Inside This Issue:
James Assey, Executive Vice President of the National Cable & Telecommunications Association (NCTA) and Rocco B. Commisso, Chairman and CEO, Mediacom have been added to the FORUM 2009 program. The theme of FORUM 2009 is “Communicating Cable 3.0: People, Products & Value.”
Rocco Commisso will participate on the CEO Roundtable. During this session, panelists are expected to touch on how new media and technology are benefitting - and sometimes disrupting - the business of cable. Commisso and the other panelists will provide their assessments and visions on the future for operators, programmers, shareholders, customers and employees. He will join Robert B. Clasen, Chairman & CEO of Starz, LLC, Paul Liao, President & CEO of CableLabs, and Josh Sapan, Chairman & CEO of Rainbow Media on the closing panel of Tuesday’s program.
The Tuesday Washington Update will feature NCTA’s James Assey. Julia Boorstin, CNBC’s Media & Entertainment Reporter, will interview Assey. In addition to the sessions above, FORUM will also feature four educational breakout sessions on topics including running a campaign on a shoe string budget, the “new” FCC, leveraging the use of social media and integrating marketing and communications. This year also features Web 2.0 one-on-one sessions, where social media experts answer communicators’ questions in a hands-on tutorial atmosphere. For a complete listing of all FORUM sessions, visit ACC's Web site.
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Join your colleagues for educational sessions and networking opportunities at FORUM 2009: Communicating Cable 3.0: People, Products, & Value. ACC’s premire educational conference is designed to help cable communications professionals strengthen their skills, catch up on the latest trends, and improve their company’s impact on the industry. This year, FORUM features sessions with top industry executives, Vail Resort’s Rob Katz, and hands on Web 2.0 instruction to maximize your social media reach. Individual and day-only registrations are available via the Cable Connections—Fall Web site. Online registration closes at 5 pm ET, October 23, however, onsite registration will be available beginning 11 am ET, Sunday, October 25, in the Colorado Convention Center.
FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150.
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To help increase awareness and education about the H1N1 virus, the National Cable & Telecommunications Association (NCTA) is working to assist the U.S. Department of Health and Human Services (HHS) in distributing video public service announcements (PSAs) promoting the prevention and awareness of “swine flu” and other forms of the flu.
NCTA distributed the PSAs nationwide on October 13, and the spots will appear in advertising time and space donated by cable operators and programmers. NCTA also has distributed to cable systems around the country PSAs that were recorded for HHS by Members of Congress.
“The upcoming flu season, and the prospect of additional widespread outbreaks of the H1N1 virus, could become disruptive to the everyday lives, health, and welfare of millions of Americans,” noted Kyle McSlarrow, President & CEO, NCTA. “With cable’s ability--through thousands of local cable systems and scores of ad-supported cable networks--to reach the vast majority of American households, we think it’s critical to add our resources to the government’s efforts to help all Americans avoid the flu and other infectious diseases.”
The PSAs are part of an initiative by HHS to provide practical steps recommended by the Centers for Disease Control and Prevention (CDC) to help prevent the spread of the flu virus and other infectious disease. The PSAs include a spot created for the Ad Council featuring Sesame Street’s Elmo and Gordon, as well as the winner and several finalists in the Flu Prevention PSA Contest created by HHS and hosted on YouTube this past summer. All of the spots set for distribution encourage consumers to obtain additional information at the official flu prevention Web site of the U.S. government, www.flu.gov.
A satellite feed was available on Tuesday, October 13, for cable operators and programmers to “downlink” the PSAs. In addition, earlier this month, NCTA distributed to cable operators for their use, PSAs about flu prevention that had been recorded for HHS by several dozen Members of the U.S. Congress. NCTA distributed those spots directly to cable systems in the districts or states represented by the various representatives and senators who had recorded them. NCTA encouraged operators in those areas to use the spots--which also drive viewers to the flu.gov Web site for more information--in whatever advertising inventory they have available. For more information or DVDs of one of the PSAs, contact Helen Dimsdale at email@example.com or Allison Shelton at firstname.lastname@example.org, or by call (202) 222-2350.
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Celebrate two decades of cable communications excellence at the 2009 Beacon Awards Ceremony and Gala by reserving a table today. Kicking off FORUM 2009 on October 26 in Denver, the Beacon Awards gives you the opportunity to see the best campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For dinner guests only, tables are $3,500 and include ten tickets to the gala. For more information, contact Michelle Butler at 202-222-2372 or email@example.com.
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Investigation Discovery (ID) and National PTA kicked off a year-long partnership this month during National Safe Schools Week, which empowers communities to keep their schools safe by encouraging everyone to stand up against school violence. As the organizations' first joint campaign, ID and PTA will launch "Stand up for Kids: National Safe Schools Week" a comprehensive initiative aimed at raising awareness of effective ways to keep children safe in the classroom, on the playground and at the computer.
From Monday, October 19 through Saturday, October 24, “Stand up for Kids: National Safe Schools Week” will be showcased on Investigation Discovery with on-air child safety tips and public service announcements, culminating in the documentary special, “Blackboards and Bullies: Are Your Kids Safe?” premiering Saturday from 10-11 pm ET. Child and school safety resources will be available online at Investigation Discovery's Web site. ID will provide customizable campaign elements for distribution partners, as well as a webinar featuring school safety experts for Discovery Education's national teacher community, the Discovery Educator Network (DEN), of over 100,000 teachers nationwide. Discovery Education will also provide free school safety resources via their teacher Web site, DiscoveryEducation.com, and other resources through its Discovery Education streaming, the nation's premier digital curriculum solution, which is scientifically proven to improve student achievement and is available in more than half the schools in the U.S.
PTA comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c) (3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health and welfare of children and youth.
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The dress code for this year’s Beacon Awards Ceremony has been changed to business from black tie optional. Attendees may still choose between business or formal wear for the event. For more information, contact Michelle Butler at firstname.lastname@example.org.
The Association of Cable Communicators (ACC) has announced the winners of the ACC Community Bridges Award, the ESPN Good Sport Award and the Joel A. Berger Award. The association created the ACC Community Bridges Award in 2004 to recognize outstanding partners outside of the cable industry, and this year ACC will honor the Afterschool Alliance. Cox Communications in Florida will receive the ESPN Good Sports Award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative “The Negro League Baseball Project.” MTV will receive the Joel A. Berger Award for its initiative “GYT: Get Yourself Tested.” Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
“The Beacon Awards Ceremony celebrates the depth and breadth of the cable industry’s efforts to improve the communities it serves,” said Janice Caluda, 2009 Beacon Awards chair and vice president, operations, Florida Cable Telecommunications Association. “Afterschool programs, diversity and public health are three of the many important social issues cable has taken a lead role in addressing these past 20 years.”
The cable industry is committed to improving the communities in which it serves, and partner organizations or individuals are often instrumental to the success of cable's efforts. Since its inception in 2000, the Afterschool Alliance has partnered with the cable industry to help tell the afterschool story, and expand afterschool programs for children. Every school day afternoon, more than 15 million children across the U.S. are alone and unsupervised. The Afterschool Alliance is working to change that, to ensure that all children have access to quality, affordable afterschool programs to keep kids safe, inspire them to learn and help working families. Cable has been a key supporter of the Alliance’s PSA campaigns by donating time and resources to tape interviews. The centerpiece of this partnership has been Bright House Networks and the Florida Cable Telecommunications Association’s work to produce two cable specials on afterschool. Cable in the Classroom, Bright House Networks and HBO have all worked with the Afterschool Alliance to help bring local afterschool voices to Washington, DC, for its annual conference and awards gala with Members of Congress. Accepting the ACC Community Bridges Award on behalf of the Afterschool Alliance is Jodi Grant, executive director of the organization.
ACC Board Member Rosa Gatti, senior vice president, communications counsel and corporate outreach, ESPN, will present the ESPN Good Sport Award to Mike Giampietro, vice president of public affairs, operations and system manager, Cox Communications for “The Negro Baseball League Project”. Cox Communications in Florida wanted to take a large and bold step to enrich understanding of diversity among employees and in the community. The goal of Cox leadership was to create a program that would capture hearts as well as stimulate minds; to tell a story that would demonstrate the pain that can result from exclusion, the riches to mine from diversity and the triumph of the human spirit. Cox did this by bringing “living history” to Gainesville, Florida, in the form of nine former Negro Baseball League players who spent 2 days sharing their stories with Cox employees, community leaders and children of all ages. In those memorable hours, Cox provided the forums for the Negro League veterans to deliver a more authentic idea of the individual and social costs that result from a society that does not allow some of its members to full participation to as many audiences as possible.
Larry Dunn, publisher, Broadcasting & Cable and Multichannel News, will present the Joel A. Berger Award to Lily Williamson, manager, MTV public affairs for its “GYT: Get Yourself Tested” initiative. Each year, people under 30-years-old have a larger share of new HIV infections than any other age group in the United States. One in five Americans living with the virus are not aware they are infected. Other STDs, such as chlamydia and gonorrhea, are even more common--with one in two sexually active Americans being infected by age 25, and most do not know. To address this public health crisis, MTV and The Kaiser Family Foundation (KFF--as part of their boundary-shattering “It’s Your (Sex) Life” campaign--recently joined with Planned Parenthood Federation of America (PPFA) and the Centers for Disease Control and Prevention (CDC) to launch GYT. Pegged to National STD Awareness Month (April ’09), the campaign was purpose-built to inspire a critical mass of young people to be tested for STDs, including HIV. It engaged its target audience everywhere they were: on MTV, MTV.com, social networking sites, pop culture blogs, mobile devices, at school, and in nearly 880 PPFA clinics nationwide.
ACC will honor the ACC Community Bridges Award, the ESPN Good Sports Award and the Joel A. Berger Award winners during the Beacon Awards Gala on Monday, October 26, 2009, at the Hyatt Regency Denver at Colorado Convention Center kicking off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value. FORUM is the cable industry’s only annual educational event dedicated to the issues facing communications and public affairs professionals.
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Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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