Association of Cable Communicators, CPR Facts

April 30, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Comcast Cares Day Impacts Local Communities

Comcast Cares Day, the annual day of service for the MSO’s employees and their families, took place April 24 in communities across the nation. An estimated 300,000 hours of volunteer service occurred during the event, now in its ninth year. More than 55,000 volunteers were anticipated to participate in the Golden Beacon-winning event in cities including Philadelphia, Denver, Albuquerque, Camden, NJ, and Chattanooga, TN.

Volunteers provided services such as painting, landscape beautification, and construction to partnering community organizations. The Comcast Foundation also provided grants to the partner organizations across the country on behalf of each employee, family member and friend who participated on Comcast Cares Day.

"Each year, I am proud to join thousands of Comcast employees and volunteers participating in Comcast Cares Day projects across the country," Comcast Chairman and Chief Executive Officer, Brian L. Roberts, said in a statement.  "It is truly inspiring to be a part of such a collaborative effort that helps so many people and organizations in the communities we serve."

Since its inception in 2001, Comcast Cares Day has provided an estimated 1.6 million hours of volunteer service at over 2,300 sites around the nation. The event is believed to be one of the largest single-days of corporate community service in the U.S. and has included numerous nonprofit partners such as the National Council of La Raza and National Urban League, and City Year. For more information, visit the Comcast Cares Day Web site.

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Michael Willner to Speak at 2010 Cable Communications Institute

Michael Willner, CEO of Insight Communications, will speak at the 2010 Cable Communications Institute, June 13-16. Willner will address the business and regulatory changes taking place in the industry and how it will impact communicators. He joins numerous other industry executives and experts at the exclusive 2.5 day educational conference in New York City.

Institute participants will learn multiple communications techniques that are completely transferable to communications and public affairs professionals’ daily work. This graduate-level program is designed for mid to senior level communications executives who would like to expand their knowledge base and advance their capabilities to the next level.

With the program nearly complete, speakers and topics for the academic program include the following:

· “The Role of Communications in Building and Safeguarding Reputation” with Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick, New York, NY

· “Branding Your Organization” with Carla Lloyd, PhD, professor of Advertising, Newhouse School of Public Communications, Syracuse University

· “Hello, It’s Me! Employee Engagement in an Age of Distraction” with Gary Grates, global managing partner, Edelman Change and Employee Engagement, Edelman, New York, NY

· “Putting the Public Back into Public Relations” with Deidre Breckenridge, president and director, PFS Marketwyse, Totowa, NJ

· “Humor as a Competitive Business Advantage” with Steve Cody, managing partner and co-founder, Peppercom, New York, NY

· “Negotiation Skills” with Neil Katz, PhD, professor emeritus,  Maxwell School of Citizenship and Public Affairs, Syracuse University

· “Why �Story’ Matters to You, Your Boss, Your Company” with Thaler Pekar founder and principal, Thaler Pekar and Associates, Hoboken, NJ

The 2010 Cable Communications Institute takes place June 13-16, in New York City at Syracuse University’s Lubin House facility adjacent to Central Park on 61st Street. Space is limited to the first 25 qualified applicants. Tuition for the Institute is $2,100 per individual on or before May 21, 2010. May 22 and after the fee is $2,300.  Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. To apply, complete the application form, found online and fax to 202-222-2371, ATTN: Steve Jones.

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Discovery Promotes Mental Health Awareness Online

As a part of its Psych Week programming event, Discovery Health will provide resources on mental health issues via the network’s web platforms. Starting May 2, will host features such as quizzes and Q&As to help educate visitors on mental wellness.

“Discovery Health is putting an unprecedented emphasis on mental wellness, presenting an unfiltered look at a variety of rare and common mental disorders through the eyes of the people who live with them,” Laura Michalchyshyn, president and general manager of Discovery Health, Planet Green, FitTV and, said in a statement. “With Psych Week’s six premiere programs and expansive online offerings, Discovery Health hopes to defuse preexisting taboos and raise awareness for mental health—while also providing our audience with information and resources to help improve their own lives.”

Online, visitors will be able to access a comprehensive Mental Health Guide, as well as quizzes, slide shows and Q&As with experts. The site will also feature special blog posts on mental wellness and exclusive video content, including webisodes from select programming airing during Psych Week. For more information, visit

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Connect with Your Peers through ACC’s New Expertise Tag

Easily tap into the specialized knowledge, experience-based professional guidance, and potential partnership opportunities of your fellow members with ACC’s new expertise tagging system. To create a more targeted membership directory search experience, ACC added expertise tags to member profiles. The expertise tag allows members to designate their area of specialty in the field—making it easier to search the directory for your specific needs. Searching by expertise tag can help you find members who work in the same areas you do or who have specialized knowledge in an area you’d like to learn more about. It can assist you in finding contacts for potential projects and help you connect with others who may have valuable feedback on expanding the reach of your current initiatives.

To designate your expertise tag, simply return the Membership Information Update memo mailed to you earlier this month or contact Prasana William at and 202-222-2370.

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Fox Sports En Espanol and Cablevision Honor New York Latino Student Athletes

Fox Sports En Espanol partnered with Cablevision’s Power to Learn to present two New York area high school students with the 2010 Latino Student Athlete of the Year scholarship this month. During halftime at a Knicks-Nets game in Madison Square Garden, Joshua DeLeon (senior at Northport High School) and Samantha Medina (senior at Saint Catharine Academy) were recognized as student-athletes who have demonstrated achievement in the classroom and in their chosen sport. Each student-athlete received a $2,500 college scholarship, in addition to a $1,000 donation made to the athletic department of their respective high schools.

Every year, Fox Sports En Espanol partners with cable operators in New York, Chicago, Los Angeles, Miami, Orlando and Detroit to honor students who have achieved success in the classroom and in athletics. Seniors at accredited high schools who are planning to attend college are eligible to apply for the $2,500 scholarship. For more information, visit Fox Sports En Espanol’s Web site.

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Register for FORUM 2010!

Registration for FORUM 2010: Competition Everywhere is now open! Access the registration form online and take the first step toward attending the industry’s dynamic two-day conference in New York City, September 15 and 16.

Be a part of cable communication’s premiere professional development event and join your colleagues for educational sessions and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $800 and Beacon Awards Ceremony-only tickets are $150.

All FORUM 2010 events and the Beacon Awards Ceremony take place in the New York Hilton. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code DIVW. The hotel room rate cutoff date is August 20, 2010.

You may also make your hotel room reservations online at the New York Hilton’s
Diversity Week 2010 reservations Web page.

All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) should make reservations under the code DIVW and all of the above events will be held within the New York Hilton. For more information or to register visit,

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The Perks of Being a Beacon Awards Judge

Judging the 2010 Beacon Awards provides more benefits than you may think. In addition to getting a behind-the-scenes glimpse at what goes into some of the year’s successful cable communications initiatives, the judging experience can provide you with valuable partnerships and contacts within the industry.

“It’s a great place and space to catch up with and to meet some of the best minds in public affairs in our industry. I gained partners in public affairs from the judging process, while always coming away with great ideas,” Janice Caluda, multi-year Beacon Awards judge and vice president of operations for the Florida Cable Telecommunications Association, said in a Beacon Award Blog post. “And there’s something about being in a room with six or seven like minded individuals who do similar jobs looking at the projects of people who have similar jobs that really gets you in touch with what you do and how important it is!”

For the first round, ACC will mail entries to ACC member volunteers to review during a two-week period in June. Second round judges enjoy the company of their peers during a day of onsite review in mid-July at ACC’s offices in Washington, DC. To serve as a Beacon Awards judge, please fill out the judging form found online and fax it to Michelle Butler at 202-222-2371.

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WE tv Partners with Ladies’ Home Journal to Honor Volunteers

WE tv and Ladies' Home Journal have partnered to create the WE Do Good Awards, an awards program designed to honor women who volunteer their time to help others in need.  The program is inspired by WE tv's public affairs campaign WE Volunteer, which encourages women to make a difference in their communities by volunteering just one full day (24 hours) throughout the year.  The awards also reflect Ladies' Home Journal's Do Good initiative, which celebrates women and companies who make a positive impact in the lives of people and their communities.

To nominate a woman, viewers are asked to submit a 250-word essay on their nominee, her volunteer efforts and why she should win.  Nominees are eligible to qualify in three categories: Travelocity’s “Travel for Good” Award, “Women on Their Way By Wyndham Worldwide” Award, and “WE Do Good” Award. Travelocity's “Travel for Good” looks for a dedicated volunteer who is passionate about exploring the world around her.  She will receive a grant of up to $5,000 which will cover the cost of a volunteer vacation with one of Travelocity's official voluntourism partners and travel to her destination. Women on Their Way is a program entirely dedicated to female travelers, giving women the online tools they need to plan and book their next trip.  The "Women on Their Way" award will go to a woman who balances work, life and community service and has made a measurable impact through her volunteer efforts.  The winner will be awarded a three day/two night all-inclusive vacation for two to the Playacar Palace Wyndham Grand Resort in Playa del Carmen, Mexico, 160,000 Wyndham Rewards points to go toward roundtrip airfare, and a $10,000 donation to a charity of her choice that benefits children. The "WE Do Good" Award is a blend of WE tv's and Ladies' Home Journal's volunteer campaigns. Nominees for this award should be mothers who have dedicated a significant amount of their time to volunteering for their favorite charity or non profit organization.  The winner will be awarded a $2,500 donation to the charity of her choice from WE tv, and a prize package from Ladies' Home Journal featuring gift cards to Bloomingdales, American Express, Ticketmaster and BR Guest restaurants.

Once the nominations are tallied, the top five nominees in each award category will be posted online, where visitors can vote for their favorite.  In addition to individual prizes, the winners will each receive an all-expenses-paid trip for two to New York City, where they will be presented with their award at a special event in late 2010 and a feature story in Ladies' Home Journal, and on and Nominations for the WE Do Good Awards are being accepted now through June 30 at  For more information, visit WE tv’s Web site.

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Join ACC for “Using PR and Community Relations to Improve the Bottom Line--an ACC Webinar”

Are your PR and community relations efforts a one-way street with money going out but little or no money coming in? Learn how your department can help improve your company’s bottom line during ACC’s webinar
“Using PR and Community Relations to Improve the Bottom Line,” June 24, 1 pm EDT.
Lisa Lovallo, vice president and system manager for Cox Communications, will discuss how public and community relations can greatly improve the bottom line for a cable operator. Lovallo, a relative newcomer to the cable world but a long time sales executive for Proctor and Gamble, brought some of that revenue generating expertise to her role in helping guide a vibrant system for Cox in the southwest.
In her first year at the helm, Lovallo revamped the public relations and community relations team under her “Community Development Plan” for Cox Southern Arizona. This plan and its strategic implementation helped Cox’s business customer unit and media sales unit generate more than $600,000 in new income. Additionally, Lovallo’s program was so well received by Cox, that she increased her overall budget for 2010 by $250,000 in the down economy to help generate even more community-based revenue for the future.

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site by clicking on the link to live webinars and self-paced programs.

You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of the
ACC Web site. Your username is your work email address, and the password is your last name all in lowercase letters. If you are not currently a member, use ACC’s trial membership and join free for your first six months.

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Congratulations Abbe Raven and CableFAXIES Winners!

Numerous ACC members were honored this month for their achievements in cable communications and contribution to humanitarian causes. Abbe Raven, ACC Board of Advisors member and president/CEO of A&E Networks, was honored with the Catherine Logan Award for Service to Survivorship by The National Coalition of Cancer Survivorship. According to the organization’s Web site, Raven “is recognized for taking bold steps in empowering those with a cancer diagnosis to live their lives to the fullest.” The award was presented by Lisa Niemi, wife of Patrick Swayze, the late star of A&E’s series “The Beast” who died of pancreatic cancer last fall.

ACC members also received CableFAXIES, the annual award presented by CableFAX Daily. National Geographic Channel’s Russell Howard, senior vice president of communications, and his team, which includes fellow ACC member Chris Albert, vice president of communications and talent relations, were honored as PR Team of the Year. Big Ten Network’s PR team, which includes ACC member Elizabeth Conlisk, vice president of communications, received an honorable mention in the same category. Michael Feeney, senior vice president of public affairs and corporate communications for A&E Television, was named Public Affairs and Communications Executive of the Year with fellow ACC member Richard Ramlall, senior vice president of strategic and external affairs and programming for RCN, receiving an honorable mention.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors

A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates

Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association


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