Association of Cable Communicators, CPR Facts


November 6, 2009
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About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:



OvationTV Provides Online Community for Artists

OvationTV, and partner Kick Apps, were awarded “Best Social Community” by the SAMMY Awards, an honor for overall excellence and breakthrough achievement in social advertising, media and marketing. The network’s social community provides a place for artists to gather and share their work online and has grown to 10,000 members in less than a year.

The site seeks to provide a genre-specific alternative to the more general nature of many social networking sites, creating a “place where [our artists] can communicate with like-minded people, showcase their art, get a critique, and sometimes raise visibility,” Gaynor Strachan-Chun, senior vice president, marketing, for OvationTV, said. Artists are invited to join the community by posting their work online. Postings have included videos, stills, and podcasts of writers' literary works. Users can join groups based on geography or interest and engage with other users through comments. Critique groups have sprung up in the community as well as artist from across the nation provide feedback on posted works, which Strachan-Chun describes as “self-motivating and self-inspiring.”

In addition to the communication already taking place, OvationTV has been able to trigger conversations that bring a local perspective to national issues. The Arts in America blog began after the network hosted a panel on arts education and grew into a platform for local opinion. “We started that conversation so the community could weigh in on what they were seeing,” Strachan-Chun said. “Much of what you hear about arts education is at a nationalized level, but you never hear how it impacts the local level.”

Conversation started on the site has also extended into the real world. Art posted on the site is also used in the “My Art” showcase program on air. Users are profiled in the program, with the best being celebrated at the end of the year. In addition to increased exposure, artists have been impacted by the content of the site.  A blog post on self-publishing inspired a group of users to put together a book of their works. “Anthology of Friends,” the published work, is now in its fourth volume. Though users are located all over the nation, some have come together to create local events and meetups. OvationTV has also been able to incorporate relationships with institutions around the nations by having a guest curator for the site. Each month, a professional curates the site, selecting and commenting on highlighted works of art. With little marketing, OvationTV’s community has grown with over 100,000 pieces posted by individuals from all over the nation. For more information, visit www.ovationtv.com.

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ACC Offers Trial Membership—Six Months Free!

Now is the best time to encourage your peers to join ACC. Do you know colleagues who are interesting in joining but keep putting it off for budget reasons? The association has announced a new “test drive” trial membership initiative that will allow prospective individual members to participate in the association’s various programs and professional development activities on a trial basis for six months at no cost.

The  new “test drive” concept will allow prospective members to join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest for six months.  To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year.  The new “test drive” program runs through December 31, 2010.

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WE tv Volunteer Campaign Presents Community Partner Award at 2009 Beacon Awards

WE tv’s
WE Volunteer initiative presented the Afterschool Alliance with the 2009 ACC Community Bridges Award at this year’s Beacon Awards Ceremony. The award was established in 2004 to honor outstanding non-cable industry partners and was sponsored by WE Volunteer in keeping with the initiative’s mission to encourage community service.

WE tv launched WE Volunteer to provide women and the people in their lives with the tools and support needed to help their communities. The campaign's Web site, powered by VolunteerMatch, makes it easy to search for and sign up for volunteer experiences with nonprofit organizations based on location and personal interest. The site also allows participants to track the amount of hours volunteered and share their volunteer stories. Several partners have joined WE tv's campaign to encourage volunteerism, including Essence magazine, Step Up women’s network, Ladies Home Journal, and Stila Cosmetics.

WE Volunteer is the latest campaign of WE Empowers Women, the network's four-year-old public affairs initiative dedicated to fostering issues that impact the lives of women in the home and workplace. For more information, visit http://www.wetv.com/volunteer.html.

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2009 Golden Beacon and Beacon Award Winners Announced

During a gala ceremony the evening of October 26, ACC announced the winners of the 2009 Golden Beacon and Beacon Awards, honoring excellence in cable communications and public affairs, and celebrated the awards’ 20th Anniversary.  ACC awarded the Golden Beacon, the association's highest honor, to Nickelodeon's The Big Green Help.  ACC also presented 59 Beacon Awards representing work by MSOs, cable systems, programming networks, cable associations and technology providers in categories such as community relations, programming publicity and public service announcements.  The Beacon Awards Ceremony kicked off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value held Oct. 26 - 28 in Denver, CO.  Doug Williams, host of the Starz original series "Martin Lawrence Presents 1st Amendment Stand-up," was the master of ceremonies.
 
"For more than 20 years, the cable industry has been a leader in corporate social responsibility and worked to improve the communities it serves," said Janice Caluda, 2009 Beacon Awards chair and vice president, operations, Florida Cable Telecommunications Association.  "The Beacon Awards celebrates that proud tradition and recognizes the best of those efforts.   I for one look forward to seeing how that practice will continue in the next 20 years."
 
ACC presented the 2009 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to Nickelodeon's The Big Green Help.  On Earth Day 2008, Nickelodeon initiated a new era of pro-social leadership with the launch of a new, multi-year, global initiative: The Big Green Help.  The Big Green Help is a kid-led, environmental campaign that provides information and tools to help explain climate change to kids through on-air messaging, grassroots activity, and online gaming.  Millions of kids around the world have joined The Big Green Help and committed themselves to take action on behalf of the environment.  In its first year, the campaign included: the first-ever green global multiplayer online game which resulted in more than 27 million game plays; star power like Miranda Cosgrove, KeKe Palmer, LeBron James and Cameron Diaz; the first ever Big Green Help Award at the 2009 Kids' Choice Awards; local and national partnerships with top environmental and community organizations; and Nickelodeon's Earth Day "Power Down" where participants turned off their lights as a signal of environmental consciousness.

In addition to the Beacon Awards and Golden Beacon Award, two other highly coveted awards were presented during the ceremony.  Cox Communications in Florida received the ESPN Good Sports Award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative "The Negro League Baseball Project."  MTV received the Joel A. Berger Award for its initiative "GYT: Get Yourself Tested."  Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
 
The association created the ACC Community Bridges Award, sponsored by WE tv's WE Volunteer initiative, in 2004 to recognize outstanding partners outside of the cable industry, and this year ACC honored the Afterschool Alliance.  The cable industry is committed to improving the communities in which it serves, and partner organizations or individuals are often instrumental to the success of cable's efforts.  The cable industry and Afterschool Alliance International have partnered all across the country to help make afterschool programs a greater priority in our nation and ensure that more children are safe and engaged in the afterschool hours.
 
Each year, The President's Award recognizes leaders who, by their guidance and support, advance the role of communications and public affairs in the cable industry. The award, selected annually by the ACC president and ratified by the ACC board, honors individuals who have developed and implemented communications and public affairs initiatives within their companies as well as throughout the cable industry.  The 2009 recipients were George Bodenheimer, Co-Chairman, Disney Media Networks, President of ESPN Inc. and ABC Sports, and Tom Might, President and CEO of Cable ONE.

ACC members chose the 2009 Beacon Award winners during an extensive, two-phase judging process.  The overwhelming number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as community relations, education, multicultural public relations and public service announcements. 
The 2009 Beacon Awards Winners listed by category are:

Community Relations - Cable System 1
The Negro Baseball League Project - Cox Communications - Gainesville, FL

Community Relations - Cable System 2
Cox Community Golf Tournament - Cox Communications - Rancho Santa Margarita, CA

Community Relations - Cable System 3
Time Warner Cable's Read to Feed - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Community Relations - Cable Network 1
Make a Difference with Mediacom, Big Ten Network, Fox Cable Networks & University of Iowa - Big Ten Network - Chicago, IL

Community Relations - Cable Network 2
C-SPAN Campaign 2008 Bus Pennsylvania Primary Tour - C-SPAN Networks - Washington, DC

Community Relations - Other
WWE Smackdown Your Vote! - World Wrestling Entertainment, Inc. - Stamford, CT

Education - Cable System 1
WWII High School Quiz Bowl 2009 - Cox Communications - Metairie, LA

Education - Cable System 3
GED On Demand - Mediacom Communications - West Des Moines, IA

Education - Cable Network 2
Give a Lincoln for Lincoln - A&E Television Networks/History - New York, NY

Government Relations - Cable System 2
Albuquerque Recycles Day 2008 - Comcast Communications - Albuquerque, NM

Government Relations - Cable System 3
"Your Town, Our Town" featuring Granville County - Time Warner Cable - Morrisville, NC

Internal Communications - Cable System 3

Time Warner Cable's Employee Communications - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Internal Communications - MSO
Cox Bundlese Video Contest - Cox Communications, Inc. - Atlanta, GA

Media Relations - Cable System 2
Early College Academy Campaign - Cox Communications Greater Louisiana - Baton Rouge, LA

Media Relations - Cable System 3
"High School Rock-Off" Tune-In Campaign - Time Warner Cable Northeast Ohio - Akron, OH

Programming Publicity - Cable System 1
Cox Presents Morgus - Cox Communications - Metairie, LA

Programming Publicity - Cable System 3
Houston, We've Got Local On Demand - Comcast Cable - Houston, TX

Programming Publicity - Cable Network 2
Expedition Week - National Geographic Channel - Washington, DC

Competitive Response - Cable System 2
Cox LINC Ambassadors - Cox Communications - Rancho Santa Margarita, CA

Competitive Response - Cable System 3
OSU Campus Competitive Response - Time Warner Cable - Columbus, OH

Reputation/Brand Management - Cable System 3
Greening the Arizona Desert - Cox Communications - Phoenix, AZ

Reputation/Brand Management - Cable Network 1
Big Ten Network - Big Ten Network - Chicago, IL

Cause Marketing - Cable System 1
Fighting Crime On Demand - Time Warner Cable/Central Texas - Austin, TX

Cause Marketing - Cable System 2
Mediacom Iowa Flood Relief Campaign - Mediacom Communications Corporation - Cedar Rapids, IA

Cause Marketing - Cable Network 1
Tobacco Free Florida Week - Sun Sports & FOX Sports Florida - Orlando, FL

Cause Marketing - Cable Network 2
Nickelodeon's Big Green Help - Nickelodeon - New York, NY

Events & Observances (Seven or Fewer Days) - Cable System 1
The Negro Baseball League Project - Cox Communications - Gainesville, FL

Events & Observances (Seven or Fewer Days) - Cable System 2
Cox Acadiana Grand Opening - Cox Communications Greater Louisiana - Baton Rouge, LA

Events & Observances (Seven or Fewer Days) - Cable System 3
Inauguration Day 2009 ~ New York City - Time Warner Cable - New York, NY

Events & Observances (Seven or Fewer Days) - Cable Network 1
Big Ten Network's Big Ten Quad - Big Ten Network - Chicago, IL

Events & Observances (Seven or Fewer Days) - Other
Cable Positive's Youth AIDS Media Institute University - Cable Positive - New York, NY

Events & Observances (More than Seven Days) - Cable System 1
Rochester Celebrates 50 Years of Cable Television - Charter Communications - Rochester, MN

Events & Observances (More than Seven Days) - Other
West Virginia's Take A Veteran To School Day Campaign - West Virginia Cable Telecommunications Assn. - Charleston, WV

Business to Business Communications - Cable System 3
Cox Business & the Digital Growth Grant Contest - Cox Communications New England - West Warwick, RI

Crisis Communications - Cable System 2
Total Teamwork Tackles Gustav & Ike - Cox Communications Greater Louisiana - Baton Rouge, LA

Crisis Communications - Cable System 3
"Because We Care" Campaign - Charter Communications - Wisconsin - Fond du Lac, WI

Crisis Communications - Cable Network 1
Big Ten Network Iowa Flood Relief Fundraiser - Big Ten Network - Chicago, IL

Issues Management - Cable System 3
The Truth Hurts KXAN - Time Warner Cable/Central Texas - Austin, TX

Multicultural Public Relations - Cable System 1
The Negro Baseball League Project - Cox Communications - Gainesville, FL

Multicultural Public Relations - Cable Network 1
Descubre el Verde, 3 Pasos 3 Personas Campaign - Discovery U.S. Hispanic Networks - Miami, FL

Multicultural Public Relations - Cable Network 2
Black In America - Turner Network Sales, Inc. - Atlanta, GA

Integrated Communications - Cable System 1
Huskers on Pay-Per-Video - Time Warner Cable - National - Lincoln, NE

Integrated Communications - Cable System 3
Time Warner Cable's Total Digital Home - Time Warner Cable - Irving, TX

Integrated Communications - Cable Network 1
Tobacco Free Florida Week - Sun Sports & FOX Sports Florida - Orlando, FL

Integrated Communications - Cable Network 2
On Board Air Force One - National Geographic Channel - Washington, DC

New Media - Cable System 3
Effectively Leveraging Social Media at Comcast Cares Day - Comcast - Lynnwood, WA

New Media - Cable Network 1
Pos or Not - mtvU - New York, NY

New Media - Cable Network 2
MTV GYT - MTV Networks - New York, NY

New Media - Other
Cable Positive's No LOL in HIV - Cable Positive - New York, NY

Programming (Single Program) - Cable System 2
Plugged In - Cox Communications - Chesapeake, VA

Programming (Single Program) - Cable System 3
Time Warner Cable's Hang Tough Video Contest - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Programming (Series) - Cable System 2
Metro Sports Youth - Time Warner Cable - Kansas City, MO
 
Programming (Series) - Cable System 3
Political Update with Paul Lisnek - Comcast - Elmhurst, IL

Programming (Series) - Cable Network 1
Indebted - mtvU - New York, NY

Public Service Announcement (Single or Series) - Cable System 1
Connecting Community & Culture - Bright House Networks - Bradenton, FL

Public Service Announcement (Single or Series) - Cable System 3
Time Warner Cable's Hang Tough Video Contest - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Public Service Announcement (Single or Series) - Cable Network 2
Choose or Lose - MTV - New York, NY

Support Materials - MSO
channel you: where TWC tunes in - Time Warner Cable - New York, NY

Support Materials - Cable Network 2
Human Footprint - National Geographic Channel - Washington, DC

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Comcast and Discovery Education Partner for On Demand Offering

Comcast and Discovery Education have launched Discovery Education On Demand By Comcast, a service delivering Indiana families at-home access to digital educational media, homework help tools and more. Recently unveiled in Indiana, Discovery Education On Demand By Comcast content is available to local Comcast Digital Cable customers and online to all local parents and students.

Parents and caregivers can use the Discovery Education On Demand By Comcast resources at home to supplement the content used by educators in schools across the state, extending classroom learning, reinforcing concepts taught in class and further channeling children's energy into various educational topics.

Discovery Education On Demand By Comcast was inspired by the personal experience of Scott Tenney, Senior Vice President of Comcast's Indianapolis Region. Nearly 20 years ago, Tenney and his wife were seeking tools to supplement the education of their son, who had been diagnosed with Asperger's Syndrome and dyslexia. They discovered that Discovery’s educational content engaged their son in learning and made a significant difference in his academic progress. Motivated by this experience, Tenney and Comcast partnered with Discovery Education, a division of Discovery Communications, to advance the shared goal of making educationally relevant media available to Indiana parents and caregivers. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education is the nation’s leading provider of digital educational media.

Comcast Digital Cable customers in Comcast's Indianapolis Region, which includes Central and Northeast Indiana, can access Discovery Education On Demand By Comcast content through Comcast's On Demand library by selecting "Get Local," and then "Education." For more information, visit www.learningondemand.com/comcast.

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Get Involved With ACC by Volunteering on a Committee

Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM 2010, 2010 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2010 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing sjones@cablecommunicators.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.

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ACC Wants Your Feedback On FORUM 2009

What comments would you like to offer on FORUM 2009? How did you enjoy the Beacon Awards? What would you change for next year? ACC wants to know your thoughts on FORUM 2009, October 26-28 in Denver. This week, a survey was sent via SurveyMonkey to all individuals who attended ACC functions in Denver, seeking your feedback on FORUM 2009 and the 2009 Beacon Awards Ceremony. Please help us improve your ACC experience by taking a few minutes to complete the survey.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.  For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors

A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
ESPN, Inc.
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors

Lifetime Television

Friends & Associates

ARRIS
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Mediacom
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

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PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371

PO Box 75007, Washington, DC, 20013