Inside This Issue:
OvationTV, and partner Kick Apps, were awarded “Best Social Community” by the SAMMY Awards, an honor for overall excellence and breakthrough achievement in social advertising, media and marketing. The network’s social community provides a place for artists to gather and share their work online and has grown to 10,000 members in less than a year.
The site seeks to provide a genre-specific alternative to the more general nature of many social networking sites, creating a “place where [our artists] can communicate with like-minded people, showcase their art, get a critique, and sometimes raise visibility,” Gaynor Strachan-Chun, senior vice president, marketing, for OvationTV, said. Artists are invited to join the community by posting their work online. Postings have included videos, stills, and podcasts of writers' literary works. Users can join groups based on geography or interest and engage with other users through comments. Critique groups have sprung up in the community as well as artist from across the nation provide feedback on posted works, which Strachan-Chun describes as “self-motivating and self-inspiring.”
In addition to the communication already taking place, OvationTV has been able to trigger conversations that bring a local perspective to national issues. The Arts in America blog began after the network hosted a panel on arts education and grew into a platform for local opinion. “We started that conversation so the community could weigh in on what they were seeing,” Strachan-Chun said. “Much of what you hear about arts education is at a nationalized level, but you never hear how it impacts the local level.”
Conversation started on the site has also extended into the real world. Art posted on the site is also used in the “My Art” showcase program on air. Users are profiled in the program, with the best being celebrated at the end of the year. In addition to increased exposure, artists have been impacted by the content of the site. A blog post on self-publishing inspired a group of users to put together a book of their works. “Anthology of Friends,” the published work, is now in its fourth volume. Though users are located all over the nation, some have come together to create local events and meetups. OvationTV has also been able to incorporate relationships with institutions around the nations by having a guest curator for the site. Each month, a professional curates the site, selecting and commenting on highlighted works of art. With little marketing, OvationTV’s community has grown with over 100,000 pieces posted by individuals from all over the nation. For more information, visit www.ovationtv.com.
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Now is the best time to encourage your peers to join ACC. Do you know colleagues who are interesting in joining but keep putting it off for budget reasons? The association has announced a new “test drive” trial membership initiative that will allow prospective individual members to participate in the association’s various programs and professional development activities on a trial basis for six months at no cost.
The new “test drive” concept will allow prospective members to join the organization without paying any up-front fees, and experience all the benefits ACC has to offer, including a comprehensive Web site, online chats and Webinars and ACC Briefs on key topics of interest for six months. To continue benefits and access to ACC programs after the trial period ends, new members simply pay half of the first year’s dues, or $100 to complete the year. The new “test drive” program runs through December 31, 2010.
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WE tv launched WE Volunteer to provide women and the people in their lives with the tools and support needed to help their communities. The campaign's Web site, powered by VolunteerMatch, makes it easy to search for and sign up for volunteer experiences with nonprofit organizations based on location and personal interest. The site also allows participants to track the amount of hours volunteered and share their volunteer stories. Several partners have joined WE tv's campaign to encourage volunteerism, including Essence magazine, Step Up women’s network, Ladies Home Journal, and Stila Cosmetics.
WE Volunteer is the latest campaign of WE Empowers Women, the network's four-year-old public affairs initiative dedicated to fostering issues that impact the lives of women in the home and workplace. For more information, visit http://www.wetv.com/volunteer.html.
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During a gala ceremony the evening of October 26, ACC announced the winners of the 2009 Golden Beacon and Beacon Awards, honoring excellence in cable communications and public affairs, and celebrated the awards’ 20th Anniversary. ACC awarded the Golden Beacon, the association's highest honor, to Nickelodeon's The Big Green Help. ACC also presented 59 Beacon Awards representing work by MSOs, cable systems, programming networks, cable associations and technology providers in categories such as community relations, programming publicity and public service announcements. The Beacon Awards Ceremony kicked off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value held Oct. 26 - 28 in Denver, CO. Doug Williams, host of the Starz original series "Martin Lawrence Presents 1st Amendment Stand-up," was the master of ceremonies.
In addition to the Beacon Awards and Golden Beacon Award, two other highly coveted awards were presented during the ceremony. Cox Communications in Florida received the ESPN Good Sports Award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative "The Negro League Baseball Project." MTV received the Joel A. Berger Award for its initiative "GYT: Get Yourself Tested." Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
ACC members chose the 2009 Beacon Award winners during an extensive, two-phase judging process. The overwhelming number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as community relations, education, multicultural public relations and public service announcements.
Community Relations - Cable System 1
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Comcast and Discovery Education have launched Discovery Education On Demand By Comcast, a service delivering Indiana families at-home access to digital educational media, homework help tools and more. Recently unveiled in Indiana, Discovery Education On Demand By Comcast content is available to local Comcast Digital Cable customers and online to all local parents and students.
Parents and caregivers can use the Discovery Education On Demand By Comcast resources at home to supplement the content used by educators in schools across the state, extending classroom learning, reinforcing concepts taught in class and further channeling children's energy into various educational topics.
Discovery Education On Demand By Comcast was inspired by the personal experience of Scott Tenney, Senior Vice President of Comcast's Indianapolis Region. Nearly 20 years ago, Tenney and his wife were seeking tools to supplement the education of their son, who had been diagnosed with Asperger's Syndrome and dyslexia. They discovered that Discovery’s educational content engaged their son in learning and made a significant difference in his academic progress. Motivated by this experience, Tenney and Comcast partnered with Discovery Education, a division of Discovery Communications, to advance the shared goal of making educationally relevant media available to Indiana parents and caregivers. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education is the nation’s leading provider of digital educational media.
Comcast Digital Cable customers in Comcast's Indianapolis Region, which includes Central and Northeast Indiana, can access Discovery Education On Demand By Comcast content through Comcast's On Demand library by selecting "Get Local," and then "Education." For more information, visit www.learningondemand.com/comcast.
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Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM 2010, 2010 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2010 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
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What comments would you like to offer on FORUM 2009? How did you enjoy the Beacon Awards? What would you change for next year? ACC wants to know your thoughts on FORUM 2009, October 26-28 in Denver. This week, a survey was sent via SurveyMonkey to all individuals who attended ACC functions in Denver, seeking your feedback on FORUM 2009 and the 2009 Beacon Awards Ceremony. Please help us improve your ACC experience by taking a few minutes to complete the survey.
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Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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