-long initiative created to encourage youth 6-14 to be more active in order to experience healthier lifestyles. The campaign launched May 1 in Washington, D.C., timed to kick off National Physical Fitness & Sports Month in May, and will travel across the country to more than 30 key markets through the joint efforts of participating local cable systems until August 3.

At each stop, the tour will feature multiple activity and learning stations, where kids can experience fun ways to exercise such as the Skate Park Challenge, which provides tips and demonstrations of skater techniques. Soccer, basketball, and martial arts themed games will also be featured. Crayola will also sponsor a challenge that encourages kids to create outdoor art while the Food and Drug Administration (FDA) hosts a nutrition themed activity. Professional athletes from the NBA and NFL are scheduled to make appearances at selected stops. Additional elements of the tour include the CNN Fit Nation Kiosk, that offers a custom health & wellness quiz and iReport feature for youth and adults to test their knowledge and provide personal stories of how they stay healthy and fit. The tour also will feature a Cartoon Network Chill Zone, a themed area where participants can enjoy refreshments while taking in new programming, online activities and premium items from Cartoon Network.


Activities incorporate core partner organizations such as the Boys & Girls Clubs of America, The President’s Council on Physical Fitness & Sports, FDA’s Spot the Block, NBA/WNBA FIT and NFL PLAY 60 and HOPSports. Partnering cities on the 2010 route include New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Houston, Detroit and Phoenix.


The Move It Movement’s on-air and online presence features former UFC Heavyweight Champion and three-time King of Pancrase World Champion Bas Rutten, a renowned mixed martial artist (MMA) and kickboxer, in a series of spots featuring a mix of kids and celebrity athletes. Promotional marketing items include event posters customizable for each stop along the tour, as well as ad slicks, flyers, press information and web banner art.

The Move It Movement tour is the latest expansion of Cartoon Network’s Get Animated initiative—now entering its sixth year—to fight childhood obesity through daily recess, education and active after-school involvement. Co-sponsors of the inaugural 2010 tour are 3M, Nexcare Products, Crayola, the FDA and Columbia Pictures’ The Karate Kid.

Cartoon Network, NASPE and the tour are partnering with First Lady Michelle Obama, community leaders, teachers, doctors, nurses and parents in the nationwide campaign to meet the challenges of childhood obesity head-on. On-air and online media promoting the Move It Movement tour also will spotlight the Let’s Move In School initiative, a grassroots effort aligned with the First Lady’s Let’s Move! campaign, supporting local school districts, families and communities in creating and sustaining daily physical activity during the school year. For more information, visit the Move It Movement tour
Web site.

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Judge the 2010 Beacon Awards!


Reserve your front-row seat to the latest innovations in cable communications as a 2010 Beacon Awards judge. As a Beacon Award judge, you will learn what your cable communications peers across the country are accomplishing and will walk away from the experience with hundreds of new ideas and connections. It’s now easier than ever to judge—ACC ships entries to your location for evaluation at your convenience.


For the first round of judging, ACC will send entries to ACC member volunteers to review during a two-week period in June. To serve as a Beacon Awards judge, please fill out the judging form and fax it to Michelle Butler at 202-222-2371.

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Suddenlink West Virginia Local System Supports Relay for Life


Suddenlink’s Parkersburg, WV, Customer Care Center employees will support the American Cancer Society’s Relay for Life for the third year. This month, the local system operator will participate in the relay itself and has sponsored a variety of fundraisers including a benefit concert with Grammy-nominated country artist John Berry.


In past years, the cable system operator has raised nearly $10,000 for the cause and topped that this year with over $11,000 raised at press time Employees are urging the community to join the Suddenlink team in the relay May 14-15.


The Relay for Life takes place in local communities across the nation as a way to honor cancer survivors and their families, remember lost loved ones, and raise money to fight the disease. For more information, visit

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Thank You, Corporate Members!


Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to


Golden Benefactors

A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Cox Communications

ESPN, Inc.

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.


Friends & Associates


Bresnan Communications

Cable ONE


California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Networks

Florida Cable Telecommunications Association

Gospel Music Channel

Hallmark Channel

Insight Communications

Midcontinent Communications


NBC Universal TV Networks Distribution

Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

Texas Cable Association


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