Association of Cable Communicators, CPR Facts

January 22, 2010 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Mark Your Calendars for ACC’s Cable Communications Institute!

ACC gives you the chance to strengthen your professional value and expertise with the 2010 Cable Communications Institute, June 13-16, in New York City. Make sure to reserve your place in this intense professional development program specifically crafted for cable communicators. The Institute utilizes Syracuse University's Newhouse School of Public Communications professors during three days of graduate-level seminars designed for mid to senior level communications executives who would like to move their knowledge and career to the next stage.

The 5th ACC Institute will feature cable industry and communications expert speakers to present on topics such as the evolving role of the corporate communications, change management, utilizing new media and measuring the effect of communications efforts. Lively discussions and participant interaction will keep sessions focused on current and upcoming issues within communications profession. For more information, call ACC toll-free at 800-210-3396.

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Cable Industry Supports Haiti Relief Efforts

Cable operators and networks are doing their part to help relief efforts in Haiti following the devastating earthquake that ravaged the nation earlier this week.

MTV Networks will air "Hope for Haiti," a global telethon, on Friday, January 22, 8 pm EST, to raise funds for earthquake disaster relief efforts in Haiti. The program, which will run on broadcast and cable networks, features performances from pop music stars and appearances by celebrities. All proceeds will be split evenly among five relief organizations currently operating in Haiti: Oxfam America, Partners in Health, the Red Cross, UNICEF, and Yele Haiti Foundation.

In addition to musical performances and celebrity appearances from New York City and Los Angeles, the two-hour program will feature live news reports by CNN’s Anderson Cooper from Haiti. George Clooney, a lead collaborator in producing the “Hope for Haiti,” will host from New York City, with support from Wyclef Jean, founder of Yele Haiti, in Los Angeles. Jay-Z, Justin Timberlake, Alicia Keyes, Bruce Springsteen, Bono, Coldplay, and Christina Aguilera are scheduled to perform. Also, former President Bill Clinton, Tom Hanks, Leonardo DiCaprio, Meryl Streep, and many other celebrities will make appearances during the program. The telethon will air commercial-free across ABC, CBS, NBC, FOX, CNN, BET, The CW, HBO, MTV, VH1, and CMT. "Hope for Haiti" will also be made available to MTV Networks International, CNN International and National Geographic channels worldwide.
Facebook and MySpace have signed on as official social media partners for the telethon to help drive donations and generate a greater audience. Social media has played a role in raising funds for relief efforts in Haiti through groups and ads on sites. The Yele Haiti Foundation, one organization that will benefit from the telethon, has used the “text to give” movement to raise funds; a cell phone user only has to text the code provided by the nonprofit to make a donation that will be added onto their monthly service bill. 
Beyond the text-giving campaign, Yele Haiti has sent more than 25,000 lbs of medical supplies, through Project C.U.R.E., to hospitals run by the Catholic Relief service and Partners in Health, a fellow beneficiary of “Hope for Haiti.” Partners in Health have worked in Haiti for over 20 years and works to bring modern medical care to impoverished nations around the world. Another organization that will benefit from the funds raised, OxfamAmerica, also has an established relief presence in Haiti. They expect to reach 92,000 people with aid by January 22 and have distributed 1,800 kitchen and hygiene kits, as well as clean water, to survivors.

The Red Cross will also receive a portion of the donations raised by “Hope for Haiti.” The organization has also focused on clean water distribution and will provide over 3 million pre-packaged meals, in partnership with the World Food Program. In addition to joining the other organizations involved in “Hope for Haiti” by delivering supplies, UNICEF is working to protect children separated from their parents or orphaned by the disaster. The organization has set up interim emergency centers to shelter about 900 minors. For more information, visit MTV’s news Web site.

Operators are also doing their part to help the people of Haiti. Comcast plans to make a donation valued at $1 million. The donation will be divided into a cash gift and other types of aid including free airtime for earthquake PSAs and providing free digital voice services for Miami-area residents to contact relatives in Haiti. Time Warner Cable has made all calls to Haiti placed through their services free until February. The operator hopes to provide $200,000 worth of relief through these efforts. Cox Communications has created "Haiti Relief," a program that has donated funds, PSAs, and ad space to relief efforts. For more information, visit Comcast's Web site, Time Warner Cable's Web site, or Cox Communications' Web site.

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Get Involved With ACC by Volunteering on a Committee

Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM, Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.

FORUM Committee members will help determine the agenda and promote FORUM 2010 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.

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Cox Offers Grants to Educators

Cox Connects Foundation’s Innovation in Education program will award $58,000 in educational grants this year to schools making an effort to implement new technology in the classroom. Kindergarten through 12th grade teachers in Cox’s Tulsa and Oklahoma City service areas can apply for individual grants worth up to $2,500 to fund learning projects.

Greater consideration is given to projects that utilize Cox technology, such as cable television and the internet. Applications are reviewed by the foundation and awarded based on the quality of the project, impact on student learning, and sustainability.

Innovation in Education is now entering its fourth year. Previous winning projects include a clay animation studio, student news clubs, the development of an outdoor classroom, Lego robotics, and more since 2006. Innovation in Education is one of many programs administered by the foundation, which seeks to make a positive impact on the communities Cox services in Oklahoma. For more information, visit the Cox Connects Web site.

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ACC’s New Social Media Resource Page

You can never know too much about the rapidly evolving world of social media. It’s changing how and where people communicate, with new products and methods popping up every day. You want to stay ahead of the curve and now you can be with ACC’s latest online resource: FAQs About Social Media.

This ACC-produced video series dissects the latest trends and techniques in social media communications. In the first clip, the National Cable & Telecommunications Association’s director of online content, Paul Rodriguez, answers the question “Should I blog?” Viewers may be surprised by Rodriguez’s fresh take on one of the earliest forms of social media.
The FAQs page also features ACC’s social media-related webinars, online chats, FORUM 2009 sessions, and other resources. Visit
ACC’s Web site to check out the new series and catch us on Twitter, Facebook, and LinkedIn.

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Investigation Discovery Raises Stalking Awareness

Investigation Discovery partnered with the Justice Department to host a town hall meeting and panel discussion in honor of National Stalking Awareness Month last week in Washington, DC. The network’s Paula Zahn, producer and host of “On the Case with Paula Zahn,” moderated the panel, which included experts and victims of stalking and covered stalking behavior, the use of technology in stalking, and the intersection between stalking and other crimes such as domestic violence, sexual assault, dating violence and homicide.

The event was held in recognition of the 15th anniversary of the Violence Against Women Act (VAWA) and hosted by the Justice Department with the assistance of the National Stalking Resource Center. Survivors, advocates, law enforcement and judicial officials, and victim service providers were in attendance. In addition to remarks by Associate Attorney General Perrelli and Office on Violence against Women Acting Director Catherine Pierce, the audience also heard from former Washington Post reporter George Lardner Jr. about the 1992 stalking and murder of his youngest daughter, Kristin, an experience he subsequently wrote about in a Pulitzer Prize-winning series.

Expert panelists included Michelle Garcia, Director of the National Stalking Resource Center; Cindy Southworth, Director of Safety Net: The National Safe and Strategic Technology Project at the National Network to End Domestic Violence; Linda Major, Executive Director of Domestic Violence Affairs for the Marion County, Indiana prosecutor's office; and Mark Wynn, former Nashville police officer and national trainer on stalking protocol and procedures.

The event is an installment in the Justice Department's mission to raise public awareness on issues around violence against women, to build and renew coalitions among federal, state, local and tribal law enforcement and victim services communities, and to end stalking, sexual assault, domestic and dating violence for men, women and children across the country. As part of this public awareness initiative, the Department has encouraged the more than 100 celebrity allies, including Paula Zahn, who have lent their names in support of the Department's "Join the List" initiative to raise awareness with their fans, through Web and fan sites, and social networking profiles.

Investigation Discovery’s involvement builds on the network’s previous stalking awareness efforts. The network’s site features information on stalking and resources for victims and they have produced a PSA promoting the National Teen Dating Abuse hotline. For more information, visit Investigation Discovery’s Web site.

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FORUM 2010 and Beacon Award Dates Announced

Mark your calendar for FORUM 2010 and The Beacon Awards! ACC’s dynamic communications conference and the industry’s highest honor for public relations will take place at the New York Hilton, September 15 and 16 as a part of cable’s revived Diversity Week in New York City.

Don’t miss FORUM 2010 “Competition Everywhere!” This year’s educational event will focus on the issues facing communicators working for cable systems, networks, and technology providers in an increasingly competitive industry. New this year, the Beacon Awards will be announced at a luncheon ceremony on September 16. Get your entries ready. Deadlines and submission guidelines will be released soon.

Want to have a say in this year’s FORUM and Beacon Awards? ACC is looking for a few more energized members to help with both events. This is your chance to get the greatest value out of ACC’s most influential programs. Volunteer at For more information, visit

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Lifetime Provides Resources on Teen Pregnancy

Lifetime Networks is shining a light on teen and unplanned pregnancy this month in concurrence with the premiere of the Lifetime Original Movie “The Pregnancy Pact.” The network has partnered with The National Campaign to Prevent Teen and Unplanned Pregnancy to provide information for both parents and teens on

“The Pregnancy Pact” is based on the true story of a deluge of teen pregnancies in a small New England town. The network has used the movie’s debut to raise awareness of teen pregnancy and provide information on prevention. Lifetime has produced PSAs featuring one of the stars of the movie encouraging teens and parents to talk openly about relationships and sex. profiles The National Campaign and links to the organization’s myriad resources in addition to the network’s already existing information on teen pregnancy. The National Campaign seeks to prevent teen and unplanned pregnancy among young adults. The organization provides research data, statistics, and resources for parents and teens as well as partners with the media and communities to raise awareness. For more information, visit or

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ACC Offers Trial Membership—Six Months Free!

Now is the best time to encourage your peers to join ACC. The association has instituted a new “test drive” trial membership initiative that will allow prospective members to participate in the association’s various programs and professional development activities on a trial basis for six months free and without further obligation.

The “test drive” concept will allow prospective members to join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest for six months.  To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year.  The “test drive” program runs through December 31, 2010. For more information, contact Prasana William at or 800-210-3396.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors

A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Friends & Associates

Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
NBC Universal TV Networks Distribution
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Texas Cable Association

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