Association of Cable Communicators, CPR Facts

October 16, 2009 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

Attend FORUM 2009!

Join your colleagues for educational sessions and networking opportunities at FORUM 2009: Communicating Cable 3.0: People, Products, & Value.  ACC’s dynamic, three-day event is designed to help cable communications professionals strengthen their skills, catch up on the latest trends, and improve their company’s impact on the industry. This year, FORUM features sessions with top industry executives, NCTA’s James Assey, Vail Resort’s Rob Katz, and hands on Web 2.0 instruction to maximize your social media reach. Individual registrations is available via the Cable Connection—Fall Web site or on site the day of the event.

FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150. To sign up for FORUM 2009, visit Cable Connection—Fall’s Web site. You can also sign up for other associated events on the same site.

There's still time to save with airline discounts on United, American, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American tickets:

United Airlines: 510CK
American Airlines: A15H9AG
Continental Airlines: ZFTEDFKSF-6

For more information, visit

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Vote for ACC Board of Directors! 

The Association of Cable Communicators will hold an election for positions on the Board of Directors. A ballot will be e-mailed out to all members this week for consideration. After making your selections, please fax the completed ballot to 202-222-2371 or e-mail to Steve Jones at by Friday, October 23, 2009. For a listing of current Board members, please go to


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History Hosts National Teach-In on Veterans History

History has partnered with the Veterans History Project of the Library of Congress to host a National Teach-In on Veterans History on Wednesday, October 21, live from Washington, DC. Educators and students nationwide can tune-in and view the webcast as a part of the “Take a Veteran to School” initiative.

A panel of educators and veterans will answer questions from students via video, e-mail, and a studio audience. The teach-in will focus on the histories and stories of veterans, and will provide information on how communities nationwide can help preserve the stories of veterans and possibly submit them to the Library of Congress’ Veterans History Project. The panel features Robert Patrick, Director of the Veterans History Project, Terry Shima; WWII veteran and Executive Director of the Japanese American Veterans Association; Professor Darlene Iskra of the University of Maryland, a US Navy veteran of Desert Storm and the first female commanding officer of a US Navy ship; and Jonathan Bickel, a teacher from Eastern Lebanon County High School and part of a teaching-team on veterans history at his school. Dr. Libby O’Connell, Chief Historian for History, will moderate.

Each school or teacher that signs up for the webcast will receive a poster for History’s five-part special series, WWII in HD, and a field kit developed by the Veterans History Project of the Library of Congress. Participants can view the live webcast at the “Take a Veteran to School” Web site. For more information, visit or e-mail

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Reserve a Table at the 20th Annual Beacon Awards

Celebrate two decades of cable communications excellence at the 2009 Beacon Awards Ceremony and Gala by reserving a table today. Kicking off FORUM 2009 on October 26 in Denver, the Beacon Awards gives you the opportunity to see the best campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For dinner guests only, tables are $3,500 and include ten tickets to the gala. For more information, contact Michelle Butler at 202-222-2372 or
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Discovery Education and 3M Announce National Science Competition Winner

Discovery Education and 3M have awarded Marina Dimitrov of Bozeman, MT, with the title of “America’s Top Young Scientist” and winner of the 2009 Discovery Education 3M Young Scientist Challenge. Dimitrov, and ten other finalists, competed in a series of live science challenges in New York City. As the winner, she will receive $50,000 in U.S. Savings Bonds and a trip to 3M’s global headquarters to meet with some of the world’s best scientists.

The finalists in the competition tackled live challenges focused on “The Science of Everyday Life,” and used their science prowess to invent a solution to a common problem using only household items, remove impurities from water, restore an historic icon, and build a tower that can withstand a simulated earthquake. Finalists were evaluated by a panel of judges on their science skills and their ability to communicate scientific knowledge. Students also worked alongside 3M scientists throughout the day.

To qualify for competition, finalist submitted one- to two-minute videos exploring scientific concepts that relate to innovative solutions for everyday life. Finalists were awarded an all-expenses paid trip to New York City for the competition, a personalized medal, 3M products, DVD sets from Discovery, and individualized prizes that included a private tour of the National Aquarium, behind-the-scenes access to the Lowell Observatory, admission to Space Camp, a day at the bakery featured on TLC’s Cake Boss program, and more.

The Discovery Education 3M Young Scientist Challenge targets students in the tween years when research indicates their interest in science begins to fade and encourages them to explore scientific concepts and creatively communicate their findings. Partner 3M is a recognized leader in research and development, utilizing 40 technology platforms to produce products for a wide variety of markets. For more information, visit

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Changes to Beacon Awards Ceremony Dress Code

The dress code for this year’s Beacon Awards Ceremony has been changed to business from black tie optional. Attendees may still choose between business or formal wear for the event. For more information, contact Michelle Butler at

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ACC Announces Winners of the 6th Annual Cable Communications Achievement Award

The Association of Cable Communicators (ACC) has announced the winners of the sixth annual ACC Cable Communications Achievement Award. The winners are Maryce Cunningham, Mid South Regional Manager of Community and Government Relations, Suddenlink Communications and Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable.
The Cable Communications Achievement Award recognizes individuals for their outstanding contributions within cable communications and to ACC. The awards will be presented in the Colorado Convention Center in Denver, CO, on Tuesday, October 27 during ACC’s FORUM 2009 conference, "Communicating Cable 3.0: People, Products & Value." FORUM is the cable industry's only annual educational event dedicated to the issues facing communications and public affairs professionals.

"This year's Cable Communications Achievement Award winners, Maryce Cunningham and Ellen East, are outstanding leaders who believe and understand that tactical and highly focused communications and public affairs campaigns are critical components to achieving their respective company’s strategic objectives and can provide financial dividends as well,” said Steve Jones, ACC Executive Director. “Their experience, community involvement and never ending drive to succeed, have helped advance the role of cable communicators within their companies and the industry.”

Maryce Cunningham earns success for her company and the cable industry with dogged determination and hard work behind the scenes and in the public eye.  A communications professional with 25 years experience in the cable and telecommunications industry, she works closely with Louisiana and Arkansas cable systems to promote and publicize their activities, to assist in their relations with franchise authorities and local press, and to position them as the broadband leaders in their areas.  Cunningham monitors the activities of the local and state governments and maintains company dealings with the federal, state, and local elected officials.  In addition, she created, produces, and hosts Suddenlink’s “Community Connections TV,” a locally-produced, community service television program that offers elected officials and community leaders an opportunity to address and inform their constituents.

Her most recent efforts include helping the Jonesboro team plan and kick off an “eCycling” program to help create a new electronic equipment recycling program in the town, prompting a remarkably favorable editorial and letter to the editor two days later.  She helped the Lake Charles, LA., team develop a new community program to boost efforts to feed the hungry.  In past assignments she has developed and implemented numerous other projects, including the Suddenlink Scholarship Program, the Suddenlink Spotlight on Someone Special Award, Customer Appreciation Days, and the Boys & Girls Clubs Annual Day of Service program.  Cunningham is the co-chair of ACC’s Outreach Activities committee and also serves on the FORUM 2009 committee.

Long one of cable’s most influential communicators, Ellen East provides strategic counsel on companywide public relations, corporate communications and industry affairs. She oversees a staff responsible for national media relations, issues management, product communication, public policy communication, employee and leadership communication, community relations and corporate philanthropy.  East joined Time Warner Cable in October 2007 from Cox Communications, Inc., where she served as Vice President, Communications and Public Affairs.

Directly reporting to Time Warner Cable CEO Glen Britt, East is a leader in shaping the company’s image as a newly independent corporation following its recent spinoff from Time Warner Inc.  To ensure the company’s 47,000 employees are informed and engaged as the company faces unprecedented competition in a time of economic distress, she and her team launched a new intranet site, Channel You, that is a model of innovation and interactivity. 

She has also championed an increased focus on digital communications, recognizing the unprecedented influence of blogs, social media and other digital tools and their powerful ability to affect the image of Time Warner Cable and the cable industry.  As she was at Cox Communications, she is an influential voice in employing strategic communications to help build the company’s image and bolster its bottom line.  East is a past president of ACC, has won numerous industry awards and serves in leadership roles for many cable industry organizations.

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Lifetime Campaign Raises Breast Cancer Awareness

Marking its fifteenth consecutive year supporting October's National Breast Cancer Awareness Month, Lifetime Networks, the top women's entertainment destination and the industry's leading advocate for women launched the multi-platform Stop Breast Cancer for Life public affairs campaign, The Power of 15.

Leading the campaign are integrations of breast cancer themed storylines and important information into Lifetime's original series, including the popular comedic drama Drop Dead Diva, the hit comedy Rita Rocks, the all-new sitcom Sherri and the unscripted health/fitness program DietTribe. Other components include star-studded public service announcements (PSAs) featuring Lifetime talent such as Heidi Klum, Sherri Shepherd, and Nicole Sullivan, extensive content from Lifetime Digital and ongoing support of Lifetime's Stop Breast Cancer for Life online petition to end "drive-through mastectomies."

The debut of four new Lifetime's Remarkable Women vignettes that feature breast cancer heroes and advocates also join the campaign. Sponsored by Bayer, the spots profile Representative Debbie Wasserman Schultz (D-FL), a cancer survivor who introduced legislation to develop a national breast cancer education campaign; Dr. Funmi Opolade, Professor of Medicine and Human Genetics Director, Cancer Risk Clinic, University of Chicago Medical Center, who has dedicated her research to addressing the needs of African American breast cancer patients; Alice Crisci, Founder of My Vision Foundation and a cancer survivor whose organization educates breast cancer patients about their fertility options; and Molly Elizabeth and Geri Ximenez, sisters and survivors who are dedicated to spreading prevention tips throughout the Latina community.
The campaign includes the premieres of films from the Love/Avon Army of Women student filmmaker competition. A wide-range of breast cancer resource materials will also be available on the company's flagship site,, including streamed Lifetime Original Movies "Matters of Life & Dating" and the Emmy Award-nominated "Why I Wore Lipstick to My Mastectomy," which is based on the real-life experience of Lifetime Public Affairs executive Geralyn Lucas. The movies will also be available through Lifetime on Demand.

The Power of 15 will promote 15 important tips for breast cancer risk reduction with 15 major breast cancer non-profit organizations and alliances. Lifetime's distribution partners will extend the campaign and its messages in communities across the country. For more information, visit

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ESPN's Bodenheimer & Cable ONE's Might to Receive ACC President's Award

George Bodenheimer, Co-Chairman, Disney Media Networks, President of ESPN, Inc. and ABC Sports, and Tom Might, President & CEO of Cable ONE, are the 2009 recipients of the organization's President's Award.

The President's Award recognizes leaders who, by their guidance and support, advance the role of communications and public affairs in the cable industry. The award, selected annually by the ACC president and ratified by the ACC board, honors individuals who have developed and implemented communications and public affairs initiatives within their companies as well as throughout the cable industry.

"George Bodenheimer rose from working in the ESPN mailroom after college to becoming co-chairman Disney Media Networks and is well-known for his dedication to creativity, innovation, value and teamwork," said ACC President, Jim Maiella, Cablevision's vice president of media relations, cable and communications.  "He is a preeminent industry leader and a strong supporter of the role communications and corporate outreach play as key drivers of growth and success."
"Tom Might is an inspiring CEO who champions Cable ONE's focus on customer satisfaction, associate satisfaction and local service," said Maiella. "He demonstrated this commitment in the immediate aftermath of Hurricane Katrina, when he camped out with associates and supervised the restoration of service to Cable ONE customers in Mississippi, while helping associates and the community recover from this devastating storm."

Bodenheimer and Might will be honored during the Beacon Awards Gala on Monday, October 26, 2009, at the Hyatt Regency Denver at Colorado Convention Center kicking off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value.

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Discovery Communications Launches Multi-platform Educational Series

Discovery Communications has announced the development of "CURIOSITY: The Questions of Our Life," a 60-episode television series designed to tackle the fundamental questions and underlying mysteries of our time in fields such as space, biology, geology, medicine, physics, technology, nature, archaeology, history and the human mind. The five-year, multi-million dollar project will address 12 questions over 12 one-hour episodes each year, and be led by Discovery Communications Founder and Chairman John Hendricks. CURIOSITY will begin airing on Discovery Channel in January 2011.

In addition to the television series, the CURIOSITY initiative will also feature standards-aligned K-12 educational content, including custom-created classroom tools for educators, teacher guides and other supplemental materials delivered through Discovery Education. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education will launch a companion initiative engaging the nation's students in the critical disciplines of science, technology, engineering and math. It also will feature lifelong learning programming for adults, including multiple hours of "deep-dive," online content to accompany each episode and related learning retreats with experts featured in the series.

CURIOSITY is a joint production between Discovery Communications and
Experius Academy, an organization also founded by Hendricks. The Experius Academy, a retreat destination based in the red rock canyon country of western Colorado, provides life-long learning solutions for adults who want to personally interact with leading academic experts in an informal and relaxing vacation environment.

Production of the television series will be managed by Discovery Studios,
Discovery's internal production studio unit. CURIOSITY will serve as a core element of Discovery Channel's global program offerings and also will include co-productions, cross promotion, and expanded content across Discovery's portfolio of U.S. networks, including Discovery Channel, Science Channel, Planet Green and HD Theater. CURIOSITY will air across many of the company's 120 networks reaching 175 countries around the world. In developing CURIOSITY, Discovery is engaging with high-profile nonfiction producers, as well as experts from leading universities for assistance in formulating the list of 60 fundamental questions to be addressed by the series and identifying experts who can appear on camera and at the lifelong learning retreats. For more information, visit and over the coming months.

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Lifetime Networks, MTV, and Nickelodeon Named Golden Beacon Award Nominees

ACC has announced the nominees for the association's highest honor, the Golden Beacon Award.  Nominees are "Every Woman Counts," Lifetime Networks; "GYT: Get Yourself Tested," MTV and "Nickelodeon's The Big Green Help," Nickelodeon.

"For more than 20 years, the cable industry has been committed to improving the communities it serves at a global, national and local level," said Janice Caluda, 2009 Beacon Awards chair and vice president, operations, Florida Cable Telecommunications Association. "Lifetime Networks' Every Woman Counts, MTV's GYT: Get Yourself Tested, and Nickelodeon's The Big Green Help exemplify the best of these efforts over the past year as they have encouraged women to become politically active, people under the age of 25 to get tested for STDs, and children to take care of their planet."

ACC's Golden Beacon Award recognizes a communications and public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide.  The 2008 Golden Beacon Award recognized Discovery for its programming series Planet Earth.

ACC members who judged the Beacon Awards nominated Lifetime Networks for its “Every Woman Counts” campaign.  First launched in 1992, and marking its fifth presidential election cycle in 2008, "Every Woman Counts" is the entertainment industry's only ongoing public advocacy campaign dedicated to amplifying women's voices in the political process, encouraging them to register to vote and run for political office.  The 2008 campaign had the most extensive outreach to date, reaching women in more than 97 million homes and included extensive polling; a candidate forum; training for women to run for office; star-studded events at the Democratic and Republican conventions; an essay contest for high school women; a national bus tour to register women to vote; and content on the candidates' positions.  Lifetime Networks formed the first-ever Every Woman Counts Coalition of women's media and advocacy groups, partnering with hundreds of nonprofits representing more than 20 million women, celebrities, advertisers, cable distributors, political leaders, and key industry groups. The unprecedented Coalition inspired women nationwide to make their voices heard.
MTV's "Get Yourself Tested" (GYT) is a breakthrough campaign that normalizes STD testing among sexually active people under 25.  GYT meets the audience everywhere, including MTV, Facebook, Twitter, cell phones and local Planned Parenthood clinics. To date, GYT content has been streamed more than 500,000 times and garnered several thousand user comments, plus several thousand more tweets, Facebook friends and Twitter followers.  Roughly 50,000 people have found local testing centers via the campaign's online and mobile tools, and most critically, testing rates at Planned Parenthood clinics nationwide spiked dramatically during April 2008 - when GYT launched, in recognition of National STD Awareness Month.  GYT is the first public private partnership of its kind - an extension of MTV and The Kaiser Family Foundation's "It's Your (Sex) Life" campaign, in partnership with Planned Parenthood Federation of America.  Technical assistance is provided by the CDC and the NYC Department of Health.
On Earth Day 2008, Nickelodeon initiated a new era of pro-social leadership with the launch of a new, multi-year, global initiative: The Big Green Help.  The Big Green Help is a kid-led, environmental campaign that provides information and tools to help explain climate change to kids through on-air messaging, grassroots activity, and online gaming.  Millions of kids around the world have joined The Big Green Help and committed themselves to take action on the environment.  In its first year, the campaign included: the first-ever, green, global, multiplayer online game which resulted in more than 27 million game plays; star power like Miranda Cosgrove, KeKe Palmer, LeBron James and Cameron Diaz; the first ever Big Green Help Award at the 2009 Kids' Choice Awards; local and national partnerships with top environmental and community organizations; and Nickelodeon's Earth Day "Power Down" where participants turned off their lights as a signal of environmental consciousness.
ACC will honor the Golden Beacon Award nominees and announce the winner during the Beacon Awards Gala on Monday, October 26, 2009, at the Hyatt Regency Denver at Colorado Convention Center kicking off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors

A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.


Lifetime Television

Friends & Associates

Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

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