Association of Cable Communicators, CPR Facts

April 16, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Only One Week to the 2010 Beacon Award Final Deadline of April 23

You still have one week to put together your 2010 Beacon Award entry before the final deadline, April 23. Now is the time to tap into ACC’s resources to complete that entry quickly. Look to the 2010 Beacon Awards blog for tips from experts that can answer many last minute questions and help you put together your entry in record time. After consulting the blog, make sure to complete these four, easy steps and send your entry off for delivery by April 23.

1.) Choose the Project(s). 
Over the course of the past year, your organization has probably executed several communications campaigns or initiatives.  Carefully review the work your organization has completed between April 23, 2009, and April 23, 2010, to determine which of your projects you would like to submit as a Beacon Award entry.  A look at the categories listed in the Beacon Award Call for Entries will help you determine where your project fits best.  To view projects from past years, please visit
2.) Write Your Project Summary and Addendum. 
The project summary is a crucial piece of your entry, as it describes the objectives and goals of the project, the tactics taken to implement the project and the results achieved.  The summary should be no more than three pages and should address three key points:  Planning & Strategy, Implementation, and Results.  The addendum is a short description submitted on a CD in a Word file of 120 words or less highlighting the overall objectives and impact of your project.  For more information on preparing your project summary and addendum, see the
Call for Entries.  Samples of past project summaries can also be found in the members-only section of the ACC Web site. These actual entries are good models to follow as you write your 2010 Beacon Award summary.  You should use your email address as your user name and your last name as your password, all in lowercase letters.

3.) Prepare Relevant Support Materials. 
As you are preparing your entry, you may want to include support materials to showcase the work and results achieved through the initiative. To enhance the results section of your project summary, you may want to include up to three electronic files of the strongest support materials such as press clippings, photos, sponsorship signs, premium items, or anything else you feel demonstrates the work done on the initiative, and video highlights.  The video highlights must be submitted on DVD and may not exceed five minutes in length.  If the initiative includes an online element, you can now submit the live URL. You may include an optional binder of support materials; however, it will only be reviewed in the final round of judging.

4.) Package Your Entry. 
Each entry must include two copies of a completed entry form (found in the 2010 Call for Entries), eight copies of the three-page project summary, and five copies of a CD or DVD containing an electronic file of the three-page project summary, up to three electronic files of your strongest materials, including live URLs, and video highlights.  Video highlights may also be submitted on a separate DVD (include five copies) and cannot exceed five minutes.  Please test all discs.  An optional binder or poster of additional support materials may be included with your entry and will be reviewed only during the final round of judging.  Package the relevant support materials in a binder not to exceed 11” x 17” or on a board not to exceed 30” x 36”.  All items must be labeled with the contact name, company name, company address, entry title and category.

The Beacon Awards recognize the best of the best cable communications and public affairs campaigns.  Enter your best work and receive the recognition you deserve. The 2010 Call for Entries is now available online. This year’s Beacon Awards will be presented at a luncheon ceremony during ACC’s FORUM 2010, September 15 and 16 at the New York Hilton hotel. For more information, visit the ACC Web site.

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Cisco Improves Health and Educational Services in Rural Colorado

Cisco Systems, Inc. has partnered with the state of Colorado to improve local health and educational services with the Colorado Connected Communities Initiative (CCCI). The initiative will use Cisco technologies to create sustainable changes and economic development in areas of health care, energy and education throughout the state.

Cisco has worked with the state to target areas to impact in the community and support the government’s already existing IT enhancement programs. CCCI will focus on improving infrastructure, remote health care, and education. Working to improve energy efficiency in communities, Cisco will integrate power, lighting, HVAC, and computer networks across multiple buildings. CCCI will also provide tele-health systems to hospitals, many in rural areas. The Cisco technology employed will allow doctors to consult and diagnose patients remotely. The Beth-El College of Nursing and Health Sciences at the University of Colorado at Colorado Springs will benefit from CCCI’s emphasis on education. The inititive will implement distance-learning, based on Cisco TelePresence and WebEx technology, to provide greater access to learning resources.

CCCI will also build on existing state programs, such as the K-12 statewide education network, EAGLE-net. The inititative is a part of Cisco’s global Smart + Connected Communities program, which brings technological improvements to communities, and will be free of cost to the state, according to The Denver Post. For more information, visit Smart + Connected’s Web site.

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Register for FORUM 2010 and Save!

Registration for FORUM 2010: Competition Everywhere is now open and discounted just for members! Save $50 by registering before April 30. Access the registration form online and take the first step toward attending the industry’s dynamic two-day conference in New York City, September 15 and 16.

Be a part of cable communication’s premiere professional development event and join your colleagues for educational sessions and networking opportunities to further your career. Make sure to save the date for the 2010 Beacon Awards Ceremony, closing FORUM on September 16. Registration starts at $750 for the conference; additionally, Beacon Awards Ceremony-only tickets are $150.

All FORUM 2010 events and the Beacon Awards Ceremony take place in the New York Hilton. A limited number of rooms are available for FORUM 2010. The hotel room rate is $399+ tax. Call 212-586-7000 or 800-HILTONS for reservations. To obtain the group rate, use code Diversity Week 2010. The hotel room rate cutoff date is August 20, 2010.

All individuals attending any events during Diversity Week 2010 (WICT’s 2010 Leadership Conference, NAMIC’s 24th Annual Conference, FORUM 2010 or The Kaitz Foundation’s Annual Fundraising Dinner) will all be making reservations under the code “Diversity Week 2010” and all of the above events will be held within the New York Hilton. For more information or to register visit,
ACC's Web site.

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Ovation Partners with Philadelphia Organizations to Support Local Arts Scene

Ovation has partnered with the Greater Philadelphia Cultural Alliance and the City of Philadelphia Office of Arts, Culture and the Creative Economy, to create a new, innovative program designed to support Philadelphia’s cultural institutions. The network announced the partnership following its recent launch on Comcast in the greater Philadelphia region.

The partners have created a program in which local cultural institutions and performing arts groups can submit content for both a series of custom PSAs and broadcast-ready, 30-second spots highlighting their organizations’ activities.  Accepted content will be aired on Ovation across the country.  Cultural institutions and performing arts groups can submit content for any of the six themes the custom PSAs will be based on:  Public Art; History, Science and Historic Sites; Visual Arts; Festivals; Theater/Dance; Music. The network is providing production and airtime with a value in excess of $500,000.

“Through this program, Ovation is providing Philadelphia cultural institutions with free access to a national media platform, which might not otherwise be available to them.  In return, Ovation will have an opportunity to promote the channel to the institutions’ like-minded members and visitors.  We think this competition will have a very positive impact on everyone in the Philadelphia art community,” Debra Balamos, VP Affiliate Marketing for Ovation, said in a statement.

The final thematic spots will air as part of “Ovation Happenings” and include branding for Philadelphia and acknowledgements for the Cultural Alliance and Office of the Arts.  Each PSA will drive viewers to pages at that have information on the events/organizations promoted in each spot.  Additional organizational spots will air throughout the year. The launch of the partnership in early April was to celebrate Ovation’s presence on Comcast’s Xfinity services. Ovation partners with cities around the nation to support the local arts as well as provides an online community for artists around the world. For more information, visit

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Richard Edelman to Speak at 2010 Cable Communications Institute

Richard Edelman, president and CEO of Edelman, New York is confirmed to keynote the 2010 Cable Communications Institute, June 13-16. Edelman will address the topic, “From Public Relations to Public Engagement,” at the exclusive 2.5 day educational conference in New York City. A lauded PR professional, Edelman will share insight garnered from his experiences in the field, including running the world’s largest independent public relations firm.

In addition to Edelman, other experts will review multiple communications techniques that are completely transferable to communications and public affairs professionals’ daily work. This graduate-level program is designed for mid to senior level communications executives who would like to expand their knowledge base and advance their capabilities to the next level.

Although the program is not finalized at this time, tentative speakers and topics for the academic program include the following:

·  “The Role of Communications in Managing Organizational Reputation” with Terry Flynn, PhD, professor of Industry Practice, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada

· “Branding Your Organization” with Carla Lloyd, PhD, professor of Advertising, Newhouse School of Public Communications, Syracuse University

· “Employee Engagement and Communications” with Gary Grates, senior vice president, Edelman, New York

· “Putting the Public Back in Public Relations” with Deidre Breckenridge, president and director, PFS Marketwyse, New Jersey

· “Humor as a Competitive Business Advantage” with Steve Cody, president and co-founder, Peppercom, New York

· “Conflict Resolution Strategies and Skills for Interpersonal and
Team Effectiveness”
with Neil Katz, PhD, professor emeritus,  Maxwell School of Citizenship and Public Affairs, Syracuse University

· “Why â��Story’ Matters to You, Your Boss, Your Company” with Thaler Pekar founder and principal, Thaler Pekar and Associates, New Jersey

The 2010 Cable Communications Institute takes place June 13-16, in New York City at Syracuse University’s Lubin House facility adjacent to Central Park on 61st Street. Space is limited to the first 25 qualified applicants. Tuition for the Institute is $2,100 per individual on or before May 15, 2010. May 16 and after the fee is $2,300.  Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. To apply, complete the application form, found online and fax to 202-222-2371, ATTN: Steve Jones.

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Suddenlink Community Ambassador Honored for Food Drive

Peter “Tony” Cifelli, Suddenlink Field System Manager and Community Ambassador, was recently named a “Hometown Hero” by U.S. Representative Rodney Alexander (R-LA) for his creation of the “Connecting to Those in Need” community relations campaign. The three-year old campaign has collected almost 52,000 pounds of food for The Food Bank of Central Louisiana.

Cifelli is the inaugural recipient of the honor, which was created by the congressman to honor individuals who have made a difference in their community. At a ceremony held in the congressman’s Alexandria, LA office, Cifelli was presented with a “Hometown Hero” proclaimation and a U.S. flag that had flown over the Capitol in Washington, D.C.

Since 2008, “Connecting to Those in Need” has tapped Suddenlink employees in the Central Lousiana region to collect donations. They set up collection points in Suddenlink offices, city halls and grocery stores in Central Louisiana and technicians accepted contributions during their daily rounds. The company also provided prize incentives in a raffle for contributors and supported the program with public service announcements, this past year. For more information, contact Maryce Cunningham at

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ACC Expands Board of Advisors

Four new industry executives have joined ACC’s Board of Advisors. The expansion represents a renewed commitment on the part of ACC to work actively with the Board, tapping into the members’ rare and valuable perspectives to promote excellence in cable communications and help refine ACC’s programs and member benefits.

Top industry leaders continuing to serve on the ACC Advisory Board are Glenn Britt, Chairman, President & CEO, Time Warner Cable; Patrick Esser, President, Cox Communications, Inc.; Brian Lamb, Chairman & CEO, C-SPAN Networks; Kyle McSlarrow, President & CEO, National Cable & Telecommunications Association; Josh Sapan, President & CEO, Rainbow Media Holdings, LLC; and Michael Willner, Vice Chairman & CEO, Insight Communications.

New members joining the Advisory Board are George Bodenheimer, Co-Chairman, Disney Media Networks and President, ESPN, Inc. and ABC Sports; Mark Cuban, Chairman and President, HDNet; Bonnie Hammer, President, NBC Universal Cable Entertainment and Universal Cable Productions; and Abbe Raven, President and CEO, A&E Television Networks (AETN).

“We are extremely fortunate to have these preeminent industry leaders contributing their insights and perspectives to ACC’s mission to raise the level of communications work being conducted across the cable industry,” said ACC President Jim Maiella, vice president of media relations, cable and communications, Cablevision Systems Corp, in a statement. “We enthusiastically welcome our new Advisory Board members and thank those continuing with us for their willingness to help develop programs and initiatives that benefit our approximately 500 members, member companies and the entire industry.”

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Univision Launches Cross-Network Support of 2010 Census

Univision Networks went dark and ran a 60-second editorial message from network president, Cesar Conde, on April 8, urging viewers to fill out the 2010 Census form. The voice-over message aired on Univision, TeleFutura, Galavision Networks, Univision Movil,, Univision Radio and the networks’ social media platforms.

The message built on Univison’s existing comprehensive outreach initiative, "Ya Es Hora, Hagase Contar" (It's Time, Make Yourself Count). The inititative included PSAs and Univision news anchor Maria Elena Salinas served as primary spokesperson. The goal of the initiative was to reduce uncertainty about the 2010 Census in the Latino population, and encourage viewers to return the form.

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Judge the 2010 Beacon Awards!

Get a front-row seat to the latest innovations in cable communications as a 2010 Beacon Awards judge. As a Beacon Award judge, you will learn what your cable communications peers across the country are accomplishing and will walk away from the experience with hundreds of new ideas and connections. It’s now easier than ever to judge—ACC ships entries to your location for evaluation at your convenience.

For the first round, ACC will mail entries to member volunteers to review during a two-week period in June. To serve as a Beacon Awards judge, please fill out the judging form found online and fax it to Michelle Butler at 202-222-2371.

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Planet Green Teams Up with White House for Easter Tradition

Stars of Planet Green’s “Future Food” series visited the White House Easter Egg roll this year to educate kids about healthy eating. Chefs Homaro “Omar” Cantu and Ben Roche worked in conjunction with First Lady Michelle Obama’s “Let’s Move!” initiative, that is focused on combating childhood obesity.

The chefs were tasked with making appealing snacks from organic, locally-sourced fruit before a crowd of kids. They were featured in the “Play with Your Food” area of the event, where kids could learn about the benefits of healthy food choices in a fun atmosphere. The theme of this year’s annual event was “Ready, Set, Go!” and featured health-themed activities in addition to the traditional Easter Egg Hunt, Dying, and Roll. For more information, contact Chris Finnegan at

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

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