Association of Cable Communicators, CPR Facts


September 18, 2009 -
About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

 

Save $100!
 Register for FORUM 2009 by September 23! 

The FORUM 2009 early bird deadline is just days away! Register by September 23 and save $100. Cash in on the chance to join your colleagues for educational sessions and networking opportunities at a discounted rate. Simply visit the Cable Connection registration site for ACC events before September 23, and register for FORUM. You can also sign up for other associated events, and book your hotel room on the same site.

Registration is $800 for all three days at the “early bird” rate. Save further with airline discounts on United, American, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American tickets:

United Airlines: 510CK
American Airlines: A15H9AG
Continental Airlines: ZFTEDFKSF-6

Denver has affordable hotel rates ranging from $195 at the Denver Marriot up to $349 at the Ritz Carlton with many options in between. The ACC preferred hotels are the Marriot, Brown Palace ($210) and Ritz Carlton.

FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150. For more information, visit http://www.cablecommunicators.org/forum.php.

                                                                                                Back to top
 

 Discovery Education Announces Finalists in Science Competition

Discovery Education, in partnership with 3M, will bring together ten middle school students from around the nation to compete for the title of “America’s Top Young Scientist” in the final round of the Discovery Education 3M Young Scientist Challenge. The science competition encourages participants to explore scientific concepts and communicate their findings in a unique way.

The ten finalists receive an all-expenses paid trip to New York City for the final round of competition, where they will demonstrate scientific innovation and creativity during a series of individual challenges dealing with “The Science of Everyday Life.” In addition to the title of “America’s Top Young Scientist,” the winner will receive $50,000 in U.S. Savings Bonds.

Competitors created short videos demonstrating their understanding of a scientific concept and solutions to problems that occur in every day life. The middle school students were invited to explore the following issues based on their scientific understanding: dampening or enhancing the sound from household communication or entertainment devices, improving the performance of sports equipment with a common household item, brightening or darkening a room without the use of lamps, and demonstrating heat consumption in the home.
 
In addition to sponsoring the Discovery Education/3M Young Scientist Challenge, 3M is providing 200 schools across the country access to Discovery Education Science, the comprehensive multimedia resource that gives students access to digital science content in a flexible online format. For more information on the Discovery Education/3M Young Scientist Challenge, visit www.DiscoveryEducation.com/YoungScientist

                                                                                                Back to top
  

ACC Announces 2009 Beacon Awards Finalists

ACC has released the names of the finalists for the 2009 Beacon Awards, honoring excellence in cable communications and public affairs.  The winners of the 2009 Beacon Awards will be announced during the Beacon Awards Gala on Monday, October 26, 2009, at the Hyatt Regency Denver at Colorado Convention Center kicking off ACC's annual conference FORUM 2009: Communicating Cable 3.0: People, Products & Value.
 
"For twenty years, the Beacon Awards have celebrated the excellent work cable communicators do to promote their companies' products and contribute to the bottom line while also striving to improve the quality of life for their companies' customers and the communities they serve," said Janice Caluda, 2009 Beacon Awards chair and vice president, operations, Florida Cable Telecommunications Association.  "This year's finalists are no exception and display ingenuity, creativity and continued commitment to community despite the national economic climate."
 
Ninety-seven ACC members, cable communications and public affairs professionals, chose the 2009 Beacon Award finalists during an extensive, two-phase judging process.  The overwhelming number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as community relations, education, multicultural public relations and public service announcements. 

The 2009 Beacon Awards Finalists listed by category are:

Business to Business Communications

Cox Business & the Digital Growth Grant Contest - Cox Communications New England - West Warwick, RI

Cause Marketing

Cox Business "Meet Me" Campaign - Cox Communications - Rancho Sta Marg, CA
Fighting Crime On Demand - Time Warner Cable/Central Texas - Austin, TX
Intervention Town Hall - A&E Television Networks/History - New York, NY
Mediacom Iowa Flood Relief Campaign - Mediacom Communications Corporation - Cedar Rapids, IA
Nickelodeon's Big Green Help - Nickelodeon - New York, NY
Tobacco Free Florida Week - Sun Sports & Fox Sports Florida - Orlando, FL

Community Relations
 
Big Ten Network Iowa Flood Relief Fundraiser - Big Ten Network - Chicago, IL
Cox Community Golf Tournament - Cox Communications - Rancho Sta Marg, CA
C-SPAN Campaign 2008 Bus Pennsylvania Primary Tour - C-SPAN Networks - Washington, DC
Every Woman Counts - Lifetime Networks - Los Angeles, CA
Make a Difference with Mediacom, Big Ten Network, Fox Cable Networks & University of Iowa - Big Ten Network - Chicago, IL
TBN Second Chance - Trinity Broadcasting Network - Irving, TX
The Negro Baseball League Project - Cox Communications - Gainesville, FL
Time Warner Cable Internet Safety Day at Shea Stadium - Time Warner Cable - New York, NY
Time Warner Cable Technology Centers - Time Warner Cable - Palmdale, CA
Time Warner Cable's Read to Feed - Time Warner Cable - Wisconsin Division - Milwaukee, WI
Tobacco Free Florida Week - Sun Sports & Fox Sports Florida - Orlando, FL
WWE Smackdown Your Vote! - World Wrestling Entertainment, Inc. - Stamford, CT
 
Competitive Response

Cox LINC Ambassadors - Cox Communications - Rancho Sta Marg, CA
OSU Campus Competitive Response - Time Warner Cable - Columbus, OH
 
Crisis Communications

"Because We Care" Campaign - Charter Communications - Wisconsin - Fond du Lac, WI
Big Ten Network Iowa Flood Relief Fundraiser - Big Ten Network - Chicago, IL
Surviving Hurricane Ike - Comcast Cable - Houston, TX
Total Teamwork Tackles Gustav & Ike - Cox Communications Greater Louisiana - Baton Rouge, LA

Education

GED On Demand - Mediacom Communications - West Des Moines, IA
Give a Lincoln for Lincoln - A&E Television Networks/History - New York, NY
Take a Veteran to School - A&E Television Networks/History - New York, NY
WWII High School Quiz Bowl 2009 - Cox Communications - Metairie, LA
 
Events & Observances (More than Seven Days)

Rochester Celebrates 50 Years of Cable Television - Charter Communications - Rochester, MN
West Virginia's Take A Veteran To School Day Campaign - West Virginia Cable Telecommunications Assn. - Charleston, WV
 
Events & Observances (Seven or Fewer Days)

Big Ten Network's Big Ten Quad - Big Ten Network - Chicago, IL
Cable Positive's Youth AIDS Media Institute University - Cable Positive - New York, NY
Cox Acadiana Grand Opening - Cox Communications Greater Louisiana - Baton Rouge, LA
Cox New England's Extreme Volunteerism - Cox Communications New England - West Warwick, RI
First Annual Comcast Community Connections Award Celebration - Comcast - Southfield, MI
Inauguration Day 2009 ~ New York City - Time Warner Cable - New York, NY
The Negro Baseball League Project - Cox Communications - Gainesville, FL
Tobacco Free Florida Week - Sun Sports & Fox Sports Florida - Orlando, FL
 
Government Relations

Albuquerque Recycles Day 2008 - Comcast Communications - Albuquerque, NM
Cox Teen Summit on Internet Safety - Cox Communications Greater Louisiana - Baton Rouge, LA
"Your Town, Our Town" featuring Granville County - Time Warner Cable - Morrisville, NC
 
Integrated Communications

14 Channels in 14 Days - Bright House Networks, Central Florida - Maitland, FL
Every Woman Counts - Lifetime Networks - Los Angeles, CA
Hoops for Hope - Time Warner Cable - Morrisville, NC
Huskers on Pay-Per-Video - Time Warner Cable - National - Lincoln, NE
On Board Air Force One - National Geographic Channel - Washington, DC
Planet Green Launch - Planet Green, Discovery Communications - Silver Spring, MD
Time Warner Cable's Total Digital Home - Time Warner Cable - Irving, TX
Tobacco Free Florida Week - Sun Sports & Fox Sports Florida - Orlando, FL
 
Internal Communications

Cox Bundlese Video Contest - Cox Communications, Inc. - Atlanta, GA
Time Warner Cable's Employee Communications - Time Warner Cable - Wisconsin Division - Milwaukee, WI

Issues Management

The Truth Hurts KXAN - Time Warner Cable/Central Texas - Austin, TX
 
Media Relations

DTV Senior Initiative - Comcast Cable - Houston, TX
Early College Academy Campaign - Cox Communications Greater Louisiana - Baton Rouge, LA
"High School Rock-Off" Tune-In Campaign - Time Warner Cable Northeast Ohio - Akron, OH
 
Multicultural Public Relations

Black In America - Turner Network Sales, Inc. - Atlanta, GA
Descubre el Verde, 3 Pasos 3 Personas Campaign - Discovery U.S. Hispanic Networks - Miami, FL
The Negro Baseball League Project - Cox Communications - Gainesville, FL
 
New Media

Cable Positive's No LOL in HIV - Cable Positive - New York, NY
Effectively Leveraging Social Media at Comcast Cares Day - Comcast - Lynnwood, WA
First Make Music & Then Make History Campaign � VH1 - New York, NY
MTV GYT - mtvU - New York, NY
Nickelodeon's Big Green Help - Nickelodeon - New York, NY
On Board Air Force One - New Media Campaign - National Geographic Channel - Washington, DC
Pos or Not - mtvU - New York, NY
 
Programming Publicity

Cox Presents Morgus - Cox Communications - Metairie, LA
Expedition Week - National Geographic Channel - Washington, DC
Houston, We've Got Local On Demand - Comcast Cable - Houston, TX
On Board Air Force One - New Media Campaign - National Geographic Channel - Washington, DC
The Girl with Eight Limbs - National Geographic Channel - Washington, DC
Viewer's Choice on Local on Demand - Time Warner Cable - Columbus, OH
 
Programming (Series)

Comcast Fugitive Files - Comcast - Pittsburgh, PA
Indebted - mtvU - New York, NY
Metro Sports Youth - Time Warner Cable - Kansas City, MO
Political Update with Paul Lisnek - Comcast - Elmhurst, IL
Waukegan Sectional Series - Comcast - Elmhurst, IL

Programming (Single Program)

Plugged In - Cox Communications - Chesapeake, VA
Time Warner Cable/Metro Sports "Border War" Documentary - Time Warner Cable - Kansas City, MO
Time Warner Cable's Hang Tough Video Contest - Time Warner Cable - Wisconsin Division - Milwaukee, WI
 
Public Service Announcement (Single or Series)

Bay News 9 Project Weather - Bay News 9 - St. Petersburg, FL
Bright Communities PSAs - Bright House Networks, Central Florida - Maitland, FL
Choose or Lose - MTV Networks - New York, NY
Connecting Community & Culture - Bright House Networks - Bradenton, FL
It's Your Sex Life - MTV - New York, NY
The Truth/The Blaze - MTV  - New York, NY
Time Warner Cable's Hang Tough Video Contest - Time Warner Cable - Wisconsin Division - Milwaukee, WI
 
Reputation/Brand Management

Big Ten Network - Big Ten Network - Chicago, IL
Big Ten Network Iowa Flood Relief Fundraiser - Big Ten Network - Chicago, IL
Chill with Time Warner Cable - Time Warner Cable/Staten Island - Staten Island, NY
DTV Senior Initiative - Comcast Cable - Houston, TX
Greening the Arizona Desert - Cox Communications - Phoenix, AZ
The Connext Project - Bright House Networks - St. Petersburg, FL
Time Warner Cable's Great Antenna Giveaway - Time Warner Cable - Wisconsin Division - Milwaukee, WI
 
Support Materials

channel you: where TWC tunes in - Time Warner Cable - New York, NY
Earth the Biography - National Geographic Channel - Washington, DC
Human Footprint - National Geographic Channel - Washington, DC
Internet Safety Campaign - Comcast - Philadelphia, PA
 
                                                                                                Back to top
  

 
MTV Tr3s Screens Documentary for Latino Leadership Group

MTV Tr3s, Viacom’s bilingual music and pop culture channel, screened “Yearbook Chronicles,” a documentary exploring drop outs in a predominantly Latino high school, for the Congressional Hispanic Caucus Institute this week as a part of their Public Policy Conference in Washington, DC. The documentary will debut on the network on September 26.

“Yearbook Chronicles” seeks to provide insight on the disproportionate rate of high school drop outs among Latino students by exploring their stories. “Education is one of the most important issues facing the Latin community, and portraying this through the lens of hope was essential to MTV Tr3s’ mission,” Lily Neumeyer, Vice President Programming & Production, said in a statement.  “Most of the students in this documentary face common obstacles in completing their high school education. Many are the first in their family to finish their degree so that they themselves can become the next Latino astronaut or Supreme Court judge.”

The documentary follows four seniors of Mexican heritage on the yearbook staff at a California high school on their quest to track down former classmates who have dropped out of school. Each of the students hopes to uncover the stories behind why their classmates left, from teen motherhood to life as a graffiti artist, and convince them to return to school and complete their degree.

MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos.  In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate U.S. Latino hybrid identity and culture. For more information, visit www.mtvt3s.com
                                                                                                Back to top
 

Nominations Wanted for ACC Board & Committee Volunteers

The Association of Cable Communicators is welcoming nominations for open seats on the organization's Board of Directors. If you are interested in joining the Board or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or sjones@cablecommunicators.org. For a listing of current Board members, please go to http://www.cablecommunicators.org/aboutus_board.php. The nomination deadline has been extended to Monday, September 21, 2009.

Additionally, the association is always looking for volunteers for the ACC's three standing Committees as well as both the (2010) FORUM and Beacon Award Committees. If you are interested in volunteering for one or more of these committees, please contact Steve Jones at 202-222-2373 or sjones@cablecommunicators.org. Information on all three standing Committees may be found at http://www.cablecommunicators.org/aboutus_committee.php. 

                                                                                                
Back to top
  

Cablevision Launches High School-Centric Network

This month, Cablevision will launch MSG Varsity, a multiplatform initiative focused on high school sports and activities. The initiative covers four regions in the operator’s footprint and incorporates high school sports programming with viewer-generated content and interactivity across a network, Web site, and interactive channel.

The MSG Varsity network will provide content that spotlights both athletics as well as lesser known high school activities. Professionally produced programming includes coverage of local games and marching band events, highlight shows, documentary shows on cheerleading and activities like chess club and debate team, a weekly call-in show, and an academic quiz program.
 
Keeping with the goal of promoting less televised activities, MSG Varsity’s online presences encourages local high school students to create content for the Web site. Visitors can access customized Web sites for each school covered by the network to view user generated content, sports content, and interactive activities. User generated content on the Web site will also find a home on-air as a part of MSG Varsity’s interactive channel. Viewers can search through the content, as well as programming produced for the network, to see what is going on in their region.

The initiative launches September 24 and will cover Long Island, Brooklyn/Bronx, Connecticut/Westchester/Hudson Valley, and New Jersey regions of Cablevision’s footprint. For more information, visit www.msgvarsity.com

                                                                                                Back to top
 

 ACC Panel “Web 2.0 Today & Its Impact on the Cable Industry” Heads West!

ACC is taking its popular panel “Web 2.0 Today & Its Impact on the Cable Industry” on the road to the 2009 Mid-America Cable Show in Overland Park, Kansas! Join us September 23 at 10:00 AM as NCTA’s Paul Rodriguez and Michael Turk explain the evolving world of Web 2.0 and how you can use it to communicate the industry’s message.

Are blogs boring? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?

NCTA’s Paul Rodriguez and Michael Turk launched CableTechTalk.com, cable’s blog on technology. During the panel Web 2.0 Today, these two innovators in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.

For more information, visit www.cablecommunicators.org or the Mid-America Cable Show’s Web site

                                                                                                Back to top
 

 Nickelodeon Goes Dark for Worldwide Day of Play

Nickelodeon will go off-air and offline for three hours on September 26 as a part of the network’s Worldwide Day of Play initiative. All of the network’s TV channels and Web sites, including Nicktoons Network, NOGGIN, The N, Nick.com, Noggin.com, Nicktoonsnetwork.com and The-N.com, will go dark to get kids to get up and play. Communities across the world will participate through activities centered on encouraging a healthy and active lifestyle for families.

The network anticipates more than 250,000 kids will participate in this year’s events and invites community organizations to utilize the resources on the Web site to create their own local activities. The site provides activity ideas to organizations and families, such as climbing a rock wall or hosting a charity family run/walk event. Nickelodeon is also encouraging participants to go green this year. Tips on having a fun and environmentally friendly day are also available on the site and suggest playing outside and visiting national public lands. Additionally, organizations who register their activity with the Web site are automatically eligible to apply for a Big Green Help grant for future activities that help the environment.

This year, Nickelodeon has partnered with the Boys and Girls Clubs of America, the National Football League, the U.S. Forest Service, and the National Environmental Education Foundation. Boys and Girls Clubs in all 50 states will hold activities locally as well as support Worldwide Day of Play’s flagship event in New York City, featuring appearances by R&B singer Sean Kingston, actor and honorary chairman of The N Nick Cannon, football legend Tiki Barber, and stars from shows on the network’s various channels. The NFL will also go dark, taking the Web site NFLRush.com offline, and hold events hosted by professional football teams such as the Baltimore Ravens and Green Bay Packers. The U.S. Forest Service and National Environmental Education Foundation will also promote the event as a part of National Public Lands Day.

Nickelodeon will kick off Worldwide Day of Play programming day on Sept. 26 when it will "turn off" the channel from 12 p.m. until 3 p.m. to encourage kids across the country to take part in the celebration of healthy and active play. Worldwide Day of Play is part of Nickelodeon's overall health and wellness efforts which include grants programs, public service announcements, websites, games and more. For more information, visit www.worldwidedayofplay.com. 

                                                                                                Back to top
  

FORUM 09 in Denver -- Communicating Cable 3.0: People, Products & Value--an ACC Online Chat

How can you tap into social media, meet your communication goals and positively impact the company’s bottom line? How can you do more with less and run an effective yet thrifty communications campaign? How should you negotiate the changing political world? How can you integrate marketing and communications? Join FORUM Co-Chairs, ACC’s Executive Director, and FORUM presenter Doyle Albee, president and new media practice director for Metzger Associates Public Relations, to discuss these challenges and opportunities, plus a sneak peak at the exciting line up for FORUM 2009 in Denver, Colorado, on October 26-28, during ACC’s next online chat, October 1, 12-1pm EDT.

The cable industry and communications are changing rapidly. Cable industry products and services have expanded into all areas of the customer’s life; social media have revolutionized the way people communicate; the current economic climate has made value more important than ever. The savvy cable communicator wants to stay ahead of the curve and find the most effective ways to communicate cable 3.0: people, products, & value. In this chat, we will highlight the ways FORUM 2009 can help you reach those goals and learn how the conference was constructed.

The facilitators will also be happy to address logistical issues with FORUM and Cable Connections - Fall. All cable communicators are encouraged to join this ACC Online Chat and share tips on how they successfully communicate cable 3.0.

Facilitators:
Doyle Albee - President & New Media Practice Director, Metzger Associates Public Relations
Amanda Batson - CEO, ADB Partners Education on Demand
Eric Becker - Executive Director, Corporate Communications, Starz Entertainment
Steve Jones - Executive Director, Association of Cable Communicators

How ACC Members Can Participate:
ACC's next, online chat will be accessible to all on its Web site:
www.cablecommunicators.org

If you have a question that you would like to ask Doyle, Amanda, Eric or Steve but will not be able to participate in the live chat, please email Michelle Butler your question.

ACC will post a transcript of the chat in the members-only section of its Web site. 

                                                                                                Back to top
 

 
Retirement Living TV Airs Alzheimer’s Disease Special

In conjunction with World Alzheimer’s Day, Retirement Living TV (RLTV) will air “Not Fade Away,” a television special that features the stories of those diagnosed with the disease and the latest technological progress toward a cure. The network worked in partnership with the National Cable & Telecommunications Association (NCTA) and the Blanchette Rockefeller Neuroscience Institute (BRNI) to present this special.

The documentary highlights those touched by Alzheimer’s as well as the research taking place at BRNI, the only non-profit institute dedicated to the study of both human memory and diseases of memory. “ â��Not Fade Away’ reminds all of us of the devastation that this disease inflicts on millions of people each day, and the families who must provide for their loving, long-term care,” Senator Jay Rockefeller (D-WV), whose mother suffered from Alzheimer’s and is the namesake of BRNI, said. By exploring lives that have been impacted by the disease, as well as those diagnosed, in “Not Fade Away,” the network hopes to provide useful information to their Baby Boomer audience who may be dealing with elderly relatives.

The special will air exclusively on RLTV and the Video on Demand and online platforms of its affiliates throughout the month. For more information, visit www.rl.tv

                                                                                                Back to top
 

Thank You, Corporate Members!

Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.  For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors

A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
ESPN, Inc.
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors

Lifetime Television

Friends & Associates

ARRIS
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Mediacom
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

                                                                                                Back to top

PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371

PO Box 75007, Washington, DC, 20013