Inside This Issue:
Join your colleagues for educational sessions and networking opportunities at FORUM 2009: Communicating Cable 3.0: People, Products, & Value. ACC’s dynamic, three-day event is designed to help cable communications professionals strengthen their skills, catch up on the latest trends, and improve their company’s impact on the industry. This year, FORUM features sessions with top industry executives, NCTA’s Kyle McSlarrow, Vail Resort’s Rob Katz, and hands on Web 2.0 instruction to maximize your social media reach.
FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150. To sign up for FORUM 2009, visit Cable Connections Fall’s Web site. You can also sign up for other associated events on the same site.
Save with airline discounts on United, American, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American tickets:
United Airlines: 510CK
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History has partnered with the Veterans History Project of the Library of Congress to host a National Teach-In on Veterans History on Wednesday, October 21, live from Washington, DC. Educators and students nationwide can tune-in and view the live webcast as a part of the “Take a Veteran to School” initiative.
A panel of educators and veterans will answer questions from students via video, e-mail, and a live audience. The teach-in will focus on the histories and stories of veterans, and will provide information on how communities nationwide can help preserve the stories of veterans and possibly submit them to the Library of Congress’ Veterans History Project. The panel features Robert Patrick, Director of the Veterans History Project; Terry Shima, WWII veteran and Executive Director of the Japanese American Veterans Association; Professor Darlene Iskra of the University of Maryland, a US Navy veteran of Desert Storm and the first female commanding officer of a US Navy ship; and Jonathan Bickel, a teacher from Eastern Lebanon County High School and part of a teaching-team on veterans history at his school. Dr. Libby O’Connell, Chief Historian for History, will moderate.
Each school or teacher that signs up for the webcast will receive a poster for History’s five-part special series, WWII in HD, and a field kit developed by the Veterans History Project of the Library of Congress. Participants can view the live webcast at the “Take a Veteran to School” Web site. For more information, visit www.veterans.com or e-mail email@example.com.
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Celebrate two decades of cable communications excellence at the 2009 Beacon Awards Ceremony and Gala by reserving a table today. Kicking off FORUM 2009 on October 26 in Denver, the Beacon Awards Gala gives you the opportunity to see the best campaigns and meet fellow communications professionals all while celebrating the value of your work to the industry. Table reservations are available to FORUM registrants at $2,000. For dinner guests only, tables are $3,500 and include ten tickets to the gala. For more information, contact Michelle Butler at 202-222-2372 or firstname.lastname@example.org.
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Cable industry organizations are partnering with outside companies to form Broadband for America (BfA)—a coalition to support efforts to create a national media strategy for broadband adoption and deployment. The coalition already has more than 100 members including NCTA, Cablevision, Comcast, Cox, Time Warner Cable, Verizon, AT&T, USTelecom, and the US Chamber of Commerce.
BfA’s vision includes increasing broadband access to the Internet and encourages private sector investment and competition to further improve broadband’s services. The coalition also hopes to provide consumers with a safe and secure Internet experience of their choosing. Delivering the educational, health, environmental, energy, and social benefits of broadband is also a priority to BfA as is combating piracy.
The coalition aims to be a key player in the education of policy makers and stakeholders by leading discussion and disseminating information to the public about broadband’s role in American life. They also hope to work with the Obama administration and Congress to increase access to broadband Internet.
How can you tap into social media, meet your communication goals and positively impact the company’s bottom line? In ACC’s latest online chat, “FORUM '09 in Denver—Communicating Cable 3.0: People, Products & Value,” experts discussed perhaps the most pressing topic in communications today and a major focus of this year’s FORUM: social media.
The cable industry and communications are changing rapidly. Cable industry products and services have expanded into all areas of the customer’s life; social media have revolutionized the way people communicate. The savvy cable communicator wants to stay ahead of the curve and find the most effective ways to communicate cable 3.0: people, products, & value.
FORUM committee co-chairs Amanda Batson, CEO, ADB Partners Education on Demand, and Eric Becker, Executive Director, Corporate Communications, Starz Entertainment were joined by Doyle Albee, President & New Media Practice Director, Metzger Associates Public Relations; and ACC executive director Steve Jones in the discussion which highlights some of the key topics to be covered at FORUM.
Incorporating Social Media into your Work
“To fully understand social media, leaders must engage or, at least, ask staff to keep them in the loop regarding digital conversations, hot topics, especially as related to the work of the company -- in our case cable, video, voice, data, apps, etc”—Amanda Batson
Controlling the Conversation
“As communicators, we could never control what people said about our companies, but now they say those things in very public forums. What we CAN control is how we engage and respond to those customers--just because we chose NOT to participate doesn't mean the conversation about our company stops.”—Doyle Albee
“Control -- interesting but rapidly antiquated approach to leadership and even management. This is a hard turn for many who have built their career on control. But those who learn to listen, respond, [and] engage find the "control" is no longer relevant.”— Batson
Engaging with Users
&ldquo...there is a 'lunatic fringe' element out there that is beholden to no one and holds no protocol, decorum, or journalistic standards and will demagogue you to death if you let them. Engaging them may not necessarily produce the results that you wish and control can be lost. But, often times, folks are so grateful to have a voice and be heard that engaging them might actually give you control yet again. Tough with the cloak of anonymity to know how exactly every conversation will play out.”—Eric Becker
Hosting the Conversation vs. Participating in the Conversation
“Too many companies, in my opinion, get excited about their own Web sites and properties before they even know where their advocates and critics are congregating online. Both are important, but joining the conversation is the first step.”—Doyle
Being aware and joining the conversation on other sites is useful, but there are advantages to company run social communities.
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Comcast, in partnership with the Philadelphia Phillies, sponsored the 20th anniversary celebration of Project H.O.M.E.—an organization devoted to empowering people to overcome poverty and homelessness. The event features speakers such as Philadelphia mayor Michael Nutter and Comcast CEO Brian Roberts. Jon Bon Jovi was awarded the inaugural Golden Heart Award for his charitable work.
The MSO and Project H.O.M.E. have worked together since 2004. Comcast provided the organization with technology for its North Philadelphia learning center, The Honickman Learning Center and Comcast Technology Labs. The center was created to give children and adults greater access to educational and employment opportunities. Services provided by Comcast include 255 computers, Smart Boards™ (interactive white boards) in every classroom to promote interactive learning, the latest wireless networking technology to support flexible learning environments and accessibility, and two classrooms wired for distance learning so that classes can be shared with others in real-time. For more information, visit http://www.projecthome.org/.
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Denver is a big steak town. Denver institution steakhouses:
Other highly rated - though cannot personally vouch for are:
For breakfast, Albee suggests Snooze.
For more information on FORUM 2009, visit http://www.cablecommunicators.org/forum.php.
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Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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