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Now is the best time to encourage your peers to join ACC. The association has announced a new “test drive” trial membership initiative that will allow prospective individual members to participate in the association’s various programs and professional development activities on a trial basis for six months at no cost.
The new “test drive” concept will allow prospective members to join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The new “test drive” program runs through December 31, 2010. For more information, contact Prasana William at email@example.com or 800-210-3396.
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USA Network will hold the first Characters Unite National Town Hall event on December 2 in Washington, DC. The event will bring together a panel of politicians, journalists, academics, and cultural icons to discuss finding common ground on America’s diverse and complex social issues. Tom Brokaw, NBC News Special Correspondent, will moderate the panel at the Newseum.
The panel was created to generate practicable ideas for communities, governments, and individuals to bridge cultural divides and combat prejudice. Partnering with Charter and Comcast, high schools across the nation have the opportunity to submit questions to the panel, with five students winning the chance to attend the event in Washington. Students are invited to submit a question concerning a social issue that impacts their life at http://www.charactersunitecontest.com/. Even those who do not have the chance to attend the event can view the live webcast for free courtesy of Cisco Webex Solutions. Interested viewers can register in advance at www.passtheball.com.
In conjunction with the event, USA Network will announce the results of the Characters Unite national opinion poll, the United or Divided Survey. The survey examines how Americans view social trends across generations, race, ethnicity, and gender to provide a profile of attitudes on prejudice, discrimination, and intolerance.
USA Network will also present the first Characters Unite Award at the event. The award honors an individual who has made a significant and lasting difference in efforts to fight discrimination, champion civil rights, and promote respect. The honoree will be profiled on www.charactersunite.com and receive a $10,000 grant to support his or her project or nonprofit organization. Nominations for the award were made by Characters Unite’s non-governmental partners.
The Characters Unite National Town Hall event is a product of USA network’s ongoing Characters Unite community affairs program. Characters Unite was founded in January 2009 to address social injustice and cultural divides in American society. The program kicked off with a national on-air public service campaign and a multimedia pledge drive for unity and understanding. For more information, visit www.charactersunite.com.
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Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM 2010, 2010 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee members will help determine the agenda and promote FORUM 2010 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-33960. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
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National Geographic Channel U.S. and National Geographic Channels International have announced their first ever global tagline: “Live Curious.” The tagline will be the basis for an international brand campaign that will promote network programming and talent.
“Live Curious’ is at the heart of National Geographic’s DNA, which has been home to curious and passionate explorers, scientists, and filmmakers for 120 years,” Dara Klatt, director, communications for National Geographic Channel said. The tagline was created after consumer research, conducted around the world, identified common values connected to the National Geographic brand that would translate throughout Europe, Asia, Australia, Latin America, and the United States. “Curiosity is an obvious characteristic we took into consideration,” Klatt said of developing the tagline. “Our audience wants to find out more about their world; they find knowledge very entertaining. So that was a key factor in developing and creating this campaign.”
The campaign consists of fully produced spots and a toolkit with core elements that can be customized to different regions around the world. Local campaigns can add their own footage, talent, messaging and region-specific tactics to elements provided by the channel. The customizing option was chosen to meet the needs of National Geographic’s diverse international viewership. “We wanted the campaign to be reflective of our different audiences—from regional considerations of consumers around the globe to the needs and wants of advertisers and affiliates,” Klatt said.
National Geographic Channel will unroll the campaign first in the United States, India, and the Netherlands—eventually expanding to 166 countries worldwide. The localized emphasis will be shared with all regions and continue to be an essential element of building the brand. A microsite, social networking applications, and games based on “Live Curious” are in development. For more information, contact Dara Klatt at email@example.com.
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Cablevision Systems Corporation, Madison Square Garden, and Rainbow Media will team up with The Lustgarten Foundation to present the 9th Annual Holiday Rock & Roll Bash on Thursday, December 10 in New York City.
Since its inception in 2001, the Bash has raised more than $8 million for scientific and clinical research related to pancreatic cancer, making it the Foundation’s premier fundraising event. And now, with Cablevision’s multi-year commitment to underwrite all of the Foundation’s administrative expenses, 100% of every donation goes directly to pancreatic cancer research. This means that every dollar raised at the Bash will go even further toward finding a cure for pancreatic cancer, the fourth leading cause of cancer deaths in the United States.
The Bash is a seasonal favorite with more than a thousand guests gathering each year at B.B. King Blues Club amid the holiday hustle and bustle of New York City's Times Square. For more information on corporate sponsorships, please contact the Bash office at (516) 803-2354 or go to www.lustgarten.org/Bash9. To find out more about Cablevision and The Lustgarten Foundation’s fight against pancreatic cancer, visit www.curepc.org.
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MSNBC’s Morning Joe program has partnered with Starbucks for the “Brewing Together Day of Service” pro-social initiative. Fans of both brands are encouraged to volunteer in their communities on November 21.
“Brewing Together Day of Service” was created to celebrate the renaming of Starbucks’ Gold Coast Blend coffee to Gold Coast Blend: Morning Joe Edition coffee. The Starbucks’ classic was changed in honor of the partnership between the coffee shop and morning show. To kick off the initiative, employees of Morning Joe and Starbucks will volunteer at the John McDonogh School in New Orleans on November 20. Volunteers will participate in a community art project and other activities at the school. Additionally, MSNBC and Starbucks will also donate funds for renovations to the school’s auditorium. The partners worked with City Year Louisiana, a local affiliate of the national City Year program, during the event. City Year is a community service organization that offers young people the opportunity to volunteer for a full year in cities around the nation.
In addition to City Year, MSNBC and Starbucks have partnered with HandsOn Network—the nation’s largest volunteering organization. HandsOn Network offers resources, such as localized service needs and planning guides for organizing a group activity, to fans looking for volunteer opportunities to perform during the "Brewing Together Day of Service." For more information, visit http://www.handsonnetwork.org/brewingtogether.
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ACC makes it easy to show your commitment to the industry in your online professional profile by connecting you with the association via social networks. Today, your online presence plays a large role in shaping your professional image and you want it to reflect every aspect of your career. Membership in professional associations shows your dedication to advancing the industry and is a key component of career building. Make sure you’re known as an ACC member by following us on Twitter and joining our Facebook and LinkedIn groups. ACC social networking sites give you the latest in cable communications information, opportunities, and networking. Join us on Twitter, Facebook, and LinkedIn.
To follow ACC on Twitter, simply go to http://twitter.com/cabletweets. Not tweeting yet? Join at www.twitter.com. Create your unique Twitter handle and start following ACC and other cable communicators, today.
Also, ACC's Facebook and LinkedIn groups keep you plugged into a nationwide community of cable communicators with updated articles, discussions, and events. For more information, contact Prasana William, Membership Services Coordinator, at firstname.lastname@example.org or 800-210-3396.
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History launched the third year of its “Take a Veteran To Work Day” initiative with an appearance by President Barack Obama on Veterans Day, November 11. President Obama joined AETN president and CEO Abbe Raven in honoring veterans involved in military service, from World War II to Afghanistan, at a breakfast at the White House.
Following the breakfast, six veterans and History executives visited Walt Whitman Middle School in Alexandria, VA, to speak about their experiences as a part of the national initiative. “Take a Veteran to School Day” connects veterans of all ages with students throughout the nation. History pairs schools with veterans according to their requests and provides teachers with resources to make the most out of the visit. This year, more than 2,000 schools participated in the event.
Earlier this year, History held a National Teach-In event in partnership with the Veterans History Project of the Library of Congress. Through live web broadcast on October 21, 2009, students around the nation participated in a panel discussion with scholars and veterans. The panel took questions from students via e-mail, video, and a live audience at the Library of Congress in Washington, D.C. The teach-in focused on the histories and stories of World War II veterans, and provided information on how communities nationwide can contribute to the Library of Congress' Veterans History Project. A program of the American Folklife Center, the Veterans History Project collects the stories of American war veterans and preserves them for future generations.
Adults also participated in History’s initiative this year with the “Thank a Veteran at Work” program. The network provided ways for companies to show their appreciation to employees who have served. From stickers to flyers, History’s Web site gave tips on honoring vets in the office. For more information, visit http://www.history.com/content/veterans.
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ACC member Rob Stoddard, senior vice president of communications and public affairs, National Cable and Telecommunications Association, was inducted into the Virginia Cable Telecommunications Association’s Hall of Fame on November 9. Every year, the Hall of Fame honors individuals who have had distinguished careers in cable telecommunications and strong connections to Virginia. For more information, visit www.vcta.com.
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Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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