Inside This Issue:
ACC gives you the chance to strengthen your professional value and expertise with the 2010 Cable Communications Institute, June 13-16, in New York City. Make sure to reserve your place in this intense professional development program specifically crafted for cable communicators. The Institute utilizes Syracuse University's Newhouse School of Public Communications professors during three days of graduate-level seminars designed for mid to senior level communications executives who would like to move their knowledge and career to the next stage.
The 5th ACC Institute will feature cable industry and communications expert speakers to present on topics such as the evolving role of corporate communications, utilizing new media and measuring the ROI of communications efforts. Lively discussions and participant interaction will keep sessions focused on current and near time issues within the cable communications profession. For more information, call ACC toll-free at 800-210-3396.
Nearly a month after a 7.0 magnitude earthquake devastated Haiti, the cable industry continues to support relief efforts taking place on the island nation. BET, Cable One, Charter, Comcast, Inspiration Networks, Suddenlink, Time Warner Cable, and Univision are some of the many companies that have contributed to aid efforts.
In Texas, Cable One, Charter, Comcast, Suddenlink, and Time Warner Cable are donating airtime to run public service announcements to raise funds for relief efforts. The operators are airing two 30 second spots: one featuring First Lady Michelle Obama supporting donations to the Red Cross and the other featuring former Presidents George W. Bush and Bill Clinton in support of the Clinton Bush Haiti Fund.
The Inspiration Networks have partnered with Convoy of Hope, a nonprofit relief organization, to set up emergency centers in Haiti. With nine operational sites, the network has delivered 500,000 meals and installed 30 water purification systems. The network has also supported relief efforts on-air with programming dedicated to raising awareness and has established a microsite dedicated to socially conscious entertainment. Viewers may visit www.halogentv.com/haiti for opportunities to give to or work with various relief organizations, a live Twitter feed of Haiti-related tweets, and news postings.
Themed special programming was another way networks pitched in to help Haiti. According to Nielsen, approximately 83 million viewers tuned in for some part of MTVN’s “Hope for Haiti” telethon on January 22. The event was aired across 33 networks and featured celebrity appearances and musical performances. Univision also aired a five-hour, commercial-free, special episode of “Sabado Gigante,” featuring top Latin music acts and personalities from Spanish-language networks, on January 23, to raise awareness. The network has raised over $6.3 million from a cross-platform campaign, PSAs, and multi-network programming.
BET plans to air a televised concert and celebrity telethon to support organizations providing relief in Haiti, February 5, at 8pm EST. “SOS Saving OurSelves—Help for Haiti,” a two-hour telecast, will feature Queen Latifah, Sean “Diddy” Combs, and Pharrell. Proctor & Gamble and Pepsi have signed on as sponsors. For more information, visit BET’s Web site.
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What is cable’s corporate responsibility and why should it be a priority for your company? Two of the industry’s experts on the topic will address this question in ACC’s next webinar, “Cable’s Corporate Social Responsibility: The Business Rewards of Making a Difference,” February 10, 2pm EST.
The cable industry has been a leader in corporate social responsibility (CSR) for decades. During this ACC webinar, Bonnie Hathaway, vice president, public affairs for Time Warner Cable; and Ken Freitas, vice president, corporate responsibility for Cone, Inc. will address the challenges, relevance and rewards of cable’s CSR efforts and how they help the industry meet business goals, expand markets, engage employees and address social issues.
After an overview of the history of corporate social responsibility and its state today, Freitas and Hathaway will present a case study of how Time Warner Cable reviewed its corporate social responsibility efforts and committed to a five-year, $100 million philanthropic plan to address America’s continuing decline in the areas of science, technology, engineering and math.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of the ACC Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen. You can now share this webinar with non-members by using our trial membership to sign up a colleague free for six months. Contact Prasana William at email@example.com for more information on trial membership.
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Discovery Health has teamed up with the National Organization for Rare Disorders (NORD) to raise awareness of Rare Disease Day 2010 on February 28. Serving as media partner with the national organization, Discovery Health is combining promotional efforts for new episodes of their show “Disease Detectives,” which features rare diseases and conditions, with NORD’s advocacy efforts for Rare Disease Day.
On Rare Disease Day, the network will present a night of medical mystery programming, including the premiere of “Disease Detectives” and encore airings of “Mystery Diagnosis.” Discovery Health will also feature NORD-sponsored elements on-air, including Rare Disease Day in-program mentions and factoids, as well as a tagged tune-in spot airing throughout the network’s primetime lineup. Online, visitors can learn more about rare diseases with fact sheets, statistics, quizzes and a smart patient guide at www.discoveryhealth.com. The site will feature interactive elements including a community section, where visitors can share personal stories on how rare diseases have influenced their lives. For more information, visit www.rarediseases.org.
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We all need to stay up to date on the rapidly evolving world of social media. It’s changing how and where people communicate, with new products and methods popping up every day. Stay ahead of the curve with ACC’s latest online resource: FAQs About Social Media.
This ACC-produced video series dissects the latest trends and techniques in social media communications. In the newest clip, communications and political consultant Michael Turk answers the question, “How do you measure the ROI of Social Media?” This topic is invaluable to communicators seeking to explain the value of social media campaigns to upper management.
The FAQs page also features ACC’s social media-related webinars, online chats, FORUM 2009 sessions, and other resources. Visit ACC’s Web site to check out the new series and catch us on Twitter, Facebook, and LinkedIn.
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Comcast plans to celebrate Black History Month with on-demand programming dedicated to celebrating black films, filmmakers, actors and events. This month the operator has launched Black Cinema On Demand and has made educational information available as an on demand offering.
Black Cinema On Demand will feature new films every month that focus on the range of experiences, accomplishments and the culture of African Americans through film. Available movies will include “Amistad,” “Antwone Fisher,” “Brown Sugar,” “Do the Right Thing,” “Facing Ali,” “Good Hair,” “How Stella Got Her Groove Back,” “Malcolm X,” “More Than a Game,” “Ray,” “The Best Man,” “The Color Purple,” and various Tyler Perry films.
Additionally, during the month of February, Comcast’s On Demand will feature programs from Discovery, BET, VH1, History, Biography, Lifetime, CNN, and more. The programming will include the “Roots” miniseries, CNN’s special “Black Men in the Age of President Obama,” and Sundance Channel’s “Brick City.” The on demand selection will also highlight music videos that celebrate Black History Month. For more information, contact Alisha Martin at Alisha_martin@cable.comcast.com.
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It’s time to start thinking about the 2010 Beacon Awards! The deadlines have been set. The Call for Entries is on its way. The committee is coming together. Are you ready?
Projects completed during the time span of April 23, 2009, to April 23, 2010, are eligible for submission to the Beacons. ACC offers you two opportunities to enter the Beacon Awards. To take advantage of the discounted early bird rate, have your entry in by April 9, 2010. Can’t make the early bird deadline? You can still submit completed entries until April 23.
This year’s Call for Entries will be released in March. Make sure to take note of changes to award categories! The Beacon Awards continue to offer you a chance to shine within your company and the cable industry! The revised category list is:
Get involved in the Beacon Awards process! You can still join the committee and help make decisions that will impact how your entry is processed and judged and the winners honored. For more information, visit the ACC Web site.
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Ovation TV has partnered with Cable in the Classroom and the New York City Department of Education’s Office of Arts and Special Projects to launch a new online education portal. Ovationtv.com/educators will offer teachers arts-related curriculum units and companion programs.
For Ovation TV’s curriculum units, the network utilized NYC area art teachers in developing the lessons and selecting programming clips from Ovation TV documentaries. The initial units focus on the works of Jackson Pollock, Daniel Libeskind, and Rober Rauschenberg. The curriculum was introduced to visual arts students from high schools in Manhattan, Brooklyn, and Staten Island, and teachers found that students learned to create and paint in the exact style and with the techniques used by American masters.
The project is considered the cornerstone of Ovation TV’s free, web-based education initiative. The network is also the first to produce and air a public service announcement addressing Cable in the Classroom’s recently revitalized mission of fostering the use of cable content and technology to enhance teaching and learning. For more information, visit www.ovationtv.com.
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Now is the best time to encourage your peers to join ACC. The association has instituted a new “test drive” trial membership initiative that will allow prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.
The “test drive” concept will allow prospective members to join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The “test drive” program runs through December 31, 2010. For more information, contact Prasana William at firstname.lastname@example.org or 800-210-3396.
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Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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