Inside This Issue:
Join your colleagues for educational sessions and networking opportunities at FORUM 2009: Communicating Cable 3.0: People, Products, & Value. ACC’s dynamic, three-day event is designed to help cable communications professionals strengthen their skills, catch up on the latest trends, and improve their company’s impact on the industry. This year, FORUM features sessions with top industry executives, NCTA’s James Assey, Vail Resort’s Rob Katz, and hands on Web 2.0 instruction to maximize your social media reach. Individual registrations is available via the Cable Connection—Fall Web site or on site the day of the event.
FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150. To sign up for FORUM 2009, visit Cable Connection—Fall’s Web site. You can also sign up for other associated events on the same site.
There's still time to save with airline discounts on United, American, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American tickets:
United Airlines: 510CK
The Association of Cable Communicators will hold an election for positions on the Board of Directors. A ballot will be e-mailed out to all members this week for consideration. After making your selections, please fax the completed ballot to 202-222-2371 or e-mail to Steve Jones at firstname.lastname@example.org by Friday, October 23, 2009. For a listing of current Board members, please go to http://www.cablecommunicators.org/aboutus_board.php.
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History has partnered with the Veterans History Project of the Library of Congress to host a National Teach-In on Veterans History on Wednesday, October 21, live from Washington, DC. Educators and students nationwide can tune-in and view the webcast as a part of the “Take a Veteran to School” initiative.
A panel of educators and veterans will answer questions from students via video, e-mail, and a studio audience. The teach-in will focus on the histories and stories of veterans, and will provide information on how communities nationwide can help preserve the stories of veterans and possibly submit them to the Library of Congress’ Veterans History Project. The panel features Robert Patrick, Director of the Veterans History Project, Terry Shima; WWII veteran and Executive Director of the Japanese American Veterans Association; Professor Darlene Iskra of the University of Maryland, a US Navy veteran of Desert Storm and the first female commanding officer of a US Navy ship; and Jonathan Bickel, a teacher from Eastern Lebanon County High School and part of a teaching-team on veterans history at his school. Dr. Libby O’Connell, Chief Historian for History, will moderate.
Each school or teacher that signs up for the webcast will receive a poster for History’s five-part special series, WWII in HD, and a field kit developed by the Veterans History Project of the Library of Congress. Participants can view the live webcast at the “Take a Veteran to School” Web site. For more information, visit www.veterans.com or e-mail email@example.com.
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Celebrate two decades of cable communications excellence at the 2009 Beacon Awards Ceremony and Gala by reserving a table today. Kicking off FORUM 2009 on October 26 in Denver, the Beacon Awards gives you the opportunity to see the best campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For dinner guests only, tables are $3,500 and include ten tickets to the gala. For more information, contact Michelle Butler at 202-222-2372 or firstname.lastname@example.org.
Discovery Education and 3M have awarded Marina Dimitrov of Bozeman, MT, with the title of “America’s Top Young Scientist” and winner of the 2009 Discovery Education 3M Young Scientist Challenge. Dimitrov, and ten other finalists, competed in a series of live science challenges in New York City. As the winner, she will receive $50,000 in U.S. Savings Bonds and a trip to 3M’s global headquarters to meet with some of the world’s best scientists.
The finalists in the competition tackled live challenges focused on “The Science of Everyday Life,” and used their science prowess to invent a solution to a common problem using only household items, remove impurities from water, restore an historic icon, and build a tower that can withstand a simulated earthquake. Finalists were evaluated by a panel of judges on their science skills and their ability to communicate scientific knowledge. Students also worked alongside 3M scientists throughout the day.
To qualify for competition, finalist submitted one- to two-minute videos exploring scientific concepts that relate to innovative solutions for everyday life. Finalists were awarded an all-expenses paid trip to New York City for the competition, a personalized medal, 3M products, DVD sets from Discovery, and individualized prizes that included a private tour of the National Aquarium, behind-the-scenes access to the Lowell Observatory, admission to Space Camp, a day at the bakery featured on TLC’s Cake Boss program, and more.
The Discovery Education 3M Young Scientist Challenge targets students in the tween years when research indicates their interest in science begins to fade and encourages them to explore scientific concepts and creatively communicate their findings. Partner 3M is a recognized leader in research and development, utilizing 40 technology platforms to produce products for a wide variety of markets. For more information, visit www.youngscientistchallenge.com.
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The dress code for this year’s Beacon Awards Ceremony has been changed to business from black tie optional. Attendees may still choose between business or formal wear for the event. For more information, contact Michelle Butler at email@example.com.
The Association of Cable Communicators (ACC) has announced the winners of the sixth annual ACC Cable Communications Achievement Award. The winners are Maryce Cunningham, Mid South Regional Manager of Community and Government Relations, Suddenlink Communications and Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable.
Her most recent efforts include helping the Jonesboro team plan and kick off an “eCycling” program to help create a new electronic equipment recycling program in the town, prompting a remarkably favorable editorial and letter to the editor two days later. She helped the Lake Charles, LA., team develop a new community program to boost efforts to feed the hungry. In past assignments she has developed and implemented numerous other projects, including the Suddenlink Scholarship Program, the Suddenlink Spotlight on Someone Special Award, Customer Appreciation Days, and the Boys & Girls Clubs Annual Day of Service program. Cunningham is the co-chair of ACC’s Outreach Activities committee and also serves on the FORUM 2009 committee.
Long one of cable’s most influential communicators, Ellen East provides strategic counsel on companywide public relations, corporate communications and industry affairs. She oversees a staff responsible for national media relations, issues management, product communication, public policy communication, employee and leadership communication, community relations and corporate philanthropy. East joined Time Warner Cable in October 2007 from Cox Communications, Inc., where she served as Vice President, Communications and Public Affairs.
Directly reporting to Time Warner Cable CEO Glen Britt, East is a leader in shaping the company’s image as a newly independent corporation following its recent spinoff from Time Warner Inc. To ensure the company’s 47,000 employees are informed and engaged as the company faces unprecedented competition in a time of economic distress, she and her team launched a new intranet site, Channel You, that is a model of innovation and interactivity.
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Marking its fifteenth consecutive year supporting October's National Breast Cancer Awareness Month, Lifetime Networks, the top women's entertainment destination and the industry's leading advocate for women launched the multi-platform Stop Breast Cancer for Life public affairs campaign, The Power of 15.
Leading the campaign are integrations of breast cancer themed storylines and important information into Lifetime's original series, including the popular comedic drama Drop Dead Diva, the hit comedy Rita Rocks, the all-new sitcom Sherri and the unscripted health/fitness program DietTribe. Other components include star-studded public service announcements (PSAs) featuring Lifetime talent such as Heidi Klum, Sherri Shepherd, and Nicole Sullivan, extensive content from Lifetime Digital and ongoing support of Lifetime's Stop Breast Cancer for Life online petition to end "drive-through mastectomies."
The debut of four new Lifetime's Remarkable Women vignettes that feature breast cancer heroes and advocates also join the campaign. Sponsored by Bayer, the spots profile Representative Debbie Wasserman Schultz (D-FL), a cancer survivor who introduced legislation to develop a national breast cancer education campaign; Dr. Funmi Opolade, Professor of Medicine and Human Genetics Director, Cancer Risk Clinic, University of Chicago Medical Center, who has dedicated her research to addressing the needs of African American breast cancer patients; Alice Crisci, Founder of My Vision Foundation and a cancer survivor whose organization educates breast cancer patients about their fertility options; and Molly Elizabeth and Geri Ximenez, sisters and survivors who are dedicated to spreading prevention tips throughout the Latina community.
The Power of 15 will promote 15 important tips for breast cancer risk reduction with 15 major breast cancer non-profit organizations and alliances. Lifetime's distribution partners will extend the campaign and its messages in communities across the country. For more information, visit www.mylifetime.com.
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George Bodenheimer, Co-Chairman, Disney Media Networks, President of ESPN, Inc. and ABC Sports, and Tom Might, President & CEO of Cable ONE, are the 2009 recipients of the organization's President's Award.
The President's Award recognizes leaders who, by their guidance and support, advance the role of communications and public affairs in the cable industry. The award, selected annually by the ACC president and ratified by the ACC board, honors individuals who have developed and implemented communications and public affairs initiatives within their companies as well as throughout the cable industry.
"George Bodenheimer rose from working in the ESPN mailroom after college to becoming co-chairman Disney Media Networks and is well-known for his dedication to creativity, innovation, value and teamwork," said ACC President, Jim Maiella, Cablevision's vice president of media relations, cable and communications. "He is a preeminent industry leader and a strong supporter of the role communications and corporate outreach play as key drivers of growth and success."
Bodenheimer and Might will be honored during the Beacon Awards Gala on Monday, October 26, 2009, at the Hyatt Regency Denver at Colorado Convention Center kicking off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value.
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"For more than 20 years, the cable industry has been committed to improving the communities it serves at a global, national and local level," said Janice Caluda, 2009 Beacon Awards chair and vice president, operations, Florida Cable Telecommunications Association. "Lifetime Networks' Every Woman Counts, MTV's GYT: Get Yourself Tested, and Nickelodeon's The Big Green Help exemplify the best of these efforts over the past year as they have encouraged women to become politically active, people under the age of 25 to get tested for STDs, and children to take care of their planet."
ACC's Golden Beacon Award recognizes a communications and public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide. The 2008 Golden Beacon Award recognized Discovery for its programming series Planet Earth.
ACC members who judged the Beacon Awards nominated Lifetime Networks for its “Every Woman Counts” campaign. First launched in 1992, and marking its fifth presidential election cycle in 2008, "Every Woman Counts" is the entertainment industry's only ongoing public advocacy campaign dedicated to amplifying women's voices in the political process, encouraging them to register to vote and run for political office. The 2008 campaign had the most extensive outreach to date, reaching women in more than 97 million homes and included extensive polling; a candidate forum; training for women to run for office; star-studded events at the Democratic and Republican conventions; an essay contest for high school women; a national bus tour to register women to vote; and content on the candidates' positions. Lifetime Networks formed the first-ever Every Woman Counts Coalition of women's media and advocacy groups, partnering with hundreds of nonprofits representing more than 20 million women, celebrities, advertisers, cable distributors, political leaders, and key industry groups. The unprecedented Coalition inspired women nationwide to make their voices heard.
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Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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